Zeta Global Appoints Pamela Lord as President of Customer Relationship Management, Strengthening its Leadership in AI-Powered Marketing
Zeta Global (NYSE: ZETA) has appointed Pamela Lord as its new President of Customer Relationship Management (CRM). Lord brings over 25 years of experience in marketing technology, previously serving as Group Vice President and General Manager at Oracle, where she managed B2B and B2C marketing cloud customers.
Reporting to Zeta's President Steven Gerber, Lord will oversee go-to-market strategy and customer development efforts across Zeta's CDP, ESP, and mobile solutions. The appointment aims to drive growth and retention use cases for enterprise clients. Lord succeeds Matthew Mobley, who will transition to Chief Operating Officer while continuing to report to Steven Gerber.
The appointment comes at a strategic time as Zeta focuses on AI-driven marketing and generative AI developments in the industry. The company aims to strengthen its position in AI-powered marketing through this leadership enhancement.
Zeta Global (NYSE: ZETA) ha nominato Pamela Lord come nuovo Presidente della Gestione delle Relazioni con i Clienti (CRM). Lord porta con sé oltre 25 anni di esperienza nella tecnologia di marketing, avendo precedentemente ricoperto il ruolo di Vicepresidente di Gruppo e Direttore Generale presso Oracle, dove ha gestito clienti del marketing cloud B2B e B2C.
Riportando al Presidente di Zeta, Steven Gerber, Lord supervisionerà la strategia di go-to-market e gli sforzi di sviluppo clienti attraverso le soluzioni CDP, ESP e mobili di Zeta. Questa nomina mira a promuovere casi d'uso di crescita e fidelizzazione per i clienti enterprise. Lord succede a Matthew Mobley, che assumerà il ruolo di Chief Operating Officer continuando a riportare a Steven Gerber.
Questa nomina avviene in un momento strategico mentre Zeta si concentra sul marketing guidato dall'intelligenza artificiale e sugli sviluppi dell'IA generativa nel settore. L'azienda punta a rafforzare la propria posizione nel marketing potenziato dall'AI attraverso questo potenziamento della leadership.
Zeta Global (NYSE: ZETA) ha nombrado a Pamela Lord como nueva Presidenta de Gestión de Relaciones con el Cliente (CRM). Lord aporta más de 25 años de experiencia en tecnología de marketing, habiendo ocupado anteriormente el cargo de Vicepresidenta de Grupo y Gerente General en Oracle, donde gestionó a clientes de marketing en la nube B2B y B2C.
Reportando al Presidente de Zeta, Steven Gerber, Lord supervisará la estrategia de mercado y los esfuerzos de desarrollo de clientes a lo largo de las soluciones CDP, ESP y móviles de Zeta. El nombramiento tiene como objetivo impulsar casos de uso de crecimiento y retención para los clientes empresariales. Lord sucede a Matthew Mobley, quien pasará a ser Director de Operaciones mientras continúa reportando a Steven Gerber.
Este nombramiento llega en un momento estratégico, ya que Zeta se enfoca en el marketing impulsado por inteligencia artificial y los desarrollos de IA generativa en la industria. La compañía busca fortalecer su posición en el marketing potenciado por AI a través de esta mejora en el liderazgo.
제타 글로벌 (NYSE: ZETA)은 고객 관계 관리(CRM) 신임 사장으로 파멜라 로드(Pamela Lord)를 임명했습니다. 로드는 마케팅 기술 분야에서 25년 이상의 경험을 가지고 있으며, 이전에는 오라클에서 그룹 부사장 및 총괄 관리자 역할을 수행하여 B2B 및 B2C 마케팅 클라우드 고객을 관리했습니다.
로드는 제타의 사장 스티븐 게버(Steven Gerber)에게 보고하며, 제타의 CDP, ESP 및 모바일 솔루션에 대한 시장 진입 전략과 고객 개발 노력을 감독하게 됩니다. 이번 임명은 기업 고객의 성장 및 유지 사례를 촉진하려는 목표를 가지고 있습니다. 로드는 매튜 모블리(Matthew Mobley)를 이어받으며, 모블리는 COO로 전환하면서 계속해서 스티븐 게버에게 보고할 것입니다.
이번 임명은 제타가 AI 기반 마케팅과 산업 내 생성적 AI 개발에 집중하는 전략적 시점에 이루어졌습니다. 이 회사는 이러한 리더십 향상을 통해 AI로 강화된 마케팅에서의 입지를 강화할 계획입니다.
Zeta Global (NYSE: ZETA) a nommé Pamela Lord comme nouvelle Présidente de la Gestion de la Relation Client (CRM). Lord apporte plus de 25 ans d'expérience dans la technologie marketing, ayant précédemment occupé le poste de Vice-Présidente de Groupe et Directrice Générale chez Oracle, où elle a géré des clients de cloud marketing B2B et B2C.
Relevant du Président de Zeta, Steven Gerber, Lord supervisera la stratégie de mise sur le marché et les efforts de développement client à travers les solutions CDP, ESP et mobiles de Zeta. Cette nomination vise à stimuler la croissance et l'utilisation de la fidélisation pour les clients entreprise. Lord succède à Matthew Mobley, qui passera au poste de Directeur des Opérations tout en continuant à rendre compte à Steven Gerber.
Cette nomination intervient à un moment stratégique alors que Zeta se concentre sur le marketing alimenté par l'IA et sur les développements de l'IA générative dans l'industrie. L'entreprise vise à renforcer sa position dans le marketing propulsé par l'IA grâce à ce renforcement du leadership.
Zeta Global (NYSE: ZETA) hat Pamela Lord zur neuen Präsidentin des Customer Relationship Management (CRM) ernannt. Lord bringt über 25 Jahre Erfahrung im Bereich Marketing-Technologie mit, zuvor war sie Gruppen-Vizepräsidentin und Generaldirektorin bei Oracle, wo sie B2B- und B2C-Marketing-Cloud-Kunden leitete.
Lord berichtet an Zetas Präsidenten Steven Gerber und wird die Markteinführungsstrategie sowie die Kundenentwicklungsbemühungen für Zetas CDP-, ESP- und mobilen Lösungen überwachen. Die Ernennung zielt darauf ab, Wachstums- und Bindungsfälle für Unternehmenskunden voranzutreiben. Lord folgt auf Matthew Mobley, der zum Chief Operating Officer wechselt und weiterhin an Steven Gerber berichtet.
Die Ernennung erfolgt zu einem strategisch wichtigen Zeitpunkt, da sich Zeta auf KI-gesteuertes Marketing und Entwicklungen im Bereich generative KI in der Branche konzentriert. Das Unternehmen beabsichtigt, seine Position im KI-gestützten Marketing durch diese Führungsstärkung zu festigen.
- Strategic hire of experienced executive with 25+ years in marketing technology
- Internal promotion of former CRM President to COO position, maintaining organizational stability
- Strengthening of leadership team during AI transformation phase
- None.
Insights
The appointment of Pamela Lord, while a high-profile hire from Oracle, falls into the category of routine executive changes outside the CEO position. Her extensive background in martech and data-driven solutions, particularly at Oracle where she managed B2B and B2C marketing cloud operations, suggests potential operational improvements but does not constitute market-moving news that would significantly impact ZETA's stock price or financial performance in the immediate term.
The internal restructuring, including Matthew Mobley's transition to COO, represents organizational optimization rather than a fundamental business change. While Lord's expertise in AI-driven marketing aligns with Zeta's strategic direction, this appointment primarily reinforces existing business strategies rather than introducing new revenue streams or material business developments.
Reporting directly to Zeta’s President, Steven Gerber, Lord will oversee the go-to-market strategy and customer development efforts across Zeta's industry-leading CDP, ESP and mobile solutions, with a focus on driving growth and retention use cases for the world’s most sophisticated enterprises.
“Pam is a powerhouse in the martech industry, bringing a unique combination of strategic vision, operational excellence and a laser focus on client results,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta. “In addition to her strong relationships with some of the country’s top enterprise and agency CMOs, her track record of helping global brands unlock their full potential through data-powered marketing technology aligns perfectly with Zeta’s mission. As we embark on this exciting new phase of growth, attracting world-class talent like Pam will be pivotal in continuing to accelerate our trajectory and shape the future of AI-driven marketing."
Gerber added, “Pam’s expertise comes at a transformative time for Zeta and the marketing industry. As generative AI reshapes the landscape, her exceptional ability to lead through change and deliver outstanding results makes her the ideal leader to elevate Zeta’s CRM business, deepen customer success and amplify the impact of our platform.”
Lord expressed her enthusiasm for joining Zeta, stating, “Zeta’s journey has been extraordinary, and I’m thrilled to help write its next chapter. The Zeta Marketing Platform is redefining how global brands engage with their customers, and I’m honored to contribute to its mission of making AI the center of business growth. Together, we will unlock new possibilities for brands seeking to thrive in the modern marketing landscape.”
Lord succeeds Matthew Mobley as President of CRM, who will transition to Zeta’s Chief Operating Officer. Mobley will remain focused on operational excellence and strategic initiatives to accelerate Zeta’s growth and continue to report to Steven Gerber, Zeta’s President.
About Pamela Lord
Pam joins Zeta from Oracle, where she was GVP and General Manager, responsible for their B2B and B2C marketing cloud customers. Prior to Oracle, Pamela was SVP of Digital Solutions at Epsilon (a Publicis company) and oversaw their global digital messaging business. Pam drove strong growth and high customer satisfaction during her tenure. She also served as a strategic advisor and executive sponsor to Epsilon’s largest customers.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250106374024/en/
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Source: Zeta Global
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