Will Ferrell Reunites with PayPal to Show All the Ways You Can Pay at Checkout
PayPal (NASDAQ: PYPL) has launched a new advertising campaign featuring comedian Will Ferrell, following up on their 2024 collaboration. The new ad, set to debut during basketball playoffs, features Ferrell performing a remake of a Fleetwood Mac song while showcasing PayPal's various payment options.
The campaign highlights PayPal's flexible checkout options, including debit card, credit card, bank account, PayPal balance, and Buy Now Pay Later services. Recent product enhancements include biometric logins, faster page load times, and pre-qualified spending amounts for Pay in 4 purchases. The PayPal Debit Mastercard offers 5% cash back on up to $1,000 spent in selected categories monthly, including a new Rideshare and Public Transit category.
The marketing initiative extends beyond television to include out-of-home advertising, digital platforms, streaming, radio, podcasts, influencer partnerships, and social media campaigns.
PayPal (NASDAQ: PYPL) ha lanciato una nuova campagna pubblicitaria con il comico Will Ferrell, proseguendo la collaborazione iniziata nel 2024. Il nuovo spot, che debutterà durante i playoff di basket, mostra Ferrell mentre interpreta una rivisitazione di una canzone dei Fleetwood Mac, mettendo in evidenza le diverse opzioni di pagamento offerte da PayPal.
La campagna sottolinea la flessibilità delle opzioni di pagamento di PayPal, che includono carte di debito, carte di credito, conti bancari, saldo PayPal e il servizio Compra Ora Paga Dopo. Tra le recenti migliorie ci sono il login biometrico, tempi di caricamento più rapidi e importi di spesa pre-qualificati per gli acquisti Pay in 4. La PayPal Debit Mastercard offre un cashback del 5% fino a 1.000 dollari spesi mensilmente in categorie selezionate, tra cui una nuova categoria dedicata a servizi di ridesharing e trasporto pubblico.
L’iniziativa di marketing si estende oltre la televisione, includendo pubblicità outdoor, piattaforme digitali, streaming, radio, podcast, collaborazioni con influencer e campagne sui social media.
PayPal (NASDAQ: PYPL) ha lanzado una nueva campaña publicitaria con el comediante Will Ferrell, dando continuidad a su colaboración de 2024. El nuevo anuncio, que se estrenará durante los playoffs de baloncesto, muestra a Ferrell interpretando una versión de una canción de Fleetwood Mac mientras destaca las diversas opciones de pago de PayPal.
La campaña resalta la flexibilidad de las opciones de pago de PayPal, que incluyen tarjeta de débito, tarjeta de crédito, cuenta bancaria, saldo de PayPal y el servicio Compra Ahora Paga Después. Las mejoras recientes incluyen inicio de sesión biométrico, tiempos de carga más rápidos y montos preaprobados para compras con Pago en 4. La tarjeta PayPal Debit Mastercard ofrece un 5% de reembolso en efectivo hasta $1,000 gastados mensualmente en categorías seleccionadas, incluyendo una nueva categoría para servicios de rideshare y transporte público.
La iniciativa de marketing va más allá de la televisión, abarcando publicidad exterior, plataformas digitales, streaming, radio, podcasts, colaboraciones con influencers y campañas en redes sociales.
PayPal (NASDAQ: PYPL)은 2024년 협업에 이어 코미디언 윌 페럴을 내세운 새로운 광고 캠페인을 시작했습니다. 이번 광고는 농구 플레이오프 기간에 공개될 예정이며, 페럴이 Fleetwood Mac의 노래를 리메이크하며 PayPal의 다양한 결제 옵션을 소개합니다.
이번 캠페인은 직불카드, 신용카드, 은행 계좌, PayPal 잔액, 그리고 '지금 구매하고 나중에 결제' 서비스 등 PayPal의 유연한 결제 방식을 강조합니다. 최근 제품 개선 사항으로는 생체 인증 로그인, 빠른 페이지 로딩, 4회 분할 결제 시 사전 승인된 지출 한도가 포함됩니다. PayPal 직불 마스터카드는 월 최대 $1,000까지 선택된 카테고리에서 5% 캐시백을 제공하며, 새롭게 라이드셰어 및 대중교통 카테고리가 추가되었습니다.
마케팅 활동은 TV를 넘어 옥외 광고, 디지털 플랫폼, 스트리밍, 라디오, 팟캐스트, 인플루언서 협업, 소셜 미디어 캠페인까지 확장됩니다.
PayPal (NASDAQ : PYPL) a lancé une nouvelle campagne publicitaire mettant en scène l’humoriste Will Ferrell, faisant suite à leur collaboration de 2024. La nouvelle publicité, qui sera diffusée pendant les playoffs de basketball, montre Ferrell reprenant une chanson de Fleetwood Mac tout en mettant en avant les différentes options de paiement proposées par PayPal.
La campagne met en lumière la flexibilité des options de paiement de PayPal, incluant carte de débit, carte de crédit, compte bancaire, solde PayPal et le service Acheter Maintenant, Payer Plus Tard. Les améliorations récentes du produit comprennent la connexion biométrique, des temps de chargement plus rapides et des montants de dépenses préqualifiés pour les achats en 4 fois. La carte PayPal Debit Mastercard offre 5 % de cashback jusqu’à 1 000 $ dépensés chaque mois dans des catégories sélectionnées, incluant une nouvelle catégorie Covoiturage et Transports en commun.
L’initiative marketing s’étend au-delà de la télévision pour inclure la publicité extérieure, les plateformes digitales, le streaming, la radio, les podcasts, les partenariats avec des influenceurs et les campagnes sur les réseaux sociaux.
PayPal (NASDAQ: PYPL) hat eine neue Werbekampagne mit dem Komiker Will Ferrell gestartet, die an die Zusammenarbeit im Jahr 2024 anknüpft. Der neue Spot, der während der Basketball-Playoffs Premiere feiert, zeigt Ferrell bei einer Neuinterpretation eines Fleetwood Mac Songs und stellt dabei PayPals verschiedene Zahlungsmöglichkeiten vor.
Die Kampagne hebt die flexiblen Checkout-Optionen von PayPal hervor, darunter Debitkarte, Kreditkarte, Bankkonto, PayPal-Guthaben und den Kauf auf Raten-Service. Zu den jüngsten Produktverbesserungen zählen biometrische Logins, schnellere Ladezeiten und vorab genehmigte Ausgabenlimits für Pay in 4-Käufe. Die PayPal Debit Mastercard bietet 5 % Cashback auf bis zu 1.000 USD monatlich in ausgewählten Kategorien, einschließlich einer neuen Kategorie für Mitfahrdienste und öffentlichen Nahverkehr.
Die Marketinginitiative geht über das Fernsehen hinaus und umfasst Außenwerbung, digitale Plattformen, Streaming, Radio, Podcasts, Influencer-Kooperationen und Social-Media-Kampagnen.
- Enhanced payment flexibility with multiple checkout options
- Implementation of new technology features (biometric logins, faster loading)
- 5% cashback program on PayPal Debit Mastercard
- Expanded marketing reach across multiple platforms
- Pay in 4 service subject to approval and state-specific eligibility restrictions
Comedy icon embarks on a shopping journey singing a reimagined rendition of the Fleetwood Mac classic 'Go Your Own Way' in new Ad
The new ad debuts nationally during Saturday's basketball playoffs along with reimagined lyrics of the iconic song. Ferrell's humor brings to life PayPal's flexibility at checkout, where consumers can pay in the way that suits them including debit card, credit card, bank account, PayPal balance, or with a PayPal Buy Now Pay Later option. Ferrell delights in his wide array of choices for everything from hair curlers to plane tickets to nacho delivery, all while singing "you can pay your own way."
View the full ad starring Will Ferrell here.
"It all started with a song about paying where you want. And here we are – crooning about paying the way you want. Credit card? Sure! Debit? Go for it. Pay later? Why, of course! Monopoly money? Not quite, but I'm working on it," said Will Ferrell. "It's great to partner with PayPal again – not only has it made me a smart shopper, but the ads are cementing my reputation as the greatest singer of all time."
The new campaign showcases the breadth of PayPal's payment options and builds on several recent product enhancements that help make checkout faster and easier like biometric logins, reduced page load times, and pre-qualified spending amounts for Pay in 4 purchases1. It also highlights tap-to-pay with the PayPal Debit Mastercard®2 in mobile wallets which lets customers earn
"We're thrilled to pick up where we left off with Will, taking customers on another playful journey that shows them the choice and flexibility they have when using PayPal Checkout," said Geoff Seeley, Chief Marketing Officer at PayPal. "We're at a transformative moment for the brand and we're leaning into levity and humor to keep PayPal top of mind for the many times a day shoppers are making checkout choices."
Alongside the ad, PayPal is introducing an expansive marketing campaign across out-of-home, digital, streaming and radio, podcast reads, influencer, and social media, engaging consumers through an array of touchpoints to broaden how they think about their payment options.
To learn more about the ways you can shop smart and securely with PayPal, visit paypal.com
- Pay in 4 is subject to approval. Eligibility varies by state and purchase amount. CA: Loans made or arranged pursuant to a CA Financing Law License. GA: Installment Lender Licensee, NMLS #910457. NM residents: Find more disclosures related to Pay in 4. RI: Small Loan Lender Licensee. Learn more at paypal.com/payin4.
- The PayPal Debit Card is issued by The Bancorp Bank, N.A. ("The Bancorp"), pursuant to a license by Mastercard International Incorporated and may be used everywhere Mastercard is accepted. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The Bancorp is issuer of the Card only and not responsible for the associated accounts or other products, services, or offers from PayPal.
5% cash back earned as points you can redeem for cash and other options on up to$1,000
Media Contact:
Gideon Anstey
gbanstey@paypal.com
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SOURCE PayPal Holdings, Inc.
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