e.l.f. Beauty, Inc. - ELF STOCK NEWS

e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, has released 'Get Ready With Music, The Album,' featuring 13 original songs by emerging global artists. The album aims to bridge beauty and music, celebrating self-expression and empowerment. Created by e.l.f. made, the company's new entertainment arm, it redefines the viral 'Get Ready With Me' (GRWM) trend.

The lead single, 'Hairpin' by Charlotte Rose Benjamin, has garnered nearly 10 million views on e.l.f. Cosmetics' YouTube channel. The album features diverse artists like Betty Who, Black Gatsby, and Cakes da Killa, each bringing unique styles and messages. According to proprietary data, 92% of women say listening to music while getting ready boosts their mood, and 75% see music and makeup as important tools for self-expression.

The album is available on major streaming platforms, including Spotify, Apple Music, and YouTube.

e.l.f. Beauty (NYSE: ELF) and North Carolina A&T University have released the 'Not-So-White Paper', highlighting the positive impact of board diversity on U.S. public companies. This initiative is part of e.l.f. Beauty's 'Change the Board Game' commitment to increase diverse representation in boardrooms.

Key findings include:

• S&P 500 companies with above-average gender diversity saw 15% return on equity and 50% reduction in earnings risk
• Women on boards correlate to better price-to-earnings ratios
• Boards with three or more women and/or minorities have a lower likelihood of large-scale discrimination lawsuits

e.l.f. Beauty aims to double the rate of women and people of color added to U.S. public company boards by 2027. The company is sponsoring board preparation training for 40 corporate director candidates through NACD Accelerate™ program.

e.l.f. Beauty (NYSE: ELF) has released its 2024 Impact Report, highlighting its commitment to being a purpose-led and results-driven company. The report outlines progress in supporting positive impacts for people, product, and the planet across its five brands: e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, and NATURIUM.

Key highlights include:

• A Board of Directors that is more than 78% women and 44% diverse
• Exclusion of over 2,500 ingredients from product formulations
• More than 85% of products made in Fair Trade Certified™ facilities
• Estimated 400 tons of packaging eliminated annually through lightweighting
• New commitments for sustainable packaging, including 50% recycled or bio-based content by 2030
• 100% renewable energy use at directly managed sites
• Meeting reduction targets for Scope 1 and 2 emissions

e.l.f. SKIN launches its largest awareness campaign, 'Divine Skintervention,' featuring actress and comedian Megan Stalter. The satirical campaign addresses common skincare mistakes and positions e.l.f. SKIN as the solution for all skin types. Key points include:

- Campaign spans social media, TV, and out-of-home platforms
- Interactive landing page with personalized product recommendations
- Focus on Holy Hydration! product line
- e.l.f. SKIN has outpaced category growth by 32x
- Achieved top 10 brand status
- Targets Gen Z, who use more skincare but often commit 'skin sins'

The campaign aims to demystify skincare routines and offer accessible, premium-quality products at affordable prices.

e.l.f. Cosmetics and Tinder have launched a new collaboration called 'Put Your e.l.f. Out There' Vault collection, designed to boost confidence for singles on first dates. The -edition product drop includes innovative makeup items like the Tinder Box Lip Trio, All Slick No Ick Face Primer, and It's a Match!™ Stick Lippies. Priced at $45/£45, the collection will be available from September 10, 2024, on elfcosmetics.com and elfcosmetics.uk.

The collaboration aims to empower Gen Z users, who make up the majority of Tinder's user base. A recent study found that 35% of singles view first dates as an opportunity to try new makeup looks. The campaign includes a comedic video featuring Harry Jowsey and offers Beauty Squad members exclusive access to Tinder Gold for $1/£1 for the first month.

e.l.f. Beauty (NYSE: ELF) is significantly expanding its global presence, announcing its largest international retail launch in Germany with ROSSMANN, entry into Sephora in Mexico, and growth in existing markets. In Q1 FY2025, non-U.S. markets represented 16% of e.l.f.'s total net sales, with FY2024 sales growing 91% year-over-year. The company's expansion strategy involves partnering with leading global retailers and distributors.

Key developments include:

• Germany: Launching in 1,600 ROSSMANN locations
• UK: Becoming the No. 4 mass makeup brand, expanding in Boots and Superdrug
• Mexico: Debuting in Sephora locations
• Australia: Launching in Coles and expanding in Priceline
• Italy: Doubling store presence in Douglas and launching on Amazon
• Netherlands: Maintaining No. 1 mass makeup brand ranking in Etos
• Canada: Rising to No. 4 mass makeup brand
• Nordics: Partnering with SÆTHER for distribution in multiple retailers

e.l.f. Cosmetics announces 'Get Ready With Music, The Album,' featuring emerging global artists with diverse identities. The album, released by e.l.f.'s new entertainment arm e.l.f. made, aims to provide anthems for every mood and look, emphasizing self-expression and empowerment. The first single, 'Hairpin' by Charlotte Rose Benjamin, celebrates chasing personal dreams.

The album builds on e.l.f.'s previous musical successes and aligns with proprietary data showing strong connections between makeup and music for self-expression and community. The full album, featuring artists like Betty Who and Meduulla, will be released on October 15. This initiative further solidifies e.l.f.'s position as an entertainment brand, combining the transformative power of beauty and music.

e.l.f. Beauty (NYSE: ELF) has announced a new $500 million share repurchase program, authorized by its Board of Directors. This follows the exhaustion of its previous $25 million program from 2019, with approximately $17 million used in the past two weeks. The company's CEO, Tarang Amin, expressed confidence in their strategy and long-term potential, citing consistent category-leading sales and market share growth.

CFO Mandy Fields highlighted the company's strong cash flow generation and emphasized that their cash priorities remain focused on investing in growth initiatives and strategic extensions. The new program allows for repurchases through various methods, including open market purchases and accelerated share repurchase transactions, with timing and amount based on market conditions and other factors. The program has no expiration date and can be modified or terminated at any time.

e.l.f. Beauty (NYSE: ELF) has announced a multi-year global partnership with the Billie Jean King Cup (BJKC), the women's world cup of tennis. As the exclusive skin and cosmetic partner, e.l.f. aims to promote equality and inclusivity in women's sports. The company will co-host the inaugural Power of Women's Sports Summit on November 20, 2024, in Málaga, Spain, alongside the BJKC finals.

Additionally, e.l.f. has become a founding partner of iHeartMedia's Women's Sports Audio Network, the first audio platform dedicated to women's sports. This partnership includes hosting a live recording of 'The Rennae Stubbs Tennis Podcast' at the summit. These initiatives align with e.l.f.'s commitment to empowering women in sports and addressing the disparity in media coverage of women's sports.