elf Beauty Stock Price, News & Analysis

e.l.f. Beauty (NYSE: ELF) has scheduled its third quarter fiscal 2025 earnings release and webcast for Thursday, February 6, 2025, at 4:30 p.m. Eastern Time. The company will issue a detailed press release before the webcast. The event will feature Chairman and CEO Tarang Amin and SVP/CFO Mandy Fields. Investors can access the live broadcast at the company's investor relations website, and an archived version will be available afterward for those unable to attend the live event.

e.l.f. Beauty launches its innovative 'e.l.f. von zehn' campaign in Germany, targeting the next generation of makeup users. The campaign name, translating to '11 out of 10,' celebrates the brand's high-quality yet affordable products while embracing German consumers' affinity for product ratings.

The campaign features actor Christopher Kouros as a quirky scientist conducting over-the-top experiments with e.l.f.'s popular products, including Glow Reviver Lip Oil, Lash XTNDR Mascara, Power Grip Primer, and Halo Glow Liquid Filter. The initiative combines humor with product testing to redefine traditional quality reviews.

To maximize reach, e.l.f. is partnering with German retailers and securing sponsorships on platforms like Amazon Prime, Netflix, and RTL+. The campaign includes digital out-of-home advertising across major German cities including Hamburg, Berlin, Düsseldorf, Cologne, and Munich, accompanied by 'The ELF Sting' theme song.

e.l.f. Beauty (NYSE: ELF) has announced a partnership with Amanda Nguyen, an activist, Nobel Peace Prize nominee, and soon-to-be astronaut. The collaboration launches with a new episode of their purpose-driven film series 'Show Your(s)e.l.f.', highlighting Nguyen's journey and achievements.

Nguyen, who founded the nonprofit organization Rise to protect gender-based violence survivors, will make history as the first Southeast Asian woman to travel to space on Blue Origin this year. The partnership includes participation in a landmark event at the United Nations in February 2025 for International Women and Girls in STEM Day.

The Show Your(s)e.l.f. series, produced with OBERLAND agency, continues e.l.f.'s commitment to democratizing access and celebrating inclusivity, previously featuring trailblazers like Viktoria Modesta, Anastasia Pagonis, and Chella Man.

e.l.f. Cosmetics (NYSE: ELF) has become the first beauty sponsor of the largest high school girls wrestling competition, the Wonder Women of Wrestling Tournament. The 2025 event, held on January 3-4, attracted 700 athletes from 83 teams and 3,000 spectators for 1,300 matches.

Wrestling has emerged as America's fastest-growing high school sport, with female participation surging from 112 participants in 1990 to over 64,000 in 2024. As part of the sponsorship, e.l.f. is funding nine scholarships for college-bound senior wrestlers through an essay competition. The company also featured Olympian Helen Maroulis, who recently won Bronze at Paris 2024, on their Twitch stream to inspire young female wrestlers.

e.l.f. Cosmetics launches new campaign 'eyes. lips. face. fandom.' featuring actors Joey King and Lucien Laviscount, targeting sports fans through their Power Grip Primer product. The campaign debuts during Macy's Thanksgiving Day Parade to an expected 22 million viewers. The primer, currently the No. 1-selling beauty product with one unit sold every 3.5 seconds, is positioned to unite sports enthusiasts across different teams. The campaign emphasizes e.l.f.'s vision of disrupting beauty norms and connecting communities through inclusivity and accessibility, particularly targeting the 48% female sports fan demographic.

e.l.f. Beauty (NYSE: ELF) has issued a statement strongly refuting allegations made in a short-seller report by Muddy Waters Research. The company declares the report's claims are without merit and based on incomplete data and flawed assumptions. e.l.f. explains that since early 2024, they filed for confidentiality with U.S. Customs regarding import data, meaning public import data after February 6, 2024, excludes most of their U.S. imports. The company emphasizes its rigorous inventory control and revenue recognition procedures, highlighting their recent Q2 fiscal 2025 results showing their 23rd consecutive quarter of net sales growth and market share gains.

e.l.f. Beauty (NYSE: ELF) has partnered with the Billie Jean King Cup Finals as the exclusive skin and cosmetic partner. The company is introducing interactive experiences including the Sit & Spritz Makeup Bar and Power Pose photo moment at the women's world cup of tennis. e.l.f. is co-hosting the inaugural Power of Women's Sports Summit on November 20, featuring influential speakers including Billie Jean King and Malala Yousafzai. The company will provide virtual access through Twitch experiences and has made a donation to the Billie Jean King Foundation.

e.l.f. Cosmetics (NYSE: ELF) and Beekman 1802 have partnered to celebrate World Kindness Day with a new game within e.l.f.'s Roblox experience, e.l.f. UP! The collaboration features a themed room, kindness-spreading gameplay quests, and virtual baby goats. Players can meet Beekman 1802 founders as NPCs and search for five hidden goats while performing acts of kindness. Completing quests unlocks exclusive digital fashion and accessory items. The experience launches on November 13, including a special Twitch livestream featuring Beekman's Dr. Brent Ridge and e.l.f.'s Gamer-in-Chief Anna Bynum.

e.l.f. Beauty (NYSE: ELF) reported strong Q2 fiscal 2025 results with 40% net sales growth to $301.1 million. The company achieved a 195 basis points gain in U.S. market share and 91% international sales growth. Gross margin increased 40 basis points to 71%. Net income was $19.0 million with adjusted diluted EPS of $0.77. The company raised its fiscal 2025 outlook, now expecting 28-30% year-over-year net sales growth to $1,315-1,335 million, up from the previous guidance of 25-27%. This marks the 23rd consecutive quarter of both net sales growth and market share gains.