Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
rhode (NYSE: ELF) will roll out in Sephora Europe online and in most stores beginning September 2026, expanding after its 2025 launches in the U.S., Canada, and U.K. Sephora Europe will carry rhode’s core assortment, and the expansion follows e.l.f. Beauty’s $1B acquisition of rhode in 2025.
The move cites record launch performance in North America and the U.K., and lists 20 European markets where rhode will be available.
e.l.f. Beauty (NYSE: ELF) announced e.l.f. Cosmetics as a founding partner of the International Dance League (IDL) for the 2026 season, integrating brand activations, on-site makeup services, a dedicated content studio, and Livestream Presenting rights across YouTube and Twitch for U.S. events.
The 2026 IDL season spans five cities across four continents and follows IDL’s 2025 launch that generated 100 million views in 10 days and a sold-out 2,000+ attendee event. e.l.f. will also integrate dance across its sports and music platforms, including the 2026 NWSL Challenge Cup presented by e.l.f.
e.l.f. Beauty (NYSE:ELF) extends its sponsorship of driver Katherine Legge for a fourth Indy 500 season and will stage an eyes.lips.fuel. Fan Zone activation at the Indianapolis 500 on May 24, 2026. The activation features a replica race car, career artifacts, Roblox play zone, loyalty games, and personalization stations.
Legge is the only woman entered this year and aims for her fifth Indy 500 start; e.l.f. emphasizes visibility and inclusion for women in motorsports.
Well People (NYSE: ELF) announced a partnership with the Arbor Day Foundation on April 15, 2026 to support reforestation in California wildfire zones. The company said its donation will fund about 25,380 trees, focused on restoration after the Dixie Fire, and launched a limited-edition belt bag promotion.
Well People highlighted its EWG VERIFIED credentials and a promotion: consumers who buy Daygleamer Mineral Sunscreen Serum SPF 34 on wellpeople.com receive the co-branded recycled-material belt bag while supplies last.
rhode (NYSE: ELF) is hosting its first owned festival weekend experience in Indio, California on April 11, 2026. The invite-only event debuts the rhode x the Biebers collaboration with three products: Spotwear hydrocolloid stickers and limited-edition Peptide Lip Treatment and Peptide Eye Prep in banana-themed flavors.
Guests receive first access to upcoming launches, branded activations, live DJs, partners including Sephora, Spotify, Cash App, PATRÓN, Postmates, and operational support from The h.wood Group.
e.l.f. Beauty (NYSE: ELF) released Vanity Vandals, a 10-minute true crime–style mockumentary debuting March 31, 2026, with a theatrical premiere at TCL Chinese Theatre and digital distribution across social and streaming platforms. The campaign includes limited-time product bundles, a Save Our Sink contest (Apr 2–16), and immersive launch activations.
e.l.f. Beauty (NYSE: ELF) announced a year-long partnership with basketball star, musician and philanthropist Flau'jae Johnson to join its empowered.legendary.females. program. The collaboration includes a $75,000 donation to Johnson's More to 4 Foundation and a feature episode in e.l.f.'s Show Yourse.l.f. series.
The initiative emphasizes empowerment, mentorship, inclusivity and creative expression, highlighting Johnson's athletic and musical achievements and e.l.f.'s community-focused marketing strategy.
e.l.f. Beauty (NYSE: ELF) expands its three-year NWSL partnership for year two, adding Boston and Denver for 2026, signing rising star Ally Sentnor, and extending in-stadium and community activations. e.l.f. remains Presenting Partner of the NWSL Challenge Cup through 2027 and will reach all 16 NWSL markets.
Initiatives include Glow For Glory expansion, a SoccerGirl partnership, Broadcast Bootcamp support, athlete donations, and amplified fan experiences.
e.l.f. Beauty (NYSE: ELF) reported third quarter fiscal 2026 results for the period ended December 31, 2025, with Q3 net sales up 38% to $489.5M and nine-month net sales up 21% to $1,187.2M. Gross margin declined ~30 bps in Q3 and ~124 bps year-to-date. GAAP net income was $39.4M in Q3 and $75.7M for nine months; adjusted net income was $74.5M in Q3 and $166.5M year-to-date. Adjusted EBITDA was $123.0M (25% of sales) in Q3 and $276.3M (23%) for nine months. Cash was $196.8M and long-term debt was $816.7M as of December 31, 2025. The company raised fiscal 2026 guidance to $1.600-1.612B net sales, $323-326M adjusted EBITDA, and $3.05-3.10 adjusted diluted EPS.
e.l.f. Beauty (NYSE: ELF) launches a telenovela-inspired Big Game campaign titled “Melisa” airing Feb 8, 2026, starring Melissa McCarthy, Nicholas Gonzalez and Itatí Cantoral to promote Glow Reviver Lip Oil and celebrate inclusivity and Latin/Hispanic culture.
The campaign includes a Duolingo partnership offering a complimentary one-month Super Duolingo subscription to e.l.f. Beauty Squad members (promotion begins Feb 3, 2026), new episodic “Descubre e.l.f.ecto” content later in February, and a Peacock streaming spot plus TV, social and digital activation.