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elf Beauty (ELF) Stock News

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Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.

e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.

Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.

News

e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women

Rhea-AI Summary
e.l.f. Beauty (NYSE: ELF) has announced a strategic partnership with Hello Sunshine, Reese Witherspoon's media company, to launch Sunnie - a revolutionary media and lifestyle brand focused on empowering young women. The initiative aims to provide tools and support for teens and young women ages 13-18, creating both online and offline experiences that promote confidence, community, and self-expression. Based on research conducted with 1,000 girls, showing 92% prefer brands that let them define success personally, Sunnie will offer content across multiple platforms focusing on emotional wellness, storytelling, and style discovery. The partnership includes the launch of 'color e.l.f.-nalysis,' a beauty-meets-identity tool on Pinterest helping users discover their personal aesthetic. This collaboration represents e.l.f.'s commitment to creating growth pathways for next generations while aligning with Hello Sunshine's mission to help young women shape their own narratives.
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e.l.f. Introduces “color e.l.f.nalysis” and Curated Pinterest Boards

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e.l.f. Beauty (NYSE:ELF) has launched 'color e.l.f.nalysis', a free digital tool that provides personalized color analysis for makeup selection. Users can upload a selfie to receive analysis of their hue, value, and chroma, determining their color season and matching them with curated, shoppable Pinterest boards of e.l.f. products. The initiative was developed in partnership with Pinterest, leveraging their insights showing a 22x increase in color season analysis interest and 1.6 billion makeup-related searches last year. The collaboration includes Pinterest's new collages format and creator partnership packages, with data showing significant increases in seasonal makeup trends - 23% for 'true summer makeup' and 30% for 'spring color palette analysis'. The tool will be showcased at Pinterest Manifestival in Cannes on June 19, 2025.
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e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current

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e.l.f. Cosmetics (NYSE:ELF) expands its presence in women's sports by partnering with two National Women's Soccer League clubs - San Diego Wave FC and Kansas City Current. As the first official makeup and skincare partner of the NWSL through 2027, e.l.f. will create fan-first experiences at upcoming matches. On June 22, 2025, e.l.f. will sponsor Wave FC's Pups at the Pitch match featuring adoptable dogs from The Animal Pad. On August 16, 2025, they will host activations at Kansas City Stadium. Both events will include the e.l.f. Training Center, featuring soccer skills testing, a recovery area, photo experiences, custom trading cards, and livestreaming on e.l.f. You! Twitch channel. This initiative builds on e.l.f.'s broader commitment to women's sports, including partnerships with the Billie Jean King Cup, National Women's Hockey League, and various female athletes.
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e.l.f. SKIN Roasts the Sun in New Comedy Special

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e.l.f. SKIN (NYSE:ELF) is launching "Sunhinged," a comedy special roasting the Sun to address SPF awareness among Gen-Z consumers. The special, debuting June 14 on YouTube, features host Marie Faustin alongside celebrities Meghan Trainor, Heidi N' Closet, and others. The campaign highlights concerning statistics: 64% of Gen-Z often forget sunscreen application, only 34% prioritize skin cancer prevention, and 50% experience severe summer sunburns. The initiative promotes e.l.f.'s Suntouchable SPF collection and aligns with research showing 91% of people prefer funny brands. The special's trailer premiered at Tribeca Festival, with e.l.f. partnering with Above Average, an Emmy-winning comedy production company.
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e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal

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e.l.f. Beauty (NYSE: ELF) has announced a $1 billion acquisition of rhode, a prestige skincare brand founded by Hailey Bieber. The deal includes $800 million payable at closing ($600M cash, $200M in ELF shares) and a potential $200 million earnout based on future growth. rhode, known for its high-performance skincare products, generated $212 million in net sales for the 12 months ended March 31, 2025, more than doubling its consumer base over the past year. Hailey Bieber will continue as Founder and serve as Chief Creative Officer and Head of Innovation. The brand plans to launch in Sephora across North America and the U.K. by year-end. This strategic acquisition marks e.l.f. Beauty's expansion into the prestige beauty channel and represents approximately 3.8x LTM net sales. The transaction is expected to close in Q2 Fiscal 2026.
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e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2025 Results

Rhea-AI Summary
e.l.f. Beauty (NYSE: ELF) reported strong financial results for Q4 and fiscal 2025. The company achieved 28% net sales growth to $1.31 billion for the full year, marking its 25th consecutive quarter of net sales growth. Q4 net sales increased 4% to $332.6 million, with gross margin improving by 50 basis points to 71%. The company reported Q4 adjusted EBITDA of $81.4 million, up 99% year over year. Full-year net income was $112.1 million, with adjusted diluted EPS of $3.39. In a significant development, e.l.f. Beauty announced an agreement to acquire rhode, a beauty brand founded by Hailey Bieber, for $800 million at closing with a potential earnout of up to $200 million. The deal includes $600 million in cash and $200 million in stock. The company ended fiscal 2025 with $148.7 million in cash and $256.7 million in total debt.
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e.l.f. Finds a Kindred Spirit in Oliver Widger to Inspire Dream Chasers Everywhere

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e.l.f. Beauty (NYSE:ELF) has partnered with Oliver Widger, who gained social media fame for sailing across the Pacific Ocean with his cat Phoenix. The collaboration includes multiple initiatives: a mid-ocean care package delivery through Aloft (a nonprofit supporting young aviators), a donation to an animal shelter of Widger's choice, and the launch of a Roblox Game Jam called "Sailing with Phoenix."

The Game Jam, developed in collaboration with gaming consultancy eGEN, challenges Roblox developers to create original games inspired by Widger's journey. The contest will award prizes to the top three winners, aiming to empower young creators and inspire dream-chasers. Widger completed his journey, arriving in Waikiki, Hawaii, on May 24, and participated in e.l.f.'s Twitch livestream to share his experience.

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e.l.f. Beauty to Webcast Fireside Chat at the dbAccess Global Consumer Conference

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e.l.f. Beauty (NYSE: ELF) has announced that Chairman and CEO Tarang Amin will participate in a fireside chat at Deutsche Bank's dbAccess Global Consumer Conference. The event will take place in Paris on June 5, 2025, at 9:15am CEST (3:15am ET). Investors can access the live webcast through the company's investor relations website. An archived version of the presentation will be available for those unable to attend the live broadcast.

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e.l.f. Revs Up Support for Katherine Legge at NASCAR’s Coca-Cola 600 Weekend

Rhea-AI Summary
e.l.f. Cosmetics (NYSE: ELF) is expanding its presence in NASCAR through a partnership with Katherine Legge at the Coca-Cola 600 weekend. The brand is launching a Power Grip Garage activation featuring their new Jumbo Power Grip Primer, which is 3x the size of the original product. Legge, the only female driver in the NASCAR Xfinity Series' BetMGM 300 event on May 24, will compete in an e.l.f.-branded car. The activation includes a glam station, meet-and-greets, and a 'Share the e.l.f.ing Love Wall.' The brand is also extending the experience to digital platforms through Roblox gaming integrations and Twitch livestreams. The new Jumbo Power Grip Primer will be available to Beauty Squad members on May 22 and online at elfcosmetics.com on May 26.
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e.l.f. Beauty Announces Earnings Release Date for Fourth Quarter Fiscal 2025 Results

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e.l.f. Beauty (NYSE: ELF) has scheduled its fourth quarter fiscal 2025 earnings webcast for Wednesday, May 28, 2025 at 4:30 p.m. Eastern Time. The company will release its detailed financial results before the webcast. The event will feature presentations from Chairman and CEO Tarang Amin and SVP and CFO Mandy Fields. Investors can access the live broadcast at the company's investor relations website, and an archived version will be available afterward for those unable to attend the live event.
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FAQ

What is the current stock price of elf Beauty (ELF)?

The current stock price of elf Beauty (ELF) is $98.49 as of August 7, 2026.

What is the market cap of elf Beauty (ELF)?

The market cap of elf Beauty (ELF) is approximately 5.4B.