Zeta Global Appoints Ed See as New Chief Growth Officer
Zeta Global (NYSE: ZETA) has appointed Ed See as its new Chief Growth Officer, effective February 10. See brings over 30 years of experience, including eight years as a Partner at McKinsey & Company's Marketing and Sales practice, where he helped major brands develop marketing, digital, and analytics capabilities.
Reporting to Zeta's President Steven Gerber, See will focus on accelerating the company's growth strategy through deeper CMO and c-suite engagement, showcasing Zeta's AI-driven solutions, and helping businesses achieve measurable marketing outcomes. He succeeds Will Margiloff, who will transition to Vice Chairman.
The appointment aligns with Zeta's commitment to scaling its AI-driven marketing solutions and strengthening its position in AI marketing technology, as the company aims to help businesses achieve impact, effectiveness, and efficiency in their marketing investments.
Zeta Global (NYSE: ZETA) ha nominato Ed See come nuovo Chief Growth Officer, in carica dal 10 febbraio. See porta con sé oltre 30 anni di esperienza, compresi otto anni come Partner presso la pratica di Marketing e Vendite di McKinsey & Company, dove ha aiutato grandi marchi a sviluppare capacità di marketing, digitali e analitiche.
Rispondendo al Presidente di Zeta, Steven Gerber, See si concentrerà sull'accelerazione della strategia di crescita dell'azienda attraverso un coinvolgimento più profondo con i CMO e il top management, mostrando le soluzioni guidate dall'intelligenza artificiale di Zeta e aiutando le imprese a raggiungere risultati misurabili nel marketing. Succede a Will Margiloff, che passerà al ruolo di Vice Chairman.
Questa nomina è in linea con l'impegno di Zeta a scalare le proprie soluzioni di marketing basate sull'IA e a rafforzare la propria posizione nella tecnologia di marketing basata su IA, poiché l'azienda mira ad aiutare le imprese a raggiungere impatto, efficacia ed efficienza nei loro investimenti di marketing.
Zeta Global (NYSE: ZETA) ha nombrado a Ed See como su nuevo Chief Growth Officer, a partir del 10 de febrero. See aporta más de 30 años de experiencia, incluidos ocho años como socio en la práctica de Marketing y Ventas de McKinsey & Company, donde ayudó a grandes marcas a desarrollar capacidades de marketing, digitales y analíticas.
Reportando al presidente de Zeta, Steven Gerber, See se enfocará en acelerar la estrategia de crecimiento de la empresa a través de un mayor compromiso con los CMO y el equipo ejecutivo, mostrando las soluciones impulsadas por IA de Zeta y ayudando a las empresas a lograr resultados medibles en marketing. Sucede a Will Margiloff, quien pasará a ser vicepresidente.
El nombramiento se alinea con el compromiso de Zeta de escalar sus soluciones de marketing basadas en IA y fortalecer su posición en la tecnología de marketing IA, ya que la empresa busca ayudar a las empresas a lograr impacto, efectividad y eficiencia en sus inversiones de marketing.
제타 글로벌 (NYSE: ZETA)는 에드 시를 새로운 성장 책임자로 임명했다고 2월 10일부터 공식 발표했습니다. 시는 마케팅 및 판매 분야에서 맥킨지 앤 컴퍼니의 파트너로 8년 동안 활동하며 대규모 브랜드가 마케팅, 디지털 및 분석 역량을 개발하는 데 도움을 주며 30년 이상의 경험을 가지고 있습니다.
제타의 회장인 스티븐 거버에게 보고하는 시는 CMO 및 경영진과의 깊은 관계 구축을 통해 회사의 성장 전략을 가속화하고, 제타의 AI 기반 솔루션을 선보이며, 기업들이 측정 가능한 마케팅 성과를 달성하도록 지원하는 데 집중할 것입니다. 그는 총괄 책임자인 윌 마르질로프의 뒤를 이어 부회장으로 전환할 예정입니다.
이 임명은 제타가 AI 기반 마케팅 솔루션을 확장하고 AI 마케팅 기술에서의 입지를 강화하려는 약속과 일치하며, 제타는 기업들이 마케팅 투자에서 영향력과 효과, 효율성을 달성하도록 돕는 것을 목표로 하고 있습니다.
Zeta Global (NYSE: ZETA) a nommé Ed See en tant que nouveau Chief Growth Officer, prenant ses fonctions le 10 février. See apporte plus de 30 ans d'expérience, dont huit ans en tant qu'associé dans la pratique Marketing et Ventes de McKinsey & Company, où il a aidé de grandes marques à développer des capacités en marketing, digital et analyses.
Rendant compte au président de Zeta, Steven Gerber, See se concentrera sur l'accélération de la stratégie de croissance de l'entreprise par un engagement plus profond avec les CMO et la direction, en mettant en avant les solutions alimentées par l'IA de Zeta et en aidant les entreprises à réaliser des résultats marketing mesurables. Il succède à Will Margiloff, qui passera au poste de Vice Président.
Cette nomination est en accord avec l'engagement de Zeta à développer ses solutions de marketing basées sur l'IA et à renforcer sa position dans la technologie de marketing IA, alors que l'entreprise vise à aider les entreprises à atteindre un impact, une efficacité et une efficience dans leurs investissements marketing.
Zeta Global (NYSE: ZETA) hat Ed See als neuen Chief Growth Officer ernannt, der am 10. Februar in Kraft tritt. See bringt über 30 Jahre Erfahrung mit, darunter acht Jahre als Partner bei der Marketing- und Vertriebsabteilung von McKinsey & Company, wo er großen Marken half, Marketing-, Digital- und Analytikfähigkeiten zu entwickeln.
See wird an Zetas Präsidenten Steven Gerber berichten und sich darauf konzentrieren, die Wachstumsstrategie des Unternehmens durch eine tiefere Einbindung von CMOs und C-Level-Führungskräften zu beschleunigen, die KI-gesteuerten Lösungen von Zeta zu präsentieren und Unternehmen dabei zu helfen, messbare Marketingergebnisse zu erzielen. Er folgt Will Margiloff nach, der die Rolle des Vice Chairman übernehmen wird.
Die Ernennung steht im Einklang mit Zetas Engagement, seine KI-gesteuerten Marketinglösungen auszubauen und seine Position in der KI-Marketingtechnologie zu stärken, während das Unternehmen darauf abzielt, Unternehmen zu helfen, Wirkung, Effektivität und Effizienz in ihren Marketinginvestitionen zu erzielen.
- Appointment of seasoned executive with 30+ years of industry experience
- Strategic hire from McKinsey & Company bringing valuable expertise in marketing and sales
- Addition of executive with established relationships with influential CMOs
- None.
Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs
As Chief Growth Officer, Ed See will report to Zeta’s President, Steven Gerber, and will lead the charge in accelerating the company’s growth strategy. His priorities include deepening CMO and c-suite engagement, demonstrating the transformative potential of Zeta’s AI-driven solutions, and helping businesses achieve measurable, high-impact marketing outcomes.
“As Zeta enters its next chapter, Ed See is the ideal leader to drive our growth strategy and long-term success,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “With deep expertise in martech, trusted relationships with the industry’s most influential CMOs, and a proven track record of driving results, Ed embodies our commitment to leadership that accelerates Zeta’s position as a pioneer in AI marketing.”
“I am honored to join Zeta at such an exciting time in its journey,” said See. “Zeta’s focus on helping businesses grow through AI-powered marketing technology aligns with the needs of the modern marketer as businesses demand impact, effectiveness, and efficiency from their marketing investments,” said See. “I look forward to joining the exceptional team at Zeta and exploring innovative ways to help marketers unlock their potential and achieve their business goals in our rapidly evolving environment.”
Ed See succeeds Will Margiloff, previous Chief Growth Officer, who will transition to Vice Chairman.
For more information about Zeta’s leadership team, visit https://zetaglobal.com/about/leadership/.
About Ed See
Bringing deep marketing expertise to Zeta, Ed was most recently a Partner in McKinsey & Company’s Growth Marketing & Sales practice, focused on helping companies drive growth through modern marketing. While at McKinsey, he worked with large companies to identify growth opportunities and increase the value of their relationships with customers and consumers. His expertise includes digital strategy, digital marketing, growth and marketing analytics, segmentation, and advertising and marketing technology. Over the course of his career, Ed has advised some of the world’s major brands on how to apply new capabilities, analytics, and technology to improve their marketing and sales performance. Prior to joining McKinsey, Ed was a partner at Deloitte and held leadership roles at several other companies.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250123175362/en/
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Source: Zeta Global
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