Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta Global reports a significant resurgence in travel as consumer confidence rises post-2020. The Zeta Pulse survey reveals that 53.6% of consumers prefer to stay close to home for the holidays, with COVID-19 remaining a top concern. However, air travel interest has surged to pre-pandemic levels, with a 94% increase over 2020. International bookings have also begun to rise significantly since the U.S. lifted travel restrictions for vaccinated foreign visitors, showing a 3x increase in hotel bookings compared to 2020.
Zeta (NYSE:ZETA), a cloud-based marketing technology firm, plans to release its Q3 2021 financial results on November 9, 2021, after market close. The firm's CEO David A. Steinberg and CFO Chris Greiner will host a conference call at 5 p.m. ET the same day. Investors can access the call via a live webcast on Zeta's Investor Relations site. Zeta focuses on customer acquisition and retention through its Zeta Marketing Platform, which utilizes advanced artificial intelligence to analyze extensive data for personalized marketing solutions.
Zeta (NYSE: ZETA) has appointed Scott Schmitz as the new SVP of Investor Relations, bringing over 20 years of experience in technology and finance. Schmitz previously held significant roles at Dell Technologies and EMC, contributing to major mergers and investment management. His focus will be on enhancing investor relationships and communicating Zeta’s growth strategy. The company's Zeta Marketing Platform aims to transform the marketing technology landscape, leveraging AI and proprietary data to improve ROI for marketers.
Zeta (NYSE: ZETA) has appointed Matthew Mobley as Executive Vice President of Technology Strategy. With over 26 years of experience, including serving as Chief Technology Officer at Merkle, Mobley aims to enhance Zeta's CRM technology strategy. His expertise in data platforms and customer journey analytics is expected to drive the company's growth in a complex digital marketing landscape. CEO David A. Steinberg emphasized Mobley's valuable contributions to advancing Zeta's Marketing Platform capabilities and meeting customer demands.
Zeta (NYSE: ZETA) has acquired the technology platform and data from Apptness, enriching its Zeta Marketing Platform with over 45 million monthly consumer signals. This acquisition aims to enhance Zeta's data footprint, providing actionable insights to customers and increasing revenue efficiency. Apptness, founded in 2015, specializes in consumer engagement and monetization tech. The integration is expected to grow Zeta's sales capacity and improve consumer engagement across Zeta's network of 6 million+ websites.
Zeta (NYSE: ZETA) and Adara have formed a multi-year data partnership to create the Traveler Data Cloud, enhancing marketing insights for travel and hospitality marketers. This cloud will combine Zeta's Identity Graph—covering over 225 million U.S. consumers—with Adara’s first-party travel signals. As travel demand is expected to surge in 2022, the partnership aims to deliver personalized marketing and deeper consumer insights. The initiative is timely as indications show a rise in last-minute hotel bookings and leisure travel growth, supporting brands in optimizing campaigns as consumer interest in travel increases.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, announced participation in upcoming conferences. CFO Chris Greiner will engage in one-on-one meetings at the Deutsche Bank Technology Conference on September 9 and at Citi's 2021 Global Technology Virtual Conference on September 13. Zeta Global's Marketing Platform, known for leveraging AI to predict consumer intent, is designed to help enterprises acquire and retain customers more cost-effectively. Founded in 2007 and headquartered in New York City, Zeta continues to enhance its data-driven marketing capabilities.
Zeta (NYSE: ZETA) reported strong financial results for Q2 2021, showcasing a 39% revenue increase to $106.9 million and a remarkable 106% growth in adjusted EBITDA year-over-year. The company added over 30 new customers, boosting its scaled customer count to 343. Despite an operating loss of $122.3 million mainly attributed to stock-based compensation, Zeta's outlook for Q3 and full-year 2021 remains positive, projecting revenues between $432 million and $436 million, marking a 17% to 19% increase.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced the presentation of its Co-Founder and CEO David A. Steinberg and CFO Chris Greiner at two upcoming virtual investor events.
Event Details:
- Oppenheimer 24th Annual Technology, Internet & Telecommunications Conference: August 11 at 11:35 am ET
- Canaccord Genuity 14th Annual Growth Conference: August 12 at 12:00 pm ET
Investors can access live webcasts and replays on Zeta's Investor Relations website.
Zeta (NYSE:ZETA) will announce its second quarter 2021 financial results post-market on August 10, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will lead a conference call at 5:00 p.m. Eastern Time the same day. The live webcast will be available on Zeta’s Investor Relations website.
Zeta Global Holdings is a cloud-based marketing technology company that utilizes data-driven insights to enhance customer acquisition and retention through its Zeta Marketing Platform, leveraging AI to personalize experiences at scale.
FAQ
What is the current stock price of Zeta Global Holdings (ZETA)?
What is the market cap of Zeta Global Holdings (ZETA)?
What is the core business of Zeta Global Holdings Corp?
How does Zeta Global generate its revenue?
Which industries benefit from Zeta Global's services?
What makes the Zeta Marketing Platform (ZMP) effective?
How does Zeta Global differentiate itself within the marketing technology space?
Is Zeta Global considered a global player in its industry?
How reliable are the data insights provided by Zeta Global?
