Comscore Adds Veteran Media Executive Brian McLoughlin to Lead Publicis Domestic Commercial Relationship

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has appointed Brian McLoughlin to enhance its commercial relationship with Publicis Groupe. With over 20 years in media and sales, McLoughlin's experience includes a recent role as Executive Vice President at Tunity, where he was instrumental in developing new measurement techniques. Carol Hinnant, Chief Revenue Officer at Comscore, expressed confidence that McLoughlin's background will foster a deeper partnership with Publicis, a key ally for Comscore. This move aims to improve Comscore's capabilities in cross-platform measurement.

Positive

• Appointment of Brian McLoughlin to strengthen Comscore's relationship with Publicis Groupe.
• McLoughlin's extensive experience in media sales and new measurement development.
• Potential for enhanced business opportunities and collaborations with Publicis.

Negative

• None.

RESTON, Va., July 1, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it has added Brian McLoughlin to lead Comscore's commercial relationship with Publicis Groupe. McLoughlin brings more than 20 years of business media and sales success across local television stations, networks and advertising agencies.

McLoughlin was most recently Executive Vice President, Sales & Client Relations at Tunity, where he headed a sales team servicing networks and agencies, and contributed to new measurement development. Previously, he held a variety of senior roles in the media industry.

McLoughlin graduated from Fairfield University with a Bachelor of Science in International Business.

"Publicis is a key partner for Comscore, and we are confident that Brian's extensive experience combined with his strong management record will allow us to deepen our relationship," said Carol Hinnant, Chief Revenue Officer, Comscore.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

Who is Brian McLoughlin and what is his role at Comscore?

Brian McLoughlin is a veteran media executive appointed by Comscore to lead its commercial relationship with Publicis Groupe.

What experience does Brian McLoughlin bring to Comscore?

McLoughlin brings over 20 years of experience in media and sales, including a previous role as Executive Vice President at Tunity.

How will Brian McLoughlin's appointment affect Comscore's relationship with Publicis?

His appointment is expected to deepen the partnership and enhance business opportunities between Comscore and Publicis.

What is Comscore known for?

Comscore is known for providing cross-platform measurement solutions, combining data from digital and traditional media.