e.l.f. Cosmetics is Causing an e.l.f.ing Racket at the Billie Jean King Cup
e.l.f. Beauty (NYSE: ELF) has partnered with the Billie Jean King Cup Finals as the exclusive skin and cosmetic partner. The company is introducing interactive experiences including the Sit & Spritz Makeup Bar and Power Pose photo moment at the women's world cup of tennis. e.l.f. is co-hosting the inaugural Power of Women's Sports Summit on November 20, featuring influential speakers including Billie Jean King and Malala Yousafzai. The company will provide virtual access through Twitch experiences and has made a donation to the Billie Jean King Foundation.
e.l.f. Beauty (NYSE: ELF) ha collaborato con la Billie Jean King Cup Finals come partner esclusivo per la cura della pelle e dei cosmetici. L'azienda sta introducendo esperienze interattive, tra cui il Sit & Spritz Makeup Bar e il momento fotografico Power Pose alla Coppa del Mondo femminile di tennis. e.l.f. è co-organizzatrice del primo Power of Women's Sports Summit il 20 novembre, con relatori influenti tra cui Billie Jean King e Malala Yousafzai. L'azienda fornirà accesso virtuale attraverso le esperienze su Twitch e ha effettuato una donazione alla Billie Jean King Foundation.
e.l.f. Beauty (NYSE: ELF) se ha asociado con las Billie Jean King Cup Finals como socio exclusivo de cuidado de la piel y cosméticos. La compañía está presentando experiencias interactivas, incluyendo el Sit & Spritz Makeup Bar y el momento fotográfico Power Pose en la Copa del Mundo femenina de tenis. e.l.f. es coanfitriona de la primera Cumbre Power of Women's Sports el 20 de noviembre, con oradores influyentes como Billie Jean King y Malala Yousafzai. La empresa proporcionará acceso virtual a través de experiencias en Twitch y ha realizado una donación a la Billie Jean King Foundation.
e.l.f. Beauty (NYSE: ELF)는 Billie Jean King Cup Finals의 전담 스킨 및 화장품 파트너로 협력하게 되었습니다. 회사는 여성 테니스 세계 선수권 대회에서 Sit & Spritz Makeup Bar와 Power Pose 사진 순간을 포함한 인터랙티브 경험을 선보입니다. e.l.f.는 11월 20일 개최되는 첫 번째 Power of Women's Sports Summit을 공동 주최하며, Billie Jean King과 Malala Yousafzai를 비롯한 영향력 있는 연사들이 참여합니다. 이 회사는 Twitch 경험을 통해 가상 접근을 제공하며 Billie Jean King Foundation에 기부를 했습니다.
e.l.f. Beauty (NYSE: ELF) s'est associé aux Billie Jean King Cup Finals en tant que partenaire exclusif pour les soins de la peau et les cosmétiques. L'entreprise introduit des expériences interactives, y compris le Sit & Spritz Makeup Bar et le moment photo Power Pose lors de la Coupe du Monde féminine de tennis. e.l.f. co-organise le premier Power of Women's Sports Summit le 20 novembre, avec des intervenants influents tels que Billie Jean King et Malala Yousafzai. L'entreprise fournira un accès virtuel via des expériences sur Twitch et a fait un don à la Billie Jean King Foundation.
e.l.f. Beauty (NYSE: ELF) hat sich mit den Billie Jean King Cup Finals als exklusiver Partner für Hautpflege und Kosmetik zusammengeschlossen. Das Unternehmen führt interaktive Erlebnisse ein, darunter die Sit & Spritz Makeup Bar und den Power Pose Fotomoment bei der Frauen-Tennis-Weltmeisterschaft. e.l.f. co-hostet den ersten Power of Women's Sports Summit am 20. November und präsentiert einflussreiche Redner wie Billie Jean King und Malala Yousafzai. Das Unternehmen wird virtuellen Zugang über Twitch-Erlebnisse bereitstellen und hat eine Spende an die Billie Jean King Foundation gemacht.
- Secured exclusive partnership with major women's tennis event
- Strategic brand expansion into sports market
- Enhanced brand visibility through interactive experiences
- Association with influential figures like Billie Jean King
- None.
Insights
The partnership between e.l.f. Beauty and the Billie Jean King Cup represents a strategic marketing initiative that extends beyond traditional cosmetics advertising. While the sponsorship itself may generate brand awareness, its real value lies in the alignment with women's empowerment and sports - a growing market segment. The timing is particularly relevant given the increasing commercial interest in women's sports, with viewership and sponsorship deals reaching record levels.
The initiative includes multiple touchpoints - from interactive experiences to digital content on Twitch - demonstrating a comprehensive omnichannel approach. However, the immediate financial impact on e.l.f.'s bottom line is likely to be minimal. The long-term brand value and potential market expansion through association with women's sports could prove beneficial, especially considering e.l.f.'s target demographic and positioning in the affordable luxury segment.
e.l.f. is Empowering.Legendary.Females. at the world’s largest annual women’s sports competition with unexpected interactive experiences
e.l.f. Cosmetics is Causing an e.l.f.ing Racket at the Billie Jean King Cup (Graphic: Business Wire)
As the exclusive skin and cosmetic partner, e.l.f. will co-host the first semifinal match tonight where Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, will participate in the coin toss to start the match. The BJKC features 12 national teams competing over six days; the remaining countries include
As part of a long-standing partnership with Billie Jean King Enterprises and a joint commitment to inclusivity, fans will watch a video of Billie Jean King “Serving Facts!” as part of e.l.f.’s "Change the Board Game" initiative, calling on businesses to increase diversity on corporate boards.
The Women’s Sports Foundation reports that
"Billie Jean King is the GOAT – as an athlete and as a human. She has been championing equality for over 50 years and inspires us to challenge the status quo. Girls have 1.3 fewer opportunities to play high school sports than boys – yet more than three-fourths of working women feel that participating in sports helped their self-image. At e.l.f., we found a kindred spirit in Billie Jean King and stand alongside her to lead the conversation for equality in women’s sports and beyond,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
“We are committed to using our platform to champion the underdogs and create a space to amplify their voices and unlock their full potential. And we’re going to have a lot of e.l.f.ing fun doing it,” she added.
“Cause an e.l.f.ing racket” is not only a call to action but also an engaging interactive fan experience, featuring the Sit & Spritz Makeup Bar, “The Power of Billie Jean King” storytelling wall and the Power Pose photo moment.
The inaugural Power of Women’s Sports Summit will be held during the BJKC on November 20. Co-hosted by Billie Jean King Enterprises and e.l.f., over 100 influential changemakers in sports, business and entertainment will be in attendance who are investing in women’s sports as a strategic marketplace. Marchisotto and CNN’s Chief International Anchor Christiane Amanpour will discuss how e.l.f. leverages its platform to make the world a better place for every eye, lip and face. Other speakers include Billie Jean King and Global Education Activist Malala Yousafzai, with CNN as the official media partner.
“It’s valuable to have a partner like e.l.f. whose commitment to uplifting and empowering women aligns so naturally with our mission,” said Ilana Kloss, Board Chair, Billie Jean King Cup Limited. “We deeply appreciate their support of the inaugural Power of Women’s Sports Summit and the Billie Jean King Cup. Together, we’re amplifying the voices of women worldwide and celebrating their achievements.”
“We are very happy to have e.l.f. Beauty partnering with the Billie Jean King Cup. e.l.f. has been an incredible partner, bringing fun and energy to this year’s Billie Jean King Cup through their activations, which have greatly enhanced the experience at the venue for our fans. We’re excited to continue working together for years to come to celebrate women empowerment and top level nations team tennis,” said Kerstin Lutz, CEO, Billie Jean King Cup Limited.
“Cause an e.l.f.ing racket” was co-created by e.l.f.’s partner, Day One Agency, who also supported the Indy 500 Lip Oil Change activation, recently recognized with two prestigious Clio Sports Awards.
e.l.f. will also give virtual access to its global community through two exclusive Twitch experiences on the “e.l.f. you!” channel: a fan-zone experience on November 19 at 2 p.m. local and 8 a.m. ET and the Summit on November 20 at 9 a.m. local and 3 a.m. ET.
In addition, e.l.f. made a donation to the Billie Jean King Foundation, which focuses on the transformative power of sports, education and activism.
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. e.l.f. is a different kind of company that disrupts norms, shapes culture and connects communities, through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.’s ethos, the company donates
About Billie Jean King Cup LTD
Billie Jean King Cup Limited is a partnership between the International Tennis Federation and TWG Global created to deliver transformative investment and innovation to the Billie Jean King Cup, the women’s World Cup of Tennis. Bringing together expertise and experience from the tennis, business, and entertainment industries, our core mission is to grow and leverage the world’s most popular annual team competition for women as a platform for positive change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241117624661/en/
MEDIA:
Hannah Rubin:
hrubin@elfbeauty.com
Billie Jean King Cup PR:
clair@cwasport.com
Source: e.l.f. Beauty
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