e.l.f. Beauty Launches "e.l.f. von zehn" in Germany: A Celebration of Quality Fueled by Community
e.l.f. Beauty launches its innovative 'e.l.f. von zehn' campaign in Germany, targeting the next generation of makeup users. The campaign name, translating to '11 out of 10,' celebrates the brand's high-quality yet affordable products while embracing German consumers' affinity for product ratings.
The campaign features actor Christopher Kouros as a quirky scientist conducting over-the-top experiments with e.l.f.'s popular products, including Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer, and Halo Glow Liquid Filter. The initiative combines humor with product testing to redefine traditional quality reviews.
To maximize reach, e.l.f. is partnering with German retailers and securing sponsorships on platforms like Amazon Prime, Netflix, and RTL+. The campaign includes digital out-of-home advertising across major German cities including Hamburg, Berlin, Düsseldorf, Cologne, and Munich, accompanied by 'The ELF Sting' theme song.
e.l.f. Beauty lancia la sua innovativa campagna 'e.l.f. von zehn' in Germania, rivolta alla prossima generazione di utilizzatori di trucco. Il nome della campagna, che si traduce in '11 su 10', celebra i prodotti di alta qualità e a prezzi accessibili del marchio, abbracciando l'affinità dei consumatori tedeschi per le valutazioni dei prodotti.
La campagna presenta l'attore Christopher Kouros nel ruolo di uno scienziato eccentrici che conduce esperimenti esagerati con i prodotti popolari di e.l.f., tra cui Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer e Halo Glow Liquid Filter. L'iniziativa combina umorismo con il testing dei prodotti per ridefinire le tradizionali recensioni di qualità.
Per massimizzare la portata, e.l.f. collabora con rivenditori tedeschi e assicura sponsorizzazioni su piattaforme come Amazon Prime, Netflix e RTL+. La campagna include pubblicità digitali all'aperto nelle principali città tedesche come Amburgo, Berlino, Düsseldorf, Colonia e Monaco, accompagnate dalla canzone tema 'The ELF Sting'.
e.l.f. Beauty lanza su innovadora campaña 'e.l.f. von zehn' en Alemania, dirigida a la próxima generación de usuarios de maquillaje. El nombre de la campaña, que se traduce como '11 de 10', celebra los productos de alta calidad pero asequibles de la marca, al tiempo que abraza la afinidad de los consumidores alemanes por las valoraciones de productos.
La campaña presenta al actor Christopher Kouros como un científico peculiar que lleva a cabo experimentos exagerados con los populares productos de e.l.f., incluyendo Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer y Halo Glow Liquid Filter. La iniciativa combina humor con pruebas de productos para redefinir las tradicionales revisiones de calidad.
Para maximizar el alcance, e.l.f. se asocia con minoristas alemanes y asegura patrocinios en plataformas como Amazon Prime, Netflix y RTL+. La campaña incluye publicidad digital al aire libre en las principales ciudades alemanas como Hamburgo, Berlín, Düsseldorf, Colonia y Múnich, acompañada de la canción tema 'The ELF Sting'.
e.l.f. Beauty는 독일에서 차세대 메이크업 사용자를 겨냥한 혁신적인 캠페인 'e.l.f. von zehn'을 론칭합니다. 이 캠페인 이름은 '11점 만점에 10점'이라는 의미로, 브랜드의 고품질이면서도 저렴한 제품을 기념하며 독일 소비자들이 제품 평가를 좋아하는 점을 반영합니다.
캠페인에는 Christopher Kouros라는 배우가 등장하여 e.l.f.의 인기 제품인 Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer, Halo Glow Liquid Filter로 과장된 실험을 진행하는 기발한 과학자 역할을 맡고 있습니다. 이 이니셔티브는 유머와 제품 테스트를 결합하여 전통적인 품질 리뷰를 재정의합니다.
도달 범위를 최대화하기 위해 e.l.f.는 독일 소매업체와 협력하고 Amazon Prime, Netflix, RTL+와 같은 플랫폼에서 후원을 확보하고 있습니다. 이 캠페인은 함부르크, 베를린, 뒤셀도르프, 쾰른, 뮌헨 등 주요 독일 도시에서 디지털 옥외 광고를 포함하며, 'The ELF Sting' 테마송도 함께 합니다.
e.l.f. Beauty lance sa campagne innovante 'e.l.f. von zehn' en Allemagne, visant la prochaine génération d'utilisateurs de maquillage. Le nom de la campagne, qui se traduit par '11 sur 10', célèbre les produits de haute qualité mais abordables de la marque tout en prenant en compte l'affinité des consommateurs allemands pour les évaluations de produits.
La campagne met en avant l'acteur Christopher Kouros en tant que scientifique excentrique réalisant des expériences excessives avec les produits populaires d'e.l.f., notamment Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer et Halo Glow Liquid Filter. L'initiative allie humour et tests de produit pour redéfinir les critiques de qualité traditionnelles.
Pour maximiser l'impact, e.l.f. s'associe à des détaillants allemands et obtient des partenariats sur des plateformes comme Amazon Prime, Netflix et RTL+. La campagne inclut de la publicité numérique extérieure dans les grandes villes allemandes comme Hambourg, Berlin, Düsseldorf, Cologne et Munich, accompagnée de la chanson thème 'The ELF Sting'.
e.l.f. Beauty startet seine innovative Kampagne 'e.l.f. von zehn' in Deutschland, die sich an die nächste Generation von Make-up-Nutzern richtet. Der Kampagnenname, der sich mit '11 von 10' übersetzen lässt, feiert die hochwertigen, aber erschwinglichen Produkte der Marke und berücksichtigt die Vorliebe der deutschen Verbraucher für Produktbewertungen.
Die Kampagne zeigt den Schauspieler Christopher Kouros als skurrilen Wissenschaftler, der übertriebene Experimente mit e.l.f.s beliebten Produkten durchführt, darunter Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer und Halo Glow Liquid Filter. Die Initiative kombiniert Humor mit Produkttests, um traditionelle Qualitätsbewertungen neu zu definieren.
Um die Reichweite zu maximieren, arbeitet e.l.f. mit deutschen Einzelhändlern zusammen und sichert sich Sponsoren auf Plattformen wie Amazon Prime, Netflix und RTL+. Die Kampagne umfasst digitale Außenwerbung in großen deutschen Städten wie Hamburg, Berlin, Düsseldorf, Köln und München und wird von dem Titelsong 'The ELF Sting' begleitet.
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e.l.f. establishes a new standard of quality for the next generation of German makeup users with its "e.l.f. von zehn" campaign
Actor Christopher Kouros (“Bridget Jones's Diary”) stars in e.l.f. Beauty's "e.l.f. von zehn" campaign
The "e.l.f. von zehn" campaign, which translates to "11 out of 10", celebrates the absurdly good quality of e.l.f.'s affordable and high-performing products. Drawing inspiration from its community's strong affinity for reviews and ratings, e.l.f. blends humor with product testing, boldly redefining the boundaries of traditional quality reviews and ratings.
“Germans are obsessed with a good rating. True to form, the German community bestowed upon us “e.l.f. von zehn” – a rating that only e.l.f. can own.” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. "'e.l.f. von zehn' embodies our connection to culture and community, harnessing the power of real people and translating it into e.l.f.ing entertaining content made for them, by them. By celebrating our community's authentic perspectives through humor, we create a place of belonging that fosters positivity, inclusivity and accessibility for every eye, lip and face.”
"e.l.f. von zehn!" is rooted in e.l.f.’s unwavering dedication to innovation and a commitment to surprising and delighting its community with premium quality beauty products for every eye, lip and face. Through its compelling fusion of playfulness and quality, e.l.f. demonstrates the unmatched strength of its brand and the enduring loyalty of its ever-growing community.
In collaboration with creative agency 72andSunny, e.l.f. brings its "e.l.f. von zehn" campaign to life through a series of engaging multi-channel activations. A collection of humorous and entertaining 30-second spots stars actor Christopher Kouros (“Bridget Jones's Diary”) as a zany scientist, taking real community reviews and conducting over-the-top experiments with e.l.f.'s must-have products, such as the Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer, and Halo Glow Liquid Filter.
Campaign films:
To amplify the "e.l.f. von zehn" message, the brand is partnering with retailers in
Press material: Dropbox | WeTransfer
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.’s ethos, the company donates
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121186456/en/
Press contacts:
Theres Herrmann: theres.herrmann@boldberlin.com | +49 151 599 860 75
Alishia Latz: alishia.latz@boldberlin.com | +49 171 288 5616
Noa Sophia Rosado: noasophia.rosado@boldberlin.com
Source: e.l.f. Beauty
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