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Zeta Global Holdings Corp (NASDAQ: ZETA) is a leading data-driven technology company specializing in marketing automation and consumer intelligence. Headquartered in New York City, Zeta Global empowers enterprises to acquire, retain, and grow customer relationships through its proprietary Zeta Marketing Platform (ZMP). This SaaS-based platform integrates advanced analytics, actionable data, and machine learning to deliver personalized, omnichannel marketing solutions. By leveraging a vast opted-in data set and predictive algorithms, the ZMP enables companies to anticipate consumer intent and optimize customer experiences across digital and offline channels.
Core Business Model and Revenue Streams
Zeta Global operates at the intersection of technology, data science, and creative strategy. Its primary revenue streams stem from enterprise customers who utilize its ZMP to execute precision marketing campaigns. The platform’s capabilities include audience segmentation, real-time targeting, and performance measurement, making it an indispensable tool for enterprises seeking to enhance customer engagement. Zeta’s subscription-based SaaS model ensures recurring revenue while fostering long-term client relationships.
Industry Applications
Zeta Global serves a diverse range of industries, including financial services, insurance, telecommunications, automotive, retail, and travel and hospitality. Its solutions are tailored to address the unique challenges of each sector, from improving customer acquisition in retail to enhancing policyholder engagement in insurance. By providing actionable insights and enabling data-driven decision-making, Zeta helps its clients achieve measurable business outcomes.
Competitive Landscape
In the competitive marketing technology space, Zeta Global distinguishes itself through its vast opted-in data repository and advanced machine learning capabilities. Key competitors include Salesforce, Adobe, and Oracle, all of which offer similar marketing automation solutions. However, Zeta’s focus on identity-based data and omnichannel marketing provides a unique edge, allowing it to deliver highly personalized consumer experiences. Additionally, its global presence, with offices in Silicon Valley, Boston, London, Hyderabad, and 25 other locations, enhances its ability to serve enterprise clients worldwide.
Global Reach and Operational Scale
With over 1,300 employees operating across four continents, Zeta Global combines a global footprint with localized expertise. Its Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad drive innovation, while its extensive network of offices ensures close collaboration with clients. This global operational scale enables Zeta to stay at the forefront of marketing technology trends and deliver consistent value to its customers.
Technology and Innovation
At the heart of Zeta Global’s offerings is its commitment to technological innovation. The Zeta Marketing Platform leverages billions of structured and unstructured data points to predict consumer behavior. Its machine learning algorithms analyze these data points to create actionable insights, enabling brands to engage customers with precision and relevance. This focus on innovation positions Zeta as a pioneer in data-driven marketing technology.
Conclusion
Zeta Global Holdings Corp is a pivotal player in the marketing technology industry, combining cutting-edge technology, extensive data resources, and creative expertise to deliver exceptional value to its clients. Its SaaS-based business model, global reach, and focus on precision marketing make it a trusted partner for enterprises across various sectors. By enabling brands to create meaningful customer experiences, Zeta Global continues to redefine the possibilities of data-driven marketing.
Zeta Global (NYSE:ZETA) announced the appointment of Jeanine Barnett Silberblatt to its Board of Directors as a Class II director, enhancing governance as the company enters its second year on the NYSE. Silberblatt, an experienced marketing leader from Williams-Sonoma, brings expertise in AI-enabled business models and large-scale eCommerce. Zeta aims to leverage her insights to drive its long-term growth strategy, particularly towards its ambition of becoming the largest marketing cloud by 2025. Silberblatt's diverse background in digital marketing positions her as a key asset in Zeta's innovative journey.
Zeta Global (NYSE:ZETA) has announced an expanded partnership with Amazon Web Services (AWS), introducing the Zeta Marketing Platform (ZMP) to the AWS Marketplace. This integration aims to enhance customer engagement through efficient data activation and digital transformation. The ZMP, launched in 2019, will enable over 300,000 active AWS customers to access the platform as part of their Enterprise Discount Program. Zeta targets becoming the largest marketing cloud by 2025, leveraging AWS's co-sell support to boost its market presence.
A study by Forrester Consulting for Zeta Global reveals that only 10% of Customer Data Platform (CDP) users feel their current solutions meet their needs, with just 1% believing they satisfy future requirements. While 66% regard CDPs as a strategic priority, many face challenges in integration and execution. Users demand an upgraded CDP that integrates data management with marketing execution to enhance customer acquisition and retention. The findings underscore the need for functionalities like personalization and real-time data processing to drive better marketing results.
Zeta Global (NYSE: ZETA) reported a strong 1Q’22 with revenue of $126 million, up 24% year-over-year. The company achieved an impressive direct platform revenue mix of 81%, reduced the cost of revenue by 630 bps to 32.1% (excluding stock-based compensation), and generated a significant operating cash flow of $21.2 million, up 277% Y/Y. Despite a GAAP net loss of $72 million, the company raised full-year revenue guidance to $553-$563 million, reflecting a projected 21%-23% growth.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, will participate in several investor events in 2022. Key conferences include the 17th Annual Needham Technology & Media Conference from May 16-18, Craig-Hallum Institutional Investor Conference on June 1, William Blair 42nd Annual Growth Stock Conference on June 6, and the Bank of America 2022 Global Technology Conference on June 7. The company will provide live webcasts of presentations on its Investor Relations website, and will hold one-on-one meetings during these events.
Zeta Global (NYSE:ZETA), a cloud-based marketing technology firm, will release its Q1 2022 financial results on May 10, 2022, after market close. Co-Founder and CEO David A. Steinberg, along with CFO Chris Greiner, will discuss the results in a conference call at 5:00 p.m. ET. The call will be accessible via a live webcast on Zeta's Investor Relations website. Founded in 2007, Zeta empowers businesses with its data-driven marketing platform, analyzing vast amounts of data to predict consumer intent and enhance customer engagement.
Zeta Global (NYSE: ZETA) has announced an agreement to acquire ArcaMax, a leader in interest-based newsletters. This acquisition enhances Zeta's first-party data ecosystem by integrating ArcaMax's extensive permissioned data set, increasing the number of permissioned US identities from 225 million to 235 million. The acquisition supports Zeta's goal of reaching over $1B in revenue by 2025, with expectations of positive financial contributions. Although the impact on Q1 2022 results will be minimal, guidance for full-year 2022 will be adjusted accordingly.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced its Co-Founder, Chairman, and CEO David A. Steinberg and CFO Chris Greiner will present at two upcoming investor events. The first is the Morgan Stanley Technology, Media & Telecom Conference on March 8 at 6:00 pm ET, followed by the Roth 34th Annual Conference on March 15 at 3:00 pm ET. Live webcasts of the presentations will be available on Zeta’s Investor Relations website, where one-on-one and small group meetings can also be arranged.
Zeta Global reported 4Q 2021 revenue of $135M, marking an 18% year-over-year increase (32% excluding Presidential cycle). For the full year, revenue reached $458M, up 25% YoY (30% excluding Presidential cycle). Cost of revenue decreased to 36.3% in 4Q and 38.1% for the year. The company improved its Net Revenue Retention (NRR) to 113%. Cash flow from operations was $20.9M in 4Q and $44.3M for the year. Zeta aims for over $1B revenue with at least 20% Adjusted EBITDA margin by 2025.
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