Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (NASDAQ: SCOR) announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP.
The integration enables privacy-forward targeting across CTV, web, and mobile to reach non-endemic, incremental audiences and support measurable outcomes while addressing identity and addressability challenges.
Comscore (NASDAQ:SCOR), Tubefilter, Whalar Group and Gospel Stats launched The Creators List, an independent curated directory of 200+ leading creators expected at Cannes Lions.
The online list helps brands, agencies, platforms and media identify, evaluate and connect with creators during the festival.
Comscore (NASDAQ:SCOR) released its Q1 2026 AI Intelligence Report highlighting rapid growth in generative AI usage. Claude logged a 1,858% increase in desktop conversations between October 2025 and March 2026, while ChatGPT remained category leader with 244 million March 2026 desktop conversations, up 55% year over year.
The report shows AI assistants reached 36% of desktop and 23% of mobile users. Women over-index on mobile AI usage across ChatGPT, Copilot and Gemini, and AI Overviews are increasingly present in high-consideration purchase journeys like consumer credit cards.
Comscore (Nasdaq: SCOR) appointed Matt McLaughlin as Chief Executive Officer, effective immediately. Former CEO Jon Carpenter becomes senior advisor to the Board and CEO until October 2026.
Comscore also named Stuart Frankel to its Board and recently eliminated $40 million in senior debt following the divestiture of Comscore Movies.
An investor webcast is scheduled for June 10, 2026, at 5:00 p.m. ET.
Comscore (SCOR) released its March 2026 U.S. desktop consumer AI chatbot usage rankings, showing 44.4 million combined unique visitors, up 21.3% month over month.
ChatGPT led with 33.86M visitors, while Claude grew 130.1% to 2.66M, moving into fourth place.
Comscore (Nasdaq: SCOR) reported Q1 2026 revenue of $85.3 million, down 0.5% from Q1 2025. Cross-platform solutions revenue grew 30% year over year, offsetting declines in traditional products.
Net loss was $6.2 million (7.3% margin) and adjusted EBITDA was $5.0 million (5.9% margin). The company voluntarily prepaid $5.0 million on its senior secured term loan, leaving $39.0 million outstanding, cash and restricted cash of $25.1 million, and $15.0 million of undrawn revolver capacity. An investor call on strategic actions and 2026 outlook is planned on or before May 29, 2026.
Comscore (Nasdaq: SCOR) plans to release first quarter results for the period ended March 31, 2026 on or before May 15, 2026. The company said it is evaluating strategic actions after a Q4 2025 recapitalization to streamline capital structure, enhance its financial profile and simplify the business. A conference call to provide a progress update and outlook is planned on or before May 29, 2026; logistics will be provided separately.
Comscore (NASDAQ: SCOR) announced agreements with more than 15 broadcast clients on April 21, 2026, expanding local measurement coverage for national decisioning. The renewals, extensions, and new relationships include major station groups such as Sinclair, Cox Media Group, Hubbard, Scripps, and Allen Media Group.
Comscore highlighted growth in cross-platform measurement, expanded market coverage, and an increase in multi-year contracts, positioning local measurement as a strategic foundation for national advertisers across linear TV, CTV, and digital.
Comscore (Nasdaq: SCOR) is celebrating 50 years of continuous box office measurement, tracing its movies business to a centralized reporting service begun in 1976 and later integrated into Comscore via the 2016 merger with Rentrak.
The Movies division now measures theatrical performance in more than 70 countries, offering grosses, demographics, marketing impact, and global release tracking while marking the milestone through events and client engagements in 2026.
Comscore (Nasdaq: SCOR) reported fourth-quarter and full-year 2025 results on March 17, 2026. Revenue for 2025 was $357.5 million versus $356.0 million in 2024. Adjusted EBITDA for 2025 was $42.0 million and net loss narrowed to $10.0 million. The company closed a recapitalization on December 29, 2025 that exchanged preferred stock into common and new Series C preferred stock, eliminated an $18.0 million annual dividend burden, removed a special dividend right of at least $47.0 million, and positioned management to pursue further strategic actions and outlook updates on the next earnings call.