Zeta Global Launches AI Agent Studio with Agentic Workflows, Pioneering the Next Frontier of AI-Powered Marketing

Rhea-AI Summary

Zeta Global (NYSE: ZETA) has launched AI Agent Studio, featuring Agentic Workflows in beta, a groundbreaking suite of generative AI tools for marketers. The platform enables users to create, customize, and chain AI agents together for complex marketing task automation.

The company reports significant early adoption success, with 126 brands implementing Zeta's Data Cloud AI in its first year. Notably, Zeta's consumption revenue has increased by over 40% in 2024, showing acceleration from 2023.

Key features of Agentic Workflows include:

• Programmatic media optimization
• Customer journey optimization
• Campaign creation automation
• Data onboarding processes

The platform offers both pre-built AI agents and the ability to create custom agents, allowing marketers to build workflows tailored to specific business needs.

Positive

• 126 brands adopted Zeta's Data Cloud AI in first year
• Consumption revenue increased over 40% in 2024
• Launch of new revenue-generating product (AI Agent Studio)
• Acceleration in growth compared to 2023

Negative

• AI Agent Studio's Agentic Workflows still in beta phase

Insights

Marketing Technology Expert

Zeta Global's launch of AI Agent Studio with Agentic Workflows represents a significant advancement in AI-powered marketing automation. What stands out is how Zeta has moved beyond the current paradigm of isolated AI tools to create interconnected systems that can execute complex marketing workflows autonomously.

This approach solves a critical pain point for enterprise marketers who have been struggling with fragmented AI solutions that require constant human oversight. By enabling AI agents to chain together and handle sophisticated tasks like programmatic media optimization and customer journey optimization, Zeta is addressing the workflow inefficiency that has AI's impact on marketing operations.

The demonstrated market traction is impressive - 126 brands adopting their Data Cloud AI within its first year suggests strong product-market fit. This adoption isn't just theoretical; it's driving real business results with consumption revenue increasing over 40% in 2024, accelerating from 2023 performance.

What makes this launch particularly compelling is that it transcends the usual AI feature race. Rather than simply adding more AI capabilities, Zeta has reimagined how these capabilities work together, creating a multiplier effect on productivity. The customization aspect is equally important, as it acknowledges the unique needs of different marketing organizations rather than forcing one-size-fits-all solutions.

Financial Analyst

Zeta's AI Agent Studio launch signals a compelling revenue growth catalyst that's already showing concrete financial impact. The 40% increase in consumption revenue in 2024 represents a meaningful acceleration from 2023, indicating strong market receptivity to their AI strategy.

This product expansion is strategically significant as it strengthens Zeta's competitive positioning in the high-margin, recurring revenue segments of the marketing technology stack. By focusing on automation of complex workflows rather than point solutions, Zeta is targeting higher-value enterprise contracts with greater stickiness and expansion potential.

The economics are particularly favorable here. Generative AI capabilities typically command premium pricing while offering operational leverage once the core technology is developed. As adoption scales across Zeta's customer base, we should expect improving unit economics and gross margin expansion.

With 126 brands already adopting their Data Cloud AI in its first year, Zeta demonstrates product validation in a crowded martech landscape. This early adoption curve suggests the potential for accelerated growth as these capabilities mature and reference customers drive additional sales.

While the announcement doesn't provide specific revenue projections for the new offering, the acceleration in consumption revenue growth serves as a leading indicator that Zeta's AI investments are translating to meaningful financial returns, supporting the company's broader growth narrative.

Now part of AI Agent Studio, Agentic Workflows Enable Marketers to chain AI agents together to create fully customizable workflows

NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, is redefining the future of marketing with the launch of AI Agent Studio. Now generally available to Zeta customers, AI Agent Studio is a suite of generative AI tools that enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks. Now available in beta, Agentic Workflows is a breakthrough innovation that allows marketers to orchestrate Zeta’s interconnected generative AI agents, automating complex tasks with precision and efficiency.

This evolution in AI-powered marketing empowers businesses to increase productivity, sharpen personalization, improve performance and scale campaigns faster. Zeta’s Agentic Workflows provide a library of prebuilt and customizable AI workflows, enabling marketers to define, connect, and optimize AI agents to drive intelligent automation.

"Zeta has long been at the forefront of AI-powered marketing, relentlessly focused on making AI truly actionable.” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "The momentum is clear—126 brands adopted Zeta’s Data Cloud AI within its first year of launch. While AI adoption is still in its early stages, we’re already seeing a meaningful impact, with Zeta’s consumption revenue increasing over 40% in 2024—a significant acceleration from 2023. With this launch, which combines strategic intelligence with autonomous execution, Zeta is giving businesses the ability to move faster, make smarter decisions, and scale growth like never before."

“We are still in the early innings of generative AI, but today’s launch of Agentic Workflows marks a turning point for the industry,” said Christian Monberg, Chief Technology Officer and Head of Product of Zeta Global. “Zeta has spent years pioneering AI in marketing and refining our architecture to enable true transformation. Agentic Workflows allows marketers to move beyond siloed AI tools to interconnected systems that work autonomously, unlocking a new era of efficiency and effectiveness.”

Agentic Workflows: AI-Powered Automation for Marketers

Zeta's fully customizable Agentic Workflows enable marketers to chain Zeta’s generative AI agents together to perform complex tasks and drive impactful results throughout the customer journey. Unlike one-size-fits-all AI tools, Zeta’s generative AI agents can be tailored to meet specific business needs and then combined, allowing marketers to create workflows that can do nearly any task.

Zeta’s Agentic Workflows empower marketers by freeing up time to focus on higher-value strategic initiatives. Some of the key tasks they can automate include:

• Programmatic Media Optimization: Automates audience segmentation, media planning, real-time bidding strategies, and ongoing campaign performance adjustments.
• Customer Journey Optimization: Identifies behavioral drop-off points, recommends engagement strategies, and executes A/B testing for continuous improvement.
• Campaign Creation: Defines target audiences, forecasts CTV campaign performance, generates creative briefs, and automates billing processes.
• Data Onboarding: Analyzes, maps, and transforms unstructured data for seamless integration into the Zeta Marketing Platform.

To further enhance usability, the Zeta Marketing Platform provides an intuitive, guided framework for marketers to build custom AI agents tailored to their unique business needs, along with a growing library of out-of-the-box AI agents.

For more information on the latest AI innovations from Zeta, visit: zetaglobal.com/zeta-intelligence/.

About Zeta Global

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250327445056/en/

Investor Relations

Matt Pfau

ir@zetaglobal.com

Press

Candace Dean

press@zetaglobal.com

Source: Zeta Global

FAQ

What is Zeta Global's new AI Agent Studio and how does it benefit marketers?

Zeta's AI Agent Studio is a suite of generative AI tools that allows marketers to create, customize, and chain AI agents for complex marketing automation tasks, improving productivity and campaign scaling.

How much has Zeta's (ZETA) consumption revenue grown in 2024?

Zeta Global's consumption revenue has increased by over 40% in 2024, showing acceleration from 2023 performance.

What are the main features of Zeta's Agentic Workflows?

Agentic Workflows features include programmatic media optimization, customer journey optimization, campaign creation automation, and data onboarding processes.

How many brands have adopted Zeta's Data Cloud AI since launch?

126 brands have adopted Zeta's Data Cloud AI within its first year of launch.

What specific marketing tasks can Zeta's AI Agent Studio automate?

It can automate audience segmentation, media planning, bidding strategies, campaign performance adjustments, customer journey optimization, and data transformation processes.