Zeta and Dun & Bradstreet Join Forces to Launch the Industry’s First Combined Consumer and Business Data Cloud for “Business-to-Person” Marketing

Rhea-AI Summary

Zeta Global Holdings Corp. (NYSE: ZETA) and Dun & Bradstreet, Inc. (NYSE: DNB) have formed a strategic alliance to create a comprehensive data cloud. This partnership merges Zeta’s consumer data with Dun & Bradstreet’s business data, providing insights on over 220 million individuals in the U.S. It aims to launch a new sector, business-to-person (B2P) marketing, facilitating personalized marketing for businesses. The alliance will enable access to 360-degree identity profiles and activate unique audiences through Zeta’s Marketing Platform, enhancing marketing capabilities for small and medium-sized businesses (SMBs).

Positive

• Strategic alliance with Dun & Bradstreet enhances Zeta's market offerings.
• Creation of a unified data cloud will improve marketing effectiveness.
• Access to over 220 million profiles allows for personalized marketing.
• New business-to-person (B2P) marketing sector could unlock significant revenue streams.

Negative

• None.

Zeta Global Holdings Corp. (NYSE: ZETA), a data-driven marketing technology company that empowers enterprises to acquire, grow and retain customers, and Dun & Bradstreet, Inc. (NYSE: DNB), a leading global provider of business decisioning data and analytics, today announced they have entered a strategic alliance.

The Zeta-Dun & Bradstreet alliance will bring together trusted consumer and business data into a single private data cloud that contains profiles on over 220 million individuals in the United States. The data cloud combines Zeta’s business-to-consumer (B2C) data, including intent, behavioral, transactional, and location-based signals, with Dun & Bradstreet’s business-to-business (B2B) data, including employer data such as companies, titles, and emails, to power a new market sector, business-to-person (B2P), which will enable businesses to unlock the buying power of decision makers through more personalized, insight-driven marketing touchpoints.

“Our alliance with Zeta demonstrates our combined commitment to address our clients’ needs in a more consumer-influenced market and to establish the B2P sector to help marketers blend personal and professional personas with emotional and hyper-targeted campaigns and messages that drive results,” said Kevin Coop, President, North America at Dun & Bradstreet. “By working with Zeta, we’re continuing the upward momentum in our sales and marketing growth strategy as more businesses rely on the combined power of trusted data and a powerful go-to-market platform to connect with more buyers.”

This alliance represents a new opportunity in the way both companies address the needs of businesses today. For the first time, Zeta will expand its offering to both the B2B and small-and-medium-sized businesses (SMB) markets with the enrichment of Dun & Bradstreet’s business data. Dun & Bradstreet will elevate its marketing activation capabilities, offering Zeta’s consumer marketing capabilities to SMBs.

“We believe this alliance is a unique opportunity for businesses to achieve stronger connections with decision makers across the U.S.,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta. “We are thrilled to be going to market jointly with Dun & Bradstreet to deliver innovative capabilities to the B2B and SMB markets, generating new lines of revenue for both companies. Together, we will place our customers on a path to even more successful outcomes. Dun & Bradstreet, through a multi-year commitment, will become one of Zeta’s most strategic alliances.”

The alliance will initially focus on unifying and activating data from Zeta’s and Dun & Bradstreet’s respective data clouds to create B2P marketing. With the unification and activation of both companies’ data assets, customers will have access to:

• 360-degree identity profiles for deeper B2B personalization: Businesses will have access to over 220 million individual profiles in the U.S. tied to an individual Zeta ID, based on opted-in data. The enriched ID includes over 2,500 behavioral signals per user across online, mobile, social media and news platforms, and is matched with their professional business title, email, and company name, to create a 360-degree view of each individual, both personally and professionally. B2P does not solely rely on third-party cookies, providing a solution framework in the future of identity and addressability.
• B2P audience activation: Unique audiences that combine both business and consumer attributes can be activated through the Zeta Marketing Platform.
• D&B Rev.Up Now will offer SMBs enterprise-level consumer marketing capabilities: Building on Dun & Bradstreet’s marketing solutions, D&B Rev.Up Now brings enterprise digital marketing technology – once only available to large-size businesses – to SMBs so that they can find and engage their best customers. The all-in-one advertising service delivers easy-to-use, fully automated and highly targeted marketing solutions for B2C businesses looking to acquire new customers with little to no marketing or technical expertise needed.

Additional information:

• To learn more about how Zeta empowers enterprises to acquire, grow and retain customers, visit www.zetaglobal.com.
• To learn more about the power of B2P Marketing and the Dun & Bradstreet-Zeta alliance, visit the Dun & Bradstreet blog.

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Twitter: @DunBradstreet

View source version on businesswire.com: https://www.businesswire.com/news/home/20210624005342/en/

FAQ

What is the strategic alliance between ZETA and DNB?

ZETA and DNB have formed a strategic alliance to create a comprehensive data cloud that combines their respective consumer and business data.

How will the ZETA-DNB alliance impact small and medium-sized businesses?

The alliance will enhance marketing capabilities for SMBs by providing access to advanced marketing technologies and personalized customer data.

What is business-to-person (B2P) marketing?

B2P marketing is a new sector developed by the alliance that combines business and consumer data for more personalized marketing strategies.

How many profiles will the new data cloud have?

The data cloud will have profiles on over 220 million individuals in the United States.

What does the Zeta Marketing Platform offer?

The Zeta Marketing Platform allows for audience activation and provides advanced marketing capabilities targeting both consumer and business attributes.