Global Marketing Executive Kory Marchisotto Joins Dutch Bros Board of Directors

Rhea-AI Summary

Dutch Bros (NYSE: BROS) has appointed Kory Marchisotto to its Board of Directors as an independent director. Marchisotto, currently serving as Chief Marketing Officer at e.l.f. Beauty (NYSE: ELF), brings nearly 30 years of brand-building experience and expertise in connecting with Gen Z and Gen Alpha customers.

The appointment was announced by Dutch Bros CEO Christine Barone, who praised Marchisotto's understanding of customer needs and dedication to connection, innovation, and purpose. Prior to her current role at e.l.f. Beauty since 2019, Marchisotto spent 18 years at Shiseido Americas , where she last served as Senior Vice President of Marketing for bareMinerals.

Positive

• Addition of experienced marketing executive with expertise in Gen Z and Gen Alpha demographics
• Strategic enhancement of board expertise in brand building and innovation
• Strengthening of leadership team with focus on customer connection and growth

Negative

• None.

GRANTS PASS, Ore.--(BUSINESS WIRE)-- Dutch Bros Inc. (NYSE: BROS; “Dutch Bros”), a west coast-based drive-thru beverage company focused on making a massive difference one cup at a time, has announced the appointment of Kory Marchisotto to its Board of Directors, where she will serve as an independent director. Marchisotto brings an expertise in connecting with Gen Z and Gen Alpha customers, developed from her decades of executive experience at several noted beauty brands including her current role as Chief Marketing Officer at e.l.f. Beauty (NYSE: ELF).

“Kory has been called ‘a bold disruptor with a kind heart’ and I couldn’t agree more,” said Christine Barone, CEO and president of Dutch Bros. “She deeply understands the needs of our customers. Her dedication to connection, innovation, and purpose is core to who she is as a leader; her unique perspectives and strengths will bolster the Dutch Bros brand and our incredible Board of Directors.”

Marchisotto has spent nearly 30 years strategically building brands and leading innovation. Since 2019, she has served as Senior Vice President and Chief Marketing Officer of e.l.f. Beauty, a mission-driven, multi-brand beauty company. Marchisotto previously served in various roles over the course of 18 years at Shiseido Americas Corporation (TYO: 4911), most recently as Senior Vice President, Marketing for bareMinerals.

“Dutch Bros makes a ‘massive difference, one cup at a time’ by cultivating culture and community. Its commitment to creating an environment of belonging transcends the transaction to foster meaningful connections with every customer the broistas serve,” said Marchisotto. “I am committed to further enhancing this unique culture while extending the business to a wider audience as it scales. I look forward to working with Christine, the leadership team, my fellow Directors and the Dutch Bros team to fuel this next wave of growth.”

About Dutch Bros Inc.

Dutch Bros Inc. (NYSE: BROS) is a high growth operator and franchisor of drive-thru shops that focus on serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE. Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros began with a double-head espresso machine and a pushcart in Grants Pass, Oregon. While espresso-based beverages are still at the core of what we do, Dutch Bros now offers a wide variety of unique, customizable cold and hot beverages that delight a broad array of customers. We believe Dutch Bros is more than just the products we serve—we are dedicated to making a massive difference in the lives of our employees, customers and communities. This combination of hand-crafted and high-quality beverages, our unique drive-thru experience and our community-driven, people-first culture has allowed us to successfully open new shops and continue to share the “Dutch Luv” at 982 locations across 18 states as of December 31, 2024.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros on Instagram, Facebook, X, and TikTok, and download the Dutch Bros app to earn points and score rewards!

View source version on businesswire.com: https://www.businesswire.com/news/home/20250218438741/en/

For Media Relations Inquiries:



Jessica Liddell of ICR

203.682.8208

jessica.liddell@icrinc.com

Source: Dutch Bros Inc.

FAQ

Who is the new Dutch Bros (BROS) board member appointed in 2024?

Kory Marchisotto, current Chief Marketing Officer at e.l.f. Beauty, has been appointed as an independent director to Dutch Bros' Board of Directors.

What experience does Kory Marchisotto bring to Dutch Bros (BROS)?

Marchisotto brings nearly 30 years of brand-building experience, expertise in connecting with Gen Z and Gen Alpha customers, and extensive marketing leadership from roles at e.l.f. Beauty and Shiseido Americas

How will Kory Marchisotto's appointment impact Dutch Bros' (BROS) growth strategy?

Marchisotto's expertise is expected to enhance Dutch Bros' brand presence, help extend the business to a wider audience, and contribute to the company's next wave of growth while maintaining its unique culture.

What was Kory Marchisotto's role before joining Dutch Bros (BROS) board?

Before joining Dutch Bros' board, Marchisotto has been serving as Senior Vice President and Chief Marketing Officer of e.l.f. Beauty since 2019, and previously held various roles at Shiseido Americas for 18 years.