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Zeta Global Holdings Corp. (NYSE: ZETA) is a data-driven technology company that excels in acquiring and retaining customers through precision marketing. Founded in 2007 by David A. Steinberg and John Sculley, the former CEO of Apple Computer and Pepsi-Cola, Zeta Global is a pioneer in data-driven marketing technology.
Leveraging advanced data science, analytics, strategy, and award-winning creative capabilities, the company creates optimized customer experiences. Their SaaS-based platform, the Zeta Marketing Platform (ZMP), provides enterprises with consumer intelligence and marketing automation software. This omnichannel marketing platform, powered by identity data, is capable of analyzing billions of structured and unstructured data points. By utilizing sophisticated machine learning algorithms and an extensive opted-in data set, ZMP predicts consumer intent and executes omnichannel marketing strategies.
Zeta Global serves over 500 Fortune 1000 and middle market brands across various industries, including financial services, insurance, telecommunications, automotive, travel, hospitality, and retail. The company operates on four continents and employs over 1,300 individuals. Headquartered in New York City, Zeta Global also has centers of excellence in Silicon Valley, Boston, London, and Hyderabad, India, alongside 25 additional offices globally.
In recent news, Zeta Global has partnered with Group Black, a Black-owned media company, to launch the Group Black Audience and Insight Platform. This collaboration aims to connect brands with diverse audiences, particularly Black and Hispanic sectors, by leveraging Zeta’s advanced marketing platform to activate personalized omnichannel experiences. This partnership is a significant step towards enhancing brand growth and ensuring more authentic engagement with underrepresented groups.
Zeta Global (NYSE: ZETA) will host its second annual conference, ZETA LIVE 2022, on September 29 in New York City. The event will gather industry leaders to discuss digital marketing's future amid economic uncertainty. Notable speakers include Deepak Chopra, Isiah Thomas, and Michael Milken. Attendees will explore strategies for adapting marketing efforts, leveraging real-time intelligence and AI. Registration is open for both in-person and virtual participation.
Zeta Global reported strong 2Q 2022 earnings with revenue of $137 million, marking a 28% year-over-year increase. The company added 14 new scaled customers, boosting customer average revenue per user (ARPU) by 19% year-over-year to $355,000. Direct platform revenue grew to 81% of total revenue, aided by a 290 bps reduction in cost of revenue. Cash flow from operations surged 93% to $14.7 million. Zeta authorized a $50 million stock repurchase program, reflecting confidence in future growth.
Zeta Global (NYSE:ZETA) has announced the promotion of
Zeta Global (NYSE:ZETA), a cloud-based marketing technology firm, will release its Q2 2022 financial results on August 3, 2022, after market close. Co-Founder and CEO David A. Steinberg and CFO Chris Greiner will host a conference call that day at 5:00 p.m. ET. The call can be accessed via Zeta's Investor Relations website. The company is known for its Zeta Marketing Platform, which employs AI to enhance customer engagement.
Zeta Global has appointed Candice Chafey as its new Chief People Officer, effective immediately. Chafey will oversee human resources, culture initiatives, and employee experience strategies. With over 20 years of experience in HR roles at prominent companies like Sisense and Bridgewater Associates, she aims to enhance Zeta's employee-first culture and talent development. This strategic move aligns with Zeta's long-term Zeta 2025 plan, announced in February 2022, emphasizing growth and well-being for its global workforce.
Zeta Global (NYSE:ZETA) announced the appointment of Jeanine Barnett Silberblatt to its Board of Directors as a Class II director, enhancing governance as the company enters its second year on the NYSE. Silberblatt, an experienced marketing leader from Williams-Sonoma, brings expertise in AI-enabled business models and large-scale eCommerce. Zeta aims to leverage her insights to drive its long-term growth strategy, particularly towards its ambition of becoming the largest marketing cloud by 2025. Silberblatt's diverse background in digital marketing positions her as a key asset in Zeta's innovative journey.
Zeta Global (NYSE:ZETA) has announced an expanded partnership with Amazon Web Services (AWS), introducing the Zeta Marketing Platform (ZMP) to the AWS Marketplace. This integration aims to enhance customer engagement through efficient data activation and digital transformation. The ZMP, launched in 2019, will enable over 300,000 active AWS customers to access the platform as part of their Enterprise Discount Program. Zeta targets becoming the largest marketing cloud by 2025, leveraging AWS's co-sell support to boost its market presence.
A study by Forrester Consulting for Zeta Global reveals that only 10% of Customer Data Platform (CDP) users feel their current solutions meet their needs, with just 1% believing they satisfy future requirements. While 66% regard CDPs as a strategic priority, many face challenges in integration and execution. Users demand an upgraded CDP that integrates data management with marketing execution to enhance customer acquisition and retention. The findings underscore the need for functionalities like personalization and real-time data processing to drive better marketing results.
Zeta Global (NYSE: ZETA) reported a strong 1Q’22 with revenue of $126 million, up 24% year-over-year. The company achieved an impressive direct platform revenue mix of 81%, reduced the cost of revenue by 630 bps to 32.1% (excluding stock-based compensation), and generated a significant operating cash flow of $21.2 million, up 277% Y/Y. Despite a GAAP net loss of $72 million, the company raised full-year revenue guidance to $553-$563 million, reflecting a projected 21%-23% growth.
Zeta (NYSE: ZETA), a cloud-based marketing technology company, will participate in several investor events in 2022. Key conferences include the 17th Annual Needham Technology & Media Conference from May 16-18, Craig-Hallum Institutional Investor Conference on June 1, William Blair 42nd Annual Growth Stock Conference on June 6, and the Bank of America 2022 Global Technology Conference on June 7. The company will provide live webcasts of presentations on its Investor Relations website, and will hold one-on-one meetings during these events.
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