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Overview
Zeta Global Holdings Corp is a pioneering data-driven technology company that redefines how enterprises engage with consumers. At its core, Zeta Global leverages extensive data analytics, advanced machine learning, and precision marketing to create an omnichannel communication environment that continuously connects brands with their customers. Employing sophisticated identity data and consumer intelligence, the company powers its state-of-the-art Zeta Marketing Platform (ZMP) to enhance customer acquisition, retention, and overall engagement.
Core Business and Technology
The company operates a comprehensive, cloud-based platform that amalgamates data science, strategy, and technology to drive actionable insights. By processing billions of structured and unstructured data points, Zeta Global is able to predict consumer intent and tailor marketing strategies with high precision. Its platform is built on a robust SaaS foundation, enabling seamless integration of big data analytics with real-time marketing automation and customer lifecycle management. This technological prowess underpins its ability to deliver optimized, evidence-based customer experiences across multiple touchpoints.
Omnichannel Strategy
Central to Zeta Global's value proposition is its innovative omnichannel approach. The company ensures that brands are equipped to interact with consumers at every stage of their journey, whether it is through digital platforms, email, mobile applications, or social media. The continuous, data-driven dialogue facilitated by the platform is essential for crafting personalized customer experiences. Enterprise clients benefit from the capacity to execute targeted campaigns that are both adaptive and informed by a deep well of consumer data.
Market Position and Industry Reach
With a strong emphasis on data science and advanced analytics, Zeta Global occupies a unique position in the marketing technology ecosystem. Serving a diverse range of industries such as financial services, insurance, telecommunications, automotive, travel, hospitality, and retail, the company has established itself as a trusted provider of marketing automation solutions. Its global operations enable it to combine insights from disparate markets, offering a well-rounded perspective that enhances its service delivery and client engagement strategy.
Operational Excellence and Data-Driven Insights
The operational model at Zeta Global is characterized by the integration of cutting-edge machine learning algorithms with an extensive, opted-in data set. This dual strategy not only supports predictive analytics but also enriches the customer lifecycle management process, ensuring that every interaction is informed by sophisticated, actionable insights. The result is a platform that continuously adapts to market dynamics and consumer behaviors, thereby fostering long-term engagement and improved campaign outcomes.
Expertise in Precision Marketing
Demonstrating deep industry expertise, Zeta Global combines technological innovation with creative strategy, making it a formidable presence in the data-driven marketing landscape. The company's ability to synthesize complex data points into clear, strategic insights has solidified its reputation as an authoritative resource in precision marketing. This focus on leveraging technology to drive measurable marketing success not only distinguishes it within a competitive industry but also reinforces its commitment to delivering value-driven, customer-centric solutions.
Global Reach and Client-Centric Approach
Zeta Global extends its reach across multiple continents, positioning itself as a global player in marketing technology. The company engages with a wide spectrum of enterprise customers, from Fortune 1000 companies to mid-market brands, and caters to a variety of sectors with diverse consumer bases. Its client-centric approach, built on continuous data integration and advanced analytics, ensures that businesses can effectively navigate the complexities of modern consumer behavior.
Conclusion
In summary, Zeta Global Holdings Corp stands out as a credible and innovative entity within the realm of digital marketing and consumer intelligence. Its robust, omnichannel cloud platform not only optimizes customer experiences through actionable data insights but also supports enterprises in achieving a nuanced understanding of market trends. This comprehensive, data-driven approach encapsulates the essence of precision marketing, making Zeta Global a cornerstone in the evolution of marketing technology.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced its participation in multiple investor events in November and December 2022. Key dates include:
- November 16: 11th Annual Roth Technology Event
- November 17: 12th Annual Needham Virtual SaaS 1x1 Conference
- November 17: 13th Annual Craig-Hallum Alpha Select Conference
- December 7-8: Barclays Global Technology, Media and Telecommunications Conference
Live webcasts will be available on Zeta's Investor Relations website. The company specializes in helping enterprises acquire, grow, and retain customers efficiently.
Zeta Global reported a strong third quarter for 2022, achieving $152 million in revenue, reflecting a 32% year-over-year increase and an 11% quarter-over-quarter rise. US revenue rose to $146 million, up 36% Y/Y. The company added a record 16 new Scaled Customers and increased its Scaled Customer ARPU by 19% Y/Y. Cash flow from operating activities reached $20 million, up 92% Y/Y. Zeta is raising its fourth quarter and full year guidance for revenue and Adjusted EBITDA, indicating strong demand and business performance.
Zeta Global (NYSE:ZETA) has rescheduled its third quarter 2022 earnings release and conference call to November 1, 2022, from the previously announced November 2, 2022. Co-Founder and CEO David A. Steinberg along with CFO Chris Greiner will host the call at 5:00 p.m. ET to discuss the financial results. Investors can access a live webcast and replay on the company's Investor Relations website.
Zeta Global (NYSE:ZETA) is set to release its third quarter 2022 financial results on November 2, 2022, after market close. Key executives, including Co-Founder and CEO David A. Steinberg, will lead a conference call at 5:00 p.m. ET to discuss the results. The company's Zeta Marketing Platform is recognized as the largest omnichannel marketing platform, utilizing identity data and artificial intelligence to enhance customer acquisition and retention. Investors can access a live webcast of the call via Zeta's Investor Relations website.
Zeta Global (NYSE:ZETA) recently held its second annual digital marketing conference, ZETA LIVE 2022, on September 29. With around 8,000 attendees, both in-person and virtual, the conference featured notable speakers such as John Sculley, Deepak Chopra, and Isiah Thomas. The event focused on adapting marketing strategies to the evolving economic environment, emphasizing the importance of digital marketing. Key sessions covered themes like agile intelligence, consumer journey innovations, and tactical budget considerations, highlighting opportunities for brands amidst economic headwinds.
Zeta Global (NYSE: ZETA) will host its second annual conference, ZETA LIVE 2022, on September 29 in New York City. The event will gather industry leaders to discuss digital marketing's future amid economic uncertainty. Notable speakers include Deepak Chopra, Isiah Thomas, and Michael Milken. Attendees will explore strategies for adapting marketing efforts, leveraging real-time intelligence and AI. Registration is open for both in-person and virtual participation.
Zeta Global reported strong 2Q 2022 earnings with revenue of $137 million, marking a 28% year-over-year increase. The company added 14 new scaled customers, boosting customer average revenue per user (ARPU) by 19% year-over-year to $355,000. Direct platform revenue grew to 81% of total revenue, aided by a 290 bps reduction in cost of revenue. Cash flow from operations surged 93% to $14.7 million. Zeta authorized a $50 million stock repurchase program, reflecting confidence in future growth.
Zeta Global (NYSE:ZETA) has announced the promotion of
Zeta Global (NYSE:ZETA), a cloud-based marketing technology firm, will release its Q2 2022 financial results on August 3, 2022, after market close. Co-Founder and CEO David A. Steinberg and CFO Chris Greiner will host a conference call that day at 5:00 p.m. ET. The call can be accessed via Zeta's Investor Relations website. The company is known for its Zeta Marketing Platform, which employs AI to enhance customer engagement.
Zeta Global has appointed Candice Chafey as its new Chief People Officer, effective immediately. Chafey will oversee human resources, culture initiatives, and employee experience strategies. With over 20 years of experience in HR roles at prominent companies like Sisense and Bridgewater Associates, she aims to enhance Zeta's employee-first culture and talent development. This strategic move aligns with Zeta's long-term Zeta 2025 plan, announced in February 2022, emphasizing growth and well-being for its global workforce.