Comscore Announces Unified Content Measurement
Comscore (NASDAQ: SCOR) has launched a new cross-platform solution called Comscore Content Measurement (CCM) within The Comscore Platform. This unified content measurement solution provides content owners and creators with self-service access to media measurement tools across linear TV, CTV/Streaming, PC, Mobile, and Social platforms.
The solution offers a deduplicated view of audience reach and has already been adopted by major brands including Google, NBCUniversal, and Paramount. CCM enables content owners to better understand viewing habits and commercialize their offerings through distribution strategies and media placements.
The platform integrates advanced cross-device graph technology and user authentication to deliver comprehensive insights into cross-platform consumer engagement. This development marks a significant step in unifying Comscore's device and platform-specific measurement capabilities, particularly benefiting national media brands, local stations, and content owners.
Comscore (NASDAQ: SCOR) ha lanciato una nuova soluzione cross-platform chiamata Comscore Content Measurement (CCM) all'interno della Comscore Platform. Questa soluzione di misurazione dei contenuti unificata offre ai proprietari e creatori di contenuti l'accesso self-service agli strumenti di misurazione dei media attraverso TV lineare, CTV/Streaming, PC, Mobile e piattaforme Social.
La soluzione fornisce una visione deduplicata della portata del pubblico ed è già stata adottata da grandi marchi tra cui Google, NBCUniversal e Paramount. CCM consente ai proprietari di contenuti di comprendere meglio le abitudini di visione e di commercializzare le loro offerte attraverso strategie di distribuzione e posizionamenti nei media.
La piattaforma integra avanzate tecnologie di grafi cross-device e autenticazione degli utenti per fornire informazioni dettagliate sull'impegno dei consumatori across-platform. Questo sviluppo segna un passo significativo verso l'unificazione delle capacità di misurazione specifiche per dispositivo e piattaforma di Comscore, beneficiando in particolare i marchi media nazionali, le emittenti locali e i proprietari dei contenuti.
Comscore (NASDAQ: SCOR) ha lanzado una nueva solución multiplataforma llamada Comscore Content Measurement (CCM) dentro de la Comscore Platform. Esta solución unificada de medición de contenido proporciona a los propietarios y creadores de contenido acceso de autoservicio a herramientas de medición de medios a través de televisión lineal, CTV/Streaming, PC, Móvil y plataformas Sociales.
La solución ofrece una vista deduplicada del alcance de la audiencia y ya ha sido adoptada por marcas importantes, incluyendo Google, NBCUniversal y Paramount. CCM permite a los propietarios de contenido comprender mejor los hábitos de visualización y comercializar sus ofertas a través de estrategias de distribución y ubicaciones en los medios.
La plataforma integra tecnología avanzada de gráficos cross-device y autenticación de usuarios para ofrecer información completa sobre el compromiso de los consumidores a través de plataformas. Este desarrollo marca un paso significativo en la unificación de las capacidades de medición específicas de dispositivo y plataforma de Comscore, beneficiando en particular a las marcas de medios nacionales, estaciones locales y propietarios de contenido.
컴스코어 (NASDAQ: SCOR)는 컴스코어 콘텐츠 측정(CCM)이라는 새로운 크로스 플랫폼 솔루션을 컴스코어 플랫폼 내에 출시했습니다. 이 통합 콘텐츠 측정 솔루션은 콘텐츠 소유자와 제작자에게 선형 TV, CTV/스트리밍, PC, 모바일 및 소셜 플랫폼 전반에 걸쳐 미디어 측정 도구에 대한 셀프 서비스 접근을 제공합니다.
이 솔루션은 중복되지 않은 관객 도달 범위를 제공하며, 이미 구글, NBC유니버설, 파라마운트와 같은 주요 브랜드에 의해 채택되었습니다. CCM은 콘텐츠 소유자가 시청 습관을 더 잘 이해하고 배급 전략과 미디어 배치를 통해 자산을 상업화할 수 있도록 합니다.
이 플랫폼은 고급 기기 간 그래프 기술과 사용자 인증을 통합하여 플랫폼 간 소비자 참여에 대한 포괄적인 통찰력을 제공합니다. 이 개발은 컴스코어의 기기 및 플랫폼별 측정 기능을 통합하는 데 중요한 단계로, 특히 국가 미디어 브랜드, 지역 방송국 및 콘텐츠 소유자에게 이점을 제공합니다.
Comscore (NASDAQ: SCOR) a lancé une nouvelle solution multiplateforme appelée Comscore Content Measurement (CCM) au sein de la Comscore Platform. Cette solution unifiée de mesure de contenu offre aux propriétaires et créateurs de contenu un accès en libre-service aux outils de mesure des médias à travers la télévision linéaire, CTV/Streaming, PC, Mobile et les plateformes sociales.
La solution fournit une vue dédupliquée de la portée de l'audience et a déjà été adoptée par de grandes marques telles que Google, NBCUniversal et Paramount. CCM permet aux propriétaires de contenu de mieux comprendre les habitudes de visionnage et de commercialiser leurs offres à travers des stratégies de distribution et des placements médiatiques.
La plateforme intègre une technologie avancée de graphes inter-appareils et l'authentification des utilisateurs pour fournir des insights complets sur l'engagement des consommateurs sur différentes plateformes. Ce développement marque une étape significative dans l'unification des capacités de mesure spécifiques aux appareils et plateformes de Comscore, notamment en bénéficiant aux marques de médias nationales, aux stations locales et aux propriétaires de contenu.
Comscore (NASDAQ: SCOR) hat eine neue plattformübergreifende Lösung namens Comscore Content Measurement (CCM) innerhalb der Comscore-Plattform eingeführt. Diese einheitliche Lösung zur Messung von Inhalten bietet Content-Inhabern und -Erstellern den Selbstbedienungszugang zu Mediamesswerkzeugen über lineares Fernsehen, CTV/Streaming, PC, Mobile und soziale Plattformen.
Die Lösung bietet eine deduplizierte Sicht auf die Reichweite des Publikums und wurde bereits von großen Marken wie Google, NBCUniversal und Paramount angenommen. CCM ermöglicht es den Content-Inhabern, ihr Zuschauerverhalten besser zu verstehen und ihre Angebote durch Vertriebsstrategien und Medienplatzierungen zu kommerzialisieren.
Die Plattform integriert fortschrittliche Cross-Device-Grafiktechnologie und Nutzer-Authentifizierung, um umfassende Einblicke in das plattformübergreifende Engagement der Verbraucher zu liefern. Diese Entwicklung stellt einen bedeutenden Schritt in der Vereinheitlichung von Comscores messspezifischen Funktionen dar, was insbesondere nationale Medienmarken, lokale Sender und Inhalteanbieter begünstigt.
- Launch of comprehensive cross-platform content measurement solution
- Secured major clients including Google, NBCUniversal, and Paramount
- Integration of advanced cross-device graph technology enhancing measurement capabilities
- None.
Insights
The launch of Comscore Content Measurement (CCM) represents a strategic pivot in the measurement industry landscape. The solution's integration of cross-platform analytics addresses a critical market gap in unified content measurement. By securing major clients like Google, NBCUniversal and Paramount, Comscore demonstrates significant market validation for this product.
The platform's self-service approach and deduplicated view across linear TV, CTV/Streaming, PC, Mobile and Social platforms positions Comscore to capture increased market share in the
The timing is particularly strategic given the industry's shift away from traditional measurement methods and the increasing complexity of cross-platform content consumption. This solution directly addresses the pain points of content monetization and distribution strategy optimization, which are important for media companies in today's fragmented landscape.
The launch of CCM addresses several critical industry trends. Content owners are struggling with fragmented measurement systems that fail to capture the full scope of audience engagement across platforms. The solution's ability to provide deduplicated views across multiple channels offers significant value proposition in an increasingly complex media landscape.
The endorsement from NBCUniversal's SVP of Data & Measurement Strategy adds substantial credibility to the platform's capabilities. This product launch could potentially impact Comscore's competitive position against Nielsen, particularly in the streaming measurement space where traditional metrics are being challenged.
Historical data suggests that unified measurement solutions can command premium pricing, potentially leading to improved margins for Comscore. The self-service aspect of the platform could also reduce operational costs associated with managed services, contributing to better profitability metrics.
Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement
World-class brands using the content measurement solution include Google, NBCUniversal and Paramount.
RESTON, Va., Jan. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it’s through distribution strategies or media placements.
Integrating content measurement metrics into The Comscore Platform marks a major step in unifying Comscore’s device and platform-specific measurement capabilities. This streamlined solution provides a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile and Social, providing unmatched insights into viewer engagement, aligning with the complexities of today’s consumer journey.
“Consumers aren’t living fragmented lives; they’re living connected lives with multiple ways to consume content across different devices and platforms,” said Steve Bagdasarian, Comscore Chief Commercial Officer. “Our content measurement solution for brands will provide a holistic view of the many touchpoints consumers engage with throughout the day—whether they’re watching on Mobile, TV, Streaming, or Desktop.”
CCM has been used by Comscore customers in a managed service capacity, where reporting views and enhancements have been informed and prioritized by customer feedback, including Google, NBCU, Paramount, and others.
“NBCU viewers engage deeply with our vast array of linear and digital content, and it’s crucial that our measurement solutions provide insights into everything from cross-platform reach to viewer behavior,” said Brian West, NBCUniversal SVP of Data & Measurement Strategy. “Comscore's unified content measurement solution meets this need by offering a comprehensive view of audience engagement, empowering us to optimize our content strategies.”
CCM reporting is dynamic for a broad variety of customer use-cases, with the ability to help national media brands, local stations, and content owners who are looking to effectively package and commercialize their offerings in a more holistic and strategic way.
For the past 25 years, Comscore has driven measurement innovation as new digital channels emerged and consumer adoption followed–from online digital video measurement to capturing engagement on social media apps. By integrating advanced cross-device graph technology and advanced user authentication Comscore delivers a better understanding of the cross-platform consumer journey. Comscore Content Measurement will feature audience measurement insights across TV, CTV, Streaming (including YouTube), PC, Mobile and Social, so that brands are better enabled to power ad monetization and content strategies.
“This new unified content measurement solution builds on Comscore’s recognized cross platform leadership in measuring the reach and effectiveness of advertising campaigns,” said Jen Carton, SVP of Product Management, Comscore. “Reliable enterprise tools that measure both ads and content are essential to fuel the vitality of the media industry.”
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
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