Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE: ELF) extended its partnership with The Wonder Women of Wrestling Foundation as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on Dec 29–30, 2025 in Columbia, Missouri.
The sponsorship supports 8 college-bound senior scholarships and targets girls wrestling, which reached > 74,000 athletes in 2024–2025 (≈+15% YoY) with nearly 1,000 more schools adding programs. The event expects ~800 athletes, 94 teams from 10 states and > 1,300 spectators.
e.l.f. Beauty (NYSE: ELF) launched Glow Up! on Roblox on December 18, 2025, a next‑generation virtual makeup game and immersive community experience.
Glow Up! features a layered makeup system enabling millions of looks, high‑fidelity realistic finishes and routines, a new "livestream" mode for themed challenges and community voting, and an inclusivity focus with four starter characters and monthly character drops. The title was developed with eGen and Exclusible and is available in the e.l.f. UP! Community on Roblox.
e.l.f. Beauty (NYSE: ELF) is launching in the Gulf Cooperation Council (GCC) exclusively with Sephora, rolling out in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
The launch begins Nov. 21, 2025 with products available in all 70 Sephora stores across the GCC and online via sephora.me. e.l.f. will promote the launch with out‑of‑home and digital activations across Dubai and Riyadh. In Q2 FY26, e.l.f. reported that non‑U.S. sales were ~20% of total net sales, underscoring international growth as a strategic focus.
e.l.f. Beauty (NYSE: ELF) marked the close of year one of a three-year partnership with the National Women’s Soccer League by activating at the 2025 NWSL Championship in San Jose across November 19–22, 2025.
Highlights include presenting the Goalkeeper of the Year award, the Glow for Glory competition, a Junior Reporter program, Fan Fest activations with talent appearances, a Roblox Power Grip Sports Complex launch, and a Twitch livestream. The announcement cites NWSL audience growth with 2.62 billion total minutes viewed and +30% YoY growth among women 18–34.
e.l.f. Beauty (NYSE: ELF) launched “The Sound of Kindness” on November 13, 2025 for World Kindness Day, a social-first campaign with Beekman 1802 and Kindness.org to use curated soundscapes to promote positive social algorithms and prosocial behavior.
The initiative features audiovisual assets from e.l.f. brands and Beekman, a Roblox immersive experience with hidden baby goats, and a Twitch livestream on November 13 at 4 PM ET with experts discussing the science of sound. The campaign aims to interrupt doom-scrolling, boost well-being, and encourage users to share kindness-driven content across social platforms.
e.l.f. Beauty (NYSE: ELF) will participate in investor events in November and December 2025.
Key events: a virtual fireside chat with Goldman Sachs on November 14, 2025 at 12:30 p.m. ET, moderated by Bonnie Herzog; and a presentation at the Morgan Stanley Global Consumer & Retail Conference on December 3, 2025 at 11:00 a.m. ET, moderated by Dara Mohsenian. Both sessions will be webcast live and archived at the company investor events page: https://investor.elfbeauty.com/stock-and-financial/events-and-presentations.
e.l.f. Beauty (NYSE: ELF) officially launched at ULTA Beauty in Mexico on November 10, 2025, expanding availability of e.l.f. Cosmetics and e.l.f. SKIN across all ULTA Beauty stores in Mexico and on ULTA's e-commerce platform.
Key SKUs called out include Power Grip Primer, Halo Glow Liquid Filter, Glow Reviver Lip Oil Glimmer, Sheer For It Blush Tint, Holy Hydration! Thirst Burst Drops, and Holy Hydration! Makeup Melting Cleansing Balm. The move continues the retailer partnership and aims to increase accessibility and distribution for e.l.f. in the Mexican market.
e.l.f. Beauty (NYSE: ELF) reported results for Q2 and six months ended September 30, 2025, and issued Fiscal 2026 guidance on November 5, 2025.
Q2 net sales were $343.9M (+14% YoY) and six‑month net sales were $697.7M (+12% YoY). Gross margin was 69% (down ~165–190 bps). Q2 adjusted EBITDA was $66.2M (19% of sales), six‑month adjusted EBITDA was $153.3M (22% of sales, +4% YoY). GAAP net income was $3.0M for Q2 and $36.3M for six months; adjusted net income was $40.7M Q2 and $92.1M six months. Cash was $194.4M and long‑term debt $831.6M.
Fiscal 2026 outlook: Net sales $1.55–1.57B (+18–20%), adjusted EBITDA $302–306M, adjusted net income $165–168M, adjusted diluted EPS $2.80–2.85, diluted shares ~59M.
e.l.f. Beauty (NYSE: ELF) released its FY2025 Impact Report themed “the every” and launched the international consumer campaign “Give an e.l.f.” to amplify purpose-led work. Key FY2025 highlights include more than $2.5 million donated (≥2% of prior year profits), >140 leaders joining the Change the Board Game coalition, 75% of e.l.f. Cosmetics products priced at $10 or under, 73% of brand products made in Fair Trade Certified facilities, 100% of brush wood handles FSC-certified, and a 33% reduction in packaging intensity vs 2019 (exceeding the 2030 target).
The campaign features cultural icons and runs across digital, print and out-of-home placements, including Moynihan Train Hall and a two-page New York Times spread on Nov 2, 2025. Metrics exclude Rhode (acquired Aug 2025).
e.l.f. Beauty (NYSE: ELF) will host a live webcast to discuss its second quarter Fiscal 2026 results on Wednesday, November 5, 2025 at 4:30 p.m. ET. A press release with financial results will be issued prior to the webcast. The event will be hosted by Tarang Amin, chairman and CEO, and Mandy Fields, SVP and CFO. Investors can watch the live broadcast at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. An archived replay will be available at the same link for those who cannot join live.