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Zeta Appoints Matthew Mobley as EVP Technology Strategy
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management
Rhea-AI Summary
Zeta (NYSE: ZETA) has appointed Matthew Mobley as Executive Vice President of Technology Strategy. With over 26 years of experience, including serving as Chief Technology Officer at Merkle, Mobley aims to enhance Zeta's CRM technology strategy. His expertise in data platforms and customer journey analytics is expected to drive the company's growth in a complex digital marketing landscape. CEO David A. Steinberg emphasized Mobley's valuable contributions to advancing Zeta's Marketing Platform capabilities and meeting customer demands.
Positive
Matthew Mobley's extensive experience (26+ years) in technology and marketing technology may enhance Zeta's CRM strategy.
Mobley's previous leadership roles at Merkle, Epsilon, and Acxiom suggest he will bring valuable insights and innovation to Zeta's offerings.
His expertise in data platforms and customer journey orchestration aligns with Zeta's focus on advanced marketing solutions.
Negative
None.
Former Merkle Chief Technology Officer, Epsilon, and Acxiom executive brings over 26 years of experience as Zeta continues accelerating growth
NEW YORK--(BUSINESS WIRE)--
Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced today the hiring of Matthew Mobley as Executive Vice President of Technology Strategy. Mr. Mobley will lead Zeta’s CRM technology strategy team advising customers on how best to leverage technology to meet their business goals.
Mr. Mobley has more than 26 years of experience in general technology and over 22 years of experience specifically in marketing and adverting technology, spanning the Americas and EMEA. Most recently, he served as Chief Technology Officer at Merkle, where he led the Americas Technology Services Line. Prior to that role, Mr. Mobley was dedicated to building and leading consulting organizations across the Americas and EMEA, including serving as SVP of Solutions Consulting at Epsilon and as VP of European Consulting and as the US Marketing Technology Practice leader for Acxiom, during which time he enhanced the companies’ reputations for strategic innovation and customer solutions.
“As customers require deeper expertise to navigate the increasingly complex digital ecosystem and understand how Zeta’s Marketing Platform can be at the center of their data-driven marketing ecosystems, Matt’s extensive knowledge and leadership will take our solutions to the next level,” said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “His expertise in data platforms, identity resolution, customer journey orchestration, activation, and analytics make him an incredible asset for our customers. I’m delighted to welcome Matt to our all-star team.”
Mr. Mobley expressed, “As marketers are demanding more from their tools and technologies, I could not be more excited to be joining Zeta at this time in their evolution to market leadership. The Company’s commitment to help marketers grow by using their unique combination of proprietary data, patented AI, and omnichannel technology is uniquely valuable in this new era of digital marketing.”
Mr. Mobley also served in the United States Air Force.
About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.
Who is the newly appointed Executive Vice President of Technology Strategy at Zeta?
Matthew Mobley has been appointed as the Executive Vice President of Technology Strategy at Zeta.
What experience does Matthew Mobley bring to Zeta?
Mobley brings over 26 years of experience in technology, including leadership roles at Merkle, Epsilon, and Acxiom, focusing on marketing technology.
How does Mobley's appointment impact Zeta's technology strategy?
Mobley's expertise in data platforms and customer journey orchestration is expected to strengthen Zeta's CRM technology strategy and enhance its marketing solutions.
What is Zeta's primary focus in the marketing technology sector?
Zeta focuses on empowering enterprises with data-driven solutions to acquire, grow, and retain customers through its cloud-based marketing platform.
