Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (NYSE:ELF) has partnered with Oliver Widger, who gained social media fame for sailing across the Pacific Ocean with his cat Phoenix. The collaboration includes multiple initiatives: a mid-ocean care package delivery through Aloft (a nonprofit supporting young aviators), a donation to an animal shelter of Widger's choice, and the launch of a Roblox Game Jam called "Sailing with Phoenix."
The Game Jam, developed in collaboration with gaming consultancy eGEN, challenges Roblox developers to create original games inspired by Widger's journey. The contest will award prizes to the top three winners, aiming to empower young creators and inspire dream-chasers. Widger completed his journey, arriving in Waikiki, Hawaii, on May 24, and participated in e.l.f.'s Twitch livestream to share his experience.
e.l.f. Beauty (NYSE: ELF) has announced that Chairman and CEO Tarang Amin will participate in a fireside chat at Deutsche Bank's dbAccess Global Consumer Conference. The event will take place in Paris on June 5, 2025, at 9:15am CEST (3:15am ET). Investors can access the live webcast through the company's investor relations website. An archived version of the presentation will be available for those unable to attend the live broadcast.
e.l.f. Beauty (ELF) is expanding its presence in The Netherlands and Belgium through a partnership with KRUIDVAT and TREKPLEISTER drugstores. Starting May 26th 2025, e.l.f. Cosmetics and e.l.f. SKIN products will be available in 959 stores in The Netherlands (776 Kruidvat and 183 Trekpleister) and 271 Kruidvat stores in Belgium.
The expansion follows strong international performance, with non-U.S. net sales growing 66% year-over-year in Q3 FY2025, representing 20% of total net sales. Products will also be available online through kruidvat.nl, kruidvat.be, and trekpleister.nl, with e.l.f. Cosmetics launching May 26th and e.l.f. SKIN on June 2nd 2025.
Well People, an e.l.f. Beauty (NYSE: ELF) brand, has launched a Mother's Day campaign highlighting its "Pregnancy-Friendly" designation across its entire product line. The brand has achieved recognition as the color cosmetics brand with the most EWG Verified® products in the industry, with over 100 products meeting clean beauty standards.
The products are formulated without phthalates, parabens, oxybenzone, phenols, and retinoids. The campaign includes special product bundles like the "Glowing Mama Makeup Set" and "Nurtured Skincare Set." As part of the initiative, Well People is donating $10,000 to Every Mother Counts, supporting safe and equitable maternal health care.
Well People, an e.l.f. Beauty (NYSE: ELF) brand, has launched a Mother's Day campaign highlighting its "Pregnancy-Friendly" designation across its entire product line. The brand has achieved recognition as the color cosmetics brand with the most EWG Verified® products in the industry, with over 100 products meeting clean beauty standards.
The campaign features special product bundles including the "Glowing Mama Makeup Set" and "Nurtured Skincare Set," featuring products like Daygleamer Mineral Sunscreen Serum and Lush Lip Tinted Oil. All products are free from phthalates, parabens, oxybenzone, phenols, and retinoids. As part of the initiative, Well People is donating $10,000 to Every Mother Counts to support safe and equitable maternal health care.
e.l.f. Cosmetics launches "The Many-Trick Pony" campaign featuring singer Rebecca Black to promote their Halo Glow Liquid Filter product. The campaign challenges the "one-trick pony" stereotype by highlighting the product's versatility as a glowy base, foundation mixer, highlighter, and standalone filter-like finish.
The creative campaign features a talking horse voiced by Rebecca Black, who interrupts a conventional beauty commercial to showcase the product's multiple uses. Black, known for her viral hit "Friday" and recent album "SALVATION," was chosen for her alignment with themes of reinvention and versatility.
The campaign is being distributed across digital platforms including Hulu, Amazon, Peacock, and Tubi, along with out-of-home and social media throughout the U.S., U.K., and Canada. Created by creative agency Mischief, the campaign emphasizes the product's cruelty-free status and accessibility while promoting self-expression.
e.l.f. Beauty (NYSE: ELF) has made history as the first beauty brand to launch a financial literacy game on Roblox, partnering with Chime to create 'Fortune Island: Earn Learn Flex.' The initiative aims to address financial literacy gaps among Gen Z, with statistics showing 1 in 3 lacking confidence in managing finances.
The company's existing Roblox experience, e.l.f.UP!, has demonstrated significant success with 22.1 million total lifetime visits (as of April 11, 2025), 1.29 million average monthly visits, and a 96% approval rating. The new game features four unique stages where players face real-world financial scenarios, from basic money management to investment strategies.
This initiative responds to concerning trends where over 50% of Gen Z aspires to entrepreneurship, yet 75% feel they only have enough money to survive rather than thrive. The game provides educational milestones for various financial life stages, from teen education to retirement planning.
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