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Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta Global (NYSE: ZETA) announces that its Zeta Marketing Platform (ZMP) has been recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The ZMP received the highest score in the Current Offering category and achieved the highest possible scores in 13 of 22 criteria, including Vision, Artificial Intelligence, Personalization, and Legacy Tech Integration.
The report highlights Zeta's focus on enabling marketers to know and do more, as well as its detailed product roadmap for building generative AI tools. Zeta's Co-Founder and CEO, David A. Steinberg, believes the company is in the early stages of a Replacement Cycle as enterprises seek to deepen connections with consumers and achieve higher ROI on marketing programs.
Zeta Global (NYSE: ZETA) reported strong Q2 2024 results, with record quarterly revenue of $228 million, up 33% year-over-year and $16 million above guidance. The company achieved the 'Rule of 50', demonstrating accelerated growth and profitability. Key highlights include:
- Scaled Customer count increased to 468, up 8 quarter-over-quarter and 43 year-over-year
- Quarterly Scaled Customer ARPU rose to $479,000, up 22% year-over-year
- Cash flow from operating activities grew 51% year-over-year to $31 million
- Free Cash Flow increased 53% year-over-year to $20 million
Zeta raised its 2024 revenue guidance by $25 million to a midpoint of $925 million, representing 27% year-over-year growth. The company attributes its success to AI-driven marketing solutions and increased enterprise adoption of its platform.
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, will announce its second quarter 2024 financial results on July 31, 2024, after market close. The company's Co-Founder, Chairman, and CEO David A. Steinberg, along with CFO Chris Greiner, will discuss the results during a conference call at 4:30 p.m. Eastern Time on the same day. Investors can access a live webcast and replay of the conference call on Zeta's Investor Relations website.
Zeta Global (NYSE: ZETA), a leading AI-powered marketing cloud, has announced a partnership with RallyPoint, a top digital platform for military personnel and veterans. This collaboration aims to enhance the experiences and support for the military and veteran community.
Zeta will utilize its expertise in personalization to improve member engagement on RallyPoint, optimizing communication channels and strengthening the peer-driven community. The AI-powered platform will support critical areas such as recruiting, readiness, transition assistance, and mental health for veterans, their families, and caregivers.
This partnership will help RallyPoint expand its community to include more American service members, veterans, family members, caregivers, and civilian supporters. Additionally, RallyPoint will assist the US government in leveraging Zeta's capabilities to unlock benefits for government agencies serving the military and veteran community.
David A. Steinberg, CEO of Zeta Global, emphasized the company's commitment to supporting those who serve the country by providing essential resources and connections. RallyPoint CEO David Gowel highlighted the goal of delivering personalized and timely support to ensure no one in the military and veteran community is left behind.
Zeta Global (NYSE: ZETA) has launched the Zeta Economic Index (ZEI), an AI-powered tool that provides real-time insights into the US economy. Utilizing proprietary data and Generative AI, the ZEI analyzes trillions of behavioral signals, drawing from an identity graph of over 240 million US adults. The index comprises two core metrics: the Economic Index Score and the Economic Stability Index. In June 2024, the Economic Index Score rose by 0.5% to 66.0, indicating active economic activity, while the Economic Stability Index increased by 0.3% to 66.1, reflecting stability despite global and domestic challenges.
The ZEI presents a snapshot of consumer behavior across multiple sectors, including automotive, dining, and healthcare. This tool is built on Zeta’s Data Cloud, which has been providing AI-driven intelligence to enterprises since 2018.
The ZEI offers a unique perspective based on actual consumer actions rather than sentiments, making it a valuable resource for understanding economic conditions and trends. However, users should note that it is not intended as investment advice.
Zeta Global (NYSE: ZETA) announced enhanced features within its Zeta Marketing Platform (ZMP) leveraging Amazon Bedrock at Cannes Lions 2024. These improvements involve advanced generative AI capabilities and Creative AI Agents that integrate onboarding, analysis, image generation, and customer workflows. Utilizing Amazon Bedrock's scalable infrastructure and generative AI foundation models, Zeta aims to provide marketers with better insights and optimized omnichannel content production. Nearly 500 marketers use Zeta Opportunity Engine (ZOE) daily, with Zeta embedding multi-purpose large language models (LLMs) like Anthropic's Claude across its platform. The collaboration is expected to enhance response times and deliver accurate, consistent outputs, with general availability scheduled for Q3 2024.
Zeta Global (NYSE: ZETA) has elected Imran Khan, an experienced technology leader, entrepreneur, and investor, to its Board of Directors. Khan, who is currently the Chief Investment Officer at Proem Asset Management and Chairman of Verishop, is expected to bring significant expertise to Zeta's governance. His election expands the board to eight members and aligns with Zeta's long-term growth plans.
Khan’s career includes pivotal roles such as Chief Strategy Officer at Snap Inc., where he played a important role in the company's IPO and expansion. He also had a leading role in Alibaba's $25 billion IPO while at Credit Suisse. Zeta’s CEO, David A. Steinberg, highlighted Khan’s financial and investment acumen as vital for driving sustainable success and enhancing shareholder value. Khan expressed excitement in joining Zeta and contributing to its innovation-driven objectives within the AI-powered marketing landscape.
A recent study commissioned by Zeta Global and conducted by Forrester Consulting highlights gaps in how businesses are leveraging customer lifetime value (CLV) in their marketing strategies. While most organizations track CLV, few integrate this metric into their tactical marketing efforts. The study, titled 'Independent Study Reveals Marketers Must Orient Around Customer Value to Win in The Era of AI,' emphasizes that businesses incorporating CLV into their strategies see significant benefits in customer engagement and revenue growth. Zeta Global, an AI-powered marketing cloud company, aims to help businesses optimize their marketing approaches by focusing on customer value.
Zeta (NYSE: ZETA), an AI-Powered Marketing Cloud company, has announced its participation in several upcoming investor conferences.
The events include the Needham Technology, Media, & Consumer Conference on May 14, B. Riley Institutional Investor Conference on May 22, Craig-Hallum Institutional Investor Conference on May 29, Jefferies Software Conference on May 30, BofA Securities Global Technology Conference on June 4, William Blair Growth Stock Conference on June 5, Mizuho Technology Conference on June 12, and ROTH London Conference on June 26.
Zeta Global (NYSE: ZETA) reported a strong first quarter in 2024 with a revenue of $195M, a 24% increase year-over-year. They grew their customer count and quarterly ARPU, generated positive cash flow, and raised guidance for 2024. The company's CEO and CFO expressed confidence in their growth prospects and highlighted the positive performance across various financial metrics.
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