e.l.f. Makes a New Play on Big Game Viewing to Throw the Ultimate Watch Party for the Community
e.l.f. Beauty (NYSE: ELF) announces its innovative Big Game viewing experience, 'The E.L.F. TIME Show,' a live watch party streaming across multiple platforms on February 9. The event features an all-star host lineup including sportscaster Suzy Shuster, actress Yvonne Orji, and drag queen Heidi N Closet.
The initiative builds on e.l.f.'s 'eyes. lips. face. fandom.' campaign, highlighting their Power Grip Primer, currently the #1 SKU in mass cosmetics. The company will air content on Tubi as the only beauty brand in their live Big Game programming, featuring a new shoppable experience. Additionally, e.l.f. serves as the Official Cosmetics Partner of Animal Planet's Puppy Bowl XXI.
Research indicates that 70% of Americans use two or more media platforms during the Big Game, aligning with e.l.f.'s multi-platform strategy. The company will stream across TikTok, Twitch, Instagram, YouTube, Amazon, and elfcosmetics.com.
e.l.f. Beauty (NYSE: ELF) annuncia la sua innovativa esperienza di visione del Big Game, 'The E.L.F. TIME Show', una festa in diretta che sarà trasmessa su più piattaforme il 9 febbraio. L'evento vanta un cast di ospiti stellari tra cui la sportscaster Suzy Shuster, l'attrice Yvonne Orji e la drag queen Heidi N Closet.
Questa iniziativa si basa sulla campagna 'eyes. lips. face. fandom.' di e.l.f., che mette in evidenza il loro Power Grip Primer, attualmente lo SKU numero 1 nei cosmetici di massa. L'azienda trasmetterà contenuti su Tubi come unico marchio di bellezza nel loro programma dal vivo del Big Game, offrendo una nuova esperienza di acquisto. Inoltre, e.l.f. è il Partner Ufficiale di Cosmetici del Puppy Bowl XXI di Animal Planet.
Le ricerche indicano che il 70% degli americani utilizza due o più piattaforme multimediali durante il Big Game, in linea con la strategia multipiattaforma di e.l.f. L'azienda trasmetterà su TikTok, Twitch, Instagram, YouTube, Amazon e elfcosmetics.com.
e.l.f. Beauty (NYSE: ELF) anuncia su innovadora experiencia de visualización del Big Game, 'The E.L.F. TIME Show', una fiesta en vivo que se transmitirá en múltiples plataformas el 9 de febrero. El evento contará con un alineación estelar de anfitriones, incluidos la presentadora deportiva Suzy Shuster, la actriz Yvonne Orji y la drag queen Heidi N Closet.
La iniciativa se basa en la campaña 'eyes. lips. face. fandom.' de e.l.f., que destaca su Power Grip Primer, actualmente el SKU número 1 en cosméticos de masas. La empresa transmitirá contenido en Tubi como la única marca de belleza en su programación en vivo del Big Game, presentando una nueva experiencia de compra. Además, e.l.f. es el Socio Oficial de Cosméticos del Puppy Bowl XXI de Animal Planet.
Investigaciones indican que el 70% de los estadounidenses utilizan dos o más plataformas de medios durante el Big Game, alineándose con la estrategia multiplataforma de e.l.f. La empresa transmitirá a través de TikTok, Twitch, Instagram, YouTube, Amazon y elfcosmetics.com.
e.l.f. Beauty (NYSE: ELF)는 2월 9일 여러 플랫폼에서 스트리밍되는 라이브 시청 파티 'The E.L.F. TIME Show'의 혁신적인 빅게임 관람 경험을 발표합니다. 이벤트는 스포츠 캐스터 수지 슈스터, 여배우 이본 오르지, 드랙퀸 하이디 N 클로짓을 포함한 모든 스타 호스트 라인업을 특징으로 합니다.
이 이니셔티브는 e.l.f.의 'eyes. lips. face. fandom.' 캠페인을 기반으로 하며, 현재 대량 화장품에서 1위 SKU인 파워 그립 프라이머를 강조합니다. 이 회사는 빅 게임 라이브 프로그램에서 유일한 뷰티 브랜드로 Tubi에서 콘텐츠를 방송하며, 새로운 쇼핑 경험을 선보입니다. 또한, e.l.f.는 Animal Planet의 Puppy Bowl XXI 공식 화장품 파트너로 활동합니다.
조사에 따르면 미국인의 70%가 빅 게임 동안 두 개 이상의 미디어 플랫폼을 사용하며, 이는 e.l.f.의 다중 플랫폼 전략과 일치합니다. 이 회사는 TikTok, Twitch, Instagram, YouTube, Amazon 및 elfcosmetics.com을 통해 스트리밍합니다.
e.l.f. Beauty (NYSE: ELF) annonce son expérience de visionnage innovante du Big Game, 'The E.L.F. TIME Show', une fête de visionnage en direct diffusée sur plusieurs plateformes le 9 février. L'événement présente une équipe d'animateurs de stars, y compris la commentatrice sportive Suzy Shuster, l'actrice Yvonne Orji et la drag queen Heidi N Closet.
L'initiative s'appuie sur la campagne 'eyes. lips. face. fandom.' d'e.l.f., mettant en avant leur Power Grip Primer, actuellement le SKU numéro 1 dans les cosmétiques de masse. L'entreprise diffusera du contenu sur Tubi en tant que seule marque de beauté dans leur programme de Big Game en direct, offrant une nouvelle expérience d'achat. De plus, e.l.f. est le Partenaire Officiel en Cosmétiques du Puppy Bowl XXI d'Animal Planet.
Des recherches indiquent que 70 % des Américains utilisent deux plateformes médiatiques ou plus pendant le Big Game, ce qui s'aligne avec la stratégie multi-plateformes d'e.l.f. L'entreprise diffusera sur TikTok, Twitch, Instagram, YouTube, Amazon et elfcosmetics.com.
e.l.f. Beauty (NYSE: ELF) kündigt sein innovatives Big Game Viewing-Erlebnis 'The E.L.F. TIME Show' an, eine Live-Viewing-Party, die am 9. Februar auf mehreren Plattformen gestreamt wird. Die Veranstaltung bietet eine Star-Besetzung von Moderatoren, darunter Sportreporterin Suzy Shuster, Schauspielerin Yvonne Orji und Drag Queen Heidi N Closet.
Diese Initiative baut auf der Kampagne 'eyes. lips. face. fandom.' von e.l.f. auf und hebt ihren Power Grip Primer hervor, der derzeit die Nummer 1 unter den Massenkosmetik-SKUs ist. Das Unternehmen wird Inhalte auf Tubi ausstrahlen und ist die einzige Beauty-Marke in ihrem Live-Big-Game-Programm mit einer neuen kaufbaren Erfahrung. Darüber hinaus ist e.l.f. der offizielle Kosmetikpartner des Puppy Bowl XXI von Animal Planet.
Forschung zeigt, dass 70 % der Amerikaner während des Big Games zwei oder mehr Medienplattformen nutzen, was mit e.l.f.s Multi-Plattform-Strategie übereinstimmt. Das Unternehmen wird über TikTok, Twitch, Instagram, YouTube, Amazon und elfcosmetics.com streamen.
- Power Grip Primer is the #1 SKU in mass cosmetics
- First beauty brand to sponsor Tubi's shoppable experience during Big Game
- Multi-platform presence across major social media and streaming platforms
- None.
e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience
e.l.f. debuts “The E.L.F. TIME Show,” an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)
The beauty brand known for disrupting norms, shaping culture and connecting communities is committed to meeting every eye, lip and face wherever they are – and research shows that
All the action at the “E.L.F. TIME Show” on Sunday, Feb. 9 further amplifies the sticky bond e.l.f. has made with the football community throughout the season through the “eyes. lips. face. fandom.” campaign that celebrates fan-favorite Power Grip Primer, the No. 1 SKU in mass cosmetics**
“With our viewing party, we unleash an e.l.f. twist on democratizing access to sports fandom. We always want to be with the community, literally where they are as their tried-and-true bestie,” said Laurie Lam, e.l.f. Beauty’s Chief Brand Officer. “And what do besties do on Big Game day? They have e.l.f.ing fun!”
Enjoy the cheesesteaks and BBQ and experience the Big Game with the e.l.f. made entertainment roster:
“The E.L.F. TIME Show”
“The E.L.F. TIME Show,” an innovative second-screen companion experience running parallel to the Big Game, has an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. The trio will bring fun and gripping commentary and keep the party going – including giveaways – while Christopher Kouros, as “Klaus” reports from
Who is Klaus?
e.l.f. recently released “e.l.f. von zehn,” a global campaign first launched in the German market that puts real product reviews through outrageously literal and seriously funny lab tests. Klaus is e.l.f.’s new “Chief Science Officer”, who awarded e.l.f.’s Power Grip Primer, Halo Glow Liquid Filter, Lash Xtndr Mascara and Glow Reviver Lip Oil an “e.l.f. von zehn” – which translates to 11 out of 10!
“e.l.f. von zehn created a product rating scale for our global community, upholding a shared value of premium quality,” said Lam. “Why stop there? Let’s normalize the bizarre and apply Klaus’ rating system to
Democratizing access
During the Big Game, the “e.l.f. von zehn” spot will air on Tubi, which provides free entertainment to 100+ million monthly active users. e.l.f. will be the only participating beauty brand in Tubi’s live Big Game programming, a first for the streaming service.
e.l.f. is the first brand sponsoring Tubi's recently launched shoppable experience, allowing viewers to shop their e.l.f. favorites directly on shop.tubi.tv without disrupting their viewing experience.
More of a puppy fan?
e.l.f. is the Official Cosmetics Partner of Animal Planet's Puppy Bowl XXI, also on Sunday. e.l.f.’s “eyes.lips.face.fandom” ad spot will air during the four-legged sporting event on Animal Planet, Discovery and TBS. This partnership raises awareness for shelter pets and reinforces e.l.f.’s vegan and cruelty-free values.
History of total disruption:
e.l.f. is no stranger to making noise at the Big Game. In 2023, as one of the only beauty brands to show up in front of one of the largest TV audiences, e.l.f. disrupted with a sticky ad that showed everybody that beauty belongs everywhere. Last year, “Judge Beauty” delivered a verdict at the Big Game that it’s a “crime” to overpay for makeup. This year, e.l.f. takes a multi-pronged, disruptive, never-been-done before approach to the Big Game that reflects the e.l.f. ethos to bring the best of beauty to every eye, lip and face.
Tune in across our channels Sunday, Feb. 9 at 6:30 pm ET/3:30 pm PT:
*From AdTaxi, 2025 Super Bowl Survey.
** "*e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending December 28, 2024 for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright © 2024, Nielsen Consumer, LLC."
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free and we have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250207828214/en/
Source: e.l.f. Beauty
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