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Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta Global (NYSE:ZETA), a cloud-based marketing technology firm, will release its Q2 2022 financial results on August 3, 2022, after market close. Co-Founder and CEO David A. Steinberg and CFO Chris Greiner will host a conference call that day at 5:00 p.m. ET. The call can be accessed via Zeta's Investor Relations website. The company is known for its Zeta Marketing Platform, which employs AI to enhance customer engagement.
Zeta Global has appointed Candice Chafey as its new Chief People Officer, effective immediately. Chafey will oversee human resources, culture initiatives, and employee experience strategies. With over 20 years of experience in HR roles at prominent companies like Sisense and Bridgewater Associates, she aims to enhance Zeta's employee-first culture and talent development. This strategic move aligns with Zeta's long-term Zeta 2025 plan, announced in February 2022, emphasizing growth and well-being for its global workforce.
Zeta Global (NYSE:ZETA) announced the appointment of Jeanine Barnett Silberblatt to its Board of Directors as a Class II director, enhancing governance as the company enters its second year on the NYSE. Silberblatt, an experienced marketing leader from Williams-Sonoma, brings expertise in AI-enabled business models and large-scale eCommerce. Zeta aims to leverage her insights to drive its long-term growth strategy, particularly towards its ambition of becoming the largest marketing cloud by 2025. Silberblatt's diverse background in digital marketing positions her as a key asset in Zeta's innovative journey.
Zeta Global (NYSE:ZETA) has announced an expanded partnership with Amazon Web Services (AWS), introducing the Zeta Marketing Platform (ZMP) to the AWS Marketplace. This integration aims to enhance customer engagement through efficient data activation and digital transformation. The ZMP, launched in 2019, will enable over 300,000 active AWS customers to access the platform as part of their Enterprise Discount Program. Zeta targets becoming the largest marketing cloud by 2025, leveraging AWS's co-sell support to boost its market presence.
A study by Forrester Consulting for Zeta Global reveals that only 10% of Customer Data Platform (CDP) users feel their current solutions meet their needs, with just 1% believing they satisfy future requirements. While 66% regard CDPs as a strategic priority, many face challenges in integration and execution. Users demand an upgraded CDP that integrates data management with marketing execution to enhance customer acquisition and retention. The findings underscore the need for functionalities like personalization and real-time data processing to drive better marketing results.
Zeta Global (NYSE: ZETA) reported a strong 1Q’22 with revenue of $126 million, up 24% year-over-year. The company achieved an impressive direct platform revenue mix of 81%, reduced the cost of revenue by 630 bps to 32.1% (excluding stock-based compensation), and generated a significant operating cash flow of $21.2 million, up 277% Y/Y. Despite a GAAP net loss of $72 million, the company raised full-year revenue guidance to $553-$563 million, reflecting a projected 21%-23% growth.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, will participate in several investor events in 2022. Key conferences include the 17th Annual Needham Technology & Media Conference from May 16-18, Craig-Hallum Institutional Investor Conference on June 1, William Blair 42nd Annual Growth Stock Conference on June 6, and the Bank of America 2022 Global Technology Conference on June 7. The company will provide live webcasts of presentations on its Investor Relations website, and will hold one-on-one meetings during these events.
Zeta Global (NYSE:ZETA), a cloud-based marketing technology firm, will release its Q1 2022 financial results on May 10, 2022, after market close. Co-Founder and CEO David A. Steinberg, along with CFO Chris Greiner, will discuss the results in a conference call at 5:00 p.m. ET. The call will be accessible via a live webcast on Zeta's Investor Relations website. Founded in 2007, Zeta empowers businesses with its data-driven marketing platform, analyzing vast amounts of data to predict consumer intent and enhance customer engagement.
Zeta Global (NYSE: ZETA) has announced an agreement to acquire ArcaMax, a leader in interest-based newsletters. This acquisition enhances Zeta's first-party data ecosystem by integrating ArcaMax's extensive permissioned data set, increasing the number of permissioned US identities from 225 million to 235 million. The acquisition supports Zeta's goal of reaching over $1B in revenue by 2025, with expectations of positive financial contributions. Although the impact on Q1 2022 results will be minimal, guidance for full-year 2022 will be adjusted accordingly.
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