Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE:ELF) has launched a nationwide search for the next generation of soccer stars in partnership with the National Women's Soccer League (NWSL) and INDIVISA. The 'Glow for Glory' competition invites female athletes aged 13-21 to showcase their best soccer moves through social media.
The contest runs through October 12, 2025, with semi-finalists selected on October 19. Finalists will win an all-expenses-paid trip to the 2025 NWSL Championship Weekend in San Jose, California. The ultimate winner will receive a VIP experience with an NWSL club.
This initiative addresses the concerning statistic that girls are twice as likely as boys to drop out of sports by age 14. e.l.f. Cosmetics, as the first official makeup and skincare partner of the NWSL through 2027, continues to demonstrate its commitment to supporting women in sports.
rhode, the beauty brand founded by Hailey Rhode Bieber, announces its first major retail expansion through a landmark partnership with Sephora. The brand will be available across all Sephora stores in the U.S. and Canada, with plans to expand to the U.K. this fall, marking Sephora's largest launch in North America.
Since its June 2022 launch, rhode has become the fastest-growing brand in the skincare industry and ranks #1 in skincare by EMV. The Sephora partnership follows e.l.f. Beauty's (NYSE: ELF) $1B acquisition of rhode and will feature the brand's core product line, including the Peptide Lip collection, skincare products, and blush. Additionally, three previously limited-edition Peptide Lip Treatments will become permanent offerings.
The launch responds to significant consumer demand, with over 2 million unique searches for rhode on Sephora's platforms.Naturium, a subsidiary of e.l.f. Beauty (NYSE:ELF), has launched its first brand campaign titled "Every One, Every Where, Every Day." The campaign, debuting August 18, 2025, emphasizes the brand's commitment to accessible, science-backed skincare.
The initiative features founder Susan Yara as the voice of the campaign and partners with seven influential creators who collectively reach over 8.7M followers across social media platforms, generating lifetime EMV exceeding $11.5M. The campaign will be distributed across multiple digital platforms, including connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest.
e.l.f. Beauty (NYSE:ELF) has launched a creative legal-themed marketing campaign called "e.l.f.ino & schmarnes" featuring drag star Heidi N Closet and comedian Matt Rife. The campaign humorously advocates for affordable beauty products, highlighting that 75% of e.l.f. Cosmetics products are priced at $10 or under.
The campaign showcases key products including the $9 Incredi-Curl Mascara, $15 Halo Glow Liquid Filter, $9 Glow Reviver Melting Lip Balm, and $9 Glow Reviver Lip Oil. The initiative includes a promotional event at NYC's Oculus on August 13, 2025, where customers can participate in the brand's advocacy for affordable beauty.
e.l.f. Beauty (NYSE: ELF) reported strong Q1 fiscal 2026 results, marking its 26th consecutive quarter of net sales growth. The company achieved net sales of $353.7 million, up 9% year-over-year, driven by strength in retail and e-commerce channels. Gross margin decreased 215 basis points to 69%, primarily due to tariffs.
Key financial metrics include adjusted EBITDA of $87.1 million (25% of net sales), net income of $33.3 million, and adjusted diluted EPS of $0.89. The company expects net sales growth above 9% for the first half of fiscal 2026.
Notably, e.l.f. Beauty announced the acquisition of rhode, Hailey Bieber's beauty brand, for $800 million, funded through a combination of $600 million in cash via Term Loan and $200 million in stock, with a potential earnout of up to $200 million based on future growth.
e.l.f. Beauty (NYSE:ELF) has expanded its sports partnerships by signing four National Women's Soccer League (NWSL) players as part of its commitment to Empowering Legendary Females. The new ambassadors include Melanie Barcenas (San Diego Wave FC), Abby Dahlkemper (Bay FC), Lo'eau LaBonta (Kansas City Current), and Jaedyn Shaw (North Carolina Courage).
The partnership, extending through 2025, will feature the athletes in editorial content, appearances, events, and campaigns. This initiative builds on e.l.f.'s position as the first official makeup and skincare partner of the NWSL and Presenting Partner of the NWSL Challenge Cup through 2027. The brand continues to support women breaking barriers in sports, with additional partnerships in hockey, racing, swimming, and wrestling.
["Multi-year partnership with NWSL demonstrates long-term commitment to women's sports", "Strategic expansion of brand visibility through sports partnerships", "Association with successful athletes enhances brand credibility"]e.l.f. Beauty (NYSE: ELF) has scheduled its first quarter Fiscal 2026 earnings webcast for August 6, 2025 at 4:30 p.m. Eastern Time. The company will release its financial results before the webcast.
The earnings call will feature presentations from Chairman and CEO Tarang Amin and SVP and CFO Mandy Fields. Investors can access the live webcast through the company's investor relations website, with a replay available afterward for those unable to attend the live event.