e.l.f. Beauty, Inc. - ELF STOCK NEWS

e.l.f. SKIN launches its largest awareness campaign, 'Divine Skintervention,' featuring actress and comedian Megan Stalter. The satirical campaign addresses common skincare mistakes and positions e.l.f. SKIN as the solution for all skin types. Key points include:

- Campaign spans social media, TV, and out-of-home platforms
- Interactive landing page with personalized product recommendations
- Focus on Holy Hydration! product line
- e.l.f. SKIN has outpaced category growth by 32x
- Achieved top 10 brand status
- Targets Gen Z, who use more skincare but often commit 'skin sins'

The campaign aims to demystify skincare routines and offer accessible, premium-quality products at affordable prices.

e.l.f. Cosmetics and Tinder have launched a new collaboration called 'Put Your e.l.f. Out There' Vault collection, designed to boost confidence for singles on first dates. The -edition product drop includes innovative makeup items like the Tinder Box Lip Trio, All Slick No Ick Face Primer, and It's a Match!™ Stick Lippies. Priced at $45/£45, the collection will be available from September 10, 2024, on elfcosmetics.com and elfcosmetics.uk.

The collaboration aims to empower Gen Z users, who make up the majority of Tinder's user base. A recent study found that 35% of singles view first dates as an opportunity to try new makeup looks. The campaign includes a comedic video featuring Harry Jowsey and offers Beauty Squad members exclusive access to Tinder Gold for $1/£1 for the first month.

e.l.f. Beauty (NYSE: ELF) is significantly expanding its global presence, announcing its largest international retail launch in Germany with ROSSMANN, entry into Sephora in Mexico, and growth in existing markets. In Q1 FY2025, non-U.S. markets represented 16% of e.l.f.'s total net sales, with FY2024 sales growing 91% year-over-year. The company's expansion strategy involves partnering with leading global retailers and distributors.

Key developments include:

• Germany: Launching in 1,600 ROSSMANN locations
• UK: Becoming the No. 4 mass makeup brand, expanding in Boots and Superdrug
• Mexico: Debuting in Sephora locations
• Australia: Launching in Coles and expanding in Priceline
• Italy: Doubling store presence in Douglas and launching on Amazon
• Netherlands: Maintaining No. 1 mass makeup brand ranking in Etos
• Canada: Rising to No. 4 mass makeup brand
• Nordics: Partnering with SÆTHER for distribution in multiple retailers

e.l.f. Cosmetics announces 'Get Ready With Music, The Album,' featuring emerging global artists with diverse identities. The album, released by e.l.f.'s new entertainment arm e.l.f. made, aims to provide anthems for every mood and look, emphasizing self-expression and empowerment. The first single, 'Hairpin' by Charlotte Rose Benjamin, celebrates chasing personal dreams.

The album builds on e.l.f.'s previous musical successes and aligns with proprietary data showing strong connections between makeup and music for self-expression and community. The full album, featuring artists like Betty Who and Meduulla, will be released on October 15. This initiative further solidifies e.l.f.'s position as an entertainment brand, combining the transformative power of beauty and music.

e.l.f. Beauty (NYSE: ELF) has announced a new $500 million share repurchase program, authorized by its Board of Directors. This follows the exhaustion of its previous $25 million program from 2019, with approximately $17 million used in the past two weeks. The company's CEO, Tarang Amin, expressed confidence in their strategy and long-term potential, citing consistent category-leading sales and market share growth.

CFO Mandy Fields highlighted the company's strong cash flow generation and emphasized that their cash priorities remain focused on investing in growth initiatives and strategic extensions. The new program allows for repurchases through various methods, including open market purchases and accelerated share repurchase transactions, with timing and amount based on market conditions and other factors. The program has no expiration date and can be modified or terminated at any time.

e.l.f. Beauty (NYSE: ELF) has announced a multi-year global partnership with the Billie Jean King Cup (BJKC), the women's world cup of tennis. As the exclusive skin and cosmetic partner, e.l.f. aims to promote equality and inclusivity in women's sports. The company will co-host the inaugural Power of Women's Sports Summit on November 20, 2024, in Málaga, Spain, alongside the BJKC finals.

Additionally, e.l.f. has become a founding partner of iHeartMedia's Women's Sports Audio Network, the first audio platform dedicated to women's sports. This partnership includes hosting a live recording of 'The Rennae Stubbs Tennis Podcast' at the summit. These initiatives align with e.l.f.'s commitment to empowering women in sports and addressing the disparity in media coverage of women's sports.

e.l.f. Beauty (NYSE: ELF) reported strong Q1 fiscal 2025 results, with 50% net sales growth to $324.5 million and a 260 basis point market share gain. The company's gross margin increased by 80 basis points to 71%, while adjusted EBITDA rose 4% to $77.4 million. Net income reached $47.6 million, with adjusted diluted earnings per share of $1.10.

Based on these results, e.l.f. Beauty has raised its fiscal 2025 outlook, projecting net sales of $1,280-1,300 million (up from $1,230-1,250 million) and adjusted EBITDA of $297-301 million. The company's strong performance was driven by growth in both retailer and e-commerce channels, marking its 22nd consecutive quarter of net sales growth and market share gains.

e.l.f. Cosmetics has partnered with world champion blind swimmer Anastasia Pagonis to launch the 'Beauty For Every Eye' accessibility bundle. This -edition kit features three of Pagonis' favorite e.l.f. products, each with a scannable QR code linking to an audio description by Pagonis. The bundle, priced at $28, aims to make beauty products more accessible for the blind and low-vision community.

The collaboration showcases e.l.f.'s commitment to inclusivity and accessibility in the beauty industry. Pagonis, known for her social media presence and advocacy, will continue working with e.l.f. to develop more adaptive tools and products. This initiative aligns with e.l.f.'s mission to bring the best of beauty to every eye, lip, and face, while redefining possibilities for people of all abilities.

e.l.f. Beauty (NYSE: ELF) has announced it will release its first quarter fiscal 2025 results on Thursday, August 8, 2024. The company will hold a webcast at 4:30 p.m. Eastern Time to discuss the results, with a press release detailing the outcomes to be issued prior to the webcast. Tarang Amin, Chairman and CEO, and Mandy Fields, Senior VP and CFO, will host the event. The webcast will be broadcast live on the company's investor relations website, with an archived version available for those unable to attend the live broadcast.