Here’s the Scoop: e.l.f. Cosmetics Launches a Dreamy Mint Melt Collection

Rhea-AI Summary

e.l.f. Cosmetics launches the Mint Melt collection, an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream. The collection offers a variety of products including eyeshadows, lip glosses, and face masks, all priced affordably starting at $4. Features include a cooling sensation, delightful mint aroma, and creamy neutral shades. The products are available exclusively at Walmart and online, with international rollout planned for late January and February.

Positive

• Launch of the Mint Melt collection attracts consumer interest with innovative flavors and textures.
• Affordable pricing starting at $4 enhances product accessibility.
• Exclusively available at Walmart, increasing distribution and visibility.

Negative

• None.

The indulgent experience of dipping into your favorite ice cream can now be experienced guilt-free, thanks to the new Mint Melt collection from e.l.f. Cosmetics. Inspired by creamy neutrals and mint chocolate chip ice cream, this eight-piece limited-edition lineup promises a sweet and refreshing new take on shades, textures and finishes.

With Mint Melt, makeup and skincare get a playful, e.l.f. Cosmetics refresh, thanks to these yummy features:

• Delicious Palette: Melt into creamy, chocolate-inspired neutrals with pops of mint pastels for eyes, lips and face.
• Cooling Sensation: Invigorates skin with a cooling effect to refresh your complexion and mood.
• Delightful Scent: Savor the sweet fragrance of mint every time you experience one of the Mint Melt goodies.
• Guilt-Free Price: Go ahead and treat yo’ e.l.f.! Starting at $4, Mint Melt is uber affordable, so every eye, lip and face can indulge!

“From the minty green packaging and scent, to the creamy universal shades with its cooling effect, we’re serving up our sweetest, most refreshing collection yet,” says Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “What better way to start the new year than with some products that will make your mouth-water?”

Early reviews are in—there is simply no e.l.f control when it comes to Mint Melt – here’s the scoop of what’s in the collection:

• Mint Melt Eyeshadows, $4.00: Two highly pigmented mini eyeshadow quads featuring a minty mix of matte and shimmer shades.
• Mint Melt No Budge Eyeshadow Sticks, $5.00: A merry medley of matte and metallics – in three shades—set the stage for long-wearing and crease-resistant minty, eye-popping looks.
• Mint Melt Brush Trio, $8.00: A gorgeous mint-colored eyeshadow brush set made for effortlessly applying and blending eyeshadows—wake up the artist that lies within.
• Mint Melt Lip Gloss, $4.00: Four high-shine, hydrating lip glosses that dish up a cooling plumping effect with a refreshing vanilla mint scent.
• Mint Melt Cooling Face Primer, $8.00: Dip into this unique gel texture primer that grips makeup to ensure it stays put while hydrating your skin with a cooling effect.
• Mint Melt Cleansing Cloud, $4.00: Now in Mint Melt green, this soft, washable, and reusable makeup pad whisks away dirt and makeup with one swipe. Just add water!
• Mint Melt Minty Fresh Cooling Cleanser, $8.00: Gentle, minty and frothy, this rejuvenating cleanser thoroughly removes impurities while leaving skin hydrated and refreshed.
• Mint Melt Whipped Face Mask, $8.00: Sink into this whipped, moisturizing face mask that soothes skin with skin-loving ingredients like vitamin E. It’s an indulgent mint treat.

“It’s a wakeup call for the senses,” adds Marchisotto. “We’re confident that our e.l.f. community will become instantly obsessed with this e.l.f. indulgence!’”

The Mint Melt collection is available exclusively at Walmart and online at Walmart.com in the U.S. and elfcosmetics.com. Globally the collection will be available at Superdrug in the UK on January 27 and DM stores in Germany at the end of February.

Check-in on more Mint Melt moments on Instagram, Facebook, Twitter, and TikTok.

About e.l.f. Cosmetics:

Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence.

Learn more by visiting www.elfcosmetics.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210125005572/en/

FAQ

What is the Mint Melt collection from e.l.f.?

The Mint Melt collection is an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream, featuring products like eyeshadows, lip glosses, and cleansing items.

When will the Mint Melt collection be available?

The Mint Melt collection is available exclusively at Walmart and online in the U.S., with rollout to Superdrug in the UK on January 27 and DM stores in Germany later in February.

How much do products in the Mint Melt collection cost?

Products in the Mint Melt collection start at an affordable price of $4.

What is unique about the Mint Melt collection?

The Mint Melt collection features a cooling sensation, delightful mint fragrance, and creamy neutral shades, aimed to provide a refreshing makeup experience.