Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (Nasdaq: SCOR) reported fourth-quarter and full-year 2025 results on March 17, 2026. Revenue for 2025 was $357.5 million versus $356.0 million in 2024. Adjusted EBITDA for 2025 was $42.0 million and net loss narrowed to $10.0 million. The company closed a recapitalization on December 29, 2025 that exchanged preferred stock into common and new Series C preferred stock, eliminated an $18.0 million annual dividend burden, removed a special dividend right of at least $47.0 million, and positioned management to pursue further strategic actions and outlook updates on the next earnings call.
Comscore (NASDAQ: SCOR) and Yahoo DSP announced a first-to-market partnership on March 5, 2026 to deploy Proximic Political Audiences for Connected TV (CTV) political advertising. The solution aligns streaming targeting with verified linear TV exposure to improve incremental reach across premium CTV inventory.
Proximic Political Audiences support PAC and candidate campaigns at the local market level and are operationalized with activation partners such as MiQ to help advertisers coordinate cross-screen political campaigns for the 2026 election cycle.
Comscore (Nasdaq: SCOR) will report fourth quarter and full year 2025 results and hold a conference call on March 17, 2026 at 5:00 p.m. ET. Interested parties may join via live webcast or by telephone after advance registration. A replay will be available via webcast after the call.
Comscore (Nasdaq: SCOR) reports strong growth for AI assistant usage heading into 2026. Total mobile unique visitors to leading AI assistants rose +107% YoY to 54.3M in Dec 2025; desktop visitation reached 83.0M, up +18% YoY, with ChatGPT driving much of desktop gains.
Top mobile destinations: ChatGPT 34.5M (+84% YoY), Google Gemini 12.8M (+137% YoY), Microsoft Copilot 10.6M (+246% YoY). Desktop leaders include ChatGPT 56.4M (+83% YoY) and Microsoft Copilot 33.4M (-28% YoY).
Comscore (NYSE:SCOR) released its 2026 State of Programmatic Report based on 200+ media buyers, finding 58% expect programmatic budgets to rise in 2026 and 87% view cross-channel performance metrics as critical or valuable.
Key trends: CTV expected to capture 26% of media budgets and audio 10%; 45% of buyers will move spend from linear TV to CTV and 21% to programmatic audio. 82% call AI-powered optimization essential; contextual and first-party tactics gain traction amid privacy concerns.
Comscore (NASDAQ: SCOR) announced on Jan 8, 2026 that content-level audio contextual and ID-free audience targeting and cross-platform audio campaign measurement are now available in The Trade Desk platform. The integration combines Proximic by Comscore’s AI-powered contextual solutions with Comscore CCR planning and measurement to cover streaming audio and 4.6 million podcasts. Advertisers can activate Predictive Audiences and contextual audio segments, measure national and local audio reach, frequency, and in-target performance without identity signals, and extend AI-driven contextual tools used across display, video, CTV, and mobile. Comscore campaign data shows an average of 10% incremental exclusive digital reach from audio. Comscore also cites 45% weekly podcast listening among adults 25–34 (June 2025).
Comscore (NASDAQ: SCOR) announced that ESPN will use Comscore Content Measurement (CCM) to produce a unified, person-level view of audience engagement across linear TV, streaming/CTV, digital, and social. Comscore reported ESPN reached 240.4 million people across platforms in September 2025, with linear-only reach at 74.6 million and cross-platform lift of +222%. CCM offers a deduplicated total-reach metric, audience overlap and platform lift, and person-level demographics to support content planning and advertiser communication.
Comscore (NASDAQ:SCOR) on January 6, 2026 launched a program-level module within Comscore Content Measurement (CCM) that delivers daily, deduplicated audience reporting at the series and episode level across linear TV, CTV, and digital. The module uses Amazon Bedrock agentic AI and an Open AI open weight model on AWS to normalize content identification and combine viewing metadata from multiple systems into a single source of truth.
The capability is marketed to media companies, advertisers, and agencies to plan campaigns with deduplicated reach, reduce wasted ad spend, and provide daily cross-platform audience intelligence for programming, acquisitions, and monetization decisions.
Comscore (Nasdaq: SCOR) completed a recapitalization with preferred stockholders on Dec 29, 2025 after common stockholder approval on Dec 19, 2025. The transaction exchanged Series B preferred for 9,860,475 shares of common and issued 12,670,863 shares of new Series C preferred, eliminating all Series B shares.
The deal converted $80.8M of liquidation preference into common at $8.19 per share and placed $183.7M into Series C at $14.50 per share; Series C is initially convertible 1:1 and pays no annual dividends. The recapitalization also removed a prior minimum special dividend right of $47.0M.
Comscore (NASDAQ: SCOR) on December 15, 2025 expanded its Cross-Platform Campaign Results (CCR) reporting suite to add streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.
The enhancements are available now and let advertisers plan, activate, and measure streaming audio and podcast campaigns alongside TV, CTV, digital, and social, with a single deduplicated view of reach and performance. CCR was renamed from Comscore Campaign Ratings to emphasize unified cross-platform measurement for campaign planning and optimization.