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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (Nasdaq: SCOR) announced that a research paper from Syracuse University, utilizing their insights, won first place in the Broadcast Education Association's Open Paper Competition. The study developed a machine learning model predicting TV audience retention, achieving up to 80% accuracy. Key findings suggest ad retention is highest at the start of ad breaks, and program content significantly affects commercial viewership. This collaboration highlights Comscore's impactful contributions in improving advertising effectiveness and audience measurement in the TV industry.
Comscore (Nasdaq: SCOR) has entered an agreement to provide digital audience measurement to Den of Geek, a prominent entertainment publication. This partnership grants Den of Geek access to Comscore's Media Ratings solutions, enhancing their ability to analyze audience behavior across platforms. Carol Hinnant, Comscore's CRO, highlighted the advantages for Den of Geek's advertising strategies. Den of Geek, established in 2007, aims to connect with its audience through diverse entertainment content and has a significant online presence with millions of monthly visitors.
New research from Comscore (NASDAQ: SCOR) reveals significant changes in auto shopping behavior due to the pandemic, with nearly 75% of consumers altering their plans. A third of respondents expect delays in purchasing, while 55% anticipate no timeline changes. However, the interest in online purchasing surged, with 48% of consumers preferring to shop completely online. Automakers have adapted by launching online retail tools, leading to a 214% increase in traffic for Fiat Chrysler's e-shop. Comscore emphasizes the need for automakers to continue innovating to meet evolving consumer preferences post-pandemic.
Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021. Notably, National Geographic's 'Genius' debuted on the cable chart, indicating strong viewer interest. NBC secured 5 of the top broadcast spots, sharing the spotlight with Univision, which also claimed 5 positions. The report highlights the Stickiness Index, a measure of viewer engagement based on the percentage of telecasts viewed. Comscore continues to lead in providing reliable television viewing data across various platforms.
Comscore (NASDAQ: SCOR) has appointed Dr. Michael Vinson as Chief Research Officer to enhance its audience measurement methodologies. With over 20 years of experience, including 11 years in analytics strategy at Comscore and Rentrak, Vinson aims to drive innovation in privacy-focused cross-platform measurement. His previous roles include leadership positions at Starcom MediaVest Group and erinMedia, contributing seven patents in estimating demographics. CEO Bill Livek expresses confidence in Vinson's vision to advance industry-leading measurement solutions.
Comscore (Nasdaq: SCOR) announced a partnership with Newsmax on March 31, 2021, to provide advanced digital audience measurement. Newsmax will utilize Comscore's Media Ratings solutions, including Media Metrix® Multi-Platform, enhancing its understanding of audience behavior across desktop and mobile. This agreement aims to improve planning and buying digital inventory. Carol Hinnant, Chief Revenue Officer at Comscore, expressed enthusiasm for the collaboration, highlighting the value of their Syndicated Digital service as the gold standard in the industry.
Comscore (NASDAQ: SCOR) has joined the DPAA and the OAAA to enhance its out-of-home (OOH) advertising measurement capabilities. This strategic move aims to provide superior audience insights, supporting marketers to increase market share and profitability. With projections over $9 billion in OOH ad spend, Comscore plans to integrate OOH measurement into its existing cross-platform product suite. CEO Bill Livek emphasizes the importance of understanding audience engagement across various platforms, including linear TV and mobile, to maximize advertising ROI.
Comscore (NASDAQ: SCOR) has announced an exclusive agreement with The Moran Group for local television measurement in 20 markets. This partnership incorporates Comscore's advanced automotive audience insights, particularly in the South and Southwest regions. The Moran Group, based in Baton Rouge, enhances its service offerings using Comscore's superior audience insights to help grow its clients' businesses. Comscore aims to drive market share expansion by enabling agencies to access detailed audience data based on consumer behaviors and lifestyles.
Comscore (Nasdaq: SCOR) disclosed the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021. Reality programming dominated the Cable chart, capturing 7 out of the top 20 spots. Key highlights include 'Enamorándonos' ranking first on the Broadcast chart with a Stickiness Index of 152. The data emphasizes the engagement level of viewers, showcasing shows like 'Grey's Anatomy' and 'The Voice'. Comscore's ratings measure viewer interest, which can help networks and advertisers optimize their strategies.
Comscore (Nasdaq: SCOR) announced that Senior VP John Bulgrin will speak at Adweek's webinar 'How to Advance Your CTV Planning Game' on March 24, 2021, at 1 PM ET. The event will address the evolving media landscape and how advertisers can adapt to audience viewership changes. Sponsored by LiveRamp, the webinar will focus on navigating the fragmented TV environment and strategies for uniting advertisers and media owners. For more information or to register, visit the event homepage.
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