e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox
e.l.f. Cosmetics (NYSE: ELF) and Beekman 1802 have partnered to celebrate World Kindness Day with a new game within e.l.f.'s Roblox experience, e.l.f. UP! The collaboration features a themed room, kindness-spreading gameplay quests, and virtual baby goats. Players can meet Beekman 1802 founders as NPCs and search for five hidden goats while performing acts of kindness. Completing quests unlocks exclusive digital fashion and accessory items. The experience launches on November 13, including a special Twitch livestream featuring Beekman's Dr. Brent Ridge and e.l.f.'s Gamer-in-Chief Anna Bynum.
e.l.f. Cosmetics (NYSE: ELF) e Beekman 1802 hanno collaborato per celebrare la Giornata Mondiale della Gentilezza con un nuovo gioco all'interno dell'esperienza Roblox di e.l.f., e.l.f. UP! Questa collaborazione include una stanza a tema, missioni di gioco volte a diffondere gentilezza e capretti virtuali. I giocatori possono incontrare i fondatori di Beekman 1802 come NPC e cercare cinque capre nascoste mentre compiono atti di gentilezza. Completando le missioni si sbloccano esclusivi articoli di moda digitale e accessori. L'esperienza sarà disponibile dal 13 novembre, con un livestream speciale su Twitch featuring il Dr. Brent Ridge di Beekman e Anna Bynum, il Gamer-in-Chief di e.l.f.
e.l.f. Cosmetics (NYSE: ELF) y Beekman 1802 se han asociado para celebrar el Día Mundial de la Amabilidad con un nuevo juego dentro de la experiencia de e.l.f. en Roblox, e.l.f. UP! La colaboración incluye una sala temática, misiones de juego para difundir la amabilidad y cabritillos virtuales. Los jugadores pueden conocer a los fundadores de Beekman 1802 como NPCs y buscar cinco cabras escondidas mientras realizan actos de amabilidad. Completar misiones desbloquea artículos exclusivos de moda digital y accesorios. La experiencia se lanzará el 13 de noviembre, con un livestream especial en Twitch con el Dr. Brent Ridge de Beekman y Anna Bynum, la Gamer-in-Chief de e.l.f.
e.l.f. Cosmetics (NYSE: ELF)와 Beekman 1802가 세계 친절의 날을 기념하기 위해 e.l.f.의 Roblox 경험인 e.l.f. UP!에서 새로운 게임을 선보입니다. 이번 협업에는 테마 방, 친절을 전파하는 게임 퀘스트, 가상 아기 염소가 포함됩니다. 플레이어는 NPC로서 Beekman 1802의 창립자를 만나고 친절의 행동을 하면서 숨겨진 다섯 마리의 염소를 찾을 수 있습니다. 퀘스트를 완료하면 독점적인 디지털 패션 및 액세서리 아이템이 잠금 해제됩니다. 이 경험은 11월 13일에 출시되며, Beekman의 Dr. Brent Ridge와 e.l.f.의 Gamer-in-Chief인 Anna Bynum이 출연하는 특별한 트위치 라이브 스트림도 진행됩니다.
e.l.f. Cosmetics (NYSE: ELF) et Beekman 1802 s'associent pour célébrer la Journée mondiale de la gentillesse avec un nouveau jeu dans l'expérience Roblox de e.l.f., e.l.f. UP! Cette collaboration comprend une salle à thème, des quêtes de jeu pour répandre la gentillesse et des bébés chèvres virtuels. Les joueurs peuvent rencontrer les fondateurs de Beekman 1802 en tant que PNJ et chercher cinq chèvres cachées tout en accomplissant des actes de gentillesse. Compléter des quêtes débloque des articles de mode et des accessoires numériques exclusifs. L'expérience sera lancée le 13 novembre, avec un livestream spécial sur Twitch avec le Dr. Brent Ridge de Beekman et Anna Bynum, la Gamer-in-Chief de e.l.f.
e.l.f. Cosmetics (NYSE: ELF) und Beekman 1802 haben sich zusammengetan, um den Internationalen Tag der Freundlichkeit mit einem neuen Spiel innerhalb von e.l.f.s Roblox-Erlebnis, e.l.f. UP!, zu feiern. Die Zusammenarbeit umfasst einen thematischen Raum, Missionen zur Verbreitung von Freundlichkeit und virtuelle Babyziegen. Spieler können die Gründer von Beekman 1802 als NPCs treffen und fünf versteckte Ziegen suchen, während sie Freundlichkeitshandlungen ausführen. Das Abschließen von Missionen schaltet exklusive digitale Mode- und Accessoire-Artikel frei. Die Erfahrung startet am 13. November, einschließlich eines speziellen Twitch-Livestreams mit Beekmans Dr. Brent Ridge und e.l.f.s Gamer-in-Chief Anna Bynum.
- Strategic partnership expanding e.l.f.'s presence in gaming and digital engagement
- New revenue potential through digital merchandise (UGC items)
- Brand strengthening through alignment with positive values and social causes
- None.
Insights
This Roblox collaboration between e.l.f. Cosmetics and Beekman 1802, while creative, represents a minor marketing initiative with direct financial impact. While gaming partnerships can help with brand awareness among younger demographics, this specific initiative is unlikely to materially affect e.l.f.'s revenue or stock performance in the short term.
The collaboration aligns with e.l.f.'s ongoing digital marketing strategy and demonstrates continued investment in reaching Gen Z consumers, but lacks significant business metrics or monetary commitments that would interest investors. The news is more relevant for brand marketing than financial performance.
e.l.f. Cosmetics and
United by shared values and a commitment to kindness, e.l.f. and
The e.l.f. UP! update promotes kind-hearted self-expression through a new themed room, a gameplay quest spreading kindness, a collection of UGC items and a pet baby goat within the game’s Pet Adoption Center. Players will meet
“e.l.f. and
“We are thrilled and grateful to be partnering with our friends at e.l.f. this World Kindness Day. As a skin health company with kindness at the core of everything we do, from our Clinically Kind products to our Kindness Krew brand ambassadors, we are excited to be expanding into the world of gaming,” said Brad Farrell, Chief Marketing Officer at
“We see the Roblox community coming together every day to shape digital culture, from the experiences they create to how we express ourselves,” said Tami Bhaumik, vice president of civility and partnerships at Roblox. “It's amazing to see influential brands come together to release creative experiences on the platform that align with our mission of connecting people with optimism and civility, while reminding the community to be kind to one another in a fun, immersive way.”
This special e.l.f. & Beekman Roblox experience will begin on World Kindness Day on November 13. Blending beauty and play in a whole new way, this joint in-game moment aims to surprise and delight the community while inspiring the spread of kindness.
About e.l.f. Cosmetics:
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double cruelty free certified with Leaping Bunny and PETA, and Fair Trade CertifiedTM. Learn more at www.elfcosmetics.com
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112369221/en/
e.l.f. Cosmetics Media Contact:
CorpComms@elfbeauty.com
PR@beekman1802.com
Source: e.l.f. Beauty
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