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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has announced an exclusive agreement with The Moran Group for local television measurement in 20 markets. This partnership incorporates Comscore's advanced automotive audience insights, particularly in the South and Southwest regions. The Moran Group, based in Baton Rouge, enhances its service offerings using Comscore's superior audience insights to help grow its clients' businesses. Comscore aims to drive market share expansion by enabling agencies to access detailed audience data based on consumer behaviors and lifestyles.
Comscore (Nasdaq: SCOR) disclosed the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021. Reality programming dominated the Cable chart, capturing 7 out of the top 20 spots. Key highlights include 'Enamorándonos' ranking first on the Broadcast chart with a Stickiness Index of 152. The data emphasizes the engagement level of viewers, showcasing shows like 'Grey's Anatomy' and 'The Voice'. Comscore's ratings measure viewer interest, which can help networks and advertisers optimize their strategies.
Comscore (Nasdaq: SCOR) announced that Senior VP John Bulgrin will speak at Adweek's webinar 'How to Advance Your CTV Planning Game' on March 24, 2021, at 1 PM ET. The event will address the evolving media landscape and how advertisers can adapt to audience viewership changes. Sponsored by LiveRamp, the webinar will focus on navigating the fragmented TV environment and strategies for uniting advertisers and media owners. For more information or to register, visit the event homepage.
Comscore (Nasdaq: SCOR) announced a new agreement with Fort Myers Broadcasting Company to provide local TV measurement currency for their stations, including WINK-TV. This partnership enhances audience measurement capabilities in a rapidly growing market in Southwest Florida. Comscore's methodology leverages extensive viewing data, allowing broadcasters to provide advertisers with precise audience metrics. The company continues to expand its local television measurement footprint, recently adding over 10 million homes, reinforcing its position as a trusted resource in media evaluation.
Comscore (Nasdaq: SCOR) released viewer engagement data for the week ending March 7, 2021, highlighting top broadcast and cable television programs. CBS's 'Oprah with Meghan and Harry' led the broadcast chart with a Stickiness Index of 167, signifying high viewer engagement. On cable, Hallmark's 'Fit for a Prince' topped the list with an index of 153. The Stickiness Index, reflecting viewer engagement, ranks telecasts based on the average percentage viewed, providing insights into audience interests and behaviors.
Comscore (NASDAQ: SCOR) has renewed its partnership with CoxReps, a prominent television representative company, to provide comprehensive ratings and impressions data across local TV markets. This agreement emphasizes Comscore's commitment to delivering reliable audience insights, enabling better marketing strategies for advertisers. With over ten years of experience in measuring television viewership through advanced metrics, Comscore continues to play a key role in the evolving landscape of the TV industry. The collaboration aims to maximize revenue by effectively targeting ideal audiences.
Comscore (Nasdaq: SCOR) announced a renewal agreement with TVB for local and national audience measurement. This partnership provides TVB and its members with comprehensive audience data, including advanced automotive demographics, to enhance local broadcaster strategies. With a decade of experience, Comscore is recognized for reliable television viewership metrics across various platforms. The collaboration aims to assist broadcasters in maximizing their revenue potential by delivering actionable audience insights.
Comscore (Nasdaq: SCOR) announced that Senior Vice President Laura Fitzpatrick will speak at the B&C/MCN Tech Leadership Summit on March 24, 2021, at 1:25pm ET. Her session, titled "Using Research to Craft Better Tech Strategies," will focus on consumption habits and the challenges of cross-platform measurement amid the evolving media landscape. This event aims to help leaders develop innovative strategies for traditional TV businesses facing change. For more details or registration, visit Tech Leadership Summit Registration.
Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending February 28, 2021. Spanish-language programming dominated the broadcast chart, with CBS capturing multiple slots mostly filled by legal dramas. AMC's "The Walking Dead" returned to secure the #2 position on cable, showing strong viewer interest after its hiatus. The Stickiness Index, which measures viewer engagement, highlighted these trends, emphasizing the significant audience retention for these telecasts.
Comscore (Nasdaq: SCOR) has signed a new agreement with Ovation, an American television network, to provide video-on-demand (VOD) audience measurement through Comscore OnDemand Essentials®. This service will allow Ovation to gather comprehensive VOD consumption data across various platforms in the U.S. By utilizing Comscore's advanced measurement capabilities, Ovation aims to enhance its understanding of viewership trends and improve audience engagement. The partnership highlights Comscore's commitment to delivering precise analytics for media planning and evaluation.
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