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Innovative Eyewear (NASDAQ: LUCY, LUCYW) reported a 165% increase in net revenue for Q1 2024, reaching $383,471, compared to Q1 2023. This growth was driven by a 150% increase in units sold, particularly in the e-commerce segment, thanks to strategic advertising and new product launches. The company plans to introduce three new product lines and a paid version of the Lucyd app in 2024, which are expected to further boost revenue.
However, the cost of prescription lenses has significantly impacted gross profit margins. The company is exploring cost-reduction strategies with current and alternative lens suppliers. Future sales are expected to shift more towards the wholesale channel, which carries higher margins.
CEO Harrison Gross expressed optimism about the company's position in the growing smart eyewear market, highlighting the potential for further growth with upcoming product launches and increased consumer interest, spurred by competitors like Apple and Meta.
Innovative Eyewear, Inc. closed a registered direct offering under Nasdaq rules, issuing 4,200,822 shares at $0.244 per share, along with unregistered warrants. The gross proceeds totaled approximately $1.025 million. The company plans to use the net proceeds for working capital and general corporate purposes.
Innovative Eyewear, Inc. announced a registered direct offering of 4,200,822 shares of its common stock at a purchase price of $0.244 per share, along with unregistered warrants to purchase the same number of shares. The offering is expected to generate roughly $1.025 million in gross proceeds for the company. The net proceeds will be used for working capital and general corporate purposes. The offering is set to close around May 1, 2024, pending customary closing conditions.