e.l.f. Beauty Partners with Activist and Astronaut Amanda Nguyen to Democratize Dreams of Every Eye, Lip and Face
e.l.f. Beauty (NYSE: ELF) has announced a partnership with Amanda Nguyen, an activist, Nobel Peace Prize nominee, and soon-to-be astronaut. The collaboration launches with a new episode of their purpose-driven film series 'Show Your(s)e.l.f.', highlighting Nguyen's journey and achievements.
Nguyen, who founded the nonprofit organization Rise to protect gender-based violence survivors, will make history as the first Southeast Asian woman to travel to space on Blue Origin this year. The partnership includes participation in a landmark event at the United Nations in February 2025 for International Women and Girls in STEM Day.
The Show Your(s)e.l.f. series, produced with OBERLAND agency, continues e.l.f.'s commitment to democratizing access and celebrating inclusivity, previously featuring trailblazers like Viktoria Modesta, Anastasia Pagonis, and Chella Man.
e.l.f. Beauty (NYSE: ELF) ha annunciato una partnership con Amanda Nguyen, un'attivista, candidata al Premio Nobel per la Pace e futura astronauta. La collaborazione prende avvio con un nuovo episodio della loro serie di film orientati alla missione 'Show Your(s)e.l.f.', che mette in evidenza il viaggio e i successi di Nguyen.
Nguyen, che ha fondato l'organizzazione senza scopo di lucro Rise per proteggere le vittime di violenza di genere, farà la storia come la prima donna sud-est asiatica a viaggiare nello spazio con Blue Origin quest'anno. La partnership include la partecipazione a un evento significativo presso le Nazioni Unite nel febbraio 2025 per la Giornata Internazionale delle Donne e delle Ragazze nelle STEM.
La serie Show Your(s)e.l.f., prodotta con l'agenzia OBERLAND, continua l'impegno di e.l.f. nel democratizzare l'accesso e celebrare l'inclusività, avendo già presentato pionieri come Viktoria Modesta, Anastasia Pagonis e Chella Man.
e.l.f. Beauty (NYSE: ELF) ha anunciado una colaboración con Amanda Nguyen, activista, nominada al Premio Nobel de la Paz y futura astronauta. La colaboración comienza con un nuevo episodio de su serie de películas orientadas a la misión 'Show Your(s)e.l.f.', destacando el viaje y los logros de Nguyen.
Nguyen, quien fundó la organización sin fines de lucro Rise para proteger a las supervivientes de la violencia de género, hará historia como la primera mujer del sudeste asiático en viajar al espacio con Blue Origin este año. La colaboración incluye la participación en un evento histórico en las Naciones Unidas en febrero de 2025 por el Día Internacional de la Mujer y las Niñas en STEM.
La serie Show Your(s)e.l.f., producida con la agencia OBERLAND, continúa el compromiso de e.l.f. de democratizar el acceso y celebrar la inclusividad, habiendo presentado anteriormente a pioneras como Viktoria Modesta, Anastasia Pagonis y Chella Man.
e.l.f. Beauty (NYSE: ELF)는 Amanda Nguyen과 파트너십을 발표했습니다. 그녀는 인권 운동가이자 노벨 평화상 후보, 그리고 곧 우주 비행사가 될 인물입니다. 이 협력은 Nguyen의 여정과 성취를 강조하는 'Show Your(s)e.l.f.'라는 목적 중심의 영화 시리즈의 새로운 에피소드로 시작됩니다.
Nguyen은 성폭력 피해자를 보호하기 위해 비영리 단체 Rise를 설립했으며, 올해 Blue Origin을 통해 아시아계 여성 최초로 우주 여행을 할 기록을 세울 것입니다. 이 파트너십에는 2025년 2월 유엔에서 열리는 STEM의 여성 및 소녀 국제 기념일 행사에 참여하는 것이 포함됩니다.
Show Your(s)e.l.f. 시리즈는 OBERLAND 에이전시와 함께 제작되었으며, e.l.f.의 접근 민주화와 포용성을 기념하는 헌신을 계속하고 있습니다. 이전에는 Viktoria Modesta, Anastasia Pagonis, Chella Man과 같은 선구자들이 출연했습니다.
e.l.f. Beauty (NYSE: ELF) a annoncé un partenariat avec Amanda Nguyen, une militante, candidate au prix Nobel de la paix et future astronaute. La collaboration débute avec un nouvel épisode de leur série de films axée sur des causes 'Show Your(s)e.l.f.', mettant en valeur le parcours et les réalisations de Nguyen.
Nguyen, qui a fondé l'organisation à but non lucratif Rise pour protéger les survivantes de la violence basée sur le genre, fera l'histoire en tant que première femme d'Asie du Sud-Est à voyager dans l'espace avec Blue Origin cette année. Le partenariat comprend une participation à un événement marquant aux Nations Unies en février 2025 pour la Journée internationale des femmes et des filles dans les STEM.
La série Show Your(s)e.l.f., produite avec l'agence OBERLAND, continue l'engagement d'e.l.f. à démocratiser l'accès et à célébrer l'inclusivité, ayant déjà présenté des pionnières comme Viktoria Modesta, Anastasia Pagonis et Chella Man.
e.l.f. Beauty (NYSE: ELF) hat eine Partnerschaft mit Amanda Nguyen, einer Aktivistin, die für den Friedensnobelpreis nominiert wurde und bald Astronautin sein wird, bekannt gegeben. Die Zusammenarbeit beginnt mit einer neuen Episode ihrer zielgerichteten Filmreihe 'Show Your(s)e.l.f.', die Nguyens Reise und Erfolge hervorhebt.
Nguyen, die die gemeinnützige Organisation Rise gegründet hat, um Überlebende von geschlechtsspezifischer Gewalt zu schützen, wird in diesem Jahr als erste Frau aus Südostasien Geschichte schreiben, indem sie mit Blue Origin ins All fliegt. Die Partnerschaft umfasst auch die Teilnahme an einer wegweisenden Veranstaltung in den Vereinten Nationen im Februar 2025 zum Internationalen Tag der Frauen und Mädchen in STEM.
Die Show Your(s)e.l.f. Serie, produziert mit der Agentur OBERLAND, setzt das Engagement von e.l.f. fort, den Zugang zu demokratisieren und Inklusivität zu feiern, indem sie zuvor Wegbereiterinnen wie Viktoria Modesta, Anastasia Pagonis und Chella Man vorgestellt hat.
- Strategic brand positioning through partnership with high-profile activist and future astronaut
- Expansion of purpose-driven marketing campaign 'Show Your(s)e.l.f.' with new content
- Enhanced visibility through planned UN event participation in February 2025
- None.
Insights
This marketing partnership with Amanda Nguyen represents a strategic brand positioning move but has minimal direct financial impact on e.l.f. Beauty's bottom line. While the collaboration aligns well with e.l.f.'s brand values and ESG initiatives, particularly in empowering women and promoting diversity, it's primarily a marketing campaign rather than a revenue-driving initiative.
The timing of this announcement, coinciding with Nguyen's upcoming Blue Origin space flight and the UN STEM event, demonstrates savvy marketing coordination. However, from an investment perspective, this type of brand partnership typically generates more reputational value than immediate financial returns. With e.l.f.'s current market cap of
Key Takeaway: While this partnership enhances e.l.f.'s brand narrative and social responsibility profile, it's not a market-moving event that would significantly impact stock performance or financial metrics.
Empowering women and girls worldwide to dream beyond boundaries is the heart of e.l.f.’s next episode of ‘Show Your(s)e.l.f.’ featuring Nguyen’s inspiring journey
e.l.f. Beauty launches partnership with astronaut and activist Amanda Ngyuen with new episode of the purpose-driven film series, Show Your(s)e.l.f. Series continues to spotlight trailblazers who challenge societal norms and celebrate individuality. (Photo: Business Wire)
Nguyen has already positively impacted the world by rewriting laws to protect gender-based violence survivors through her nonprofit organization, Rise. Now, she’s embarking on a new chapter: achieving her childhood dream of becoming an astronaut. Nguyen will make history as the first Southeast Asian woman to travel to space on Blue Origin this year, using her mission to uplift and empower women and girls in STEM around the world.
The e.l.f. partnership launches with a new episode of Show Your(s)e.l.f., an acclaimed purpose-driven film series. This episode celebrates Nguyen’s own extraordinary journey of resilience, advocacy, and determination, while inspiring the next generation of changemakers. She embodies the limitless possibilities of perseverance and hope.
The Show Your(s)e.l.f. film series was created to spotlight inspirational role models who embody e.l.f.’s advocacy of positivity, inclusivity and accessibility. Past episodes have featured individuals such as Viktoria Modesta, Anastasia Pagonis, and Chella Man—trailblazers who challenge societal norms and celebrate individuality. e.l.f. worked with OBERLAND, an award-winning purpose-driven agency, to produce this film series.
“Amanda Nguyen is changing the world with fearless disruption, doing the hard work that drives Progress—with a capital P—to change the conversation for generations about what women and girls can accomplish,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “I speak for myself and e.l.f. in saying we are incredibly proud to partner with Amanda to prioritize positivity, inclusivity and accessibility—and foster it with our collective community. We are force multiplying to make the world a brighter place for every eye, lip and face.”
Nguyen said: “When I fight for survivors’ rights or reach for the stars as an astronaut, I’m reminded that no dream is too big. We must always believe in the power of possibility and the importance of bringing others along on the journey. I’m thrilled to partner with e.l.f. to elevate what’s possible for women and girls everywhere. Together, we’re ensuring that the next generation knows no limits.”
e.l.f. and Nguyen will both celebrate her achievements and amplify the mission of Rise. Founded by Nguyen in 2014, Rise began as a movement to secure equality for sexual assault survivors and has since evolved into a global model for driving democracy and creating change. e.l.f. will support Rise’s initiatives to ensure Nguyen’s vision for hope, equality, and empowerment continues to thrive.
e.l.f. and Nguyen will be part of a landmark event at the United Nations in February 2025 for International Women and Girls in STEM Day. The event will celebrate women in science, technology, engineering, and math by bringing together women astronauts to inspire the next generation of changemakers.
Watch the new Show Your(s)e.l.f. episode on e.l.f. Cosmetics’ YouTube channel [Here].
Join the conversation and follow Nguyen’s historic journey by connecting with e.l.f. on Instagram, Twitch and TikTok.
About e.l.f. Beauty:
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.’s ethos, the company donates
View source version on businesswire.com: https://www.businesswire.com/news/home/20250113856355/en/
Media Contact:
Melinda Fried
mfried@elfbeauty.com
Source: e.l.f. Beauty
FAQ
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