March's Zeta Economic Index (ZEI) Indicates Economic Cooling as Consumer Confidence Wanes
Zeta Global (NYSE: ZETA) has released its March 2025 Zeta Economic Index (ZEI), showing signs of economic cooling despite steady consumer spending. The Economic Index Score (EIS) declined to 68.3, representing a 3.2% month-over-month decrease, though remaining in the 'Active' range.
Key findings include:
- Discretionary Spend Propensity dropped 2.1% MoM, while Retail Sales Activity showed a minimal 0.1% increase
- Travel sector emerged as a bright spot, rising 3.4 points MoM due to Spring Break activity
- New Mover Index declined sharply by 7.0% MoM
- Entertainment sector fell 2.9 points, Retail dropped 1.1 points, while Technology, Healthcare, and Dining remained flat
The ZEI, powered by generative AI technology, analyzes real-time consumer behavior from over 245 million US consumers, providing comprehensive insights into economic trends and consumer sentiment.
Zeta Global (NYSE: ZETA) ha pubblicato il suo Indice Economico Zeta (ZEI) di marzo 2025, mostrando segni di raffreddamento economico nonostante una spesa dei consumatori costante. Il punteggio dell'Indice Economico (EIS) è sceso a 68.3, rappresentando una diminuzione del 3.2% rispetto al mese precedente, pur rimanendo nella fascia 'Attiva'.
I principali risultati includono:
- La propensione alla spesa discrezionale è diminuita del 2.1% rispetto al mese precedente, mentre l'attività delle vendite al dettaglio ha mostrato un incremento minimo dello 0.1%
- Il settore dei viaggi è emerso come un punto luminoso, aumentando di 3.4 punti rispetto al mese precedente grazie all'attività della pausa primaverile
- L'indice dei nuovi traslocatori è sceso bruscamente del 7.0% rispetto al mese precedente
- Il settore dell'intrattenimento è calato di 2.9 punti, il retail è sceso di 1.1 punti, mentre tecnologia, sanità e ristorazione sono rimasti stabili
Il ZEI, alimentato da tecnologia AI generativa, analizza il comportamento dei consumatori in tempo reale da oltre 245 milioni di consumatori statunitensi, fornendo approfondimenti completi sulle tendenze economiche e sul sentiment dei consumatori.
Zeta Global (NYSE: ZETA) ha publicado su Índice Económico Zeta (ZEI) de marzo de 2025, mostrando signos de enfriamiento económico a pesar de un gasto constante de los consumidores. La Puntuación del Índice Económico (EIS) disminuyó a 68.3, lo que representa una caída del 3.2% mes a mes, aunque permanece en el rango 'Activo'.
Los hallazgos clave incluyen:
- La propensión al gasto discrecional cayó un 2.1% mes a mes, mientras que la actividad de ventas minoristas mostró un aumento mínimo del 0.1%
- El sector de viajes surgió como un punto positivo, aumentando 3.4 puntos mes a mes debido a la actividad de las vacaciones de primavera
- El Índice de Nuevos Mudanzas cayó drásticamente un 7.0% mes a mes
- El sector del entretenimiento cayó 2.9 puntos, el retail bajó 1.1 puntos, mientras que tecnología, salud y restauración se mantuvieron estables
El ZEI, impulsado por tecnología de IA generativa, analiza el comportamiento del consumidor en tiempo real de más de 245 millones de consumidores estadounidenses, proporcionando información completa sobre tendencias económicas y el sentimiento del consumidor.
제타 글로벌 (NYSE: ZETA)는 2025년 3월 제타 경제 지수 (ZEI)를 발표하며, 소비자 지출이 안정적임에도 불구하고 경제가 냉각되고 있는 신호를 보여주고 있습니다. 경제 지수 점수 (EIS)는 68.3으로, 전월 대비 3.2% 감소했지만 '활성' 범위 내에 남아 있습니다.
주요 발견 사항은 다음과 같습니다:
- 재량 지출 성향이 전월 대비 2.1% 감소한 반면, 소매 판매 활동은 0.1%의 미미한 증가를 보였습니다.
- 여행 부문은 봄 방학 활동 덕분에 전월 대비 3.4 포인트 상승하며 긍정적인 신호로 부각되었습니다.
- 신규 이사 지수는 전월 대비 7.0% 급락했습니다.
- 엔터테인먼트 부문은 2.9 포인트 하락했으며, 소매는 1.1 포인트 하락했고, 기술, 의료 및 외식은 안정세를 유지했습니다.
ZEI는 생성적 AI 기술을 통해 2억 4,500만 명 이상의 미국 소비자들의 실시간 소비자 행동을 분석하여 경제 동향과 소비자 심리에 대한 포괄적인 통찰력을 제공합니다.
Zeta Global (NYSE: ZETA) a publié son Indice Économique Zeta (ZEI) de mars 2025, montrant des signes de refroidissement économique malgré des dépenses des consommateurs stables. Le Score de l'Indice Économique (EIS) a chuté à 68.3, représentant une baisse de 3.2% par rapport au mois précédent, bien qu'il reste dans la plage 'Active'.
Les principales conclusions incluent:
- La propension à dépenser de manière discrétionnaire a diminué de 2.1% par rapport au mois précédent, tandis que l'activité des ventes au détail a montré une augmentation minimale de 0.1%
- Le secteur du voyage est apparu comme un point positif, augmentant de 3.4 points par rapport au mois précédent grâce aux activités des vacances de printemps
- L'indice des nouveaux déménageurs a chuté de 7.0% par rapport au mois précédent
- Le secteur du divertissement a chuté de 2.9 points, le commerce de détail a baissé de 1.1 points, tandis que la technologie, la santé et la restauration sont restés stables
Le ZEI, propulsé par la technologie d'IA générative, analyse le comportement des consommateurs en temps réel de plus de 245 millions de consommateurs américains, fournissant des informations complètes sur les tendances économiques et le sentiment des consommateurs.
Zeta Global (NYSE: ZETA) hat seinen Zeta Economic Index (ZEI) für März 2025 veröffentlicht, der Anzeichen einer wirtschaftlichen Abkühlung zeigt, obwohl die Konsumausgaben stabil bleiben. Der Economic Index Score (EIS) fiel auf 68.3, was einem Rückgang von 3.2% im Vergleich zum Vormonat entspricht, aber weiterhin im 'Aktiven' Bereich bleibt.
Wichtige Erkenntnisse umfassen:
- Die Neigung zu diskretionären Ausgaben sank im Vergleich zum Vormonat um 2.1%, während die Einzelhandelsaktivität einen minimalen Anstieg von 0.1% zeigte.
- Der Reisesektor erwies sich als positiver Punkt und stieg aufgrund der Frühjahrsferienaktivitäten um 3.4 Punkte im Vergleich zum Vormonat.
- Der Neue Umzugsindex fiel im Vergleich zum Vormonat drastisch um 7.0%.
- Der Unterhaltungssektor fiel um 2.9 Punkte, der Einzelhandel um 1.1 Punkte, während Technologie, Gesundheitswesen und Gastronomie stabil blieben.
Der ZEI, der durch generative KI-Technologie unterstützt wird, analysiert das Echtzeit-Verbraucherverhalten von über 245 Millionen US-Verbrauchern und bietet umfassende Einblicke in wirtschaftliche Trends und das Verbraucherverhalten.
- Travel sector shows strong growth with 3.4 points increase MoM
- Retail Sales Activity maintains stability with 0.1% increase
- Overall economic activity remains in 'Active' range despite declining trends
- Economic Index Score (EIS) declined 3.2% MoM to 68.3
- Discretionary Spend Propensity decreased 2.1% MoM
- Sharp 7.0% decline in New Mover Index indicates weakening housing market activity
- Entertainment sector declined 2.9 points
- Retail sector dropped 1.1 points
Travel Sector Shows Seasonal Strength While Overall Economy Exhibits Softening Trends
The March report indicates a growing decline in consumer sentiment, but spending patterns suggest that economic activity remains steady. While concerns about the broader economy continue to rise, real-time behavioral data shows that many consumers are still engaging in discretionary spending—particularly in travel—indicating a more complex economic landscape.
“What stands out in this month’s ZEI is that while we're seeing consumers express increased concern about economic conditions, their spending behaviors are adjusting more gradually than sentiment alone would suggest,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "While people are expressing more concern about the economy, their actual behavior tells a different story: one of relative resilience in key areas. The evolving relationship between consumer sentiment and spending means there are still valuable opportunities for businesses if they know where to look."
The Economic Index Score (EIS), the ZEI's primary measure of US economic health, declined to 68.3, marking a
Additional takeaways from the March 2025 ZEI:
-
Discretionary Spend Propensity decreased
2.1% MoM, reflecting a more cautious approach to non-essential purchases. Meanwhile, Retail Sales Activity, a measure of actual consumer spending, posted a minimal0.1% increase, essentially flat compared to February, suggesting consumers are becoming more deliberate with their spending decisions. - Travel emerged as a bright spot in March, rising 3.4 points MoM, largely driven by seasonal Spring Break activity. This uptick is in contrast to broader industry softening and highlights continued consumer willingness to prioritize certain experiences despite overall caution.
-
The New Mover Index dropped sharply by
7.0% MoM, indicating that larger financial commitments like relocating or purchasing homes are being delayed as uncertainty grows. This pullback may signal waning confidence in longer-term economic prospects. - Flat to down in online interest across sectors. When looking at online interest across sectors, Entertainment fell 2.9 points as consumers reduced spending on non-essential experiences, while Retail dropped 1.1 points. Technology, Healthcare, and Dining all remained largely flat, reinforcing a broader pattern of economic caution.
Unlike traditional surveys, the ZEI leverages Generative AI to analyze trillions of behavioral signals, recalibrating each month to reflect actual consumer activity. With insights derived from over 20 proprietary inputs, the index provides a comprehensive, real-time view of economic sentiment, activity, and spending trends.
The Zeta Economic Index is publicly available here and is provided as a complimentary service. It should not be considered investment advice or be relied upon to make investment decisions.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Investor Relations
Matt Pfau
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
Source: Zeta Global
FAQ
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