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Keys Soulcare Unveils Enhancing Shades of Let Me Glow Illuminating Serum

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Keys Soulcare, part of e.l.f. Beauty (NYSE:ELF), has expanded its best-selling Let Me Glow Illuminating Serum with three new crystal-inspired shades: Moonstone Aura, Bronze Aura, and Golden Aura. The serum, designed to hydrate, illuminate, and prime skin, contains niacinamide, rose water, plant-derived squalane, and amethyst. Clinical studies showed 100% of users experienced immediate improvement in skin moisture, while 93% reported immediate skin radiance. The product launches October 28th for Early Access on keyssoulcare.com and October 29th on Amazon.

Keys Soulcare, parte di e.l.f. Beauty (NYSE:ELF), ha ampliato il suo bestseller Let Me Glow Illuminating Serum con tre nuove tonalità ispirate ai cristalli: Moonstone Aura, Bronze Aura e Golden Aura. Il siero, progettato per idratare, illuminare e preparare la pelle, contiene niacinamide, acqua di rose, squalane di origine vegetale e ametista. Gli studi clinici hanno dimostrato che il 100% degli utenti ha riscontrato un miglioramento immediato dell'idratazione della pelle, mentre il 93% ha riferito una luminosità immediata della pelle. Il prodotto sarà disponibile dal 28 ottobre per l'accesso anticipato su keyssoulcare.com e dal 29 ottobre su Amazon.

Keys Soulcare, parte de e.l.f. Beauty (NYSE:ELF), ha ampliado su popular Let Me Glow Illuminating Serum con tres nuevos tonos inspirados en cristales: Moonstone Aura, Bronze Aura y Golden Aura. El sérum, diseñado para hidratar, iluminar y preparar la piel, contiene niacinamida, agua de rosas, esqualano de origen vegetal y amatista. Los estudios clínicos mostraron que el 100% de los usuarios experimentó una mejora inmediata en la hidratación de la piel, mientras que el 93% reportó una luminosidad inmediata. El producto se lanzará el 28 de octubre para el acceso anticipado en keyssoulcare.com y el 29 de octubre en Amazon.

Keys Soulcaree.l.f. Beauty (NYSE:ELF)의 일부로, 인기 제품인 Let Me Glow Illuminating Serum을 세 가지 새로운 크리스탈 영감을 받은 색상인 Moonstone Aura, Bronze Aura 및 Golden Aura로 확장했습니다. 이 세럼은 피부를 수분공급, 조명 및 프라이밍하도록 설계되었으며, 니아신아마이드, 장미수, 식물 유래 스쿠알란, 자수정을 포함하고 있습니다. 임상 연구에 따르면, 100%의 사용자가 피부 수분이 즉각적으로 개선되었으며, 93%가 즉각적인 피부 광채를 보고했습니다. 이 제품은 10월 28일 keyssoulcare.com에서 조기 접근으로 출시되며, 10월 29일에는 아마존에서 출시됩니다.

Keys Soulcare, qui fait partie de e.l.f. Beauty (NYSE:ELF), a élargi son best-seller Let Me Glow Illuminating Serum avec trois nouvelles teintes inspirées des cristaux : Moonstone Aura, Bronze Aura et Golden Aura. Le sérum, conçu pour hydrater, illuminer et préparer la peau, contient de la niacinamide, de l'eau de rose, du squalane d'origine végétale et de l'améthyste. Les études cliniques ont montré que 100% des utilisateurs ont constaté une amélioration immédiate de l'hydratation de la peau, tandis que 93% ont rapporté une radiance cutanée immédiate. Le produit sera lancé le 28 octobre pour un accès anticipé sur keyssoulcare.com et le 29 octobre sur Amazon.

Keys Soulcare, ein Teil von e.l.f. Beauty (NYSE:ELF), hat sein Bestseller-Produkt Let Me Glow Illuminating Serum mit drei neuen, kristallinspirierten Farbtönen erweitert: Moonstone Aura, Bronze Aura und Golden Aura. Das Serum, das für die Hydration, das Strahlen und die Vorbereitung der Haut entwickelt wurde, enthält Niacinamid, Rosenwasser, pflanzenbasiertes Squalan und Amethyst. Klinische Studien zeigten, dass 100% der Nutzer eine sofortige Verbesserung der Hautfeuchtigkeit erfuhren, während 93% von einer sofortigen Hautstrahlung berichteten. Das Produkt wird am 28. Oktober für den frühen Zugriff auf keyssoulcare.com und am 29. Oktober auf Amazon eingeführt.

Positive
  • Clinical study demonstrates 100% success rate in improving skin moisture
  • 93% of users reported immediate skin radiance in consumer perception study
  • Product expansion with new variants indicates market demand
Negative
  • None.

Inspired by Alicia Keys’ love of crystal – and fan requests! – multi-benefit Let Me Glow Illuminating Serum is now available in three universally flattering, skin-glowing shades

OAKLAND, Calif.--(BUSINESS WIRE)-- Keys Soulcare, the holistic beauty and skincare brand founded by Alicia Keys and e.l.f. Beauty (NYSE:ELF), is sharing the beauty of giving yourself permission to glow with its new enhancing shades of its best-selling Let Me Glow Illuminating Serum. Designed to hydrate, illuminate and prime the skin, Let Me Glow Illuminating Serum is the ultimate expression of Keys Soulcare’s core reason for being – to take care of your whole self – inner and outer, skin and soul. Because the glow starts within.

Keys Soulcare expands best-selling Let Me Glow Illuminating Serum with three skin-loving ways to glow, created with Alicia Keys (Photo: Business Wire)

Keys Soulcare expands best-selling Let Me Glow Illuminating Serum with three skin-loving ways to glow, created with Alicia Keys (Photo: Business Wire)

“Everyone always asks me about my glow! I am absolutely obsessed with Let Me Glow Illuminating Serum and all the new shades!” said Alicia. “Each is inspired by a different crystal: New Moonstone Aura, known as the stone of self-discovery, creates a cool iridescent glow. New Bronze Aura, inspired by Bronzite, the stone of courage, brings a warm bronze glow, and the original, Golden Aura is inspired by Golden Healer Quartz, the stone of manifestation, for a neutral golden glow. Crystals are a big part of my self-care ritual. I love how they make me feel.”

Every Keys Soulcare offering has a dedicated affirmation on its bottle, all personally written by Alicia. The affirmation “I give myself permission to glow” adorns the Let Me Glow offerings. Let Me Glow Illuminating Serum is easy to apply, and can be used alone for an even, natural glow, or as a smooth, luminous priming base prior to applying makeup. It brightens and balances the skin’s appearance with niacinamide while replenishing with antioxidant-rich rose water and plant-derived squalane. The unique formula also contains amethyst – one of Alicia’s favorite stones – which is believed to heighten intuition, clarity and creativity, to reflect and light your glow.

“Not only are all the shades of Let Me Glow Illuminating Serum absolutely stunning on all skin types, they are so good for your skin,” Alicia furthers. “The Keys Soulcare concept is about efficacious ingredients and learning how to connect to your inner self so the reflection on the outside is brilliant. This is the secret to the glow that everyone asks me about.”

The soft texture not only makes skin feel hydrated, it also delivers skin benefits like smoothing, brightening and plumping. In a clinical study, 100% experienced immediate improvement* in skin moisture. In a consumer perception study, 93% said skin looks radiant immediately** after use.

“Keys Soulcare was created to nourish your skin and nurture your soul. Let Me Glow Illuminating Serum embodies this beautiful ethos with skin nourishing ingredients that invite you to glow in your own strength,” said Kory Marchisotto, President of Keys Soulcare. “With these new shades, we’re encouraging everyone to give themselves permission to glow their own way.”

Keys Soulcare will be lighting up the launch with a Let Me Glow Experience pop-up on Wednesday, October 30th in New York City (251 Elizabeth Street), from 12pm-4pm. Guests will be able to explore and deepen connections using Keys Soulcare in a soothing and soulful space, heightened by the energy and aura of crystals. Additionally, guests will be treated to signature Keys Soulcare “Soulcations” and receive samples of Keys Soulcare offerings to continue their rituals at home.

Alicia along with an inspiring group of Lightworkers (those who strive to impact positive change), including Toni Bravo, will be sharing how they have turned their daily routine into an empowering soulcare ritual across their social platforms, in addition to showing how Let Me Glow Illuminating Serum unlocks their inner and outer glow.

All shades of Let Me Glow Illuminating Serum are available today, October 28th for Early Access on keyssoulcare.com and will be available starting tomorrow, October 29th on Amazon.

*In a clinical study from Keys Soulcare

**In a 4-week consumer study from Keys Soulcare

About Keys Soulcare:

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Keys Soulcare is a lifestyle beauty brand developed by artist, producer, entrepreneur, author and Broadway’s Hell’s Kitchen creator Alicia Keys. Inspired by her belief that skin and soul are deeply connected, Keys Soulcare offers a skin-nourishing, soul-nurturing experience. With Dr. Renée Snyder as advising board-certified dermatologist, Keys Soulcare is double-certified cruelty free with both Leaping Bunny and PETA, has products made in Fair Trade Certified™ facilities and has Keys Soulcare clean and vegan offerings. Learn more at www.keyssoulcare.com.

Media Contact:

Melinda Fried

CorpComms@elfbeauty.com

Source: e.l.f. Beauty

FAQ

When will the new Keys Soulcare Let Me Glow Illuminating Serum shades be available on Amazon?

The new Let Me Glow Illuminating Serum shades will be available on Amazon starting October 29th, 2023.

What are the clinical results for Keys Soulcare's Let Me Glow Illuminating Serum?

Clinical studies showed 100% of users experienced immediate improvement in skin moisture, and 93% reported their skin looked radiant immediately after use.

What are the three new shades of Keys Soulcare Let Me Glow Illuminating Serum?

The three shades are Moonstone Aura (cool iridescent glow), Bronze Aura (warm bronze glow), and Golden Aura (neutral golden glow).

What are the key ingredients in Keys Soulcare Let Me Glow Illuminating Serum?

The key ingredients include niacinamide, rose water, plant-derived squalane, and amethyst.

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