Zeta Announces Record Financial Results and Zeta 2028 Targets

Rhea-AI Summary

Zeta Global (NYSE: ZETA) reported exceptional financial results for Q4 and full year 2024. Q4 revenue reached $315M, up 50% Y/Y, while full-year revenue hit $1,006M, up 38% Y/Y. The company achieved GAAP net income of $15M in Q4'24, compared to a loss of $35M in Q4'23.

Key metrics showed strong growth with Scaled Customer count increasing 17% Y/Y and Super-Scaled Customer count up 13% Y/Y. Scaled Customer ARPU grew 19% Y/Y to $1.87M in 2024. The company generated operating cash flow of $44M in Q4 and $134M for the full year.

Looking ahead, Zeta projects FY2025 revenue of $1,235M-$1,245M (23-24% growth) and unveiled its Zeta 2028 plan targeting $2.1B in revenue with 25% Adjusted EBITDA margin.

Positive

• 50% Y/Y revenue growth in Q4'24 to $315M
• Turned profitable with $15M GAAP net income in Q4'24
• Operating cash flow increased 47% Y/Y to $134M in 2024
• Scaled Customer ARPU grew 19% Y/Y to $1.87M
• Net Revenue Retention improved to 114%
• Adjusted EBITDA margin expanded to 22.4% in Q4

Negative

• Full-year GAAP net loss of $70M in 2024
• Direct platform revenue mix declined to 70% from 72% Y/Y
• Cost of revenue increased 210 basis points Y/Y to 39.7%

Insights

Financial Analyst

Zeta Global's Q4 and FY2024 results showcase a remarkable growth trajectory that positions the company as an emerging leader in the AI-powered marketing technology space. The 50% year-over-year revenue growth in Q4 accelerating from full-year growth of 38% demonstrates unusual momentum for a company of this scale, suggesting their AI marketing solutions are gaining significant market traction.

What's particularly impressive is Zeta's ability to simultaneously drive top-line growth and profitability - a combination that management correctly notes is exceedingly rare in the technology sector. The shift to GAAP profitability in Q4 ($15 million net income vs $35 million loss in Q4'23) represents a critical inflection point in the company's financial evolution.

The underlying customer metrics reveal a powerful growth engine with expanding unit economics:

• Scaled Customer ARPU increased 19% to $1.87 million
• Super-Scaled Customer ARPU grew 26% to $5.71 million
• Net Revenue Retention improved to 114% from 111%

This expansion in customer value, coupled with growing customer counts, creates a compounding effect on revenue growth. The improving retention rate suggests Zeta's platform is becoming increasingly embedded in customers' marketing operations, creating a stickier revenue base.

The company's cash generation profile is particularly noteworthy. Free Cash Flow of $92 million for 2024 represents a 67% year-over-year increase and a 9.1% margin. This robust cash conversion allowed Zeta to return $41 million to shareholders through share repurchases while maintaining flexibility for continued investments in their platform.

Looking ahead, Zeta's 2025 guidance of 23-24% revenue growth suggests continued strong momentum, albeit a natural moderation from 2024's exceptional pace. The projected expansion of Adjusted EBITDA margin to 20.5-20.8% indicates ongoing operational leverage in their business model.

The ambitious "Zeta 2028" targets ($2.1 billion revenue, $525 million Adjusted EBITDA) imply management's confidence in sustaining a 20% CAGR over the next four years. While aggressive, these targets appear plausible given Zeta's expanding market share in the growing marketing technology sector, where their AI-focused approach provides differentiation in an increasingly competitive landscape.

Zeta's consistent pattern of "beat and raise" performance over 14 consecutive quarters demonstrates exceptional execution reliability and suggests management may be setting conservative targets they're confident in exceeding. This track record adds credibility to their ambitious 2028 vision, though investors should monitor whether growth rates can be maintained as the revenue base expands.

Technology Industry Expert

Zeta's exceptional Q4 and 2024 results validate their strategic bet on AI-powered marketing technology built around first-party data - a prescient move that's now paying significant dividends as the industry shifts away from third-party cookies and toward more privacy-centric approaches.

The company's AI Marketing Cloud represents a sophisticated technology stack that combines data, decisioning, and delivery capabilities in a unified platform. What's particularly notable is how Zeta has engineered its platform to generate compounding value - as customers feed more first-party data into the system, the AI models become more effective, driving better marketing outcomes, which in turn encourages expanded usage.

This virtuous cycle is evident in the impressive customer metrics. The 31% year-over-year increase in Super-Scaled Customer ARPU (reaching $1.73 million quarterly) signals that enterprise customers are experiencing measurable ROI from their Zeta deployments. Similarly, the improvement in Net Revenue Retention to 114% demonstrates the platform's stickiness and expanding value proposition.

The acceleration of direct platform revenue to 74% of total revenue (up from 70% in Q3) represents a critical technical and business evolution. This shift indicates Zeta is successfully transitioning from service-heavy engagements to more scalable, technology-driven relationships where customers leverage Zeta's platform independently - a model that supports both margin expansion and more efficient scaling.

From a competitive standpoint, Zeta occupies an increasingly strong position in the marketing technology ecosystem. While competing with aspects of offerings from Adobe, Salesforce, and Oracle, Zeta's specialized focus on AI-driven marketing activation provides differentiation. Their early investments in machine learning capabilities and proprietary data assets have created technical barriers to entry that even larger competitors cannot easily replicate.

The technology infrastructure supporting their growth trajectory appears robust. Zeta's platform processed over 1.5 billion consumer signals daily in 2024, demonstrating the scalability of their architecture. Their AI models' ability to make real-time marketing decisions across channels represents significant technical achievement that delivers tangible value to marketers seeking personalization at scale.

Looking toward their ambitious 2028 targets, Zeta's technology roadmap likely involves several key components:

• Deeper integration of generative AI capabilities for content creation and optimization
• Expansion of their identity resolution capabilities as cookies continue to deprecate
• Enhanced cross-channel orchestration to deliver truly omnichannel experiences
• Strengthened measurement and attribution in an increasingly fragmented media landscape

The 20% organic CAGR target through 2028 is ambitious but achievable given the expanding market for AI-powered marketing solutions. As privacy regulations continue to evolve and third-party data becomes less accessible, Zeta's first-party data approach positions them advantageously against competitors still reliant on older targeting methodologies.

The technical moat Zeta has built through years of AI development and data acquisition represents a significant competitive advantage that should support their growth trajectory, though maintaining their technological edge will require continued aggressive investment in R&D as larger tech players increasingly focus on marketing AI capabilities.

Market Strategist

Zeta Global's Q4 and 2024 results mark a defining moment in the company's evolution, as they've not only crossed the critical $1 billion revenue threshold but did so with accelerating growth momentum - reaching 50% year-over-year growth in Q4. This acceleration at scale is exceptionally rare in the marketing technology sector, where companies typically experience growth deceleration as they approach and exceed the billion-dollar mark.

The company's performance must be viewed in the context of the seismic shifts occurring in digital marketing. As Google phases out third-party cookies, Apple restricts IDFA tracking, and privacy regulations tighten globally, marketers are scrambling for effective alternatives. Zeta's early strategic bet on first-party data and AI-driven marketing has positioned them perfectly for this industry inflection point.

This market timing advantage is evident in Zeta's customer metrics, which reveal both expanding market penetration and deepening wallet share:

• The addition of 75 new Scaled Customers year-over-year (17% growth) indicates strong new logo acquisition
• The 19% increase in Scaled Customer ARPU reflects successful land-and-expand strategies
• The improvement in Net Revenue Retention to 114% demonstrates strong product-market fit

Particularly noteworthy is Zeta's consistent pattern of "beat and raise" performance over 14 consecutive quarters - a track record that places them in rarefied air among public technology companies. This consistency suggests not only strong execution but also conservative guidance practices that build credibility with investors.

The company's transition to a platform-centric business model is accelerating, with direct platform revenue reaching 74% of total revenue in Q4, up from 70% in Q3. This shift is strategically significant as platform revenue typically carries higher margins, greater scalability, and stronger competitive moats than services-heavy models.

From a competitive standpoint, Zeta is carving out a distinctive position in the marketing technology landscape. While competing with aspects of offerings from established players like Adobe, Salesforce, and Oracle, and newer entrants like The Trade Desk, Zeta's integrated approach combining data, AI, and omnichannel activation provides differentiation in an increasingly crowded market.

The ambitious "Zeta 2028" targets ($2.1+ billion revenue, $525+ million Adjusted EBITDA) represent management's confidence in sustaining a 20% CAGR over the next four years. While aggressive, these targets appear credible given:

• The company's accelerating growth trajectory and consistent execution
• Expanding market opportunity as marketing technology spending shifts toward AI-powered solutions
• Improving unit economics that should support continued profitable growth
• The strategic advantage of their first-party data approach in a post-cookie world

The company's decision to allocate $41 million toward share repurchases in 2024 signals management confidence in their growth trajectory and potentially indicates they view their shares as undervalued relative to future prospects.

As Zeta executes toward their 2028 vision, investors should monitor their ability to maintain technological differentiation, continue expanding enterprise relationships, and navigate potential competitive responses from larger technology platforms increasingly focused on marketing AI capabilities.

• Delivered revenue of $315M, up 50% Y/Y in 4Q’24, and $1,006M, up 38% Y/Y in 2024
• Increased Scaled Customer count 17% Y/Y and Super-Scaled Customer count 13% Y/Y
• Grew Scaled Customer ARPU 19% Y/Y to $1.87M in 2024
• Generated cash flow from operating activities of $44M in 4Q’24, and $134M in 2024
• Guiding to sixth consecutive year of 20%+ revenue growth

NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced financial results for the fourth quarter and full year ended December 31, 2024.

“At Zeta, we’ve consistently skated to where the puck is going. Our early investments in AI and first-party data are resonating with customers and prospects, fueling our record fourth quarter results and contributing to our market share gains,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We believe these investments will propel us to over $2 billion in annual revenue by 2028, as outlined in our Zeta 2028 plan.”

“Our performance is best summed up by consistency and momentum,” said Chris Greiner, Zeta’s CFO. “We exited the year at our highest ever growth rate of 50%, while notching our 14th straight quarter of beat and raise guidance. But more importantly, we are in rarified air when it comes to delivering 20% revenue growth and free cash flow margin expansion annually from 2021 through 2025–an accomplishment only 7 other public technology companies can point to, out of more than 500 in the US. And to put an exclamation point on it, our newly announced Zeta 2028 plan targets doing the same for the next 4 years.”

Fourth Quarter 2024 Highlights

• Total revenue of $315 million, increased 50% Y/Y.
• Scaled Customer count increased to 527 from 475 in 3Q’24 and 452 in 4Q’23.
• Super-Scaled Customer count increased to 148 from 144 in 3Q’24 and 131 in 4Q’23.
• Quarterly Scaled Customer ARPU of $577,000, increased 27% Y/Y.
• Quarterly Super-Scaled Customer ARPU of $1.73 million, increased 31% Y/Y.
• Direct platform revenue mix of 74% of total revenue, compared to 70% in 3Q’24 and 73% in 4Q’23.
• GAAP cost of revenue percentage of 40.0%, a 20 basis point improvement Y/Y, and up 60 basis points Q/Q.
• GAAP net income of $15 million, or 5% of revenue; compared to GAAP net loss in 4Q’23 of $35 million, or 17% of revenue.
• GAAP diluted earnings per share of $0.06, compared to a GAAP loss per share of $0.22 in 4Q’23.
• Cash flow from operating activities of $44 million, compared to $27 million in 4Q’23.
• Free Cash Flow¹ of $32 million, compared to $18 million in 4Q’23.
• Repurchased $31 million worth of shares through our share repurchase program.
• Adjusted EBITDA¹ of $70.4 million, increased 57% Y/Y from $44.8 million in 4Q’23.
• Adjusted EBITDA margin¹ of 22.4%, increased from 21.3% in 4Q’23.

Full Year 2024 Highlights

• Total revenue of $1,006 million, increased 38% Y/Y.
• Scaled Customer ARPU of $1.87 million, increased of 19% Y/Y.
• Super Scaled Customer ARPU of $5.71 million, increased of 26% Y/Y.
• Direct platform revenue mix of 70% of total revenue, compared to 72% in 2023.
• Net Revenue Retention of 114%, compared to 111% in 2023.
• GAAP cost of revenue percentage of 39.7%, increased 210 basis points Y/Y.
• GAAP net loss of $70 million, or 7% of revenue, was driven primarily by $195 million of stock-based compensation. The net loss in 2023 was $187 million, or 26% of revenue.
• GAAP loss per share of $0.38, compared to a GAAP loss per share of $1.20 in 2023.
• Cash flow from operating activities of $134 million, compared to $91 million in 2023.
• Free Cash Flow¹ of $92 million, compared to $55 million in 2023.
• Repurchased $41 million worth of shares through our share repurchase program.
• Adjusted EBITDA¹ of $193.0 million, an increase of 49% compared to $129.4 million in 2023.
• Adjusted EBITDA margin¹ of 19.2%, compared to 17.8% in 2023.

Guidance

First Quarter 2025

• Revenue of $253 million to $255 million, representing a year-over-year increase of 30% to 31%.
• Adjusted EBITDA of $44.2 million to $44.8 million, representing a year-over-year increase of 45% to 47%, and an Adjusted EBITDA margin of 17.3% to 17.7%.

Full Year 2025

• Revenue of $1,235 million to $1,245 million, representing a year-over-year increase of 23% to 24%.
• Adjusted EBITDA of $255.5 million to $257.5 million, representing a year-over-year increase of 32% to 33%, and an Adjusted EBITDA margin of 20.5% to 20.8%.
• Free Cash Flow of $127.5 million to $131.5 million.

Zeta 2028

• Revenue of at least $2.1 billion; implied 20% organic CAGR
• Adjusted EBITDA of at least $525 million; implied margin of 25%
• Free Cash Flow of at least $340 million; implied margin of 16% and implied Free Cash Flow to Adjusted EBITDA ratio of 65%

Investor Conference Call and Webcast

Zeta will host a conference call today, Tuesday, February 25, 2025, at 4:30 p.m. Eastern Time to discuss financial results for the fourth quarter and full year 2024. A supplemental earnings presentation and a live webcast of the conference call can be accessed from the Company’s investor relations website (https://investors.zetaglobal.com/) where they will remain available for one year.

About Zeta

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Forward-Looking Statements

This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release or during the earnings call that are not statements of historical fact, including statements about our 2025 guidance, the Zeta 2028 plan, the financial targets and underlying assumptions of the Zeta 2028 plan and the timing of when we will achieve the Zeta 2028 plan, the impacts of our prior investments on accelerating the timing of the marketing cloud replacement cycle, our products capabilities to provide strong investment returns to our customers, our strong competitive position, visibility of our current and new customers, expansion of existing customers, the capabilities of AI and Zeta’s platform, the acceleration of the digital transformation and our business, and the growth and expansion of AI and the Zeta Marketing Platform, are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as “anticipate,” “expect,” “suggests,” “plan,” “believe,” “intend,” “estimates,” “targets,” “projects,” “should,” “could,” “would,” “may,” “will,” “forecast,” “outlook,” “guidance” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.

The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. Factors that may materially affect such forward-looking statements include, but are not limited to: global supply chain disruptions; macroeconomic and industry trends and adverse developments in the debt, consumer credit and financial services markets and other macroeconomic factors beyond Zeta’s control; increases in our borrowing costs as a result of changes in interest rates and other factors; the impact of inflation on us and on our customers; potential fluctuations in our operating results, which could make our future operating results difficult to predict; underlying circumstances, including cash flows, cash position, financial performance, market conditions and potential acquisitions; prevailing stock prices, general economic and market condition; the impact of future pandemics, epidemics and other health crises on the global economy, our customers, employees and business; domestic and international political and geopolitical conditions or uncertainty, including political or civil unrest or changes in trade policy; our ability to innovate and make the right investment decisions in our product offerings and platform; the impact of new generative AI capabilities and the proliferation of AI on our business; our ability to attract and retain customers, including our scaled and super-scaled customers; our ability to manage our growth effectively; our ability to identify and integrate acquisitions or strategic investments; our ability to collect and use data online; the standards that private entities and inbox service providers adopt in the future to regulate the use and delivery of email may interfere with the effectiveness of our platform and our ability to conduct business; a significant inadvertent disclosure or breach of confidential and/or personal information we process, or a security breach of our or our customers’, suppliers’ or other partners’ computer systems; and any disruption to our third-party data centers, systems and technologies. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

The first quarter and full year 2025 guidance and the Zeta 2028 targets provided herein are based on Zeta’s current estimates and assumptions and are not a guarantee of future performance. The guidance and the Zeta 2028 targets provided are subject to significant risks and uncertainties, including the risk factors discussed in the Company's reports on file with the Securities and Exchange Commission (“SEC”), that could cause actual results to differ materially. There can be no assurance that the Company will achieve the results expressed by this guidance or the targets.

Availability of Information on Zeta’s Website and Social Media Profiles

Investors and others should note that Zeta routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Zeta investor relations website at https://investors.zetaglobal.com (“Investors Website”). We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Investors Website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Zeta to review the information that it shares on the Investors Website and to regularly follow our social media profile links located at the bottom of the page on www.zetaglobal.com. Users may automatically receive email alerts and other information about Zeta when enrolling an email address by visiting "Investor Email Alerts" in the "Resources" section of the Investors Website.

Social Media Profiles:
www.x.com/zetaglobal
www.facebook.com/ZetaGlobal/
www.linkedin.com/company/zetaglobal
www.instagram.com/zetaglobal/

The Following Definitions Apply to the Terms Used Throughout this Release, the Supplemental Earnings Presentation and Investor Conference Call

• Direct Platform and Integrated Platform: When the Company generates revenues entirely through the Company platform, the Company considers it direct platform revenue. When the Company generates revenue by leveraging its platform’s integration with third parties, it is considered integrated platform revenue.
• Cost of revenue (excluding depreciation and amortization): Cost of revenue excludes depreciation and amortization and consists primarily of media and marketing costs and certain employee-related costs. Media and marketing costs consist primarily of fees paid to third-party publishers, media owners or managers, and strategic partners that are directly related to a revenue-generating event. We pay these third-party publishers, media owners or managers and strategic partners on a revenue-share, a cost-per-lead, cost-per-click, or cost-per-thousand-impressions basis. Employee-related costs included in cost of revenues include salaries, bonuses, commissions, stock-based compensation and employee benefit costs primarily related to individuals directly associated with providing services to our customers.
• Net Revenue Retention (“NRR”): We use an annual NRR rate as a measure of our ability to retain and expand business generated from our existing customer base. We calculate our NRR rate by dividing current year revenue earned from customers from which we also earned revenue in the prior year, by the prior year revenue from those same customers. We exclude political and advocacy customers from our calculation of NRR rate because of the biennial nature of these customers.
• Scaled Customers: We define scaled customers as customers from which we generated at least $100,000 in revenue on a trailing twelve-month basis. We calculate the number of scaled customers at the end of each quarter and on an annual basis as the number of customers billed during each applicable period. We believe the scaled customers measure is both an important contributor to our revenue growth and an indicator to investors of our measurable success.
• Super-Scaled Customers: We define super-scaled customers, which is a subset of Scaled Customers, as customers from which we generated at least $1,000,000 in revenue on a trailing twelve-month basis. We calculate the number of super-scaled customers at the end of each quarter and on an annual basis as the number of customers billed during each applicable period. We believe the super-scaled customers measure is both an important contributor to our revenue growth and an indicator to investors of our measurable success.
• Scaled Customer ARPU: We calculate the scaled customer average revenue per user (“ARPU”) as revenue for the corresponding period divided by the number of scaled customers at the end of that period. We believe that scaled customer ARPU is useful for investors because it is an indicator of our ability to increase revenue and scale our business.
• Super-Scaled Customer ARPU: We calculate the super-scaled customer ARPU as revenue for the corresponding period divided by the number of super-scaled customers at the end of that period. We believe that super-scaled customer ARPU is useful for investors because it is an indicator of our ability to increase revenue and scale our business.
• Zeta 2028: Zeta 2028 is the Company’s next medium-term plan with targets for business, product, and industry leadership. See “Zeta 2028” above for the financial targets of this plan.

Non-GAAP Measures

In order to assist readers of our consolidated financial statements in understanding the core operating results that our management uses to evaluate the business and for financial planning purposes, we describe our non-GAAP measures below. We believe these non-GAAP measures are useful to investors in evaluating our performance by providing an additional tool for investors to use in comparing our financial performance over multiple periods.

• Adjusted EBITDA is a non-GAAP financial measure defined as net income / (loss) adjusted for interest expense, depreciation and amortization, stock-based compensation, income tax (benefit) / provision, acquisition-related expenses, restructuring expenses, change in fair value of warrants and derivative liabilities, certain dispute settlement expenses, gain on extinguishment of debt, certain non-recurring capital raise related (including IPO) expenses, including the payroll taxes related to vesting of restricted stock and restricted stock units upon the completion of the IPO, and other expenses. Acquisition-related expenses and restructuring expenses primarily consist of professional services fees, severance and other employee-related costs, which may vary from period to period depending on the timing of our acquisitions and restructuring activities and distort the comparability of the results of operations. Change in fair value of warrants and derivative liabilities is a non-cash expense related to periodically recording “mark-to-market” changes in the valuation of derivatives and warrants. Other expenses consist of non-cash expenses such as changes in fair value of acquisition-related liabilities, gains and losses on extinguishment of acquisition-related liabilities, gains and losses on sales of assets and foreign exchange gains and losses. In particular, we believe that the exclusion of stock-based compensation, certain dispute settlement expenses and non-recurring capital raise related (including IPO) expenses that are not related to our core operations provides measures for period-to-period comparisons of our business and provides additional insight into our core controllable costs. We exclude these charges because these expenses are not reflective of ongoing business and operating results.
• Adjusted EBITDA margin is a non-GAAP financial measure defined as Adjusted EBITDA divided by the total revenues for the same period.
• Free Cash Flow is a non-GAAP financial measure defined as cash from operating activities, less capital expenditures and website and software development costs, adjusted for the effect of exchange rates on cash and cash equivalents.

Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow provide us with useful measures for period-to-period comparisons of our business as well as comparison to our peers. We believe that these non-GAAP financial measures are useful to investors in analyzing our financial and operational performance. Nevertheless our use of Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow has limitations as an analytical tool, and you should not consider these measures in isolation or as a substitute for analysis of our financial results as reported under GAAP. Other companies may calculate similarly-titled non-GAAP financial measures differently than us, thereby limiting the usefulness of these non-GAAP financial measures as a comparative tool. Because of these and other limitations, you should consider our non-GAAP measures only as supplemental to other GAAP-based financial performance measures, including revenues and net income / (loss).

We calculate forward-looking Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow based on internal forecasts that omit certain amounts that would be included in forward-looking GAAP net income / (loss). We do not attempt to provide a reconciliation of forward-looking Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow guidance and targets to forward looking GAAP net income / (loss), GAAP net income / (loss) margin or GAAP cash flows from operating activities, respectively, because forecasting the timing or amount of items that have not yet occurred and are out of our control is inherently uncertain and unavailable without unreasonable efforts. Further, we believe that such reconciliations would imply a degree of precision and certainty that could be confusing to investors. Such items could have a substantial impact on GAAP measures of financial performance.

Zeta Global Holdings Corp. Consolidated Balance Sheets (In thousands, except share and per share amounts)
		As of December 31,
		2024				2023
Assets
Current assets:
Cash and cash equivalents		$	366,157			$	131,732
Accounts receivable, net of allowance of $4,291 and $3,564 as of December 31, 2024 and 2023, respectively			235,227				170,131
Prepaid expenses			13,348				6,269
Other current assets			1,808				1,622
Total current assets		$	616,540			$	309,754
Non-current assets:
Property and equipment, net			8,856				7,452
Website and software development costs, net			28,949				32,124
Right-to-use assets - operating leases, net			8,806				6,603
Intangible assets, net			115,180				48,781
Goodwill			325,992				140,905
Deferred tax assets, net			619				728
Other non-current assets			6,431				4,367
Total non-current assets		$	494,833			$	240,960
Total assets		$	1,111,373			$	550,714
Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable		$	43,665			$	63,572
Accrued expenses			121,400				85,455
Acquisition-related liabilities			12,727				17,234
Deferred revenue			10,348				3,301
Other current liabilities			11,197				6,823
Total current liabilities		$	199,337			$	176,385
Non-current liabilities:
Long-term borrowings			196,288				184,147
Acquisition-related liabilities			29,137				3,060
Other non-current liabilities			9,810				6,602
Total non-current liabilities		$	235,235			$	193,809
Total liabilities		$	434,572			$	370,194
Stockholders’ equity:
Class A Common Stock $0.001 per share par value, up to 3,750,000,000 shares authorized, 213,175,179 and 188,631,432 shares issued and outstanding as of December 31, 2024 and 2023, respectively			213				189
Class B Common Stock $0.001 per share par value, up to 50,000,000 shares authorized, 24,095,071 and 29,055,489 shares issued and outstanding as of December 31, 2024 and 2023, respectively			24				29
Additional paid-in capital			1,706,885				1,140,849
Accumulated deficit			(1,028,308	)			(958,537	)
Accumulated other comprehensive loss			(2,013	)			(2,010	)
Total stockholders’ equity		$	676,801			$	180,520
Total liabilities and stockholders' equity		$	1,111,373			$	550,714

Consolidated Statements of Operations and Comprehensive Loss (In thousands, except share and per share amounts)
	Three months ended December 31,								Year ended December 31,
	2024				2023				2024				2023
Revenues	$	314,673			$	210,320			$	1,005,754			$	728,723
Operating expenses:
Cost of revenues (excluding depreciation and amortization)		125,945				84,615				399,552				274,482
General and administrative expenses		54,136				51,397				204,595				205,419
Selling and marketing expenses		82,947				72,727				314,514				288,441
Research and development expenses		24,272				19,945				90,679				73,869
Depreciation and amortization		16,805				13,495				56,100				51,149
Acquisition-related expenses		3,646				—				8,229				203
Restructuring expenses		—				—				—				2,845
Total operating expenses	$	307,751			$	242,179			$	1,073,669			$	896,408
Income / (loss) from operations		6,922				(31,859	)			(67,915	)			(167,685	)
Interest expense, net		17				2,800				7,147				10,939
Other (income) / expenses		(2,073	)			682				(115	)			7,820
Total other (income) / expenses	$	(2,056	)		$	3,482			$	7,032			$	18,759
Income / (loss) before income taxes		8,978				(35,341	)			(74,947	)			(186,444	)
Income tax (benefit) / provision		(6,258	)			(60	)			(5,176	)			1,037
Net income / (loss)	$	15,236			$	(35,281	)		$	(69,771	)		$	(187,481	)
Other comprehensive (income) / loss:
Foreign currency translation adjustment		150				(113	)			3				(35	)
Total comprehensive (loss) / income	$	15,086			$	(35,168	)		$	(69,774	)		$	(187,446	)
Net income / (loss) per share
Net income / (loss) available to common stockholders	$	15,236			$	(35,281	)		$	(69,771	)		$	(187,481	)
Basic (loss) / earnings per share	$	0.07			$	(0.22	)		$	(0.38	)		$	(1.20	)
Diluted (loss) / earnings per share	$	0.06			$	(0.22	)		$	(0.38	)		$	(1.20	)
Weighted average number of shares used to compute net (loss) / earnings per share
Basic		206,349,816				163,922,676				185,984,107				156,697,308
Diluted		250,320,459				163,922,676				185,984,107				156,697,308

The Company recorded stock-based compensation under respective lines of the above consolidated statements of operations and comprehensive loss:

	Three months ended December 31,								Year ended December 31,
	2024				2023				2024				2023
Cost of revenues (excluding depreciation and amortization)	$	339			$	404			$	1,503			$	2,502
General and administrative expenses		15,003				22,244				65,339				88,465
Selling and marketing expenses		21,186				31,799				99,577				124,732
Research and development expenses		6,482				8,688				28,565				27,182
Total	$	43,010			$	63,135			$	194,984			$	242,881

Consolidated Statements of Cash Flows (In thousands)
		Year ended December 31,
		2024					2023
Cash flows from operating activities:
Net loss		$		(69,771	)		$	(187,481	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization				56,100				51,149
Stock-based compensation				194,984				242,881
Deferred income taxes				(7,260	)			11
Change in fair value of acquisition-related liabilities				(979	)			7,200
Others, net				(7	)			2,015
Change in non-cash working capital (net of acquisitions):
Accounts receivable				(41,836	)			(64,052	)
Prepaid expenses				(6,267	)			1,061
Other current assets				103				243
Other non-current assets				(2,054	)			(1,526	)
Deferred revenue				6,256				807
Accounts payable				(28,580	)			26,262
Accrued expenses and other current liabilities				32,581				12,443
Other non-current liabilities				591				(490	)
Net cash provided by operating activities		$		133,861			$	90,523
Cash flows from investing activities:
Capital expenditures				(25,727	)			(20,483	)
Website and software development costs				(16,040	)			(15,487	)
Acquisitions and other investments, net of cash acquired				(55,819	)			(18,245	)
Net cash used for investing activities		$		(97,586	)		$	(54,215	)
Cash flows from financing activities:
Cash paid for acquisition-related liabilities				(7,032	)			(15,508	)
Proceeds from credit facilities, net of issuance cost				209,103				11,250
Issuances under employee stock purchase plan				3,406				3,058
Exercise of options and warrants				3,175				241
Proceeds from equity capital raise, net of issuance cost				228,956				—
Repurchase of shares				(42,185	)			(13,443	)
Repayments against the credit facilities				(197,500	)			(11,250	)
Net cash provided by / (used for) financing activities		$		197,923			$	(25,652	)
Effect of exchange rate changes on cash and cash equivalents				227				(34	)
Net increase in cash and cash equivalents		$		234,425			$	10,622
Cash and cash equivalents, beginning of period				131,732				121,110
Cash and cash equivalents, end of period		$		366,157			$	131,732
Supplemental cash flow disclosures including non-cash activities:
Cash paid for interest, net		$		7,348			$	10,481
Cash paid for income taxes, net		$		1,886			$	1,900
Liability established in connection with acquisitions		$		30,269			$	8,189
Capitalized stock-based compensation as website and software development		$		2,890			$	3,790
Shares issued in connection with acquisitions and other agreements		$		173,724			$	5,387
Right-to-use assets established		$		5,019			$	165
Operating lease liabilities established		$		5,019			$	165
Non-cash consideration for website and software development		$		1,011			$	963

Reconciliation of GAAP to Non-GAAP Financial Measures
(In thousands)

The following table reconciles adjusted EBITDA and adjusted EBITDA margin to net income / (loss) and net income / (loss) margin, respectively, the most directly comparable financial measure calculated and presented in accordance with GAAP.

		Three months ended December 31,								Year ended December 31,
		2024				2023				2024				2023
Net income / (loss)		$	15,236			$	(35,281)			$	(69,771)			$	(187,481)
Net income / (loss) margin			4.8%				(16.8)%				(6.9)%				(25.7)%
Add back:
Depreciation and amortization			16,805				13,495				56,100				51,149
Restructuring expenses			—				—				—				2,845
Acquisition-related expenses			3,646				—				8,229				203
Capital raise related expenses			—				—				1,624				—
Stock-based compensation			43,010				63,135				194,984				242,881
Other (income) / expenses			(2,073)				682				(115)				7,820
Interest expense, net			17				2,800				7,147				10,939
Income tax (benefit) / provision			(6,258)				(60)				(5,176)				1,037
Adjusted EBITDA		$	70,383			$	44,771			$	193,022			$	129,393
Adjusted EBITDA margin			22.4%				21.3%				19.2%				17.8%

The following table reconciles net cash provided by operating activities in the Consolidated Statements of Cash Flows to free cash flow:

		Three months ended December 31,									Year ended December 31,
		2024				2023					2024				2023
Net cash provided by operating activities		$	43,683			$		26,962			$	133,861			$	90,523
Capital expenditures			(8,269)					(5,597)				(25,727)				(20,483)
Website and software development costs		(3,930)					(3,143)				(16,040)				(15,487)
Effect of exchange rate changes on cash and cash equivalents			184					(41)				227				(34)
Free Cash Flow		$	31,668			$		18,181			$	92,321			$	54,519

^{____________________________________
1} Free Cash Flow, Adjusted EBITDA, and Adjusted EBITDA margin are not measures of financial performance prepared in accordance with GAAP. See “Non-GAAP Measures” for more information and, where applicable, reconciliations to the most directly comparable GAAP financial measures at the end of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250225432402/en/

Investor Relations

Matt Pfau

ir@zetaglobal.com

Press

Candace Dean

press@zetaglobal.com

Source: Zeta Global

FAQ

What was Zeta's (ZETA) revenue growth in Q4 2024?

Zeta achieved 50% year-over-year revenue growth in Q4 2024, reaching $315 million.

How much operating cash flow did ZETA generate in 2024?

Zeta generated $134 million in operating cash flow for the full year 2024.

What are ZETA's revenue targets for 2028?

Zeta targets at least $2.1 billion in revenue by 2028, with a 20% organic CAGR.

How many Scaled Customers does ZETA have as of Q4 2024?

Zeta had 527 Scaled Customers in Q4 2024, up from 452 in Q4 2023.

What is ZETA's revenue guidance for 2025?

Zeta guides for $1,235-$1,245 million in revenue for 2025, representing 23-24% growth.