Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta (NYSE: ZETA) reported strong financial results for Q2 2021, showcasing a 39% revenue increase to $106.9 million and a remarkable 106% growth in adjusted EBITDA year-over-year. The company added over 30 new customers, boosting its scaled customer count to 343. Despite an operating loss of $122.3 million mainly attributed to stock-based compensation, Zeta's outlook for Q3 and full-year 2021 remains positive, projecting revenues between $432 million and $436 million, marking a 17% to 19% increase.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced the presentation of its Co-Founder and CEO David A. Steinberg and CFO Chris Greiner at two upcoming virtual investor events.
Event Details:
- Oppenheimer 24th Annual Technology, Internet & Telecommunications Conference: August 11 at 11:35 am ET
- Canaccord Genuity 14th Annual Growth Conference: August 12 at 12:00 pm ET
Investors can access live webcasts and replays on Zeta's Investor Relations website.
Zeta (NYSE:ZETA) will announce its second quarter 2021 financial results post-market on August 10, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will lead a conference call at 5:00 p.m. Eastern Time the same day. The live webcast will be available on Zeta’s Investor Relations website.
Zeta Global Holdings is a cloud-based marketing technology company that utilizes data-driven insights to enhance customer acquisition and retention through its Zeta Marketing Platform, leveraging AI to personalize experiences at scale.
Zeta released insights from its ZetaPulse survey regarding U.S. consumer sentiment toward the 2021 Tokyo Olympics. Key findings reveal that 45.2% of respondents are not looking forward to the Games, predicting low viewership. As the economy reopens, 52.7% indicated they won’t watch the Olympics with others outside their household. Interest is notably higher among women and Generation Z. Female Olympians are favored, with women's gymnastics seeing the highest interest. Streaming viewership is on the rise, with predictions suggesting mobile and connected TV will surpass cable TV by the next Olympics.
Zeta (NYSE: ZETA) has appointed Crystal Eastman as the company's first Chief Marketing Officer. Eastman previously headed global marketing at The Trade Desk, bringing a wealth of experience from American Express and BlackRock. CEO David A. Steinberg emphasized her proven track record in digital marketing and data-driven business growth. Eastman's responsibilities will include overseeing global marketing strategy, brand activation, and client engagement among other tasks, all aimed at enhancing Zeta's market positioning and growth potential.
Zeta announced the election of Jene Elzie to its Board of Directors, expanding the board to six members. With over 25 years in marketing strategy, Elzie currently serves as Chief Growth Officer at Athletes First Partners Agency. Previously, she held senior positions with the NBA and NBC Universal. Zeta's leadership expressed excitement about Elzie's expertise, expecting her to enhance the company's growth and profitability strategies. Elzie highlighted Zeta's strong position for growth in the digital marketing landscape.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, released findings from a Total Economic Impact™ study by Forrester Consulting. The study indicated that enterprises using Zeta’s identity-based data achieved 50% higher customer acquisition effectiveness and accelerated revenue over three years. Key advantages highlighted by customers include superior audience targeting, integrated solutions reducing vendor costs, transparency without reliance on third-party cookies, and expedited implementation processes. Zeta's commitment to empowering marketers is seen as a significant advantage in a shifting marketing landscape.
Zeta Global Holdings Corp. (NYSE: ZETA) and Dun & Bradstreet, Inc. (NYSE: DNB) have formed a strategic alliance to create a comprehensive data cloud. This partnership merges Zeta’s consumer data with Dun & Bradstreet’s business data, providing insights on over 220 million individuals in the U.S. It aims to launch a new sector, business-to-person (B2P) marketing, facilitating personalized marketing for businesses. The alliance will enable access to 360-degree identity profiles and activate unique audiences through Zeta’s Marketing Platform, enhancing marketing capabilities for small and medium-sized businesses (SMBs).
Dun & Bradstreet (NYSE:DNB) and Zeta Global (NYSE:ZETA) have formed a strategic alliance to create a unified private data cloud integrating consumer and business data. This collaboration aims to establish a new business-to-person (B2P) marketing sector, effectively combining Zeta's B2C data with D&B's B2B data. The partnership is expected to enhance marketing strategies for both companies, enabling them to deliver more personalized marketing campaigns to decision-makers. The alliance includes offering SMBs advanced marketing capabilities traditionally reserved for larger enterprises.
Zeta has announced the pricing of its initial public offering (IPO) of 21.5 million shares at $10 each, aiming for gross proceeds of approximately $215 million. The offering includes 14.77 million shares from Zeta and 6.73 million from selling stockholders. Trading is set to commence on the New York Stock Exchange under the ticker symbol 'ZETA' on June 10, 2021, with the offering closing on June 14, 2021, pending customary conditions. Morgan Stanley and others are managing the offering.
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