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Zeta Global Releases Statement on Omnicom’s Intent to Acquire IPG

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Zeta Global (NYSE:ZETA) has released a statement regarding Omnicom's announced acquisition of Interpublic Group of Companies (IPG). During the Zeta Data Summit, CEO David Steinberg commented on the merger, expressing pride in Zeta's relationships with both Omnicom and IPG. He stated that the announcement is positive for both the industry and Zeta, indicating they will monitor the progression of the merger and offer support as needed.

Zeta Global (NYSE:ZETA) ha rilasciato una dichiarazione riguardo all'acquisizione annunciata da Omnicom del Interpublic Group of Companies (IPG). Durante il Zeta Data Summit, il CEO David Steinberg ha commentato la fusione, esprimendo orgoglio per le relazioni di Zeta con sia Omnicom che IPG. Ha dichiarato che l'annuncio è positivo sia per l'industria che per Zeta, indicando che monitoreranno l'evoluzione della fusione e offriranno supporto secondo necessità.

Zeta Global (NYSE:ZETA) ha emitido una declaración con respecto a la adquisición anunciada por Omnicom del Interpublic Group of Companies (IPG). Durante el Zeta Data Summit, el CEO David Steinberg comentó sobre la fusión, expresando su orgullo por las relaciones de Zeta con Omnicom e IPG. Indicó que el anuncio es positivo tanto para la industria como para Zeta, señalando que vigilarán el progreso de la fusión y ofrecerán apoyo según sea necesario.

Zeta Global (NYSE:ZETA)는 Omnicom의 Interpublic Group of Companies (IPG) 인수 발표에 대한 성명을 발표했습니다. Zeta Data Summit에서 CEO David Steinberg는 인수합병에 대해 언급하며 Zeta가 Omnicom 및 IPG와의 관계를 자랑스럽게 생각한다고 말했습니다. 그는 이 발표가 산업과 Zeta에 긍정적이며, 인수합병의 진행 상황을 모니터링하고 필요할 때 지원할 것이라고 밝혔습니다.

Zeta Global (NYSE:ZETA) a publié une déclaration concernant l'acquisition annoncée d'Interpublic Group of Companies (IPG) par Omnicom. Lors du Zeta Data Summit, le PDG David Steinberg a commenté la fusion, exprimant sa fierté pour les relations de Zeta avec Omnicom et IPG. Il a déclaré que cette annonce est positive tant pour l'industrie que pour Zeta, indiquant qu'ils suivront l'évolution de la fusion et offriront leur soutien si nécessaire.

Zeta Global (NYSE:ZETA) hat eine Stellungnahme zur angekündigten Übernahme von Interpublic Group of Companies (IPG) durch Omnicom veröffentlicht. Während des Zeta Data Summit kommentierte CEO David Steinberg die Fusion und äußerte Stolz auf die Beziehungen von Zeta zu Omnicom und IPG. Er erklärte, dass die Ankündigung sowohl für die Branche als auch für Zeta positiv sei und dass sie den Fortschritt der Fusion im Auge behalten und Unterstützung bieten werden, wenn dies erforderlich ist.

Positive
  • Existing business relationships with both Omnicom and IPG position Zeta favorably for the merger outcome
  • Potential for expanded business opportunities through consolidated relationship with merged entity
Negative
  • None.

Insights

The proposed acquisition of IPG by Omnicom represents a significant consolidation in the advertising industry that could benefit Zeta Global's position. As an existing partner to both agencies, Zeta stands to potentially gain from the increased scale and consolidated buying power of the merged entity. The positive stance from Zeta's CEO suggests confidence in maintaining and possibly expanding their service relationships post-merger. The consolidation trend in advertising could drive increased demand for advanced AI-powered marketing solutions like Zeta's platform, as merged entities typically seek efficiency improvements and enhanced technological capabilities. However, the actual impact will depend on the merged entity's vendor consolidation strategy and technology integration decisions.

This consolidation of major advertising holding companies could accelerate the adoption of AI-powered marketing solutions. Zeta's existing relationships with both companies position it well to capitalize on the digital transformation needs of the merged entity. The company's AI-powered marketing cloud could become increasingly valuable as the combined organization looks to streamline operations and enhance efficiency through technology. The positive market reaction suggests that independent marketing technology providers like Zeta might benefit from increased demand for sophisticated data and AI capabilities as the advertising industry continues to evolve and consolidate.

Zeta CEO states merger will be a net positive for Zeta Global

NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE:ZETA), the AI-powered marketing cloud, today released a statement following Omnicom’s announcement that it has entered into a definitive agreement to acquire the Interpublic Group of Companies, Inc. (IPG).

Earlier today, Zeta Global hosted its Zeta Data Summit, where among many other topics, David Steinberg, Zeta’s Co-Founder, Chairman, and CEO, was asked about today’s Omnicom and IPG news.

The statement is below:

David A. Steinberg, Co-Founder, Chairman, and CEO, said: “Expanding on my earlier comments, we are proud of our extensive relationships with the top Holdcos, including both Omnicom and IPG, and believe that today’s announcement is a positive one for the industry and Zeta. Like everyone else, we will be watching closely as this progresses and offer support as needed.”

Watch the full replay of Zeta Data Summit here.

Investor Relations

Madison Serras

ir@zetaglobal.com

Press

Candace Dean

press@zetaglobal.com

Source: Zeta Global

FAQ

What did Zeta Global (ZETA) say about the Omnicom-IPG merger?

Zeta Global's CEO David Steinberg stated that the merger is positive for both the industry and Zeta, highlighting their existing relationships with both companies and offering support as needed.

How will the Omnicom-IPG merger affect Zeta Global (ZETA)?

According to Zeta's statement, the merger is expected to be positive for the company, given their existing relationships with both Omnicom and IPG.

When did Zeta Global (ZETA) release their statement about the Omnicom-IPG merger?

Zeta Global released their statement during their Zeta Data Summit, following Omnicom's announcement of their definitive agreement to acquire IPG.

Zeta Global Holdings Corp.

NYSE:ZETA

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