Visteon and Qualcomm Redefine Next-Generation AI-based Intelligent Cockpit Experience
Visteon (NASDAQ: VC) and Qualcomm Technologies have announced a groundbreaking collaboration at Auto Shanghai 2025 to develop a new high-performance cockpit system. The system combines Visteon's cognitoAI framework with Qualcomm's Snapdragon Cockpit Elite Platform.
The new cockpit system features a hybrid multimodal AI architecture that integrates speech, camera inputs, and vehicle data for context-aware interactions using advanced LLMs. Unlike cloud-dependent systems, cognitoAI operates securely within the vehicle, enabling real-time decision-making and next-generation HMI interactions.
The Snapdragon Cockpit Elite Platform includes Qualcomm Oryon CPU, Hexagon Neural Processing Unit, and Adreno GPU, supporting rich multimedia features, on-device AI capabilities, and advanced 3D graphics. The system meets ASIL-B automotive safety standards and can run multiple interfaces in separate virtual machines.
Visteon (NASDAQ: VC) e Qualcomm Technologies hanno annunciato una collaborazione innovativa durante Auto Shanghai 2025 per sviluppare un nuovo sistema di cockpit ad alte prestazioni. Il sistema combina il framework cognitoAI di Visteon con la piattaforma Snapdragon Cockpit Elite di Qualcomm.
Il nuovo sistema di cockpit presenta un'architettura AI multimodale ibrida che integra input vocali, dati dalla telecamera e informazioni del veicolo per interazioni contestuali basate su avanzati LLM. A differenza dei sistemi basati su cloud, cognitoAI opera in modo sicuro all'interno del veicolo, permettendo decisioni in tempo reale e interazioni HMI di nuova generazione.
La piattaforma Snapdragon Cockpit Elite include la CPU Qualcomm Oryon, l'unità di elaborazione neurale Hexagon e la GPU Adreno, supportando funzionalità multimediali avanzate, capacità AI on-device e grafica 3D di alto livello. Il sistema rispetta gli standard di sicurezza automobilistica ASIL-B e può eseguire più interfacce in macchine virtuali separate.
Visteon (NASDAQ: VC) y Qualcomm Technologies han anunciado una colaboración innovadora en Auto Shanghai 2025 para desarrollar un nuevo sistema de cabina de alto rendimiento. El sistema combina el framework cognitoAI de Visteon con la plataforma Snapdragon Cockpit Elite de Qualcomm.
El nuevo sistema de cabina presenta una arquitectura de IA multimodal híbrida que integra voz, entradas de cámara y datos del vehículo para interacciones contextuales utilizando avanzados LLM. A diferencia de los sistemas dependientes de la nube, cognitoAI funciona de forma segura dentro del vehículo, permitiendo la toma de decisiones en tiempo real y las interacciones HMI de próxima generación.
La plataforma Snapdragon Cockpit Elite incluye la CPU Qualcomm Oryon, la Unidad de Procesamiento Neural Hexagon y la GPU Adreno, soportando funciones multimedia avanzadas, capacidades de IA en el dispositivo y gráficos 3D avanzados. El sistema cumple con los estándares de seguridad automotriz ASIL-B y puede ejecutar múltiples interfaces en máquinas virtuales separadas.
Visteon (NASDAQ: VC)과 Qualcomm Technologies는 Auto Shanghai 2025에서 새로운 고성능 콕핏 시스템 개발을 위한 혁신적인 협력을 발표했습니다. 이 시스템은 Visteon의 cognitoAI 프레임워크와 Qualcomm의 Snapdragon Cockpit Elite 플랫폼을 결합합니다.
새로운 콕핏 시스템은 음성, 카메라 입력, 차량 데이터를 통합한 하이브리드 멀티모달 AI 아키텍처를 특징으로 하며, 고급 LLM을 활용해 상황 인지형 상호작용을 제공합니다. 클라우드 의존 시스템과 달리 cognitoAI는 차량 내에서 안전하게 작동하여 실시간 의사결정과 차세대 HMI 상호작용을 가능하게 합니다.
Snapdragon Cockpit Elite 플랫폼은 Qualcomm Oryon CPU, Hexagon 신경처리장치, Adreno GPU를 포함하며, 풍부한 멀티미디어 기능, 디바이스 내 AI 역량, 고급 3D 그래픽을 지원합니다. 이 시스템은 ASIL-B 자동차 안전 기준을 충족하며, 별도의 가상 머신에서 여러 인터페이스를 실행할 수 있습니다.
Visteon (NASDAQ: VC) et Qualcomm Technologies ont annoncé une collaboration révolutionnaire lors d'Auto Shanghai 2025 pour développer un nouveau système de cockpit haute performance. Le système combine le framework cognitoAI de Visteon avec la plateforme Snapdragon Cockpit Elite de Qualcomm.
Le nouveau système de cockpit présente une architecture IA multimodale hybride qui intègre la voix, les entrées caméra et les données du véhicule pour des interactions contextuelles utilisant des LLM avancés. Contrairement aux systèmes dépendants du cloud, cognitoAI fonctionne de manière sécurisée à l'intérieur du véhicule, permettant une prise de décision en temps réel et des interactions HMI de nouvelle génération.
La plateforme Snapdragon Cockpit Elite comprend le processeur Qualcomm Oryon, l'unité de traitement neural Hexagon et le GPU Adreno, supportant des fonctionnalités multimédias riches, des capacités d'IA embarquées et des graphismes 3D avancés. Le système répond aux normes de sécurité automobile ASIL-B et peut exécuter plusieurs interfaces dans des machines virtuelles distinctes.
Visteon (NASDAQ: VC) und Qualcomm Technologies haben auf der Auto Shanghai 2025 eine bahnbrechende Zusammenarbeit zur Entwicklung eines neuen Hochleistungs-Cockpitsystems angekündigt. Das System kombiniert Visteons cognitoAI-Framework mit Qualcomms Snapdragon Cockpit Elite Plattform.
Das neue Cockpitsystem verfügt über eine hybride multimodale KI-Architektur, die Sprach-, Kamera- und Fahrzeugdaten integriert, um kontextbewusste Interaktionen mit fortschrittlichen LLMs zu ermöglichen. Im Gegensatz zu cloudabhängigen Systemen arbeitet cognitoAI sicher innerhalb des Fahrzeugs und ermöglicht Echtzeitentscheidungen sowie Interaktionen der nächsten Generation im HMI.
Die Snapdragon Cockpit Elite Plattform umfasst die Qualcomm Oryon CPU, die Hexagon Neural Processing Unit und die Adreno GPU und unterstützt umfangreiche Multimediafunktionen, On-Device-KI-Fähigkeiten und fortschrittliche 3D-Grafik. Das System erfüllt die ASIL-B-Automobilsicherheitsstandards und kann mehrere Schnittstellen in separaten virtuellen Maschinen ausführen.
- Strategic partnership with industry leader Qualcomm Technologies
- Development of advanced AI-powered cockpit system with on-device processing
- Implementation of ASIL-B safety standards for automotive compliance
- Proprietary cognitoAI technology developed in-house
- None.
Insights
Visteon's partnership with Qualcomm creates edge-based multimodal AI cockpit technology that eliminates cloud dependence, positioning them in next-gen automotive interfaces.
The Visteon-Qualcomm collaboration represents a significant technological advancement in automotive cockpit systems. At its core is a hybrid multimodal AI architecture that simultaneously processes speech, camera inputs, and vehicle data using advanced large language models (LLMs). Unlike competing systems, this solution operates entirely on-device rather than relying on cloud connectivity, which translates to improved responsiveness, enhanced privacy, and consistent operation regardless of network availability.
The technical foundation combines Visteon's in-house developed cognitoAI framework with Qualcomm's Snapdragon Cockpit Elite Platform. This hardware stack features Qualcomm's Oryon CPU, Hexagon Neural Processing Unit, and Adreno GPU—specifically optimized for edge AI inference. All AI models are quantized and optimized using Qualcomm's AI Engine Direct (QNN), enabling complex processing within the vehicle's computing constraints.
From an architectural perspective, the system supports ASIL-B automotive safety standards while running the instrument cluster, infotainment dashboard, and passenger interfaces in separate virtual machines. This compartmentalization allows for secure isolation of critical functions while enabling data sharing when necessary—an essential feature for safety-critical automotive applications.
The emphasis on edge computing rather than cloud dependency represents a meaningful technical differentiation in the automotive AI landscape, potentially addressing longstanding concerns about connectivity requirements in automotive intelligence systems.
Visteon's Qualcomm partnership strengthens its position in high-margin intelligent cockpit systems amid industry shift toward software-defined vehicles.
This strategic collaboration with Qualcomm positions Visteon at the forefront of the rapidly evolving automotive cockpit electronics market. By securing access to Qualcomm's premium Snapdragon Cockpit Elite Platform, Visteon gains critical computing capabilities necessary for next-generation vehicle interfaces without needing to develop specialized hardware in-house.
The partnership's significance lies in Visteon's strategic alignment with the industry-wide transition toward software-defined vehicles. The company's investment in developing proprietary cognitoAI technology demonstrates a shift toward higher-value intellectual property that potentially commands stronger margins than traditional hardware-focused offerings.
Particularly notable is Visteon's approach to edge AI computing that operates independently of cloud connectivity. This technical approach addresses a crucial market need for reliable AI capabilities that function consistently regardless of network availability—a critical consideration for global automotive deployments across varied infrastructure environments.
While the announcement doesn't provide specific revenue projections or timeline for commercial implementation, it establishes Visteon's technical roadmap in the high-growth intelligent cockpit segment. CEO Sachin Lawande's characterization of this as "a pivotal moment in automotive technology" signals the strategic importance of this development to Visteon's future positioning.
The collaboration strengthens Visteon's competitive capabilities against other tier-one suppliers in the increasingly software-centric automotive ecosystem, though actual market impact will depend on successful integration into production vehicles.
Highlights:
- Visteon and Qualcomm Technologies introduce new high-performance cockpit system designed to enhance in-vehicle interactions with AI-driven insights and context-aware features
- New cockpit system to leverage Visteon's cognitoAI framework and Snapdragon Cockpit Elite Platform to feature hybrid multimodal AI architecture, support for rich multimedia, on-device AI, and advanced 3D graphics for a highly responsive in-vehicle experience
"This technology collaboration marks a pivotal moment in automotive technology, where AI-driven insights will transform the way drivers and passengers interact with their vehicles. We are excited to work with Qualcomm Technologies and lead the charge towards creating a truly intelligent cockpit experience," said Sachin Lawande, President and CEO of Visteon.
For Visteon's new high-performance cockpit system, Visteon is working with Qualcomm Technologies to develop a hybrid multimodal AI architecture that integrates speech, camera inputs, and vehicle data for proactive, context-aware interactions using advanced LLMs. All the models are quantized, optimized and converted using the Qualcomm® AI Engine Direct (QNN) and runs on the Qualcomm Hexagon NPU optimized for edge inference on Snapdragon® Cockpit Elite Platform. This end-to-end AI solution efficiently handles complex tasks like predictive recommendations, environmental awareness, and multimodal reasoning, delivering a highly responsive and intelligent in-vehicle experience.
The Snapdragon Cockpit Elite Platform features the Qualcomm Oryon™ CPU, Qualcomm® Hexagon™ Neural Processing Unit (NPU) for multimodal AI, and latest generation Qualcomm® Adreno™ GPU. Snapdragon Cockpit Elite is designed to support rich multimedia features, on-device AI capabilities and edge orchestrator, optimized gaming and advanced 3D graphics for rich user experiences. Designed to meet automotive safety standards for ASIL-B systems, Snapdragon Cockpit Elite offers long-term support and API compatibility, and can run the instrument cluster, infotainment dashboard, and multiple passenger interfaces in separate virtual machines allowing for seamless content and data sharing when needed.
cognitoAI, developed in-house by Visteon's global technology team, brings advanced artificial intelligence capabilities to create an immersive in-cabin experience to the automotive cockpit. Built on a foundational language learning model, it seamlessly integrates robust vehicle knowledge and diverse ECU data with advanced, tailored modules to create actionable intelligence that enables real-time decision-making and next-generation HMI interactions. Unlike other AI systems that depend on the cloud and generic prompt engineering, cognitoAI operates securely within the vehicle itself, making it more adaptable and capable of evolving over time to unlock the true potential of the software-defined vehicle.
"High-performance intelligent computing is transforming in-vehicle experiences, making them smarter, more intuitive, and highly personalized," Nakul Duggal, Group General Manager, Automotive and Industrial, Qualcomm Technologies, Inc. "We are thrilled to deepen our collaboration with Visteon to harness the power of our highly advanced Snapdragon Cockpit Elite platform. With this technology collaboration, we are setting a new standard for automotive technology, while driving the future of automotive innovation forward."
Qualcomm, Snapdragon, Hexagon and Adreno are trademarks or registered trademarks of Qualcomm Incorporated.
Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
About Visteon
Visteon (NASDAQ: VC) is advancing mobility through innovative technology solutions that enable a software-defined future. The company's state-of-the-art product portfolio merges digital cockpit innovations, advanced displays, AI-enhanced software solutions, and integrated EV architecture solutions. With expertise spanning passenger vehicles, commercial transportation, and two-wheelers, Visteon partners with global OEMs to create safer, cleaner, and more connected journeys. Headquartered in
About Qualcomm
Incorporated Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.
Contacts
Visteon: media@visteon.com
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SOURCE Visteon Corporation
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