Zeta NEXT Launched in Dallas
Zeta Global (NYSE: ZETA) launched Zeta NEXT, a thought leadership initiative, at the Dallas Arboretum and Botanical Garden. The event showcased new AI-powered technologies, offered hands-on engagement with AI tools, and shared best practices for better consumer experiences and brand results. Industry experts discussed AI's impact on marketing, emphasizing the need for companies to embrace Generative AI for growth.
Zeta Global successfully launched Zeta NEXT, a thought leadership initiative, showcasing new AI-powered technologies.
The event attracted top industry experts and thought leaders to explore AI's transformative impact on marketing.
Zeta NEXT featured hands-on experiences with AI tools, providing valuable insights for brands to enhance consumer experiences.
Industry practitioners from leading brands like Ashley Furniture, Haggar, and Red Roof Inn participated in the event, along with a panel of experts from strategic partner Snowflake Inc.
The event highlighted the importance of embracing Generative AI for brands to excel in today's marketing landscape.
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Inside the Intelligence Revolution at the First Regional Event Series Held at the Dallas Arboretum
Introducing Zeta NEXT at the Dallas Arboretum: This invitation-only event unveiled new AI technologies to boost consumer and brand success. This first-of-its-kind series offers hands-on experiences with AI from top industry experts to explore the transformative impact of AI on marketing and marketers. (Photo: Zeta Global)
Top industry experts and thought leaders gathered at the Zeta NEXT Dallas conference titled "Step Inside the AI Revolution," to explore the transformative impact of AI on marketing and marketers. The event served as a platform for in-depth discussions on how AI is reshaping the landscape of marketing practices and redefining creativity in the golden age of AI.
Zeta NEXT Dallas attendees hailed from more than 50 companies including leading brands in Financial Services, Telecom, Retail, Healthcare, and Travel & Hospitality. Topics ranged from modernizing data infrastructure to evolving data governance to realizing the full potential of personalization. Each session offered a unique glimpse into the cutting-edge technologies re-shaping the marketing landscape today and accelerating a Replacement Cycle in Marketing Technology that began in early 2023.
Keynote speaker, Zack Kass, AI Futurist and the first Head of Go-To-Market at OpenAI, challenged attendees to think bigger about the impact of AI in their business and their lives, stating, “I believe the single most important factor for companies successfully working with AI is an executive team committed to its potential. Some boardrooms and executives in Fortune 100 companies are not yet convinced that AI will revolutionize their businesses or industries. It doesn't matter what else happens within these companies; they will likely struggle.”
Leading practitioners and industry experts from Ashley Furniture, GMR, Haggar, and Red Roof Inn were among the speakers, along with a panel of industry subject matter experts featuring Zeta’s strategic partner, Snowflake Inc.
In his opening address, Steven Gerber, Zeta’s President & COO, emphasized the pivotal moment marketing currently faces. He remarked, “Traditional technologies, tools, and strategies are inadequate for engaging with today's consumers and ensuring consistent, profitable growth. The adoption of Generative AI is essential for brands to excel amidst this era of transformative change. Zeta NEXT embodies our unwavering dedication to empowering brands to evolve with AI."
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Investor Relations
Scott Schmitz
ir@zetaglobal.com
Press
James A. Pearson
press@zetaglobal.com
Source: Zeta Global
FAQ
What is Zeta NEXT?
Zeta NEXT is a thought leadership initiative by Zeta Global, showcasing new AI-powered technologies and offering hands-on engagement with AI tools.
When was Zeta NEXT launched?
Zeta NEXT was launched on April 24th at the Dallas Arboretum and Botanical Garden.
What topics were discussed at Zeta NEXT Dallas?
Topics at Zeta NEXT Dallas ranged from modernizing data infrastructure to evolving data governance and realizing the full potential of personalization in marketing.
Who were some of the speakers at Zeta NEXT Dallas?
Speakers at Zeta NEXT Dallas included industry experts from leading brands such as Ashley Furniture, Haggar, Red Roof Inn, and a panel from strategic partner Snowflake Inc.
What did Steven Gerber emphasize in his opening address?
Steven Gerber emphasized the need for brands to adopt Generative AI to engage with consumers effectively in the current transformative marketing landscape.
