elf Beauty Stock Price, News & Analysis

e.l.f. Beauty (NYSE:ELF) has partnered with Oliver Widger, who gained social media fame for sailing across the Pacific Ocean with his cat Phoenix. The collaboration includes multiple initiatives: a mid-ocean care package delivery through Aloft (a nonprofit supporting young aviators), a donation to an animal shelter of Widger's choice, and the launch of a Roblox Game Jam called "Sailing with Phoenix."

The Game Jam, developed in collaboration with gaming consultancy eGEN, challenges Roblox developers to create original games inspired by Widger's journey. The contest will award prizes to the top three winners, aiming to empower young creators and inspire dream-chasers. Widger completed his journey, arriving in Waikiki, Hawaii, on May 24, and participated in e.l.f.'s Twitch livestream to share his experience.

e.l.f. Beauty (NYSE: ELF) has announced that Chairman and CEO Tarang Amin will participate in a fireside chat at Deutsche Bank's dbAccess Global Consumer Conference. The event will take place in Paris on June 5, 2025, at 9:15am CEST (3:15am ET). Investors can access the live webcast through the company's investor relations website. An archived version of the presentation will be available for those unable to attend the live broadcast.

e.l.f. Beauty (ELF) is expanding its presence in The Netherlands and Belgium through a partnership with KRUIDVAT and TREKPLEISTER drugstores. Starting May 26th 2025, e.l.f. Cosmetics and e.l.f. SKIN products will be available in 959 stores in The Netherlands (776 Kruidvat and 183 Trekpleister) and 271 Kruidvat stores in Belgium.

The expansion follows strong international performance, with non-U.S. net sales growing 66% year-over-year in Q3 FY2025, representing 20% of total net sales. Products will also be available online through kruidvat.nl, kruidvat.be, and trekpleister.nl, with e.l.f. Cosmetics launching May 26th and e.l.f. SKIN on June 2nd 2025.

Well People, an e.l.f. Beauty (NYSE: ELF) brand, has launched a Mother's Day campaign highlighting its "Pregnancy-Friendly" designation across its entire product line. The brand has achieved recognition as the color cosmetics brand with the most EWG Verified® products in the industry, with over 100 products meeting clean beauty standards.

The products are formulated without phthalates, parabens, oxybenzone, phenols, and retinoids. The campaign includes special product bundles like the "Glowing Mama Makeup Set" and "Nurtured Skincare Set." As part of the initiative, Well People is donating $10,000 to Every Mother Counts, supporting safe and equitable maternal health care.

Well People, an e.l.f. Beauty (NYSE: ELF) brand, has launched a Mother's Day campaign highlighting its "Pregnancy-Friendly" designation across its entire product line. The brand has achieved recognition as the color cosmetics brand with the most EWG Verified® products in the industry, with over 100 products meeting clean beauty standards.

The campaign features special product bundles including the "Glowing Mama Makeup Set" and "Nurtured Skincare Set," featuring products like Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil. All products are free from phthalates, parabens, oxybenzone, phenols, and retinoids. As part of the initiative, Well People is donating $10,000 to Every Mother Counts to support safe and equitable maternal health care.

e.l.f. Cosmetics launches "The Many-Trick Pony" campaign featuring singer Rebecca Black to promote their Halo Glow Liquid Filter product. The campaign challenges the "one-trick pony" stereotype by highlighting the product's versatility as a glowy base, foundation mixer, highlighter, and standalone filter-like finish.

The creative campaign features a talking horse voiced by Rebecca Black, who interrupts a conventional beauty commercial to showcase the product's multiple uses. Black, known for her viral hit "Friday" and recent album "SALVATION," was chosen for her alignment with themes of reinvention and versatility.

The campaign is being distributed across digital platforms including Hulu, Amazon, Peacock, and Tubi, along with out-of-home and social media throughout the U.S., U.K., and Canada. Created by creative agency Mischief, the campaign emphasizes the product's cruelty-free status and accessibility while promoting self-expression.

e.l.f. Beauty (NYSE: ELF) has made history as the first beauty brand to launch a financial literacy game on Roblox, partnering with Chime to create 'Fortune Island: Earn Learn Flex.' The initiative aims to address financial literacy gaps among Gen Z, with statistics showing 1 in 3 lacking confidence in managing finances.

The company's existing Roblox experience, e.l.f.UP!, has demonstrated significant success with 22.1 million total lifetime visits (as of April 11, 2025), 1.29 million average monthly visits, and a 96% approval rating. The new game features four unique stages where players face real-world financial scenarios, from basic money management to investment strategies.

This initiative responds to concerning trends where over 50% of Gen Z aspires to entrepreneurship, yet 75% feel they only have enough money to survive rather than thrive. The game provides educational milestones for various financial life stages, from teen education to retirement planning.