Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings
Comscore (NASDAQ: SCOR) has received Media Rating Council (MRC) accreditation for its household-level TV measurement, specifically for household, age and gender 'households with' metrics in both national and local TV Time-Based Grid reports. This achievement builds upon their previous MRC accreditation from last year, making Comscore the first provider using big data to be accredited for both local and national TV measurement.
The company maintains its unique position as the only measurement service with MRC accreditation across all 210 local markets using big data device tuning measurement. The accreditation process involved a comprehensive independent audit overseen by the MRC's Board of Directors, validating Comscore's methodologies and processes meet established industry standards for transparency and accountability in measurement.
Comscore (NASDAQ: SCOR) ha ricevuto l'accreditamento dal Media Rating Council (MRC) per la sua misurazione della TV a livello domestico, in particolare per i metriche 'famiglie con' relative a famiglie, età e genere, sia nei rapporti nazionali che locali basati sul tempo televisivo. Questo risultato si basa sull'accreditamento MRC precedente dell'anno scorso, rendendo Comscore il primo fornitore che utilizza big data ad essere accreditato per la misurazione della TV sia locale che nazionale.
L'azienda mantiene la sua posizione unica come unico servizio di misurazione con accreditamento MRC in tutti i 210 mercati locali utilizzando la misurazione della sintonizzazione dei dispositivi basata su big data. Il processo di accreditamento ha coinvolto un audit indipendente completo supervisionato dal Consiglio di Amministrazione del MRC, convalidando le metodologie e i processi di Comscore che soddisfano gli standard di settore stabiliti per la trasparenza e la responsabilità nella misurazione.
Comscore (NASDAQ: SCOR) ha recibido la acreditación del Media Rating Council (MRC) por su medición de televisión a nivel de hogar, específicamente para las métricas 'hogares con' relacionadas con hogares, edad y género, tanto en informes de televisión nacional como local basados en tiempo. Este logro se basa en su acreditación MRC del año pasado, convirtiendo a Comscore en el primer proveedor que utiliza big data en recibir acreditación para la medición de televisión tanto local como nacional.
La empresa mantiene su posición única como el único servicio de medición con acreditación MRC en los 210 mercados locales utilizando la medición de ajuste de dispositivos basada en big data. El proceso de acreditación implicó una auditoría independiente completa supervisada por la Junta Directiva del MRC, validando que las metodologías y procesos de Comscore cumplen con los estándares de la industria establecidos para la transparencia y la responsabilidad en la medición.
Comscore (NASDAQ: SCOR)는 가정 수준의 TV 측정에 대해 미디어 등급 위원회(MRC) 인증을 받았으며, 특히 국가 및 지역 TV 시간 기반 그리드 보고서에서 가정, 연령 및 성별 '가정 포함' 메트릭에 대한 인증을 받았습니다. 이 성과는 작년의 MRC 인증을 바탕으로 하여, Comscore는 빅데이터를 사용하는 최초의 제공자가 지역 및 국가 TV 측정 모두에 대해 인증을 받은 것입니다.
회사는 빅데이터 장치 조정 측정을 사용하는 210개 지역 시장에서 MRC 인증을 보유한 유일한 측정 서비스로서 독특한 위치를 유지하고 있습니다. 인증 과정은 MRC 이사회에 의해 감독된 종합적인 독립 감사가 포함되어, Comscore의 방법론과 프로세스가 측정의 투명성과 책임에 대한 확립된 산업 기준을 충족함을 검증했습니다.
Comscore (NASDAQ: SCOR) a reçu l'accréditation du Media Rating Council (MRC) pour sa mesure de la télévision au niveau des ménages, en particulier pour les métriques 'ménages avec' concernant les ménages, l'âge et le sexe dans les rapports de télévision nationaux et locaux basés sur le temps. Cette réussite s'appuie sur leur accréditation MRC de l'année dernière, faisant de Comscore le premier fournisseur utilisant des données massives à être accrédité pour la mesure de la télévision tant locale que nationale.
L'entreprise maintient sa position unique en tant que seul service de mesure avec une accréditation MRC dans les 210 marchés locaux utilisant la mesure de réglage des appareils basée sur des données massives. Le processus d'accréditation a impliqué un audit indépendant complet supervisé par le conseil d'administration du MRC, validant que les méthodologies et processus de Comscore répondent aux normes établies de l'industrie en matière de transparence et de responsabilité dans la mesure.
Comscore (NASDAQ: SCOR) hat die Akkreditierung des Media Rating Council (MRC) für seine Haushalts-TV-Messung erhalten, insbesondere für die 'Haushalte mit' Metriken in Bezug auf Haushalte, Alter und Geschlecht in nationalen und lokalen TV-Zeitbasierten Berichten. Diese Errungenschaft baut auf der vorherigen MRC-Akkreditierung des letzten Jahres auf und macht Comscore zum ersten Anbieter, der Big Data nutzt und für die Messung von sowohl lokalen als auch nationalen TV akkreditiert ist.
Das Unternehmen behält seine einzigartige Position als der einzige Messdienst mit MRC-Akkreditierung in allen 210 lokalen Märkten, der Big Data Geräteeinstellungen zur Messung verwendet. Der Akkreditierungsprozess umfasste ein umfassendes unabhängiges Audit, das vom Vorstand des MRC überwacht wurde, und bestätigte, dass die Methoden und Prozesse von Comscore die festgelegten Branchenstandards für Transparenz und Rechenschaftspflicht in der Messung erfüllen.
- First provider to receive MRC accreditation for big data-based TV measurement in both local and national markets
- Only measurement service with MRC accreditation in all 210 local markets
- Expanded accreditation scope to include household, age and gender demographics
- Accreditation to specific metrics (household, age and gender 'households with' data only)
Insights
Comscore's MRC accreditation for demographic "households with" metrics represents a significant technical achievement in the TV measurement industry. This builds upon their previous accreditation and critically makes them the only measurement provider accredited across all 210 local markets using big data device tuning measurement.
This accreditation addresses a fundamental challenge in today's fragmented viewing landscape: accurately measuring audiences across different demographics. The "households with" metrics specifically allow advertisers to target homes containing specific age and gender compositions, a capability growing increasingly valuable as viewing patterns become more complex.
In the evolving multi-currency TV measurement ecosystem, where Nielsen's traditional monopoly is being challenged, this accreditation provides Comscore with important third-party validation of their methodology. The MRC audit process is thorough and demanding, requiring companies to demonstrate consistent accuracy and reliability.
For media buyers and broadcasters, this accreditation reduces perceived risk in using Comscore's measurement solutions, potentially accelerating adoption. With measurement fragmentation becoming a major industry challenge, Comscore's ability to offer a unified system that scales from local to national is particularly valuable for advertisers seeking consistent audience metrics across geographic markets.
This MRC accreditation strengthens Comscore's competitive positioning in the evolving TV measurement market, which is currently undergoing significant transformation. As the industry moves toward a multi-currency environment, this validation provides Comscore with enhanced credibility when competing for measurement contracts against both established players like Nielsen and newer entrants.
The accreditation's strategic value lies in Comscore's unique position as the only provider with MRC-accredited big data measurement across all 210 local markets, creating a genuine competitive differentiator. For broadcasters and advertisers operating across multiple markets, this consistency represents a significant selling point.
While the immediate revenue impact isn't quantified, this accreditation removes a potential barrier to adoption for clients who require MRC-validated measurement solutions. The expanded demographic capabilities specifically address advertiser demands for more precise household targeting.
For Comscore, whose primary business is measurement, having their methodological approach validated by the industry's recognized accreditation body directly enhances their core product offering. This should help in both client retention and new business development, particularly among larger advertisers and agencies who place high value on measurement standardization.
The company's deliberate strategy of building a unified measurement system "from the local level up" aligns with market demands for consistent cross-platform measurement solutions.
Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurement
RESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based Grid reports; specifically only household, age and gender “households with” metrics.
The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household Rating and Average Audience estimates.
Comscore remains the only measurement service to be accredited by the MRC in all 210 local markets based on big data device tuning measurement.
MRC accreditation of Comscore’s households with age and gender demographics further signifies that our industry-leading methodologies and rigorous processes meet the marketplace’s established standards designed to ensure transparency and accountability in measurement.
"This MRC accreditation reinforces Comscore’s leadership in big-data measurement and sets us apart in today’s evolving multi-currency TV landscape," said Jon Carpenter, Chief Executive Officer, Comscore. "By leveraging big data from the local level up, we’re delivering a unified, scalable measurement system that provides advertisers and broadcasters with consistent, geographically precise insights that they can rely on to run their business.”
Comscore TV’s accreditation was the culmination of a comprehensive and detailed process that included an independent audit conducted by the MRC’s engaged CPA firm, with the oversight and eventual approval of the MRC’s Board of Directors.
“We greatly appreciate the continued efforts and commitment by Comscore in the MRC accreditation process and congratulate Comscore on achieving accreditation of its household, age and gender ‘households with’ data,” said George Ivie CEO and Executive Director of the MRC. “This recognition signifies this National and Local data adheres to MRC Standards and we look forward to our continued work with Comscore to expand the scope of accredited metrics.”
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid,
reliable and effective.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media:
Marie Scoutas
Comscore, Inc.
press@comscore.com
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