Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending April 25, 2021. The rankings indicate that Enamorándonos on UNIMAS achieved the highest Stickiness Index at 152, followed by La hija del embajador on Univision at 142. In cable, Hearts Down Under on Hallmarked the highest engagement with a score of 151. The Stickiness Index measures viewer engagement based on the percentage of the program viewed compared to other primetime telecasts, showcasing Comscore's expertise in audience measurement.

Comscore (Nasdaq: SCOR) reported Q1 2021 revenue of $90.3 million, up from $89.5 million year-over-year. The company faced a net loss of $36.4 million, significantly higher than the $13.2 million loss in Q1 2020, largely due to a $15.3 million non-cash charge from recapitalization. Adjusted EBITDA decreased to $5.6 million. Despite these challenges, Comscore secured new partnerships and renewals, anticipating a 3%-5% revenue increase for the full year, driven by TV and Activation growth.

Comscore (NASDAQ: SCOR) has achieved Media Rating Council accreditation for its integrated viewability product for video on Facebook, covering impressions on Facebook's mobile web, mobile app, and Instagram. This accreditation allows Facebook advertisers to measure campaign video viewability at no cost, enhancing transparency and trust in digital ad buys. Comscore's tool, endorsed by MRC's rigorous standards, aims to optimize marketing spend. The partnership emphasizes the importance of viewability metrics for efficient media investment.

Comscore (Nasdaq: SCOR) has entered into a partnership with Lightbox OOH Video Network to provide audience measurement for digital out-of-home (OOH) advertising. This agreement allows Lightbox to utilize Comscore's metrics for monthly reporting of digital ad impressions and audience demographics. Lightbox, now a leader in digital OOH media, aims to enhance client access to audience data. This collaboration is poised to innovate the OOH landscape, aligning with Comscore's strategy to integrate OOH measurement across its product suite and providing advertisers with comprehensive audience insights.

Comscore (Nasdaq: SCOR) released data on the most engaging television programs for the week ending April 18, 2021. The Hallmark Channel dominated cable telecasts, with 'Right in Front of Me' earning the top spot in viewer engagement. Spanish-language networks also showed strong audience loyalty, particularly Univision. The Stickiness Index, a measure of viewer engagement, highlights how well audiences are retained throughout broadcasts. Comscore's expertise in measuring viewership continues to solidify its role as a key player in media evaluation.

Comscore (Nasdaq: SCOR) has renewed its long-term agreement with BBC World News to utilize Comscore's TV Essentials currency and advanced audience analytics. This partnership aims to enhance BBC's understanding of viewership, providing insights that help attract commercial partners and improve competitive positioning. Comscore leverages over a decade of experience in measuring TV viewership through return path devices across millions of households. This agreement reinforces Comscore's role as a preferred television measurement partner, crucial for maximizing revenue and audience engagement in a competitive marketplace.

Comscore (NASDAQ: SCOR) has released research highlighting significant flaws in traditional panel-reliant media measurement, particularly in the context of the $70 billion video advertising industry. Chief Research Officer Michael Vinson emphasizes that the declining participation rates, currently at 20-30%, undermine the reliability of panel data. Factors such as COVID-19 have exacerbated these issues, complicating data collection from the population. Comscore advocates for a shift towards more robust and precise measurement methods that better capture viewer behavior and provide advertisers with accurate ROI insights.

Comscore (NASDAQ: SCOR) announced an expanded renewal agreement with ViacomCBS (NASDAQ: VIAC; VIACA) to provide its National TV measurement currency, enhancing ViacomCBS's traditional linear advertising capabilities. This partnership, which dates back to 2014, aims to diversify measurement across its linear and digital platforms. Comscore's Chief Revenue Officer emphasized the value of this partnership in evolving currency solutions, while ViacomCBS highlighted the potential for significant value in cross-screen measurement and a diversified currency strategy under Comscore's new ownership structure.

Comscore (NASDAQ: SCOR) announced a conference call scheduled for May 6, 2021, at 5:00 p.m. EDT, to discuss its financial results for the quarter ending March 31, 2021. To participate, dial +1 844-229-7593 for U.S. and Canada or +1 314-888-4258 for international callers. A live webcast will also be available on the company's Investor Relations page. A replay of the call can be accessed at the same dial-in numbers with Conference ID # 6477866.

Comscore provides cross-platform media measurement and insights.