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Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
At Zeta Live 2024, Zeta Global (NYSE: ZETA) announced the launch of a new intelligent mobile solution and an expanded lineup of generative AI Agents for the Zeta Marketing Platform. The intelligent mobile solution aims to help marketers leverage AI for personalized cross-channel campaigns, enhancing customer experiences and identity persistence across touchpoints. Key features include:
- Unified identity across devices and channels
- Prediction of customer buying behavior
- AI-driven insights for quick strategy adjustments
- Goal-driven, intelligent cross-channel campaign activation
The expanded AI Agents lineup includes new tools like the RFM Reporting Agent, Audience Builder Agent, Email QA Agent, Insight Studio Agent, and Narrative Slide Agent. These AI-powered tools are designed to streamline operations, automate tasks, and potentially save businesses 400 hours a month.
Zeta Global (NYSE: ZETA) has unveiled the Zeta Media Engine, Powered by Snowflake, a new AI-powered solution for people-based marketing at scale. This privacy-first solution leverages Snowflake Data Clean Room, Zeta's Identity Graph, and AI tools to enable programmatic activation across the open web. Key features include:
1. People-based prospecting: Enriches first-party data with Zeta's 240+ million profiles dataset.
2. Multi-party data integration: Combines first-party, second-party, and third-party data for insights and audience targeting.
3. Deterministic measurement: Provides performance and lift measurement within the Data Clean Room.
The collaboration aims to enhance precision in marketing programs without sacrificing scale, allowing marketers to enrich, expand, and activate their first-party data for improved personalization across paid media.
Zeta Global and Yahoo have announced a strategic partnership to enhance marketing impact for global brands. Yahoo will migrate its email marketing to Zeta's AI-powered Marketing Platform (ZMP), while Zeta's Data Cloud becomes interoperable with Yahoo ConnectID. This collaboration aims to provide:
1. Intelligence-powered marketing on ZMP, sending billions of AI-personalized emails quarterly.
2. Integration of Yahoo DSP into ZMP, unifying customer data across channels.
3. Joint intent-powered audiences, offering comprehensive customer insights.
The partnership is expected to boost personalization, efficiency, and ROI for both companies and their clients. Yahoo CEO Jim Lanzone will join Zeta CEO David Steinberg at Zeta Live on September 26 to discuss Yahoo's transformation and innovation strategies.
Zeta Global (NYSE: ZETA) announced its fourth annual Zeta Live 2024 conference, featuring keynote speakers Shaquille O'Neal, Simone Biles, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish. The event, focusing on AI and marketing, will take place in NYC on September 26, 2024, with a livestream option available globally.
The conference will bring together Fortune 500 executives, investors, and marketing leaders to discuss AI's impact on marketing, business, and society. Attendees will get exclusive access to Zeta's roadmap, live demos of generative AI advancements, and new mobile offerings. The event will feature over 20 sessions with industry leaders, including CMOs from MasterCard, McDonald's, NBA, NBCUniversal, and Wells Fargo.
Zeta Global Holdings Corp. (NYSE: ZETA) has announced the pricing of a public offering of 13,200,000 shares of its Class A common stock at $23.50 per share. The offering includes 8,720,716 shares from Zeta and 4,479,284 shares from GPI Capital Gemini HoldCo LP. Zeta expects to raise $204.9 million in gross proceeds, which it plans to use for general corporate purposes, potentially including future acquisitions. The offering, set to close on September 6, 2024, is being managed by several prominent financial institutions. An additional 1,980,000 shares may be purchased by underwriters within 30 days. The offering is made pursuant to an automatic shelf registration statement on Form S-3.
Zeta Global (NYSE: ZETA) has announced increased guidance for Q3 2024, reflecting strong growth in its AI-Powered Marketing Cloud. The company has raised its revenue forecast to at least $255 million, up $15.8 million from the previous guidance, representing a year-over-year growth of at least 35%. Political candidate revenue is expected to reach at least $10 million, up from the prior $5 million estimate.
Excluding political revenue, the core business is projected to grow by at least 30% year-over-year. Adjusted EBITDA guidance has been increased to at least $50.2 million, implying a 49% year-over-year growth and an Adjusted EBITDA margin of 19.7%. Zeta attributes this growth to accelerating adoption of its platform, driven by the marketing cloud replacement cycle and increasing use of generative AI.
Zeta Global Holdings Corp. (NYSE: ZETA), an AI-Powered Marketing Cloud company, has announced a public offering of 11,000,000 shares of its Class A common stock. Zeta is offering 8,800,000 shares, while GPI Capital Gemini HoldCo LP is offering 2,200,000 shares. The underwriters have a 30-day option to purchase additional shares. Zeta plans to use the net proceeds for general corporate purposes, including potential future acquisitions. Morgan Stanley, Goldman Sachs & Co. , BofA Securities, Citigroup, and KKR Capital Markets are acting as joint book-running managers for the offering. The offering is being made through an automatic shelf registration statement on Form S-3 filed with the SEC.
Zeta Global (NYSE: ZETA) has successfully closed a $550 million loan facility to refinance its existing debt and lower credit spreads. The facility comprises a $200 million Term Loan A and a $350 million Revolving Credit Facility, which remains undrawn. This refinancing reduces Zeta's cost of capital and strengthens its liquidity, providing increased flexibility for potential tuck-in acquisitions. The company's leverage ratio is currently less than 0.5x.
CEO David A. Steinberg emphasized that Zeta's core value proposition of data and AI continues to drive strong organic growth. CFO Chris Greiner noted that the financing enhances Zeta's financial flexibility and improves free cash flow. BofA Securities, Inc. served as Lead Arranger and Bookrunner, with several other financial institutions participating in the facility.
The Zeta Economic Index (ZEI) for August 2024, released by Zeta Global (NYSE: ZETA), shows modest growth in the US economy despite challenges. The Economic Index Score increased by 0.6 to 67.4, indicating robust economic activity. The Economic Stability Index rose by 0.3 to 66.1, suggesting consumers can manage short-term financial disruptions.
Key findings include:
- 15% year-over-year increase in discretionary spending
- 10% month-over-month decline in the New Mover Index
- 4.6% drop in Job Market Sentiment Index compared to last year
- 4.1 point increase in the Automotive Index since July
- 12.6 point decrease in the Retail Index month-over-month
- Travel sector tracking 7.5 points above 2023 values despite slowdown
Zeta Global (NYSE: ZETA) has released the Zeta Economic Index (ZEI) for July 2024, an AI-powered barometer of the US economy. The ZEI shows a marginal uptick in both the Economic Index Score (67.1, up 0.3%) and Economic Stability Index (66.1, up 0.3%), indicating continued but muted economic expansion. The index utilizes Generative AI and real-time consumer behavior data from over 240 million US profiles.
New features include scores for Retail Sales Activity, Automotive Purchase Intent, and Retail Visitation Index, as well as month-over-month comparisons of consumer interest across key industries. Despite positive trends in consumer activity, a slight decline in job market sentiment suggests uneven economic growth ahead.
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