Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta Global (NYSE:ZETA) has been recognized in Forrester’s Q1 2022 report as one of five leading customer data platforms (CDPs) out of 34 analyzed, showcasing its significant market presence and advanced functionality within the automation sector. Zeta ranks among CDPs with over
Zeta Global (NYSE:ZETA) will release its fourth quarter 2021 financial results on February 23, 2022, after market close. A conference call, featuring CEO David A. Steinberg and CFO Chris Greiner, will take place at 5:00 p.m. Eastern Time. Investors can access a live webcast and replay on Zeta's Investor Relations website. Zeta Global is recognized for its data-driven marketing technology platform, which employs AI to enhance customer acquisition, growth, and retention strategies for enterprises.
Zeta Global (NYSE: ZETA) has appointed Jed Hartman as the Chief Revenue Officer of Activations and promoted Kelly Kennedy to Chief Revenue Officer of CRM. Hartman, a digital industry expert, will guide enterprise sales strategy for customer acquisition, while Kennedy will continue her successful focus on customer retention and lifetime value. Both leadership changes aim to bolster the company's sales efforts and drive growth, particularly in the context of increasing demand for identity-based data solutions.
On December 6, 2021, Akismet, developed by Automattic, announced a multi-year partnership with Disqus to enhance spam detection across their platforms. This collaboration aims to leverage Akismet's capabilities, which protect Disqus' network that includes major sites such as ABC News and Rotten Tomatoes. Akismet has detected around 5 billion spam actions for Disqus since their initial partnership in 2014, boasting a 99% accuracy rate without compromising user experience. The partnership seeks to innovate further in spam management.
On December 6, 2021, Akismet and Disqus announced a multi-year partnership aimed at enhancing spam detection for over 2 billion unique monthly users across Disqus' network. Since 2014, Akismet has effectively filtered spam for Disqus, identifying approximately 5 billion spam actions with 99% accuracy. This partnership will allow both firms to innovate spam-fighting techniques while ensuring a seamless user experience without relying on traditional captcha methods. Akismet operates on over 10 million sites, making it a leading anti-spam solution in the market.
Zeta (NYSE: ZETA) announces a partnership with Snowflake to enhance its data-driven marketing solutions. This collaboration introduces two new products: Zeta Connect and Zeta Enrich, enabling enterprises to integrate Snowflake data swiftly and enrich customer records using Zeta's identity graph. The initiative aims to simplify data integration and optimize marketing strategies, making it easier for clients in sectors like insurance and retail to target audiences effectively. A presentation at the Zeta Live event will detail these offerings.
Zeta Global, a cloud-based marketing technology company, announced its annual conference, Zeta Live, featuring prominent speakers like
Zeta reported record revenue of $115.1 million for Q3 2021, marking a 21% year-over-year increase and an 8% quarter-over-quarter growth. Notably, excluding the $3 million from the previous Presidential cycle, revenue growth stands at 25%. The company secured six multi-year deals totaling $16 million in contract value, with over 90% recurring revenue. Zeta increased its Q4 and full year 2021 revenue and Adjusted EBITDA guidance, expecting Q4 revenue between $121 million and $124 million. Adjusted EBITDA is projected to rise by 54% to 55% year-over-year.
Zeta Global, a marketing technology company, will host its inaugural conference, Zeta Live 2021, in New York City on November 16-17. The event will feature industry leaders like Sir Martin Sorrell and John Sculley discussing the future of marketing. Highlights include sessions on disruptions in marketing and the evolution of digital media, alongside Zeta's technology roadmap and customer success stories. Registration is open to all including investors and analysts. Zeta aims to equip marketers with insights to thrive in a rapidly changing digital landscape.
FAQ
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