Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE: ELF) released its FY2025 Impact Report themed “the every” and launched the international consumer campaign “Give an e.l.f.” to amplify purpose-led work. Key FY2025 highlights include more than $2.5 million donated (≥2% of prior year profits), >140 leaders joining the Change the Board Game coalition, 75% of e.l.f. Cosmetics products priced at $10 or under, 73% of brand products made in Fair Trade Certified facilities, 100% of brush wood handles FSC-certified, and a 33% reduction in packaging intensity vs 2019 (exceeding the 2030 target).
The campaign features cultural icons and runs across digital, print and out-of-home placements, including Moynihan Train Hall and a two-page New York Times spread on Nov 2, 2025. Metrics exclude Rhode (acquired Aug 2025).
e.l.f. Beauty (NYSE: ELF) will host a live webcast to discuss its second quarter Fiscal 2026 results on Wednesday, November 5, 2025 at 4:30 p.m. ET. A press release with financial results will be issued prior to the webcast. The event will be hosted by Tarang Amin, chairman and CEO, and Mandy Fields, SVP and CFO. Investors can watch the live broadcast at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. An archived replay will be available at the same link for those who cannot join live.
Jamieson Wellness (TSX:JWEL) announced the appointment of Gayle Tait to its Board of Directors, effective October 27, 2025, and named her to the Governance, Compensation and Nominating Committee.
Tait brings 25+ years in global CPG and tech, including roles at Google Play, L'Oréal UK, and as CEO of Trove. She currently serves on the board of e.l.f. Beauty (NYSE: ELF) and supported e.l.f.’s international expansion and recent brand acquisitions.
The company framed the appointment as strengthening its digital and e-commerce expertise to accelerate growth in the VMS market.
e.l.f. Beauty (NYSE: ELF) announced that its e.l.f. Cosmetics brand is the first to run a native, shoppable in-stream element on Twitch, powered by Amazon Ads, enabling viewers to purchase products directly within live streams.
The eyes.lips.first. element debuts on e.l.f.'s e.l.f.YOU! Twitch channel and aims to drive measurable outcomes without interrupting viewing. Key engagement to date: 43.3M+ minutes watched, 800k+ chat messages, and 64,400+ minutes streamed.
Naturium (NYSE:ELF) launched its first-ever pop-up, The Consistency Club on Tour, a three-day roadshow in Los Angeles (Oct 3–5, 2025) to showcase its new campaign Every One, Every Where, Every Day. The event features immersive product experiences for hero SKUs (Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, Multi-Peptide Advanced Serum), personalized skin consultations, influencer appearances, limited-edition merch, samples, and a collaboration with Alfred Coffee. Tour dates/locations: Oct 3 The Brig (Abbot Kinney) 11am–6pm; Oct 4 Sportsman’s Lodge (Studio City) 10am–5pm; Oct 5 Melrose Farmer’s Market (West Hollywood) 9am–2pm.
e.l.f. Beauty (NYSE: ELF) launched the Animal Intelligence campaign on October 2, 2025, featuring pet influencers Luna, Venus and Blue Planet Pets across TikTok and Instagram.
The one-week community sweepstakes runs Oct 2–8, 2025, inviting fans to join the “Paw Squad” by submitting pet photos for a chance to be featured and to win Chewy.com prize packs. e.l.f. reaffirmed its vegan and double-certified cruelty-free status (PETA and Leaping Bunny) and donated $25,000 to Best Friends Animal Society. Campaign developed with eGEN; additional pet-led content planned later in 2025.
e.l.f. Beauty (NYSE: ELF) announces significant progress in its Change the Board Game initiative, which promotes boardroom inclusivity. The coalition has grown to include over 70 individual leaders and 20 organizations committed to increasing board diversity. e.l.f. Beauty stands out as one of only five U.S. public companies with a board comprising 67% women and 44% diverse members, significantly above the national averages of 28% women and 26% diverse directors.
New research from North Carolina A&T State University reveals that companies with above-average gender diversity on boards achieved 256% higher average Return on Equity (RoE) compared to those below average between 2018-2024. The initiative's partners include prominent organizations like Pink Chip, Latino Corporate Directors Association, and 50/50 Women on Boards.
e.l.f. Beauty (NYSE: ELF) has released a new episode of its award-winning film series Show Yourse.l.f., featuring professional soccer player Jess Carter of NJ/NY Gotham FC and England's national team. The purpose-driven series highlights Carter's journey in women's soccer and her role in inspiring the next generation of athletes.
The episode emphasizes e.l.f.'s commitment to democratizing access to beauty, sports, and dreams. In support of the launch, e.l.f. Beauty is making a donation to South Bronx United, a youth development organization using soccer for social change. The series, produced with OBERLAND, has previously featured notable changemakers and has received nominations for Tribeca X awards.
e.l.f. Cosmetics (NYSE:ELF) has expanded its partnership with Tottenham Hotspur Football Club, becoming the back-of-shirt sponsor for both Women's and Men's teams during their September 24, 2025 Carabao Cup matches. This marks the brand's first entry into men's sports in the U.K.
The partnership extends e.l.f.'s September 2025 agreement as the Official Back of Shirt Partner for Tottenham Hotspur Women through May 2026. The brand will support the women's team with unique activations, content, and community initiatives focused on empowering females in sports.
This initiative adds to e.l.f.'s extensive sports partnerships, including presence in the Super Bowl (2023-2025), support for NWSL players, The Billie Jean King Cup, the Professional Women's Hockey League, and various female athletes across different sports.
e.l.f. Beauty (NYSE:ELF) has launched a nationwide search for the next generation of soccer stars in partnership with the National Women's Soccer League (NWSL) and INDIVISA. The 'Glow for Glory' competition invites female athletes aged 13-21 to showcase their best soccer moves through social media.
The contest runs through October 12, 2025, with semi-finalists selected on October 19. Finalists will win an all-expenses-paid trip to the 2025 NWSL Championship Weekend in San Jose, California. The ultimate winner will receive a VIP experience with an NWSL club.
This initiative addresses the concerning statistic that girls are twice as likely as boys to drop out of sports by age 14. e.l.f. Cosmetics, as the first official makeup and skincare partner of the NWSL through 2027, continues to demonstrate its commitment to supporting women in sports.