e.l.f. Cosmetics Boldly Powers the Future of Girls Wrestling
e.l.f. Cosmetics (NYSE: ELF) has become the first beauty sponsor of the largest high school girls wrestling competition, the Wonder Women of Wrestling Tournament. The 2025 event, held on January 3-4, attracted 700 athletes from 83 teams and 3,000 spectators for 1,300 matches.
Wrestling has emerged as America's fastest-growing high school sport, with female participation surging from 112 participants in 1990 to over 64,000 in 2024. As part of the sponsorship, e.l.f. is funding nine scholarships for college-bound senior wrestlers through an essay competition. The company also featured Olympian Helen Maroulis, who recently won Bronze at Paris 2024, on their Twitch stream to inspire young female wrestlers.
e.l.f. Cosmetics (NYSE: ELF) è diventata il primo sponsor beauty della più grande competizione di lotta tra ragazze delle scuole superiori, il Wonder Women of Wrestling Tournament. L'evento del 2025, che si terrà il 3 e 4 gennaio, ha attratto 700 atleti provenienti da 83 squadre e 3.000 spettatori per 1.300 combattimenti.
La lotta è emersa come lo sport scolastico in più rapida crescita negli Stati Uniti, con la partecipazione femminile che è aumentata da 112 partecipanti nel 1990 a oltre 64.000 nel 2024. Come parte del patrocinio, e.l.f. finanzierà nove borse di studio per le lottatrici senior pronte per il college attraverso una competizione di saggi. L’azienda ha anche presentato l’olimpionica Helen Maroulis, che ha recentemente vinto il bronzo a Parigi 2024, nella loro diretta Twitch per ispirare le giovani lottatrici.
e.l.f. Cosmetics (NYSE: ELF) se ha convertido en el primer patrocinador de belleza del mayor torneo de lucha libre femenina en escuelas secundarias, el Wonder Women of Wrestling Tournament. El evento de 2025, que se llevará a cabo del 3 al 4 de enero, atrajo a 700 atletas de 83 equipos y 3,000 espectadores para 1,300 combates.
La lucha ha emergido como el deporte escolar de más rápido crecimiento en Estados Unidos, con la participación femenina aumentando de 112 participantes en 1990 a más de 64,000 en 2024. Como parte del patrocinio, e.l.f. está financiando nueve becas para luchadoras senior que se dirigen a la universidad a través de un concurso de ensayos. La compañía también presentó a la olímpica Helen Maroulis, quien recientemente ganó el bronce en París 2024, en su transmisión de Twitch para inspirar a jóvenes luchadoras.
e.l.f. Cosmetics (NYSE: ELF)는 가장 큰 고등학교 여자 레슬링 대회인 Wonder Women of Wrestling Tournament의 첫 번째 뷰티 스폰서가 되었습니다. 2025년 1월 3일부터 4일까지 개최된 이 이벤트는 83개 팀에서 700명의 운동선수와 3,000명의 관중을 끌어모았으며, 1,300개의 경기가 펼쳐졌습니다.
레슬링은 미국에서 가장 빠르게 성장하는 고등학교 스포츠로 부상했으며, 여성 참여자는 1990년의 112명에서 2024년에는 64,000명 이상으로 증가했습니다. 후원 일환으로, e.l.f.는 대학교 진학을 희망하는 고등학교 마지막 해 레슬러를 위한 에세이 대회를 통해 9개의 장학금을 지원합니다. 이 회사는 또한 최근 파리 2024에서 동메달을 획득한 올림픽 선수 헬렌 마롤리스를 그들의 트위치 스트림에 출연시켜 젊은 여성 레슬러들에게 영감을 주었습니다.
e.l.f. Cosmetics (NYSE: ELF) est devenue le premier sponsor de beauté du plus grand tournoi de lutte féminine du secondaire, le Wonder Women of Wrestling Tournament. L'événement de 2025, qui se tiendra les 3 et 4 janvier, a attiré 700 athlètes de 83 équipes et 3 000 spectateurs pour 1 300 combats.
La lutte est devenue le sport scolaire à la croissance la plus rapide aux États-Unis, la participation féminine passant de 112 participantes en 1990 à plus de 64 000 en 2024. Dans le cadre du sponsoring, e.l.f. finance neuf bourses pour les lutteuses seniors qui s'apprêtent à entrer à l'université par le biais d'un concours d'essais. L'entreprise a également présenté l'olympienne Helen Maroulis, qui a récemment remporté le bronze à Paris 2024, lors de son streaming Twitch pour inspirer les jeunes lutteuses.
e.l.f. Cosmetics (NYSE: ELF) ist der erste Schönheits-Sponsor des größten Schulmädchen-Wrestling-Wettbewerbs, dem Wonder Women of Wrestling Tournament, geworden. Die Veranstaltung 2025, die am 3. und 4. Januar stattfinden wird, zog 700 Athleten aus 83 Teams und 3.000 Zuschauer für 1.300 Kämpfe an.
Wrestling hat sich als das am schnellsten wachsende Schulsport in den USA herausgestellt, wobei die Teilnahme von Frauen von 112 Teilnehmern im Jahr 1990 auf über 64.000 im Jahr 2024 anstieg. Im Rahmen des Sponsorings finanziert e.l.f. neun Stipendien für bevorstehende Schulabgängerinnen über einen Essay-Wettbewerb. Das Unternehmen stellte auch die Olympionikin Helen Maroulis vor, die kürzlich Bronze bei den Olympischen Spielen in Paris 2024 gewann, um junge Frauen im Wrestling zu inspirieren.
- Expanding brand visibility through strategic sports sponsorship
- Supporting female athletics aligns with company's marketing strategy
- Building positive brand association through scholarship funding
- None.
e.l.f.’s sponsorship of the Wonder Women of Wrestling Tournament encourages girls to break barriers in the nation’s fastest growing high-school sport
e.l.f. Cosmetics sponsors the Wonder Women of Wrestling Tournament (Photo: Business Wire)
Wrestling is the fastest growing high school sport in America*. From just 112 high school girls who wrestled in 1990† to now over 64,000 female wrestlers in 2024‡, participation in the sport is exploding thanks to girls embracing a space traditionally dominated by boys.
e.l.f Cosmetics and girls wrestling are a powerful match, both challenging misconceptions, disrupting norms and showing up for its community in unexpected ways and places. e.l.f.’s sponsorship of the Wonder Women of Wrestling Varsity Tournament reflects an ongoing dedication to support underrepresented women’s sports and inspire the next generation of aspiring athletes. The Women in Sports Foundation reports girls who played sports fulfill a variety of leadership roles in adulthood across sectors, with more than
e.l.f. has also been a sponsor of the Billie Jean King Cup, the Professional Women’s Hockey League and Indy 500 driver Katherine Legge.
“What I saw at the Wonder Women of Wrestling were dreams coming true as these young women achieved the level of play of top-tier athletes and, more importantly, gained the respect they deserve,” said Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty. “These young women are breaking barriers in the sport with passion, resilience, and courage—exemplifying e.l.f.’s mission to be bold disruptors with a kind heart. This sponsorship is a continuation of e.l.f.'s journey in empowering female athletes and investing in game-changing initiatives like this for years to come.”
“When we founded the tournament in the spring of 2018, the original goal was to have the largest and toughest tournament in the country,” said Mike Wakim, Jr., President of the Wonder Women of Wrestling Foundation and tournament founder. “Through their hard work and dedication to the sport, these amazing young women and coaches made it just that: the most prestigious high school women’s wrestling competition. e.l.f.’s involvement is nothing short of amazing, elevating our event to the next level and supporting our vision of empowering the next generation of female athletes to pursue their dreams, on and off the mat.”
e.l.f.'s sponsorship meaningfully supports the future of the young athletes; the brand is funding nine scholarships for college-bound senior wrestlers who participate in the Wonder Women of Wrestling Foundation essay competition.
To further inspire young female wrestlers to go after their dreams, e.l.f. brought history-making Olympian Helen Maroulis as its special guest to e.l.f.'s Twitch stream. Maroulis is the most decorated female wrestler for Team
Maroulis shared her personal journey in wrestling and offered advice for the next generation of athletes. She encouraged women to be their full authentic selves, step into their strength, and own their power in both sport and the world.
“I’m thrilled that e.l.f. Cosmetics is supporting women’s wrestling and was delighted to share my story as part of their event.”
“If there had been more support for girls wrestling earlier in my athletic career, with incredible initiatives like this, I wouldn’t have had to fight so hard just to fit in. I would have had unshakable belief in myself, my decisions and my Olympic dreams. Young female wrestlers now are growing up with the positive environments and dedicated resources they deserve. They have no doubt they belong in this sport and can achieve their wildest dreams as their fullest, most authentic selves––and I love seeing that.”
Watch e.l.f.’s full event livestream on the e.l.f. You! Twitch channel here:
https://www.twitch.tv/videos/2344218206?t=0h21m33s
e.l.f. shares its heartfelt congratulations to all the winners and competing teams!
*
† National Wrestling Hall of Fame
‡ National Federation of State High School Associations
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250110429369/en/
Hannah Rubin
hrubin@elfbeauty.com
Source: e.l.f. Beauty
FAQ
What is the size and scope of the 2025 Wonder Women of Wrestling Tournament sponsored by ELF?
How many scholarships is ELF providing for the Wonder Women of Wrestling Foundation?
How has girls wrestling participation grown since 1990 according to ELF's press release?
What other sports initiatives has ELF sponsored besides wrestling?
