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Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.
Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.
Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.
In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.
Zeta Global (NYSE:ZETA) has announced an expanded partnership with Amazon Web Services (AWS), introducing the Zeta Marketing Platform (ZMP) to the AWS Marketplace. This integration aims to enhance customer engagement through efficient data activation and digital transformation. The ZMP, launched in 2019, will enable over 300,000 active AWS customers to access the platform as part of their Enterprise Discount Program. Zeta targets becoming the largest marketing cloud by 2025, leveraging AWS's co-sell support to boost its market presence.
A study by Forrester Consulting for Zeta Global reveals that only 10% of Customer Data Platform (CDP) users feel their current solutions meet their needs, with just 1% believing they satisfy future requirements. While 66% regard CDPs as a strategic priority, many face challenges in integration and execution. Users demand an upgraded CDP that integrates data management with marketing execution to enhance customer acquisition and retention. The findings underscore the need for functionalities like personalization and real-time data processing to drive better marketing results.
Zeta Global (NYSE: ZETA) reported a strong 1Q’22 with revenue of $126 million, up 24% year-over-year. The company achieved an impressive direct platform revenue mix of 81%, reduced the cost of revenue by 630 bps to 32.1% (excluding stock-based compensation), and generated a significant operating cash flow of $21.2 million, up 277% Y/Y. Despite a GAAP net loss of $72 million, the company raised full-year revenue guidance to $553-$563 million, reflecting a projected 21%-23% growth.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, will participate in several investor events in 2022. Key conferences include the 17th Annual Needham Technology & Media Conference from May 16-18, Craig-Hallum Institutional Investor Conference on June 1, William Blair 42nd Annual Growth Stock Conference on June 6, and the Bank of America 2022 Global Technology Conference on June 7. The company will provide live webcasts of presentations on its Investor Relations website, and will hold one-on-one meetings during these events.
Zeta Global (NYSE:ZETA), a cloud-based marketing technology firm, will release its Q1 2022 financial results on May 10, 2022, after market close. Co-Founder and CEO David A. Steinberg, along with CFO Chris Greiner, will discuss the results in a conference call at 5:00 p.m. ET. The call will be accessible via a live webcast on Zeta's Investor Relations website. Founded in 2007, Zeta empowers businesses with its data-driven marketing platform, analyzing vast amounts of data to predict consumer intent and enhance customer engagement.
Zeta Global (NYSE: ZETA) has announced an agreement to acquire ArcaMax, a leader in interest-based newsletters. This acquisition enhances Zeta's first-party data ecosystem by integrating ArcaMax's extensive permissioned data set, increasing the number of permissioned US identities from 225 million to 235 million. The acquisition supports Zeta's goal of reaching over $1B in revenue by 2025, with expectations of positive financial contributions. Although the impact on Q1 2022 results will be minimal, guidance for full-year 2022 will be adjusted accordingly.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced its Co-Founder, Chairman, and CEO David A. Steinberg and CFO Chris Greiner will present at two upcoming investor events. The first is the Morgan Stanley Technology, Media & Telecom Conference on March 8 at 6:00 pm ET, followed by the Roth 34th Annual Conference on March 15 at 3:00 pm ET. Live webcasts of the presentations will be available on Zeta’s Investor Relations website, where one-on-one and small group meetings can also be arranged.
Zeta Global reported 4Q 2021 revenue of $135M, marking an 18% year-over-year increase (32% excluding Presidential cycle). For the full year, revenue reached $458M, up 25% YoY (30% excluding Presidential cycle). Cost of revenue decreased to 36.3% in 4Q and 38.1% for the year. The company improved its Net Revenue Retention (NRR) to 113%. Cash flow from operations was $20.9M in 4Q and $44.3M for the year. Zeta aims for over $1B revenue with at least 20% Adjusted EBITDA margin by 2025.
Zeta Global (NYSE:ZETA) has been recognized in Forrester’s Q1 2022 report as one of five leading customer data platforms (CDPs) out of 34 analyzed, showcasing its significant market presence and advanced functionality within the automation sector. Zeta ranks among CDPs with over