Zeta Global Holdings Corp. - ZETA STOCK NEWS

Zeta Global (NYSE: ZETA) has appointed Jed Hartman as the Chief Revenue Officer of Activations and promoted Kelly Kennedy to Chief Revenue Officer of CRM. Hartman, a digital industry expert, will guide enterprise sales strategy for customer acquisition, while Kennedy will continue her successful focus on customer retention and lifetime value. Both leadership changes aim to bolster the company's sales efforts and drive growth, particularly in the context of increasing demand for identity-based data solutions.

On December 6, 2021, Akismet, developed by Automattic, announced a multi-year partnership with Disqus to enhance spam detection across their platforms. This collaboration aims to leverage Akismet's capabilities, which protect Disqus' network that includes major sites such as ABC News and Rotten Tomatoes. Akismet has detected around 5 billion spam actions for Disqus since their initial partnership in 2014, boasting a 99% accuracy rate without compromising user experience. The partnership seeks to innovate further in spam management.

On December 6, 2021, Akismet and Disqus announced a multi-year partnership aimed at enhancing spam detection for over 2 billion unique monthly users across Disqus' network. Since 2014, Akismet has effectively filtered spam for Disqus, identifying approximately 5 billion spam actions with 99% accuracy. This partnership will allow both firms to innovate spam-fighting techniques while ensuring a seamless user experience without relying on traditional captcha methods. Akismet operates on over 10 million sites, making it a leading anti-spam solution in the market.

Zeta (NYSE: ZETA) announces a partnership with Snowflake to enhance its data-driven marketing solutions. This collaboration introduces two new products: Zeta Connect and Zeta Enrich, enabling enterprises to integrate Snowflake data swiftly and enrich customer records using Zeta's identity graph. The initiative aims to simplify data integration and optimize marketing strategies, making it easier for clients in sectors like insurance and retail to target audiences effectively. A presentation at the Zeta Live event will detail these offerings.

Zeta Global, a cloud-based marketing technology company, announced its annual conference, Zeta Live, featuring prominent speakers like Keith Grossman and Tarek El Moussa. The event will take place on November 16-17, 2021, and will be broadcast live from New York City. This year's conference aims to address marketing challenges and innovation strategies in a digital-first world. Registration is currently open to all industry stakeholders, including brands and analysts.

Zeta reported record revenue of $115.1 million for Q3 2021, marking a 21% year-over-year increase and an 8% quarter-over-quarter growth. Notably, excluding the $3 million from the previous Presidential cycle, revenue growth stands at 25%. The company secured six multi-year deals totaling $16 million in contract value, with over 90% recurring revenue. Zeta increased its Q4 and full year 2021 revenue and Adjusted EBITDA guidance, expecting Q4 revenue between $121 million and $124 million. Adjusted EBITDA is projected to rise by 54% to 55% year-over-year.

Zeta Global, a marketing technology company, will host its inaugural conference, Zeta Live 2021, in New York City on November 16-17. The event will feature industry leaders like Sir Martin Sorrell and John Sculley discussing the future of marketing. Highlights include sessions on disruptions in marketing and the evolution of digital media, alongside Zeta's technology roadmap and customer success stories. Registration is open to all including investors and analysts. Zeta aims to equip marketers with insights to thrive in a rapidly changing digital landscape.

Zeta Global reports a significant resurgence in travel as consumer confidence rises post-2020. The Zeta Pulse survey reveals that 53.6% of consumers prefer to stay close to home for the holidays, with COVID-19 remaining a top concern. However, air travel interest has surged to pre-pandemic levels, with a 94% increase over 2020. International bookings have also begun to rise significantly since the U.S. lifted travel restrictions for vaccinated foreign visitors, showing a 3x increase in hotel bookings compared to 2020.