Game On: e.l.f. Cosmetics Introduces New Campaign “eyes. lips. face. fandom." to Rally Sports Fans Around Power Grip Primer
e.l.f. Cosmetics launches new campaign 'eyes. lips. face. fandom.' featuring actors Joey King and Lucien Laviscount, targeting sports fans through their Power Grip Primer product. The campaign debuts during Macy's Thanksgiving Day Parade to an expected 22 million viewers. The primer, currently the No. 1-selling beauty product with one unit sold every 3.5 seconds, is positioned to unite sports enthusiasts across different teams. The campaign emphasizes e.l.f.'s vision of disrupting beauty norms and connecting communities through inclusivity and accessibility, particularly targeting the 48% female sports fan demographic.
e.l.f. Cosmetics lancia una nuova campagna 'eyes. lips. face. fandom.' con gli attori Joey King e Lucien Laviscount, rivolta ai fan dello sport attraverso il loro prodotto Power Grip Primer. La campagna debutta durante la Macy's Thanksgiving Day Parade, con un pubblico atteso di 22 milioni di spettatori. Il primer, attualmente il prodotto di bellezza più venduto con un'unità venduta ogni 3,5 secondi, è progettato per unire gli appassionati di sport di diverse squadre. La campagna sottolinea la visione di e.l.f. di rompere le norme della bellezza e connettere le comunità attraverso l'inclusività e l'accessibilità, rivolgendo particolare attenzione al 48% della demografia delle fan sportive femminili.
e.l.f. Cosmetics lanza una nueva campaña 'eyes. lips. face. fandom.' que presenta a los actores Joey King y Lucien Laviscount, dirigida a los aficionados al deporte a través de su producto Power Grip Primer. La campaña se estrena durante el Desfile del Día de Acción de Gracias de Macy's, con una audiencia esperada de 22 millones de espectadores. El primer, que actualmente es el producto de belleza más vendido con una unidad vendida cada 3.5 segundos, está diseñado para unir a los entusiastas del deporte de diferentes equipos. La campaña enfatiza la visión de e.l.f. de interrumpir las normas de belleza y conectar comunidades a través de la inclusividad y accesibilidad, enfocándose particularmente en el 48% de la demografía de aficionados deportivos femeninos.
e.l.f. Cosmetics가 배우 Joey King과 Lucien Laviscount이 참여하는 새로운 캠페인 'eyes. lips. face. fandom.'을 출시하며, Power Grip Primer 제품을 통해 스포츠 팬들을 겨냥합니다. 이 캠페인은 Macy's 추수감사절 퍼레이드에서 시작되어 예상되는 2200만 명의 관객에게 공개됩니다. 현재 매 3.5초마다 한 개씩 판매되는 가장 많이 팔리는 뷰티 제품인 이 프라이머는 다양한 팀의 스포츠 팬들을 하나로 묶는 데 초점을 맞추고 있습니다. 이 캠페인은 e.l.f.의 뷰티 규범을 깨고 포용성과 접근성을 통해 커뮤니티를 연결하겠다는 비전을 강조하며, 특히 48%의 여성 스포츠 팬 인구 통계를 목표로 하고 있습니다.
e.l.f. Cosmetics lance une nouvelle campagne 'eyes. lips. face. fandom.' mettant en vedette les acteurs Joey King et Lucien Laviscount, visant les fans de sport grâce à leur produit Power Grip Primer. La campagne débute pendant le défilé de Thanksgiving de Macy's avec un public attendu de 22 millions de téléspectateurs. Le primer, qui est actuellement le produit de beauté le plus vendu avec une unité vendue toutes les 3,5 secondes, est conçu pour unifier les passionnés de sport de différentes équipes. La campagne souligne la vision de e.l.f. de perturber les normes de beauté et de connecter les communautés grâce à l'inclusivité et à l'accessibilité, en ciblant particulièrement les 48% de la population féminine parmi les fans de sport.
e.l.f. Cosmetics startet eine neue Kampagne 'eyes. lips. face. fandom.', die die Schauspieler Joey King und Lucien Laviscount präsentiert und sich an Sportfans mit ihrem Produkt Power Grip Primer richtet. Die Kampagne debütiert während der Macy's Thanksgiving Day Parade und wird von rund 22 Millionen Zuschauern erwartet. Der Primer, der derzeit das meistverkaufte Schönheit Produkt mit einer Einheit, die alle 3,5 Sekunden verkauft wird, ist darauf ausgelegt, Sportbegeisterte aus verschiedenen Teams zu vereinen. Die Kampagne betont die Vision von e.l.f., die Schönheitsnormen zu durchbrechen und Gemeinschaften durch Inklusivität und Zugänglichkeit zu verbinden, indem sie insbesondere die 48% der weiblichen Sportfan-Demografie anspricht.
- Power Grip Primer is the #1 selling beauty product
- Strong product demand with one unit sold every 3.5 seconds
- Campaign reaches large audience of 22 million viewers through Macy's Parade
- None.
Insights
This marketing campaign launch, while creative, has minimal direct financial impact worth analyzing. The key business metrics shared - selling one Power Grip Primer every 3.5 seconds and being the No. 1-selling beauty product - are impressive but historical data rather than forward-looking catalysts. The campaign's debut during the Macy's Thanksgiving Day Parade with an expected reach of 22 million viewers represents standard marketing spend rather than material news that would significantly impact ELF's financial outlook or stock performance. The company's continued focus on inclusive marketing and expansion into sports fan demographics shows strategic consistency but isn't a major business development requiring investor attention.
Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative.
e.l.f. Cosmetics’ “eyes. lips. face. fandom.” stars Joey King and Lucien Laviscount in an entertainment-fueled sticky situation. (Photo: Business Wire)
As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the broad community of sports fanatics. With a new multi-platform campaign, actors Joey King and Lucien Laviscount will take on the ultimate home-town playoffs - meeting the parents. On game day. On opposing sides.
Only Power Grip Primer can create a bond sticky enough between these would-be rivals, making everyone a winner.
“eyes. lips. face. fandom.” which makes its
“An e.l.f. Power Grip Primer is sold every 3.5 seconds**. Fandom is fueled by an e.l.f.ing amazing community of undefeated enthusiasts. Our community is comprised of a beautiful tapestry of kindred spirits rallying around a shared passion, not because they fit into a box defined by someone else. We don’t allow stereotypes to limit the audience of our products,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. “Our house is open for every eye, lip and face – including sports lovers of all stripes.”
“No matter what you are a fan of - fandoms bring people together!” said King. “This campaign, like fandom, is encouraging everyone to express themselves and their individuality. But it’s also reminding us of the things that help us stick together - like a really great primer from e.l.f. or love for the home team!”
“Being a part of this campaign has been such a treat,” said Laviscount. “While I might not have ever expected to appear in a makeup commercial, I think my first being with e.l.f. is the best part! Doing something unexpected and entertaining, especially with a brand that’s known for disrupting norms, has been a highlight of my sports season.”
For the last two years, e.l.f. has run a winning play during The Big Game by speaking directly to the
e.l.f. created the campaign in partnership with creative agency 72andSunny
“eyes. lips. face. fandom." will have high-visibility placements during key moments throughout the season.
Watch it here.
*e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending November 2, 2024 for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright © 2024, Nielsen Consumer, LLC.
**Internal e.l.f. Account Insights, Global Consumption Data, (L52WE 11/9/24)
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free and we have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241124366198/en/
Jennifer Budres
jbudres@elfbeauty.com
Source: e.l.f. Beauty
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