Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing
Zeta Global (NYSE: ZETA) has launched its first brand campaign, 'Achieve the Impossible', focusing on AI-powered marketing solutions. The campaign aims to inspire marketers to embrace AI technology and demonstrates how the Zeta Marketing Platform enables hyper-personalization, omni-channel experiences, and predictable ROI.
The campaign features 'Imagine If' scenarios inspired by historical innovators and contemporary challenges, showcasing how Zeta's AI-powered platform can transform marketing capabilities. This initiative is part of Zeta's strategic vision to evolve from 'Zeta who?' to 'must have Zeta,' positioning the company as a leader in AI marketing innovation.
Developed by Zeta's in-house creative team, the campaign draws inspiration from visionaries like Beethoven, Nostradamus, and Sherlock Holmes, combined with customer feedback and market research to demonstrate how the platform makes ambitious marketing goals achievable.
Zeta Global (NYSE: ZETA) ha lanciato la sua prima campagna di brand, 'Realizza l'Impossibile', incentrata su soluzioni di marketing potenziate dall'IA. La campagna mira a ispirare i marketer ad adottare la tecnologia IA e dimostra come la Piattaforma di Marketing Zeta consenta iper-personalizzazione, esperienze omnicanale e ROI prevedibile.
La campagna presenta scenari 'Immagina Se' ispirati a innovatori storici e sfide contemporanee, mostrando come la piattaforma potenziata dall'IA di Zeta possa trasformare le capacità di marketing. Questa iniziativa fa parte della visione strategica di Zeta per evolversi da 'Zeta chi?' a 'Zeta indispensabile', posizionando l'azienda come leader nell'innovazione del marketing IA.
Sviluppata dal team creativo interno di Zeta, la campagna trae ispirazione da visionari come Beethoven, Nostradamus e Sherlock Holmes, combinata con il feedback dei clienti e la ricerca di mercato per dimostrare come la piattaforma renda raggiungibili obiettivi di marketing ambiziosi.
Zeta Global (NYSE: ZETA) ha lanzado su primera campaña de marca, 'Logra lo Imposible', centrada en soluciones de marketing impulsadas por IA. La campaña tiene como objetivo inspirar a los marketers a adoptar la tecnología IA y demuestra cómo la Plataforma de Marketing Zeta permite la hiper-personalización, experiencias omnicanal y un ROI predecible.
La campaña presenta escenarios de 'Imagina Si' inspirados en innovadores históricos y desafíos contemporáneos, mostrando cómo la plataforma impulsada por IA de Zeta puede transformar las capacidades de marketing. Esta iniciativa es parte de la visión estratégica de Zeta para evolucionar de '¿Zeta quién?' a 'Zeta es indispensable', posicionando a la empresa como un líder en innovación de marketing con IA.
Desarrollada por el equipo creativo interno de Zeta, la campaña se inspira en visionarios como Beethoven, Nostradamus y Sherlock Holmes, combinada con comentarios de clientes e investigación de mercado para demostrar cómo la plataforma hace que las metas de marketing ambiciosas sean alcanzables.
제타 글로벌 (NYSE: ZETA)는 AI 기반 마케팅 솔루션에 초점을 맞춘 첫 번째 브랜드 캠페인 '불가능을 이루다'를 시작했습니다. 이 캠페인은 마케터들이 AI 기술을 수용하도록 영감을 주고 제타 마케팅 플랫폼이 어떻게 하이퍼 개인화, 다채널 경험 및 예측 가능한 ROI를 가능하게 하는지를 보여줍니다.
캠페인은 역사적인 혁신가와 현대적인 도전에서 영감을 받은 '상상해보세요' 시나리오를 특징으로 하여 제타의 AI 기반 플랫폼이 마케팅 역량을 어떻게 변모시킬 수 있는지를 보여줍니다. 이 이니셔티브는 '제타 누구?'에서 '꼭 필요한 제타'로 발전하겠다는 제타의 전략적 비전의 일환으로, 회사를 AI 마케팅 혁신의 선두주자로 자리매김하게 합니다.
제타의 내부 창작팀에 의해 개발된 이 캠페인은 베토벤, 노스트라다무스, 셜록 홈즈와 같은 비전가들에게서 영감을 받아 고객 피드백과 시장 조사를 결합하여 플랫폼이 어떻게 야심찬 마케팅 목표를 달성 가능하게 하는지를 보여줍니다.
Zeta Global (NYSE: ZETA) a lancé sa première campagne de marque, 'Réalisez l'Impossible', axée sur des solutions de marketing alimentées par l'IA. La campagne vise à inspirer les marketeurs à adopter la technologie IA et montre comment la Plateforme de Marketing Zeta permet une hyper-personnalisation, des expériences omnicanales et un ROI prévisible.
La campagne présente des scénarios 'Imaginez Si' inspirés par des innovateurs historiques et des défis contemporains, montrant comment la plateforme alimentée par l'IA de Zeta peut transformer les capacités marketing. Cette initiative fait partie de la vision stratégique de Zeta pour évoluer de 'Zeta qui ?' à 'Zeta indispensable', en positionnant l'entreprise comme un leader en innovation marketing par IA.
Développée par l'équipe créative interne de Zeta, la campagne s'inspire de visionnaires tels que Beethoven, Nostradamus et Sherlock Holmes, combinée aux retours des clients et aux études de marché pour démontrer comment la plateforme rend des objectifs marketing ambitieux réalisables.
Zeta Global (NYSE: ZETA) hat seine erste Marken-Kampagne 'Das Unmögliche erreichen' gestartet, die sich auf KI-gesteuerte Marketinglösungen konzentriert. Die Kampagne soll Marketingspezialisten inspirieren, KI-Technologie anzunehmen, und zeigt, wie die Zeta Marketing Plattform Hyper-Personalisierung, kanalübergreifende Erlebnisse und vorhersehbaren ROI ermöglicht.
Die Kampagne beinhaltet 'Stell dir vor'-Szenarien, die von historischen Innovatoren und zeitgenössischen Herausforderungen inspiriert sind, und zeigt, wie die KI-gesteuerte Plattform von Zeta die Marketingfähigkeiten transformieren kann. Diese Initiative ist Teil von Zetas strategischer Vision, sich von 'Zeta wer?' zu 'Zeta muss sein' zu entwickeln und das Unternehmen als führenden Anbieter von KI-Marketing-Innovationen zu positionieren.
Die Kampagne wurde von Zetas internem Kreativteam entwickelt und lässt sich von Visionären wie Beethoven, Nostradamus und Sherlock Holmes inspirieren, kombiniert mit Kundenfeedback und Marktforschung, um zu demonstrieren, wie die Plattform ehrgeizige Marketingziele erreichbar macht.
- Strategic brand positioning to establish market leadership in AI marketing
- Launch of comprehensive AI-powered marketing platform
- Focus on delivering measurable ROI and business growth solutions
- None.
Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta
Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing (Graphic: Business Wire)
Central to the campaign are thought-provoking 'Imagine If' scenarios, inspired by history’s most innovative thinkers and today’s most impossible challenges. At a time when marketers are expected to drive profits through data-driven strategies, these prompts showcase how the all-in-one AI-powered Zeta Marketing Platform powers precision, productivity and performance.
“Marketing is at an inflection point, and AI is no longer just a trend—it’s the driving force behind making the impossible achievable,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “This groundbreaking campaign is part of our strategic vision to move from ‘Zeta who?’ to ‘why Zeta?’ and eventually to ‘must have Zeta.’ This launch reaffirms Zeta’s role as a leader in AI marketing innovation.”
“‘Achieve the Impossible,’ is designed to capture the imagination of marketers and advertisers who want to think bigger about the opportunities around AI," said Megan Rose, Group VP of Marketing at Zeta Global. “With bold storytelling and imaginative questions, the brand campaign positions Zeta as the driving force behind marketers’ success and marks a new chapter in how the world sees Zeta—innovative, transformative, and essential to the future of marketing.”
Produced by Zeta’s in-house creative team, the campaign weaves together inspiration from visionaries like Beethoven, Nostradamus, and Sherlock Holmes with insights from customer feedback and market research. It showcases how Zeta’s AI-driven platform makes even the most imaginative marketing goals attainable.
To learn more about Zeta Marketing Platform visit: https://zetaglobal.com/.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250122837428/en/
Investor Relations
Matt Pfau
ir@zetaglobal.com
Press
Krystina Puleo
press@zetaglobal.com
Source: Zeta Global
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