December’s Zeta Economic Index (ZEI) Highlights Resilient Consumer Spending and Rising Confidence in Economy
Zeta Global (NYSE:ZETA) has released its December 2024 Zeta Economic Index (ZEI), showing strong economic indicators and consumer confidence. The Economic Index Score (EIS) reached 71.5 points, marking a 0.6 point month-over-month increase and hitting its highest level since April 2021. The Economic Stability Index (ESI) rose to 66.9, showing a 0.6% quarter-over-quarter improvement.
Key findings include: Consumer technology interest increased by 5.6 points month-over-month, financial services spending grew by 3.0 points, and retail activity saw a 4.2% monthly increase despite a 0.5% decrease in in-store visitation. Travel activity grew by 2.0 points, while job market sentiment showed a slight 0.9% decrease following November's 13.9% surge.
The ZEI, powered by AI technology analyzing data from over 240 million US consumers, indicates stable consumer spending despite inflation reaching 2.7%. The index uses over 20 proprietary inputs and real-time behavioral signals to provide comprehensive economic insights.
Zeta Global (NYSE:ZETA) ha pubblicato il suo Zeta Economic Index (ZEI) di dicembre 2024, mostrando forti indicatori economici e fiducia dei consumatori. Il punteggio dell'Indice Economico (EIS) ha raggiunto 71.5 punti, segnando un aumento di 0.6 punti rispetto al mese precedente e toccando il livello più alto da aprile 2021. L'Indice di Stabilità Economica (ESI) è salito a 66.9, con un miglioramento dello 0.6% rispetto al trimestre precedente.
I principali risultati includono: l'interesse per la tecnologia dei consumatori è aumentato di 5.6 punti rispetto al mese precedente, la spesa per servizi finanziari è cresciuta di 3.0 punti e l'attività commerciale ha registrato un aumento mensile del 4.2% nonostante una diminuzione del 0.5% delle visite in negozio. L'attività di viaggio è aumentata di 2.0 punti, mentre il sentiment del mercato del lavoro ha mostrato una leggera diminuzione dello 0.9% dopo il balzo del 13.9% di novembre.
Il ZEI, supportato dalla tecnologia AI che analizza i dati di oltre 240 milioni di consumatori statunitensi, indica una spesa dei consumatori stabile nonostante l'inflazione abbia raggiunto il 2.7%. L'indice utilizza oltre 20 input proprietari e segnali comportamentali in tempo reale per fornire approfondimenti economici completi.
Zeta Global (NYSE:ZETA) ha lanzado su Zeta Economic Index (ZEI) de diciembre de 2024, mostrando indicadores económicos sólidos y confianza del consumidor. El puntaje del Índice Económico (EIS) alcanzó 71.5 puntos, marcando un aumento de 0.6 puntos mes a mes y alcanzando su nivel más alto desde abril de 2021. El Índice de Estabilidad Económica (ESI) subió a 66.9, mostrando una mejora del 0.6% en comparación con el trimestre anterior.
Los hallazgos clave incluyen: el interés del consumidor en tecnología aumentó 5.6 puntos mes a mes, el gasto en servicios financieros creció 3.0 puntos y la actividad minorista vio un aumento mensual del 4.2% a pesar de una disminución del 0.5% en las visitas a las tiendas. La actividad de viajes creció 2.0 puntos, mientras que el sentimiento del mercado laboral mostró una ligera disminución del 0.9% tras el aumento del 13.9% en noviembre.
El ZEI, impulsado por tecnología de IA que analiza datos de más de 240 millones de consumidores en EE. UU., indica un gasto del consumidor estable a pesar de que la inflación alcanzara el 2.7%. El índice utiliza más de 20 insumos propietarios y señales de comportamiento en tiempo real para proporcionar una visión económica completa.
제타 글로벌 (NYSE:ZETA)은 2024년 12월 제타 경제 지수(ZEI)를 발표하며 강력한 경제 지표와 소비자 신뢰를 보여주었습니다. 경제 지수 점수(EIS)는 71.5포인트에 도달하여, 전월 대비 0.6포인트 상승하며 2021년 4월 이후 가장 높은 수준에 도달했습니다. 경제 안정 지수(ESI)는 66.9로 상승하여, 전분기 대비 0.6% 증가했습니다.
주요 발견 사항은: 소비자 기술에 대한 관심이 전월 대비 5.6포인트 증가했으며, 금융 서비스 지출이 3.0포인트 증가했고, 소매 활동은 방문객 수가 0.5% 감소했음에도 불구하고 월간 4.2% 증가했습니다. 여행 활동은 2.0포인트 증가했으며, 고용 시장의 정서는 11월에 13.9% 급증한 이후 0.9% 소폭 감소했습니다.
240백만 명 이상의 미국 소비자 데이터를 분석하는 AI 기술로 구동되는 ZE는 인플레이션이 2.7%에 도달했음에도 불구하고 안정적인 소비자 지출을 나타냅니다. 이 지수는 20개 이상의 독점 입력값과 실시간 행동 신호를 사용하여 포괄적인 경제 통찰력을 제공합니다.
Zeta Global (NYSE:ZETA) a publié son Zeta Economic Index (ZEI) de décembre 2024, révélant des indicateurs économiques solides et une confiance des consommateurs. Le score de l'Indice Économique (EIS) a atteint 71,5 points, marquant une augmentation de 0,6 point par rapport au mois précédent et atteignant son plus haut niveau depuis avril 2021. L'Indice de Stabilité Économique (ESI) a augmenté à 66,9, montrant une amélioration de 0,6% par rapport au trimestre précédent.
Les résultats clés incluent : l'intérêt des consommateurs pour la technologie a augmenté de 5,6 points par rapport au mois précédent, les dépenses pour les services financiers ont grimpé de 3,0 points, et l'activité de vente au détail a connu une augmentation mensuelle de 4,2% malgré une diminution de 0,5% des visites en magasin. L'activité de voyage a augmenté de 2,0 points, tandis que le sentiment du marché du travail a montré une légère diminution de 0,9% après une augmentation de 13,9% en novembre.
Le ZEI, alimenté par la technologie IA qui analyse les données de plus de 240 millions de consommateurs américains, indique des dépenses des consommateurs stables malgré une inflation atteignant 2,7%. L'indice utilise plus de 20 saisies propriétaires et des signaux comportementaux en temps réel pour fournir des aperçus économiques complets.
Zeta Global (NYSE:ZETA) hat seinen Zeta Economic Index (ZEI) für Dezember 2024 veröffentlicht, der starke wirtschaftliche Indikatoren und Verbrauchervertrauen zeigt. Der Economic Index Score (EIS) erreichte 71,5 Punkte, was einem Anstieg von 0,6 Punkten im Vergleich zum Vormonat entspricht und den höchsten Stand seit April 2021 markiert. Der Economic Stability Index (ESI) stieg auf 66,9 und zeigte eine Verbesserung von 0,6% im Vergleich zum vorherigen Quartal.
Wichtige Ergebnisse sind: Das Interesse an Verbrauchertechnologie nahm um 5,6 Punkte im Vergleich zum Vormonat zu, die Ausgaben für Finanzdienstleistungen stiegen um 3,0 Punkte, und die Einzelhandelsaktivität verzeichnete trotz eines Rückgangs von 0,5% bei den Geschäften einen monatlichen Anstieg von 4,2%. Die Reiseaktivität wuchs um 2,0 Punkte, während die Stimmung auf dem Arbeitsmarkt einen leichten Rückgang von 0,9% zeigte, nachdem es im November einen Anstieg um 13,9% gegeben hatte.
Der ZEI, der durch KI-Technologie unterstützt wird, die Daten von über 240 Millionen US-Verbrauchern analysiert, zeigt stabile Verbraucherausgaben, obwohl die Inflation 2,7% erreicht hat. Der Index verwendet über 20 proprietäre Eingaben und Echtzeit-Verhaltenssignale, um umfassende wirtschaftliche Einblicke zu bieten.
- Record-high Economic Index Score (EIS) at 71.5 points
- Consumer technology interest up 5.6 points MoM
- Overall retail activity increased 4.2% MoM
- Financial services spending grew 3.0 points MoM
- Travel activity increased 2.0 points MoM
- Inflation increased to 2.7%
- In-store retail visitation decreased 0.5% MoM
- Job market sentiment declined 0.9% MoM
Insights
The Zeta Economic Index reveals compelling economic signals through its AI-powered analysis of consumer behavior. The record-setting Economic Index Score of 71.5 and Economic Stability Index of 66.9 suggest robust economic health, particularly noteworthy given persistent inflationary pressures. The 2.7% inflation rate, while trending upward, hasn't significantly dampened consumer spending patterns.
The 4.2% month-over-month increase in retail activity, coupled with the 5.6-point rise in consumer technology interest, indicates strong consumer confidence and purchasing power. These metrics suggest a resilient economy transitioning into 2025, with consumers demonstrating adaptability to higher price levels rather than restraining spending.
The slight 0.9% decline in Job Market Sentiment following November's substantial 13.9% surge represents a natural post-holiday adjustment rather than a concerning trend. This data composition suggests a healthy economic foundation heading into 2025.
The implementation of Generative AI to analyze over 240 million US consumers' behavioral signals represents a significant advancement in economic forecasting methodology. Traditional economic indices typically rely on lagging indicators and survey data, whereas Zeta's AI-powered approach processes real-time behavioral data points, offering potentially more accurate and timely economic insights.
The system's ability to recalibrate 20+ proprietary inputs monthly based on actual behavior patterns, rather than reported intentions, provides a more dynamic and reliable economic assessment. This real-time analysis capability is particularly valuable for identifying emerging trends, such as the observed shift in consumer technology interest and evolving payment preferences, including increased BNPL adoption.
The divergence between in-store visitation (-0.5% MoM) and overall retail activity (+4.2% MoM) highlights a significant shift in consumer shopping patterns, suggesting a continued acceleration of digital commerce adoption. The 3.0-point increase in financial services interest, particularly in BNPL services, indicates evolving consumer financing preferences and could signal a structural change in how consumers approach high-value purchases.
The sustained consumer spending levels despite inflation suggest that consumers have adapted their budgeting strategies rather than reducing consumption. This behavioral adaptation, combined with the 2.0-point increase in travel activity, indicates strong consumer confidence and suggests potential continued economic expansion in early 2025.
Holiday season spending and favorable consumer trends reinforce optimism for 2025 despite inflationary pressures
For the first time in over three years, the Economic Index Score (EIS), the ZEI’s primary measure of US economic health, has set a record for two consecutive months, reaching its highest levels since April 2021. The December EIS rose to 71.5 points, marking a 0.6 point month-over-month (MoM) increase. This sustained growth reflects continued economic momentum, driven in part by robust holiday shopping activity despite a shorter season this year.
Similarly, the Economic Stability Index (ESI) increased to 66.9, marking a
"By leveraging real-time signals from actual consumer behavior powered by Zeta’s proprietary data cloud, the ZEI provides a distinctive lens on the economy and serves as a critical barometer to help decision makers plan for the coming year,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “As the holiday season comes to an end, it’s important to note that according to the Zeta Economic Index, consumer spending is stabilizing at higher levels, signaling strong consumer optimism for the new year.”
Additional highlights from the December 2024 ZEI:
- Consumer Technology Interest Rises: In time for the kick-off of CES 2025, the tech sector enters 2025 with clear momentum, driven by a strong December performance. The sector saw a 5.6-point MoM rise in consumer interest, reflecting the appeal of cutting-edge devices and innovative technologies during the holiday season.
- Financial Services Spending Increases: Interest in financial services offerings also grew by 3.0 points MoM, with many consumers relying on flexible payment options to afford high-ticket technology items. The growth aligns with broader trends in buy now, pay later (BNPL) usage, as a notable portion of consumers used BNPL for holiday purchases. The evolving payment landscape underscores a growing demand for accessible ways to invest in premium technology.
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Holiday activity impacts retail and travel sectors: While retail in-store visitation saw a decrease of
0.5% MoM due to online sales dominating the season, overall retail activity increased as expected with a4.2% MoM increase. Similarly, aligned to the busy travel season in December, travel activity grew at 2.0 points MoM. -
Job Market Sentiment Stabilizes: Job Market Sentiment tempered slightly with a
0.9% MoM decrease in December, following a13.9% surge in November driven by temporary holiday positions. Despite this moderation, sentiment remains generally positive, reflecting a stabilizing employment landscape.
The ZEI utilizes generative AI to analyze trillions of behavioral signals providing comprehensive scores that reflect economic sentiment, trends, and dynamics. Unlike surveys, this index utilizes over 20 proprietary inputs that recalibrate each month based on actual behavior, enhancing the understanding of a key driver of economic growth – consumer activity.
The Zeta Economic Index is publicly available here and is provided as a complimentary service. It should not be considered investment advice or be relied upon to make investment decisions.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Investor Relations
Matt Pfau
ir@zetaglobal.com
Press
Candace Dean
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Source: Zeta Global
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