Zeta Global Reports 108% YoY Increase in Zeta Marketing Platform Usage During Start of Holiday Shopping Season
Zeta Global reported significant growth in its Marketing Platform usage during the Cyber Five period (Thanksgiving to Cyber Monday), with a 108% year-over-year increase and 100% uptime. The platform's success comes at a important time as the holiday shopping season is five days shorter this year.
According to a Zeta survey of over 6,000 consumers, 53% plan to start their holiday shopping in December, marking an 8% increase from the previous year. This trend is supported by Zeta's behavioral data showing reduced holiday-related activity in October and November compared to previous years. With consumer confidence at a 16-month high, the company anticipates strong demand for digital marketing tools throughout the remainder of the holiday season.
Zeta Global ha riportato una crescita significativa nell'uso della sua piattaforma di marketing durante il periodo dei Cyber Five (dal Giorno del Ringraziamento al Cyber Monday), con un incremento del 108% rispetto all'anno precedente e uptime del 100%. Il successo della piattaforma arriva in un momento importante, poiché la stagione degli acquisti natalizi è più breve di cinque giorni quest'anno.
Secondo un sondaggio di Zeta su oltre 6.000 consumatori, il 53% prevede di iniziare i propri acquisti natalizi a dicembre, segnando un aumento dell'8% rispetto all'anno precedente. Questa tendenza è supportata dai dati comportamentali di Zeta che mostrano una riduzione dell'attività legata alle vacanze a ottobre e novembre rispetto agli anni precedenti. Con la fiducia dei consumatori ai massimi livelli in 16 mesi, l'azienda prevede una forte domanda di strumenti di marketing digitale per il resto della stagione natalizia.
Zeta Global informó un crecimiento significativo en el uso de su Plataforma de Marketing durante el periodo de Cyber Five (desde el Día de Acción de Gracias hasta el Cyber Monday), con un aumento del 108% en comparación con el año anterior y un tiempo de actividad del 100%. El éxito de la plataforma llega en un momento importante, ya que la temporada de compras navideñas es cinco días más corta este año.
Según una encuesta de Zeta a más de 6,000 consumidores, el 53% planea comenzar sus compras navideñas en diciembre, marcando un aumento del 8% con respecto al año anterior. Esta tendencia está respaldada por los datos conductuales de Zeta que muestran una reducción en la actividad relacionada con las vacaciones en octubre y noviembre en comparación con años anteriores. Con la confianza del consumidor en su nivel más alto en 16 meses, la empresa anticipa una fuerte demanda de herramientas de marketing digital durante el resto de la temporada navideña.
제타 글로벌은 사이버 파이브 기간 동안(추수감사절부터 사이버 먼데이까지) 마케팅 플랫폼 사용이 크게 증가했다고 보고했습니다. 전년 대비 108% 증가와 100% 가동 시간을 기록했습니다. 플랫폼의 성공은 올해 연휴 쇼핑 시즌이 5일 shorter 다는 점에서 중요한 시기에 나타났습니다.
제타가 6,000명 이상의 소비자를 대상으로 실시한 조사에 따르면, 53%는 12월에 연휴 쇼핑을 시작할 계획이라고 밝혔으며, 이는 지난해 대비 8% 증가한 수치입니다. 이러한 경향은 제타의 행동 데이터를 통해 10월과 11월의 연휴 관련 활동이 이전에 비해 감소했음을 보여줍니다. 소비자 신뢰가 16개월 만에 최고 수준에 도달함에 따라, 회사는 나머지 연휴 시즌 동안 디지털 마케팅 도구에 대한 강한 수요를 예상하고 있습니다.
Zeta Global a rapporté une croissance significative de l'utilisation de sa plateforme de marketing pendant la période des Cyber Five (de Thanksgiving à Cyber Monday), avec une augmentation de 108% d'une année sur l'autre et un temps de fonctionnement de 100%. Le succès de la plateforme arrive à un moment important alors que la saison des achats de Noël est plus courte de cinq jours cette année.
Selon une enquête menée par Zeta auprès de plus de 6 000 consommateurs, 53% prévoient de commencer leurs achats de Noël en décembre, marquant une augmentation de 8% par rapport à l'année précédente. Cette tendance est soutenue par les données comportementales de Zeta qui indiquent une baisse de l'activité liée aux vacances en octobre et novembre par rapport aux années précédentes. Avec la confiance des consommateurs à un niveau maximum depuis 16 mois, l'entreprise anticipe une forte demande pour les outils de marketing numérique durant le reste de la saison des fêtes.
Zeta Global berichtete von einem signifikanten Anstieg in der Nutzung seiner Marketing-Plattform während der Cyber Five-Periode (vom Erntedankfest bis zum Cyber Monday), mit einem 108%igen Anstieg im Vergleich zum Vorjahr und einer Verfügbarkeit von 100%. Der Erfolg der Plattform kommt zu einem wichtigen Zeitpunkt, da die Weihnachts-Shopping-Saison in diesem Jahr fünf Tage kürzer ist.
Laut einer Zeta-Umfrage unter über 6.000 Verbrauchern planen 53%, ihre Weihnachtseinkäufe im Dezember zu beginnen, was einem Anstieg von 8% im Vergleich zum Vorjahr entspricht. Dieser Trend wird durch die Verhaltensdaten von Zeta unterstützt, die eine reduzierte weihnachtsbezogene Aktivität im Oktober und November im Vergleich zu den Vorjahren zeigen. Da das Verbrauchervertrauen auf dem höchsten Stand seit 16 Monaten ist, erwartet das Unternehmen eine starke Nachfrage nach digitalen Marketing-Tools für den Rest der Weihnachtszeit.
- 108% year-over-year increase in platform usage during Cyber Five period
- 100% platform uptime during peak shopping period
- Survey indicates 8% increase in December holiday shopping intentions
- Lower holiday-related activity observed in October and November compared to prior years
Insights
The 108% YoY increase in platform usage during the important Cyber Five period demonstrates significant market penetration and growing adoption of Zeta's AI-powered marketing solutions. This growth, combined with 100% uptime, indicates strong operational execution and robust infrastructure scaling capabilities.
The shift in consumer behavior, with 53% of shoppers planning December purchases, presents a continued growth opportunity for Zeta's platform revenue. Rising consumer confidence levels and the compressed holiday shopping window create favorable conditions for increased marketing technology spending. This positions Zeta well for potential revenue growth in Q4 2023.
The behavioral data showing delayed holiday shopping activity compared to previous years, coupled with the 8% increase in December shoppers, signals a significant shift in consumer purchasing patterns. This trend validation through a substantial survey size of 6,000 consumers provides credible market intelligence that could influence marketing budget allocations.
The consumer confidence reaching a 16-month high is particularly noteworthy as it typically correlates with increased advertising spending, benefiting marketing technology providers like Zeta. The compressed holiday season is driving higher demand for efficient, ROI-focused marketing solutions, which aligns well with Zeta's value proposition.
“With the holiday season being five days shorter, marketers are under increasing pressure to execute strategies that drive both value and high-impact results,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “The Zeta Marketing Platform continues to empower brands to engage high-intent shoppers where they want to be reached, delivering exceptional efficiency and more effective outcomes during the most critical shopping days of the year.”
The Thanksgiving weekend may have set records, but many consumers are only just beginning their holiday shopping. A Zeta survey of over 6,000 consumers revealed that
With consumer confidence at a 16-month high, Zeta anticipates strong demand for tools that enable efficient, ROI-driven digital marketing throughout the remainder of the season. As marketers navigate evolving consumer behavior, the Zeta Marketing Platform stands out as a critical resource for driving deeper engagement and stronger results.
To read more about holiday insights from Zeta, visit our blog here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Investor Relations
Madison Serras
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
Source: Zeta Global
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