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Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.
Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.
Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.
In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.
Zeta Global (NYSE:ZETA) has announced the release date for its first quarter 2023 financial results, set for May 4, 2023, after market close. Co-Founder and CEO David A. Steinberg, alongside CFO Chris Greiner, will host a conference call at 5:00 p.m. Eastern Time the same day. Investors can access a live webcast and replay on Zeta’s Investor Relations website.
Zeta Global is recognized as an AI-Powered Marketing Cloud, utilizing advanced AI and extensive consumer signals to optimize customer acquisition and retention strategies. The company aims to simplify sophisticated marketing through its Zeta Marketing Platform, unifying identity and omnichannel activation, supported by a substantial proprietary database.
Zeta Global (NYSE: ZETA) has introduced significant innovations in its Zeta Marketing Platform aimed at enhancing marketing efficiency and improving ROI for enterprise clients. Key features include AI-enabled True Omnichannel Forecasting for better campaign predictions, Enhanced Propensity Scoring for real-time audience targeting, and No-code Data Warehouse Mapping for easier data integration. These tools are designed to help marketers navigate challenging market conditions by boosting accuracy in campaigns while minimizing costs.
CEO David A. Steinberg emphasized the importance of predictable marketing returns in uncertain times, highlighting the value of their latest innovations.
Zeta Global (NYSE: ZETA), an AI-Powered Marketing Cloud, has announced its participation in several upcoming investor events. These include the Morgan Stanley Technology, Media & Telecom Conference on March 6, the KBCM 18th Annual Emerging Technology Summit on March 8, and the 35th Annual Roth Conference on March 13. The company will provide live webcasts and replays of its presentations on its Investor Relations website. Zeta Global aims to simplify sophisticated marketing through its platform, enhancing customer engagement across channels.
Zeta Global (NYSE: ZETA) reported robust financial results for the fourth quarter and full year ended December 31, 2022. Revenue reached $175 million in 4Q’22, up 30% Y/Y, and $591 million for the year, a 29% increase. The company expanded its customer base by 14% Y/Y, achieving a 112% Net Revenue Retention in 2022. Notably, quarterly cash flow from operations was $23 million. However, a GAAP net loss of $52 million was reported for 4Q’22, mainly due to $68 million in stock-based compensation. For 2023, Zeta anticipates revenue growth of 16% to 18%.
Zeta Global (NYSE: ZETA) has announced the beta launch of ChatBotZeta, a product that uses generative AI to analyze consumer signals from its Data Cloud. This innovative tool aims to improve marketing efficiency by producing personalized consumer experiences. By leveraging an individual's email, ChatBotZeta can uncover various attributes and preferences, enhancing the Zeta Marketing Platform (ZMP) and empowering marketers to drive better results. The integration of generative language models is expected to boost marketer productivity and provide more meaningful consumer interactions.
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