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elf Beauty - ELF STOCK NEWS

Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.

Overview

e.l.f. Beauty Inc is a groundbreaking cosmetics company that has redefined accessible beauty since its launch in 2004. With a strong emphasis on innovation in beauty and clean cosmetics, the company offers a comprehensive range of skincare, makeup, and cosmetic accessories designed for consumers who demand quality, inclusivity, and affordability. The company operates through a multi-brand strategy, incorporating well-recognized labels such as e.l.f. Cosmetics, W3LL PEOPLE, and Keys Soulcare, each catering to various beauty needs and lifestyle preferences.

Business Model and Market Position

At its core, e.l.f. Beauty follows a consumer-driven business model that places real-time feedback at the center of product development. This model not only ensures that the products resonate with the evolving demands of beauty enthusiasts but also fosters a direct relationship with its core customer base. Revenue is generated primarily through direct sales via physical retail outlets and a dynamic e-commerce platform, with a strong presence in the US market complemented by international outreach. The company’s approach of offering high-quality, inclusive, and affordable beauty products has established it as a significant player in the mass cosmetics industry.

Product Portfolio and Brand Philosophy

The product lineup spans a wide array of cosmetic accessories including eyeliners, mascaras, false eyelashes, lipsticks, foundations, moisturizers, cleansers, and other tools essential for daily beauty routines. Embracing an inclusive ethos, the company targets diverse beauty needs by providing products that are clean, vegan, and cruelty-free. This commitment to accessible beauty is reflected in its pricing strategy, which encourages consumers to experiment and express their individuality without compromising on quality.

Innovation and Consumer Engagement

e.l.f. Beauty differentiates itself from competitors through its rapid response to consumer insights and its commitment to continuous innovation. The company has built a reputation for challenging traditional beauty norms by integrating creativity and passion into every product launch. This agile innovation model allows the brand to swiftly adapt to consumer trends and provide products that truly resonate with its audience, making the company a notable case study in effective consumer-driven design within the competitive cosmetics landscape.

Competitive Landscape

Operating in a highly competitive industry, e.l.f. Beauty maintains a distinctive market presence by combining affordability with high-quality, ethically formulated products. While competitors may emphasize premium pricing or niche market segments, e.l.f. Beauty’s strategy is rooted in mass accessibility and continuous product evolution. This ability to balance cost-effectiveness with product excellence underlines the company’s strategic focus and solidifies its reputation within the beauty industry.

Business Operations and Strategic Insights

With a robust distribution network that includes major retailers and a comprehensive online shopping experience, e.l.f. Beauty ensures that its products are widely available to a global audience. The diversified distribution channels not only enhance consumer accessibility but also strengthen the company’s market resilience. Institutionalized consumer feedback mechanisms encourage transparency and foster trust between the brand and its users, reinforcing the company’s expertise and authoritativeness in the beauty sector.

Concluding Summary

e.l.f. Beauty Inc stands out as an emblem of innovation and accessibility in the cosmetics industry. Its consumer-centric approach, extensive product portfolio, and commitment to ethical practices set a high benchmark in the realm of mass cosmetics. Through continual product refinement and strategic market positioning, the company has managed to hold a significant place in the competitive landscape, where its value proposition remains centered on making high-quality beauty products accessible to all.

Rhea-AI Summary

e.l.f. Cosmetics is enhancing its entertainment strategy with the launch of a new digital series, "Vanity Table Talk", hosted by actress Jennifer Coolidge. Premiering tomorrow, the series merges elements of late-night talk shows and TikTok's Get Ready With Me format. Coolidge will share comedic insights related to her makeup routine and e.l.f. products. To celebrate the launch, e.l.f. will donate $100,000 to Rise for Animals, a national animal rights organization. Upcoming episodes will feature Ashley Park and Ziwe, focusing on beauty trends and application tips. The series aims to promote self-expression through makeup, showcasing e.l.f.'s product innovations each month on social platforms including YouTube, Instagram, and TikTok.

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e.l.f. Cosmetics and American Eagle are launching a limited edition makeup and skincare collection aimed at Gen Z. This collaboration is a first for both brands, featuring denim-inspired products that include the Denim Daze Eyeshadow Palette priced at $16 and Perfect pHIT Lip Balm for $8. Key elements of the collection incorporate unique branding elements from both brands, such as the iconic AE denim tag. The collection will be available starting March 30 on e.l.f.'s website, American Eagle's website, and select stores. Fans are encouraged to participate in a promotional campaign featuring the 'From Selfie to Belfie' challenge.

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e.l.f. Cosmetics launches its new Sticky Shop Merch collection, featuring unique items inspired by the viral success of its Power Grip Primer. Following its first TV commercial, fans can access limited-edition merchandise like the Sticky Patch Varsity Jacket ($55) and Power Grip Patches ($15). Additionally, e.l.f. announces a $100,000 donation to the Whale and Dolphin Conservation and plans to donate up to $25,000 from the Sticky Shop proceeds. This initiative supports marine conservation education and engages young girls in STEM careers. The collection launches on March 16 on elfcosmetics.com.

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e.l.f. Beauty (NYSE: ELF) announced participation in the BofA Securities 2023 Consumer & Retail Conference scheduled for March 14, 2023, in Miami, Florida. CEO Tarang Amin, CFO Mandy Fields, and VP KC Katten will engage in a fireside chat at 2:40 PM ET and hold investor meetings throughout the event. The fireside chat will be broadcasted live, providing an opportunity for investors to gain insights into the company's strategies and future direction.

e.l.f. Beauty focuses on clean, cruelty-free beauty products, with brands like e.l.f. Cosmetics and Keys Soulcare. The company's commitment to inclusivity and accessibility continues to drive its market presence.

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e.l.f. Cosmetics announces the launch of its new 'O FACE' Satin Lipstick, priced at $9. This lipstick offers a bold satin finish and comes in 20 shades, infused with nourishing ingredients like marula oil and squalane. TikTok star Meredith Duxbury joins as the brand ambassador, promoting the product through digital campaigns and a unique Lip Positions musical campaign. The lipstick is available on elfcosmetics.com and at retailers like Target and Walmart. e.l.f. emphasizes its commitment to making beauty accessible while delivering quality products at an extraordinary value.

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e.l.f. Beauty reported a strong third quarter for the three months ended December 31, 2022, achieving a 49% net sales growth to $146.5 million. This growth marks the 16th consecutive quarter of sales increase, driven by robust performance in retail and e-commerce. Gross margins improved 180 basis points to 67%, although SG&A expenses rose to $75.4 million, accounting for 51% of net sales. Net income was $19.1 million or $0.34 per diluted share. The company raised its fiscal 2023 outlook to project net sales of $541-545 million and adjusted EBITDA of $110.5-112 million.

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e.l.f. Beauty (NYSE: ELF) will host a webcast on February 1, 2023, at 4:30 p.m. Eastern Time to discuss its third quarter fiscal 2023 results. The presentation will feature CEO Tarang Amin and CFO Mandy Fields. A detailed press release will precede the webcast, outlining key financial metrics. Interested parties can access the live broadcast via the company's investor relations website, with an archived version available afterward. e.l.f. Beauty is committed to clean, cruelty-free beauty and operates a diverse portfolio, including e.l.f. Cosmetics and Well People.

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e.l.f. Cosmetics, a top Gen Z makeup brand, has launched a holiday campaign featuring Meghan Trainor and insights from The Weather Channel. The campaign announces the return of the popular Halo Glow Liquid Filter with a significant waitlist of 75,000. e.l.f. will host a Glow Plow event in New York City on December 13-14, providing a holiday glow experience. Additionally, a Glow Bundle priced at $36 is introduced, including bestsellers like the Halo Glow Liquid Filter. This innovative approach aims to reach a wider audience by leveraging weather insights.

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e.l.f. Beauty (NYSE: ELF) reported a remarkable 33% net sales growth for Q2 FY2023, achieving $122.3 million. The company's market share expanded by 115 basis points, marking its position as the fastest-growing brand in the top 5 color cosmetics sector. Gross margin reached 65%, boosted by price increases and cost savings. e.l.f. also raised its fiscal 2023 outlook, now projecting net sales between $478-486 million, an increase from the previous forecast of $448-456 million. Adjusted net income is expected to be $59.0-60.5 million.

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FAQ

What is the current stock price of elf Beauty (ELF)?

The current stock price of elf Beauty (ELF) is $54.93 as of April 4, 2025.

What is the market cap of elf Beauty (ELF)?

The market cap of elf Beauty (ELF) is approximately 3.0B.

What is the primary business model of e.l.f. Beauty Inc?

e.l.f. Beauty Inc operates on a consumer-driven model that emphasizes real-time feedback to innovate and refine a wide range of affordable, high-quality cosmetic products through both physical and online channels.

Which product categories does e.l.f. Beauty offer?

The company offers a comprehensive portfolio including makeup essentials like eyeliners, mascaras, eyeshadows, lipsticks, foundations, as well as skincare products such as cleansers, moisturizers, and other cosmetic tools.

How does e.l.f. Beauty differ from its competitors?

e.l.f. Beauty differentiates itself with its commitment to accessibility and innovation, ensuring that high-quality, clean, vegan, and cruelty-free products are available at affordable prices while actively engaging consumers for continuous product improvement.

What brands are marketed under e.l.f. Beauty Inc?

The company markets its products under several key brand names including e.l.f. Cosmetics, W3LL PEOPLE, and Keys Soulcare, each catering to distinct aspects of the beauty market.

What channels does e.l.f. Beauty use for distribution?

e.l.f. Beauty leverages a diversified distribution network combining physical retail outlets and a robust e-commerce platform, ensuring widespread availability in the US and internationally.

Is e.l.f. Beauty committed to ethical practices in its product formulations?

Yes, the company is dedicated to offering clean, vegan, and cruelty-free products, underscoring its commitment to ethical practices in the development of its extensive product range.

How does consumer feedback influence e.l.f. Beauty's product development?

Consumer feedback is integral to the company’s strategy, driving continuous innovation and ensuring that product launches align closely with the evolving preferences and needs of its diverse customer base.

What market segments does e.l.f. Beauty cater to?

The company targets a wide audience in the mass cosmetics industry, with a focus on consumers seeking affordable yet high-quality beauty and skincare solutions, tailored for both everyday use and creative self-expression.
elf Beauty

NYSE:ELF

ELF Rankings

ELF Stock Data

2.95B
54.90M
2.56%
111.18%
13.51%
Household & Personal Products
Perfumes, Cosmetics & Other Toilet Preparations
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United States
OAKLAND