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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has expanded its partnership with Anzu, enhancing in-game advertising measurement through Comscore Campaign Ratings (CCR). This integration allows advertisers to measure in-game ads with higher accuracy and precision down to the market level. Anzu, known for its non-disruptive and engaging in-game ads, will leverage Comscore's solutions to validate audience reach and showcase incremental reach against other channels. This partnership aims to capitalize on the growing gaming ad market, projected to reach $8.5 billion in 2024 and over $10 billion by 2026. Comscore's CCR provides comprehensive cross-platform media measurement, aiding advertisers in optimizing campaign reach and frequency.
Comscore, Inc. reported Q1 2024 financial results with revenue of $86.8 million, down 5.2% from Q1 2023. Despite a net loss of $1.1 million, adjusted EBITDA improved to $8.1 million. The company remains confident in its transformation and cross-platform capabilities, achieving MRC accreditation for Comscore TV and JIC certification.
Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR), has been recognized in AdExchanger's 2024 Programmatic Power Players list for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences. The company's innovative privacy-forward targeting solutions have positioned it as a key player in the digital advertising landscape.
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