Comscore (SCOR) insider sale: director retains 187,473 shares

Rhea-AI Filing Summary

Comscore, Inc. (SCOR) director reported an open-market sale of common stock. On 11/14/2025, the reporting person sold 9,900 shares of Comscore common stock at a weighted average price of $6.55 per share, with individual trade prices ranging from $6.50 to $6.68.

After this transaction, the director beneficially owns 187,473 shares of Comscore common stock and indicates the sale was made for tax and estate planning purposes. The director notes retaining 91% of the securities that were reported as beneficially owned prior to the first sale on 11/10/2025.

Insider Trade Summary

Net Seller: 9,900 shares ($64,845)

Net Sell 1 txn

Insider LIVEK WILLIAM PAUL

Role Director

Sold 9,900 shs ($65K)

Type	Security	Shares	Price	Value
Sale	Common Stock	9,900	$6.55	$65K

Holdings After Transaction: Common Stock — 187,473 shares (Direct)

Footnotes (1)

1. This sale represents the number of shares sold by the reporting person for tax and estate planning purposes. Following the last sale reported in this Form 4, the reporting person retains 91% of the securities that were reported in Table I as beneficially owned prior to the first sale on 11/10/2025. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.50 to $6.68 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

LIVEK WILLIAM PAUL

(Last) (First) (Middle)

C/O COMSCORE, INC.

11950 DEMOCRACY DRIVE, STE. 600

(Street)

RESTON VA 20190

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COMSCORE, INC. [ SCOR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/14/2025		S		9,900(1)	D	$6.55(2)	187,473	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale represents the number of shares sold by the reporting person for tax and estate planning purposes. Following the last sale reported in this Form 4, the reporting person retains 91% of the securities that were reported in Table I as beneficially owned prior to the first sale on 11/10/2025.

2. The reported price on Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.50 to $6.68 per share. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, the issuer, or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Ashley Wright, Attorney-in-Fact	11/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Comscore (SCOR) report on this Form 4?

The filing reports that a Comscore, Inc. (SCOR) director sold 9,900 shares of common stock on 11/14/2025 in an open-market transaction.

At what price were the Comscore (SCOR) shares sold by the director?

The director sold the 9,900 Comscore shares at a weighted average price of $6.55 per share, with individual trades executed between $6.50 and $6.68 per share.

How many Comscore (SCOR) shares does the director own after the sale?

After the reported sale, the director beneficially owns 187,473 shares of Comscore common stock in direct ownership.

Why did the Comscore (SCOR) director state they sold shares?

The filing explains that the 9,900-share sale was made for tax and estate planning purposes by the reporting person.

How much of their previously reported Comscore (SCOR) holdings does the director still retain?

The director states that they retain 91% of the securities that were reported in Table I as beneficially owned prior to the first sale on 11/10/2025.

Can investors obtain more detail on the individual trade prices for this Comscore (SCOR) insider sale?

Yes. The director undertakes to provide, upon request, full information on the number of shares sold at each separate price within the $6.50 to $6.68 range.