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e.l.f. Beauty Blasts Off into Space with Astronaut Amanda Nguyen

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e.l.f. Beauty (NYSE: ELF) announces its partnership with astronaut Amanda Nguyen, who will be part of Blue Origin's first all-female space crew. Nguyen will be the first Vietnamese woman to travel to space, where she will conduct two scientific experiments: women's health bioastronautics research focusing on menstruation management in microgravity, and a pathology experiment studying Brassica Rapa seeds in partnership with the Vietnamese National Space Center.

The mission, Blue Origin's 11th human spaceflight, will be a same-day operation lasting approximately one hour, launching from West Texas. The historic crew includes Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry, and Lauren Sanchez. e.l.f. Beauty celebrated this partnership at the United Nations General Assembly during the 10th annual Women and Girls in Science Day, marking the first gathering of past, present, and future women astronauts.

e.l.f. Beauty (NYSE: ELF) annuncia la sua partnership con l'astronauta Amanda Nguyen, che farà parte del primo equipaggio spaziale completamente femminile di Blue Origin. Nguyen sarà la prima donna vietnamita a viaggiare nello spazio, dove condurrà due esperimenti scientifici: una ricerca sulla bioastronautica riguardante la salute delle donne, focalizzata sulla gestione del ciclo mestruale in microgravità, e un esperimento patologico che studia i semi di Brassica Rapa in collaborazione con il Centro Spaziale Nazionale del Vietnam.

La missione, l'undicesimo volo spaziale umano di Blue Origin, sarà un'operazione della stessa giornata della durata di circa un'ora, con partenza dal Texas occidentale. L'equipaggio storico include Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry e Lauren Sanchez. e.l.f. Beauty ha celebrato questa partnership all'Assemblea Generale delle Nazioni Unite durante la decima Giornata annuale delle Donne e delle Ragazze nella Scienza, segnando il primo incontro di donne astronauti passate, presenti e future.

e.l.f. Beauty (NYSE: ELF) anuncia su asociación con la astronauta Amanda Nguyen, quien será parte de la primera tripulación espacial completamente femenina de Blue Origin. Nguyen será la primera mujer vietnamita en viajar al espacio, donde llevará a cabo dos experimentos científicos: una investigación sobre bioastronáutica centrada en la gestión de la menstruación en microgravedad, y un experimento patológico que estudia semillas de Brassica Rapa en colaboración con el Centro Espacial Nacional de Vietnam.

La misión, el undécimo vuelo espacial humano de Blue Origin, será una operación del mismo día que durará aproximadamente una hora, lanzándose desde Texas Occidental. La tripulación histórica incluye a Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry y Lauren Sanchez. e.l.f. Beauty celebró esta asociación en la Asamblea General de las Naciones Unidas durante el décimo Día Anual de Mujeres y Niñas en la Ciencia, marcando el primer encuentro de mujeres astronautas pasadas, presentes y futuras.

e.l.f. Beauty (NYSE: ELF)는 우주 비행사 아만다 응과의 파트너십을 발표했습니다. 그녀는 블루 오리진의 첫 번째 여성 전원 우주 비행 팀의 일원이 될 것입니다. 응은 우주로 여행하는 첫 번째 베트남 여성입니다, 그녀는 두 가지 과학 실험을 수행할 예정입니다: 미세 중력에서의 월경 관리에 중점을 둔 여성 건강 생물 우주 비행 연구와 베트남 국가 우주 센터와 협력하여 Brassica Rapa 씨앗을 연구하는 병리학 실험입니다.

이번 임무는 블루 오리진의 11번째 인간 우주 비행으로, 서부 텍사스에서 약 1시간 동안 같은 날 운영됩니다. 역사적인 팀에는 아이샤 보위, 케리안 플린, 게일 킹, 아만다 응, 케이티 페리, 로렌 산체스가 포함됩니다. e.l.f. Beauty는 제10회 여성 및 소녀 과학의 날에 유엔 총회에서 이 파트너십을 축하하며, 과거, 현재 및 미래의 여성 우주 비행사들이 처음으로 모이는 자리를 마련했습니다.

e.l.f. Beauty (NYSE: ELF) annonce son partenariat avec l'astronaute Amanda Nguyen, qui fera partie de la première équipe spatiale entièrement féminine de Blue Origin. Nguyen sera la première femme vietnamienne à voyager dans l'espace, où elle réalisera deux expériences scientifiques : une recherche en bioastronautique sur la gestion des menstruations en microgravité et une expérience pathologique étudiant les graines de Brassica Rapa en partenariat avec le Centre Spatial National du Vietnam.

La mission, le onzième vol spatial humain de Blue Origin, sera une opération le même jour d'une durée d'environ une heure, lançant depuis l'Ouest du Texas. L'équipage historique comprend Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry et Lauren Sanchez. e.l.f. Beauty a célébré ce partenariat lors de l'Assemblée Générale des Nations Unies pendant la dixième Journée annuelle des Femmes et des Filles dans la Science, marquant la première réunion des femmes astronautes passées, présentes et futures.

e.l.f. Beauty (NYSE: ELF) gibt seine Partnerschaft mit der Astronautin Amanda Nguyen bekannt, die Teil der ersten rein weiblichen Besatzung von Blue Origin sein wird. Nguyen wird die erste vietnamesische Frau sein, die ins All reist, wo sie zwei wissenschaftliche Experimente durchführen wird: eine Forschung zur Bioastronautik, die sich auf das Management der Menstruation in Mikrogravitation konzentriert, und ein pathologisches Experiment, das Brassica Rapa-Samen in Zusammenarbeit mit dem vietnamesischen Nationalen Raumfahrtzentrum untersucht.

Die Mission, der elfte bemannte Raumflug von Blue Origin, wird eine gleichzeitige Operation sein, die etwa eine Stunde dauert und aus Westtexas startet. Die historische Besatzung umfasst Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry und Lauren Sanchez. e.l.f. Beauty feierte diese Partnerschaft während der 10. jährlichen Versammlung der Vereinten Nationen zum Thema Frauen und Mädchen in der Wissenschaft, die das erste Treffen von vergangenen, gegenwärtigen und zukünftigen weiblichen Astronauten markiert.

Positive
  • Partnership with high-profile space mission enhances brand visibility
  • Strategic marketing alignment with women empowerment and STEM initiatives
  • Association with celebrity crew members including Katy Perry and Gayle King
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Nguyen is one of six astronauts selected for the first all-female space flight with Blue Origin

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Beauty (NYSE: ELF) is blasting off to space for a historic first with its partner, activist and astronaut Amanda Nguyen. Nguyen is one of six astronauts selected to fly with Blue Origin as the first all-female space crew. She will also be the first Vietnamese woman to travel to space, using her mission to uplift and empower women and girls in STEM.

e.l.f. joined Nguyen in the United Nations General Assembly for the first gathering of past, present and future women astronauts. (Photo: Business Wire)

e.l.f. joined Nguyen in the United Nations General Assembly for the first gathering of past, present and future women astronauts. (Photo: Business Wire)

While in space, Nguyen will be conducting two science experiments. She will further her women’s health bioastronautics research from the International Institute of Astronautical Sciences, examining microgravity’s impact on various wound-dressing mediums. Her focus is on menstruation management, a factor that once hindered women from becoming astronauts. Despite progress, women represent roughly 11% of all astronauts*. More research, like Amanda's, is vital to develop safe and effective external devices and materials for managing menstruation and blood flow during extended space missions.

Nguyen will also be conducting a pathology experiment in partnership with the Vietnamese National Space Center and the University of Wisconsin Madison. She will study microgravity’s impact on Brassica Rapa seeds which originate from Southeast Asia.

"My journey has always been about pushing boundaries and embracing every facet of my identity. My dream isn't just to explore space, but to make a difference here on Earth, and e.l.f. has provided me with an incredible platform to uplift all parts of my humanity—the scientist, the advocate and the woman,” said Amanda Nguyen. “As a woman astronaut, opportunities are scarce, and often, what brings you joy aren't showcased. e.l.f. allows me to prioritize my joy—whether it's wearing a bold red lip as a symbol of empowerment or sharing my story to inspire others to pursue their dreams with limitless ‘yes’ energy—because joy is the most radical form of rebellion. The sky's not the limit—it's just the beginning."

e.l.f. kicked off its partnership with Nguyen this year with the launch of a documentary-style short film in its “Show Your(s)e.l.f.” series, which celebrates her extraordinary journey of resilience, advocacy and determination, while inspiring the next generation of women and girls to dream big.

In honor of the 10th annual United Nations Women and Girls in Science Day, e.l.f. joined Nguyen in the United Nations General Assembly for the first gathering of past, present and future women astronauts. This was another historic first, bringing trailblazing women astronauts, member states and allies including NFL star, actor and activist, Terry Crews, and scientist, TV personality and STEM supporter, Bill Nye, together to celebrate transcending limits, defying gravity and advocating for women’s rights and gender equality in STEM.

“e.l.f. is proud to celebrate Amanda’s triumph as much as her journey on this historic flight that will fuel dreams for generations to come,” said Kory Marchisotto, CMO of e.l.f. Beauty. “Amanda is an accomplished astronaut. We want to amplify her incredible path to becoming one. The trials and tribulations - the shining stars of progress - are what make the journey an illuminating constellation. It is every step Amanda has taken that inspires the power of possibilities in others.”

This will be the 11th human spaceflight mission for Blue Origin, a same-day mission, totaling roughly one-hour in flight. The mission will lift off from Launch Site One in West Texas later this year.

e.l.f. celebrates and is committed to amplifying empowered.legendary.females everywhere, supporting those who push the boundaries of possibility.

Marchisotto furthers, “Together we are democratizing dreams for the next generation of trailblazers and changemakers.”

The astronaut crew includes Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry and Lauren Sanchez.

*United Nations, "Only around 1 in 5 space industry workers are women", October 2021

About e.l.f. Beauty

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com

Hannah Rubin

hrubin@elfbeauty.com

Source: e.l.f. Beauty

FAQ

What scientific experiments will Amanda Nguyen conduct during the ELF-sponsored Blue Origin space mission?

She will conduct women's health bioastronautics research on menstruation management in microgravity and study the effects of microgravity on Brassica Rapa seeds.

Who are the crew members for Blue Origin's first all-female space flight supported by ELF Beauty?

The crew includes Aisha Bowie, Kerianne Flynn, Gayle King, Amanda Nguyen, Katy Perry, and Lauren Sanchez.

How long will the ELF-sponsored Blue Origin space mission last?

The mission will be a same-day operation lasting approximately one hour.

What historical milestone does this ELF Beauty partnership represent for Vietnamese representation in space?

Amanda Nguyen will become the first Vietnamese woman to travel to space.

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