STOCK TITAN

elf Beauty - ELF STOCK NEWS

Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.

Overview

e.l.f. Beauty Inc is a groundbreaking cosmetics company that has redefined accessible beauty since its launch in 2004. With a strong emphasis on innovation in beauty and clean cosmetics, the company offers a comprehensive range of skincare, makeup, and cosmetic accessories designed for consumers who demand quality, inclusivity, and affordability. The company operates through a multi-brand strategy, incorporating well-recognized labels such as e.l.f. Cosmetics, W3LL PEOPLE, and Keys Soulcare, each catering to various beauty needs and lifestyle preferences.

Business Model and Market Position

At its core, e.l.f. Beauty follows a consumer-driven business model that places real-time feedback at the center of product development. This model not only ensures that the products resonate with the evolving demands of beauty enthusiasts but also fosters a direct relationship with its core customer base. Revenue is generated primarily through direct sales via physical retail outlets and a dynamic e-commerce platform, with a strong presence in the US market complemented by international outreach. The company’s approach of offering high-quality, inclusive, and affordable beauty products has established it as a significant player in the mass cosmetics industry.

Product Portfolio and Brand Philosophy

The product lineup spans a wide array of cosmetic accessories including eyeliners, mascaras, false eyelashes, lipsticks, foundations, moisturizers, cleansers, and other tools essential for daily beauty routines. Embracing an inclusive ethos, the company targets diverse beauty needs by providing products that are clean, vegan, and cruelty-free. This commitment to accessible beauty is reflected in its pricing strategy, which encourages consumers to experiment and express their individuality without compromising on quality.

Innovation and Consumer Engagement

e.l.f. Beauty differentiates itself from competitors through its rapid response to consumer insights and its commitment to continuous innovation. The company has built a reputation for challenging traditional beauty norms by integrating creativity and passion into every product launch. This agile innovation model allows the brand to swiftly adapt to consumer trends and provide products that truly resonate with its audience, making the company a notable case study in effective consumer-driven design within the competitive cosmetics landscape.

Competitive Landscape

Operating in a highly competitive industry, e.l.f. Beauty maintains a distinctive market presence by combining affordability with high-quality, ethically formulated products. While competitors may emphasize premium pricing or niche market segments, e.l.f. Beauty’s strategy is rooted in mass accessibility and continuous product evolution. This ability to balance cost-effectiveness with product excellence underlines the company’s strategic focus and solidifies its reputation within the beauty industry.

Business Operations and Strategic Insights

With a robust distribution network that includes major retailers and a comprehensive online shopping experience, e.l.f. Beauty ensures that its products are widely available to a global audience. The diversified distribution channels not only enhance consumer accessibility but also strengthen the company’s market resilience. Institutionalized consumer feedback mechanisms encourage transparency and foster trust between the brand and its users, reinforcing the company’s expertise and authoritativeness in the beauty sector.

Concluding Summary

e.l.f. Beauty Inc stands out as an emblem of innovation and accessibility in the cosmetics industry. Its consumer-centric approach, extensive product portfolio, and commitment to ethical practices set a high benchmark in the realm of mass cosmetics. Through continual product refinement and strategic market positioning, the company has managed to hold a significant place in the competitive landscape, where its value proposition remains centered on making high-quality beauty products accessible to all.

Rhea-AI Summary

e.l.f. Beauty (NYSE: ELF) will host a webcast on May 26, 2021, at 4:30 PM ET to discuss its fourth quarter fiscal 2021 results. The event will be led by Tarang Amin, Chairman and CEO, and Mandy Fields, Senior VP and CFO. A detailed press release will precede the webcast, outlining the Company's financial results. Participants can access the live broadcast at this link, with an archived version available afterward.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.54%
Tags
-
Rhea-AI Summary

e.l.f. Cosmetics has launched its branded channel on Twitch, making it the first major beauty brand to do so. The channel, e.l.f. You, will debut on May 9 at 7:30 PM EST, featuring weekly streams focused on the intersection of gaming and makeup. This initiative aims to promote female empowerment in the gaming community. The brand has previously collaborated with popular gamer Loserfruit, accumulating over 37,000 hours of content viewed. Additionally, a 'Game Up' contest will encourage female gamers to showcase their makeup looks on TikTok, with winners receiving equipment and mentorship.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
2.14%
Tags
none
-
Rhea-AI Summary

e.l.f. Cosmetics announces its partnership with TikTok and Enthusiast Gaming for the launch of TikTok Gamers Got Talent, premiering on May 9, 2021. This seven-week live series invites gamers to showcase their talents for a chance to win $25,000. e.l.f. aims to connect with the gaming community while promoting female empowerment. TikTok is known for its engagement with gaming culture, making this event a significant opportunity for both brands and participants.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-0.4%
Tags
none
Rhea-AI Summary

e.l.f. Cosmetics has partnered with beauty entrepreneur Jen Atkin to launch a limited edition collection, e.l.f. xx Jen Atkin. This collaboration features 6 beauty essentials embodying empowerment and inclusivity, including lip duos, a face palette, and a brow gel, priced between $5 and $20. The launch supports girls' empowerment, with e.l.f. pledging donations to Girls Inc. and The Girls' Network. The collection will be available on e.l.f. and Ulta's websites, with in-store availability at Ulta Beauty and Boots in the UK starting April 18.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.41%
Tags
none
-
Rhea-AI Summary

e.l.f. Cosmetics and Chipotle are collaborating to launch a limited edition beauty collection on March 10. The collection combines e.l.f.'s cruelty-free and vegan makeup ethos with Chipotle's commitment to responsibly-sourced food. The lineup includes a 12-piece eyeshadow palette, lip gloss, face sponge set, and a makeup bag, inspired by Chipotle ingredients. The collaboration follows a previous successful launch that sold out in minutes. Additionally, Chipotle will introduce the 'Eyes. Chips. Face. Bowl', a plant-based menu item available on the same day, featuring a variety of wholesome ingredients.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-2.58%
Tags
none
-
Rhea-AI Summary

Keys Soulcare, founded by Alicia Keys, has launched its clean and cruelty-free beauty products at Ulta Beauty, the largest beauty retailer in the U.S. The collection, visibly placed at store entrances for easy access, includes dermatologist-developed items like the Sage + Oat Milk Candle and Skin Transformation Cream. A virtual launch event will take place on February 18, featuring musical performances and discussions on self-care. Keys expresses excitement about the collaboration with Ulta Beauty, emphasizing their shared commitment to empowering customers and promoting wellness.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
2.58%
Tags
none
Rhea-AI Summary

e.l.f. Beauty (ELF) announced its Q3 results for the period ending December 31, 2020, reporting a 10% net sales increase to $88.6 million compared to $80.8 million in Q3 2019. The growth was driven by e-commerce and retail strength. However, net income fell to $4.3 million from $8.0 million year-over-year. For the nine months, net sales rose 8% to $225.4 million, with an updated fiscal 2021 outlook predicting a 7-9% sales increase. Gross margins showed mixed trends, and SG&A costs rose significantly due to increased marketing and digital investments.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.78%
Tags
-
Rhea-AI Summary

e.l.f. Cosmetics launches the Mint Melt collection, an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream. The collection offers a variety of products including eyeshadows, lip glosses, and face masks, all priced affordably starting at $4. Features include a cooling sensation, delightful mint aroma, and creamy neutral shades. The products are available exclusively at Walmart and online, with international rollout planned for late January and February.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-0.57%
Tags
none
-
Rhea-AI Summary

e.l.f. Beauty (NYSE: ELF) announced a webcast to discuss its third quarter fiscal 2021 results scheduled for February 3, 2021, at 4:30 p.m. ET. The live broadcast will feature Tarang Amin, Chairman and CEO, and Mandy Fields, CFO. An archived version will be available post-event. This announcement follows e.l.f.'s strategy of inclusive and cruelty-free beauty, bolstered by the acquisition of W3LL People and the launch of Keys Soulcare with Alicia Keys. Investors can find more details on the investor relations website.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-2.41%
Tags
Rhea-AI Summary

Keys Soulcare has launched six new dermatologist-developed clean skincare products, expanding its offerings from three initial products released in December 2020. Co-founded by Alicia Keys and Dr. Renée Snyder, the new items—Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm, and Skin Transformation Cream—focus on holistic beauty rituals and clean ingredients. Each product contains affirmations meant to enhance self-care, emphasizing the brand's vision of combining skincare with soulful intention.

Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-0.3%
Tags
none

FAQ

What is the current stock price of elf Beauty (ELF)?

The current stock price of elf Beauty (ELF) is $67.89 as of April 2, 2025.

What is the market cap of elf Beauty (ELF)?

The market cap of elf Beauty (ELF) is approximately 3.6B.

What is the primary business model of e.l.f. Beauty Inc?

e.l.f. Beauty Inc operates on a consumer-driven model that emphasizes real-time feedback to innovate and refine a wide range of affordable, high-quality cosmetic products through both physical and online channels.

Which product categories does e.l.f. Beauty offer?

The company offers a comprehensive portfolio including makeup essentials like eyeliners, mascaras, eyeshadows, lipsticks, foundations, as well as skincare products such as cleansers, moisturizers, and other cosmetic tools.

How does e.l.f. Beauty differ from its competitors?

e.l.f. Beauty differentiates itself with its commitment to accessibility and innovation, ensuring that high-quality, clean, vegan, and cruelty-free products are available at affordable prices while actively engaging consumers for continuous product improvement.

What brands are marketed under e.l.f. Beauty Inc?

The company markets its products under several key brand names including e.l.f. Cosmetics, W3LL PEOPLE, and Keys Soulcare, each catering to distinct aspects of the beauty market.

What channels does e.l.f. Beauty use for distribution?

e.l.f. Beauty leverages a diversified distribution network combining physical retail outlets and a robust e-commerce platform, ensuring widespread availability in the US and internationally.

Is e.l.f. Beauty committed to ethical practices in its product formulations?

Yes, the company is dedicated to offering clean, vegan, and cruelty-free products, underscoring its commitment to ethical practices in the development of its extensive product range.

How does consumer feedback influence e.l.f. Beauty's product development?

Consumer feedback is integral to the company’s strategy, driving continuous innovation and ensuring that product launches align closely with the evolving preferences and needs of its diverse customer base.

What market segments does e.l.f. Beauty cater to?

The company targets a wide audience in the mass cosmetics industry, with a focus on consumers seeking affordable yet high-quality beauty and skincare solutions, tailored for both everyday use and creative self-expression.
elf Beauty

NYSE:ELF

ELF Rankings

ELF Stock Data

3.60B
54.90M
2.56%
111.18%
13.51%
Household & Personal Products
Perfumes, Cosmetics & Other Toilet Preparations
Link
United States
OAKLAND