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Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.
Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.
Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.
In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.
Zeta (NYSE: ZETA) and Adara have formed a multi-year data partnership to create the Traveler Data Cloud, enhancing marketing insights for travel and hospitality marketers. This cloud will combine Zeta's Identity Graph—covering over 225 million U.S. consumers—with Adara’s first-party travel signals. As travel demand is expected to surge in 2022, the partnership aims to deliver personalized marketing and deeper consumer insights. The initiative is timely as indications show a rise in last-minute hotel bookings and leisure travel growth, supporting brands in optimizing campaigns as consumer interest in travel increases.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, announced participation in upcoming conferences. CFO Chris Greiner will engage in one-on-one meetings at the Deutsche Bank Technology Conference on September 9 and at Citi's 2021 Global Technology Virtual Conference on September 13. Zeta Global's Marketing Platform, known for leveraging AI to predict consumer intent, is designed to help enterprises acquire and retain customers more cost-effectively. Founded in 2007 and headquartered in New York City, Zeta continues to enhance its data-driven marketing capabilities.
Zeta (NYSE: ZETA) reported strong financial results for Q2 2021, showcasing a 39% revenue increase to $106.9 million and a remarkable 106% growth in adjusted EBITDA year-over-year. The company added over 30 new customers, boosting its scaled customer count to 343. Despite an operating loss of $122.3 million mainly attributed to stock-based compensation, Zeta's outlook for Q3 and full-year 2021 remains positive, projecting revenues between $432 million and $436 million, marking a 17% to 19% increase.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced the presentation of its Co-Founder and CEO David A. Steinberg and CFO Chris Greiner at two upcoming virtual investor events.
Event Details:
- Oppenheimer 24th Annual Technology, Internet & Telecommunications Conference: August 11 at 11:35 am ET
- Canaccord Genuity 14th Annual Growth Conference: August 12 at 12:00 pm ET
Investors can access live webcasts and replays on Zeta's Investor Relations website.
Zeta (NYSE:ZETA) will announce its second quarter 2021 financial results post-market on August 10, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will lead a conference call at 5:00 p.m. Eastern Time the same day. The live webcast will be available on Zeta’s Investor Relations website.
Zeta Global Holdings is a cloud-based marketing technology company that utilizes data-driven insights to enhance customer acquisition and retention through its Zeta Marketing Platform, leveraging AI to personalize experiences at scale.
Zeta released insights from its ZetaPulse survey regarding U.S. consumer sentiment toward the 2021 Tokyo Olympics. Key findings reveal that 45.2% of respondents are not looking forward to the Games, predicting low viewership. As the economy reopens, 52.7% indicated they won’t watch the Olympics with others outside their household. Interest is notably higher among women and Generation Z. Female Olympians are favored, with women's gymnastics seeing the highest interest. Streaming viewership is on the rise, with predictions suggesting mobile and connected TV will surpass cable TV by the next Olympics.
Zeta (NYSE: ZETA) has appointed Crystal Eastman as the company's first Chief Marketing Officer. Eastman previously headed global marketing at The Trade Desk, bringing a wealth of experience from American Express and BlackRock. CEO David A. Steinberg emphasized her proven track record in digital marketing and data-driven business growth. Eastman's responsibilities will include overseeing global marketing strategy, brand activation, and client engagement among other tasks, all aimed at enhancing Zeta's market positioning and growth potential.
Zeta announced the election of Jene Elzie to its Board of Directors, expanding the board to six members. With over 25 years in marketing strategy, Elzie currently serves as Chief Growth Officer at Athletes First Partners Agency. Previously, she held senior positions with the NBA and NBC Universal. Zeta's leadership expressed excitement about Elzie's expertise, expecting her to enhance the company's growth and profitability strategies. Elzie highlighted Zeta's strong position for growth in the digital marketing landscape.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, released findings from a Total Economic Impact™ study by Forrester Consulting. The study indicated that enterprises using Zeta’s identity-based data achieved 50% higher customer acquisition effectiveness and accelerated revenue over three years. Key advantages highlighted by customers include superior audience targeting, integrated solutions reducing vendor costs, transparency without reliance on third-party cookies, and expedited implementation processes. Zeta's commitment to empowering marketers is seen as a significant advantage in a shifting marketing landscape.
Zeta Global Holdings Corp. (NYSE: ZETA) and Dun & Bradstreet, Inc. (NYSE: DNB) have formed a strategic alliance to create a comprehensive data cloud. This partnership merges Zeta’s consumer data with Dun & Bradstreet’s business data, providing insights on over 220 million individuals in the U.S. It aims to launch a new sector, business-to-person (B2P) marketing, facilitating personalized marketing for businesses. The alliance will enable access to 360-degree identity profiles and activate unique audiences through Zeta’s Marketing Platform, enhancing marketing capabilities for small and medium-sized businesses (SMBs).